JOJO Modern Pets
JOJO Modern Pets is a USA-based wholesale manufacturer and importer of natural pet chews, treats, bowls, toys, and pet health products, serving 3,500+ independent retailers, pet distributors, and gift stores through direct sales, Faire, and WholesalePet.com.
- Company typePrivate
- Founded2013
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What JOJO Modern Pets does
JOJO Modern Pets (legal entity JoJo Couture LLC) is a USA-based manufacturer and importer of natural pet products, founded in 2013 in Washington, D.C. by Savina Singh and operating a warehouse and distribution center in Illinois. The company builds and sources an unusually broad wholesale catalog of roughly 343 SKUs spanning natural chews (bully sticks, beef bladder, collagen, cow hooves, trachea, tendon, yak chews), soft and jerky treats (including sub-brands Good Chews and partner brands Ava's Pet Palace and Jack PetPals), feeding supplies (stainless steel, bamboo, and mangowood bowls under the Country Living sub-brand), eco-friendly and plush toys, grooming supplies, leads and collars, home and travel accessories, and, via a UBAVET partnership, veterinary-grade pet health products. Underlying capabilities are physical-product rather than technology-driven: sourcing from grass-fed/free-range protein suppliers, FDA/USDA-compliant processing, private-label and direct-import programs, and fulfillment out of a single Illinois warehouse with 1–3 business day processing.
Revenue is generated through a wholesale B2B model targeting independent pet retailers, pet distributors, and gift stores across the United States. Distribution is multi-channel, combining direct wholesale accounts (no minimum order, phone/email sales team), the Faire marketplace with Net-60 terms and onboarding incentives, and the WholesalePet.com multi-brand portal. Pricing is unit-based at low per-item values with bulk case-of-100 and 15kg options, and the business is privately held with no disclosed external funding, headcount figures, or financials.
JOJO Modern Pets firmographics
Firmographics- Name
- JOJO Modern Pets
- Legal name
- JoJo Couture LLC
- Website
- https://jojomodernpets.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- JOJO Modern Pets is a USA-based wholesale manufacturer and importer of natural pet chews, treats, bowls, toys, and pet health products, serving 3,500+ independent retailers, pet distributors, and gift stores through direct sales, Faire, and WholesalePet.com.
- Ownership category
- akta.pro rank
JOJO Modern Pets industry classification
Industry- Product category
- Wholesale Pet Supplies
- NAICS
- Pet and Pet Supplies Retailers (459910), Dog and Cat Food Manufacturing (311111)
- akta.pro primary industry
- Pet Supplies Retail (CRALAIAI)
- akta.pro secondary industries
- Pet Health & Wellness Distribution (Supplements, OTC, Preventives) (CRAOAKAC), Pet Apparel & Accessories Retail (Leashes, Collars, Clothing) (CRALAHAM)
Keywords
Where JOJO Modern Pets is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
JOJO Modern Pets business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Product Sales: Primary revenue stream from wholesale dog treats, chews, toys, feeding supplies, and pet accessories sold to independent retailers, distributors, and specialty pet stores. Products include bully sticks, natural chews, grooming supplies, and eco-friendly pet products.
- Private Label Programs: Offers private label programs for retailers seeking customized branding on pet products. Direct inquiries handled by dedicated sales team.
- Direct Import Programs: Import programs allowing retailers to source products directly with customized packaging and branding options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Bully Sticks (6-inch) |
| Unit Pricing | Pay-as-you-go | Standard Bully Sticks (12-inch) |
| Unit Pricing | Pay-as-you-go | Bulk Case of 100 - 6 inch |
| Unit Pricing | Pay-as-you-go | Bulk Case of 100 - 12 inch |
| Unit Pricing | Pay-as-you-go | Bulk Box 15kg |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
JOJO Modern Pets product offering
Product offeringCore offering
JOJO Modern Pets is a USA-based manufacturer and wholesale distributor of natural pet chews, treats, toys, feeding supplies, grooming products, leashes and collars, home and travel accessories, and veterinary-grade pet health products. It sells exclusively through B2B channels to independent pet stores, pet distributors, and gift retailers across the United States, offering factory and wholesale pricing, no minimum order requirements, private label, and direct import programs.
