Market Source
Market Source is a family-owned, Oklahoma City-based commercial restaurant equipment and supplies distributor serving restaurants, caterers, and food-service SMBs via a 65,000 sq ft showroom, Magento e-commerce store, and a Saturn private-label refrigeration line.
- Company typePrivate
- Founded1986
- HeadquartersOklahoma City, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Market Source does
Market Source, Inc. is a family-owned commercial restaurant equipment and supplies distributor headquartered in Oklahoma City, Oklahoma, founded in 1986 by Dick Curtis, who remains Founder and CEO. The company serves primarily Oklahoma-based commercial restaurants, caterers, and food service operators, with an extended national reach via its Magento-powered e-commerce storefront at marketsourceonline.com and phone-based inside sales. Its product catalog spans eight categories — cleaning, equipment, refrigeration, food preparation, tabletop, catering, bar supplies, and kitchenware — carrying distributed brands such as Vollrath, Garland, Hobart, Cambro, Carlisle, Tablecraft, and Winco, alongside its own Saturn private-label refrigeration line (reach-ins, freezers, pizza prep tables, sandwich/salad units, keg coolers, merchandisers).
The company operates a 65,000 sq ft physical showroom in Oklahoma City that doubles as headquarters and distribution point, with a kitchen design consulting service ("Market Source Design") staffed by personnel with 35+ years of industry experience. Technology footprint is conventional and commerce-focused: Magento Commerce powers the online store with customer accounts and advanced search; the company runs email newsletter, Facebook, LinkedIn, and SEO programs. Complementary services include a customizable re-order guide for recurring supplies and demo-equipment blowout sales.
The business model is primarily direct hardware sales (one-time purchases) through both the showroom and online store, supplemented by an affiliate referral arrangement with financing partners LeaseQ ($500-$4,000,000 loans) and Clicklease ($500-$25,000 leases) that act as conversion enablers for larger equipment purchases. A strategic partnership with Tankersley bundles food supplies with equipment ordering. The company is privately held, has not raised institutional capital, and is BBB accredited. No revenue, headcount time series, or M&A activity is disclosed.
Market Source firmographics
Firmographics- Name
- Market Source
- Legal name
- Market Source, Inc.
- Website
- https://marketsourceonline.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Market Source is a family-owned, Oklahoma City-based commercial restaurant equipment and supplies distributor serving restaurants, caterers, and food-service SMBs via a 65,000 sq ft showroom, Magento e-commerce store, and a Saturn private-label refrigeration line.
- Ownership category
- akta.pro rank
Market Source industry classification
Industry- Product category
- Commercial Restaurant Equipment and Foodservice Supplies
- NAICS
- Food and Beverage Retailers (445)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Food Preparation Equipment & Smallwares Wholesale (AFAIALAK)
- akta.pro secondary industry
- Bar & Beverage Service Supplies Wholesale (AFAIALAG)
Keywords
Where Market Source is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Market Source business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Equipment and Supplies Sales: Market Source generates revenue through direct sales of commercial restaurant equipment and supplies. Products are sold as one-time purchases through both the physical showroom and online store. The company offers competitive everyday low prices and clearance/deal items.
- Financing Partnerships: Market Source partners with LeaseQ and Clicklease to provide financing options to customers. While the company doesn't directly earn financing revenue, these partnerships facilitate larger purchases that might not occur otherwise, acting as a conversion enabler.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing with volume availability |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Market Source product offering
Product