Product overview
JOJO Modern Pets is a USA-based manufacturer and importer of natural pet products operating a multi-category portfolio focused on natural chews, treats, and pet supplies. The company serves independent wholesalers and distributors with factory and wholesale pricing. The core product lines include: (1) Natural Chews & Treats - featuring bully sticks, collagen sticks, beef cheek products, tendon, trachea, and various single-ingredient animal protein treats; (2) Feeding Supplies - including stainless steel, bamboo, and mango wood bowls under the Country Living sub-brand and various eco-friendly bowl styles; (3) Toys - encompassing eco-friendly leather/jute toys, plush toys with crinkle/squeaker features, and nylon/rubber chew toys; (4) Grooming Supplies and Home/Travel Accessories; (5) Pet Health Products through the UBAVET partnership including supplements, dental care, and wellness products; and (6) Wholesale ordering services with private label/import programs. The company offers over 3,500 products across 343 catalog items, positioning itself as a single-source solution for independent pet retailers competing against online giants.
Differentiator
Problem solved
Functional benefit
Brands
- Country Living: Product line featuring farmhouse-style dog bowls, toys, and accessories
- Good Chews
Products and services
- Bully Sticks All-natural single-ingredient beef bully sticks available in 6-inch and 12-inch sizes and multiple thicknesses (thin, standard, thick, jumbo, monster), sourced from grass-fed, free-range cattle and processed in FDA/USDA-compliant facilities. Sold wholesale to independent pet retailers, distributors, and gift stores for resale.
- Natural Chews and Protein Treats Wholesale natural chew and protein treat assortment including beef bladder, bones, collagen sticks, cow hooves, cow tails, ears, feet, gullet chews, sausages, tendon, trachea, lamb treats, and yak chews (including yak puffies) for dogs. Sold to independent pet retailers and distributors for resale.
- Soft Chews and Freeze-Dried Treats Soft dog treats including organic baked treats, freeze-dried treats, and jerky products from chicken, salmon, duck, turkey, and beef, sold under the Good Chews sub-brand and partner brands Ava's Pet Palace and Jack PetPals. Wholesale offering for independent pet retailers.
- Country Living Bowls, Feeders, and Feeding Accessories Farmhouse-style stainless steel dog bowls, elevated feeders, deep bowls, country bowls, non-skid bowls, textured bowls, specialty bowls, and ribbed bowls sold under the Country Living sub-brand, plus eco-friendly bamboo bowls and mango wood bowl holders. Wholesale pet supplies for independent retailers and gift stores.
- Eco-Friendly Leather and Jute Dog Toys Sustainable dog chew toys made from eco-friendly jute fiber and vegan leather, including rustic squirrel, farm-themed sets (barn, tractor, pickup truck), and various canvas-jute combinations. Wholesale product line for independent pet retailers.
- Plush and Nylon/Rubber Dog Toys Soft plush dog toys with crinkle and squeaker features in novelty themes, and durable nylon and thermoplastic rubber (TPR) chew toys including TPR tennis balls and TPR/nylon combo toys. Wholesale offering for independent pet retailers.
- Pet Grooming Supplies Pet grooming products including brushes, combs, grooming kits, nail clippers, and bathing accessories for dogs and cats, sold wholesale to independent pet retailers.
- Dog Leashes and Collars Dog leashes and collars including nylon collars with embroidered designs (donut, unicorn, flamingo, cactus, pineapple, watermelon), padded grip leashes, quick-release collars, and designer leashes. Wholesale pet accessories for independent retailers.
- Pet Home and Travel Accessories Home and travel pet products including first aid kits, silicone baking trays for homemade treats, treat storage canisters, pet towels, toy storage bins, waste bags, and travel safety accessories. Wholesale offering for independent pet retailers.
- UBAVET Veterinary-Grade Pet Health Products Veterinary-grade pet health products including joint support supplements (chew tablets, liquids, powders), multivitamins, omega-3 capsules and liquids, probiotics, dental care (water additives, toothpaste, dental kits), ear cleansing solutions, calming soft chews, and liver support supplements, offered in partnership with UBAVET. Wholesale to independent pet retailers.
- Wholesale Ordering Platform B2B wholesale ordering service offering factory and wholesale pricing for independent pet retailers, distributors, and gift stores. Supports ordering via direct wholesale accounts, the Faire marketplace with Net-60 terms, and the WholesalePet.com multi-brand portal.
- Private Label and Direct Import Programs Custom private label and direct import programs for retailers and brands seeking factory pricing and customized product, packaging, and branding solutions on JoJo's pet product range.
Quantifiable outcome
- Over 3,500 independent retailers and specialty shops served
Companies that use JOJO Modern Pets
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
JOJO Modern Pets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
JOJO Modern Pets partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- American Pet Products AssociationminorMembership organization for the pet products industry; provides industry networking and advocacy opportunities
- Indie PetminorIndustry association supporting independent pet businesses; membership provides credibility and industry visibility
- World Pet AssociationminorPet industry association promoting responsible pet ownership and supporting pet product businesses
- UBAVETcoreStrategic partnership providing veterinary-grade pet health products including joint care supplements, multivitamins, dental care, ear cleaning solutions, and ear cleansing products. JoJo Modern Pets offers these products under the UBAVET brand through their wholesale catalog.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
JOJO Modern Pets competitors and assessment
Company assessmentDirect peers
- Pet Edge: Leading US wholesale distributor of pet supplies, grooming, and health products to independent retailers, groomers, and boarding facilities. The closest direct B2B wholesale pet supplies analog to JoJo Modern Pets' distribution-led model.
- Petmate: US-based pet product manufacturer (kennels, beds, bowls, toys) selling through mass and independent retail. Comparable as a domestic manufacturer with overlapping feeding, toy, and accessory categories targeting the same independent channel.
- Outward Hound: Designer and manufacturer of pet toys, puzzles, and accessories (Outward Hound, Petstages brands) sold primarily through independent pet retail. Comparable as a specialty pet brand in the same toy/accessory categories JoJo carries.
- KONG Company: Maker of the iconic KONG dog toys and other outdoor and accessory products. Comparable as a US pet toy/accessory brand sold through independent pet retail with overlapping niche-rubber and plush categories.
- Cardinal Pet Care: US manufacturer of pet care products including pet doors, feeders, and bedding. Comparable as a domestic manufacturer supplying independent pet retailers with a similarly broad supplies portfolio.
- Multipet International: Family-owned US manufacturer of plush and novelty pet toys, including licensed and seasonal lines. Comparable as a smaller-scale US pet toy/accessory supplier selling through independent retail with overlapping novelty plush SKUs.
Broad incumbents
- Central Garden & Pet: Publicly traded multi-billion-dollar pet and garden products company with an extensive treats, supplies, and healthcare portfolio. Comparable at the category level but operates at vastly larger scale and as a diversified public incumbent.
- PetIQ: Public pet health and wellness company offering OTC supplements, parasite preventives, and supplies via retail and veterinary channels. Comparable through the UBAVET-style health and wellness portfolio and mass/retail distribution overlap.
Emerging players
- Bark (BarkBox): DTC subscription pet products company (BarkBox, Super Chewer) that also sells wholesale. Comparable in treat and toy categories, but reaches the consumer through a fundamentally different DTC go-to-market than JoJo's B2B wholesale motion.
- Stella & Chewy's: Premium raw and freeze-dried pet food brand sold primarily through independent pet specialty retailers. Comparable in natural and functional treats sold through independent pet retail, though narrowly focused on food rather than JoJo's broader assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
JOJO Modern Pets social profiles
Digital presenceJOJO Modern Pets financial estimates
Financial estimateRevenue estimate
Valuation estimate
JOJO Modern Pets leadership team
Management profileNumber of profiles
Profiles1 record
JOJO Modern Pets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JOJO Modern Pets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JOJO Modern Pets
What does JOJO Modern Pets do?
JOJO Modern Pets is a USA-based manufacturer and wholesale distributor of natural pet chews, treats, toys, feeding supplies, grooming products, leashes and collars, home and travel accessories, and veterinary-grade pet health products. It sells exclusively through B2B channels to independent pet stores, pet distributors, and gift retailers across the United States, offering factory and wholesale pricing, no minimum order requirements, private label, and direct import programs.
Is JOJO Modern Pets a public or private company?
JOJO Modern Pets is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JOJO Modern Pets founded?
JOJO Modern Pets was founded in 2013. It employs 1 to 10 people.
Where is JOJO Modern Pets based?
JOJO Modern Pets is headquartered in Washington, United States, in the North America region.
How does JOJO Modern Pets make money?
Three revenue lines are on record. Wholesale Product Sales are the primary driver. The others are private Label Programs and direct Import Programs.
Who are JOJO Modern Pets's main competitors?
Direct peers on record are Pet Edge, Petmate, Outward Hound, KONG Company, Cardinal Pet Care and Multipet International. Broad incumbents are Central Garden & Pet and PetIQ. Emerging players are Bark (BarkBox) and Stella & Chewy's.
Does JOJO Modern Pets have an API?
No public API is recorded for JOJO Modern Pets.
What industry is JOJO Modern Pets in?
JOJO Modern Pets's product category is Wholesale Pet Supplies. Its primary akta.pro industry code is CRALAIAI, Pet Supplies Retail, with a secondary code of CRAOAKAC, Pet Health & Wellness Distribution (Supplements, OTC, Preventives). Its NAICS code is 459910.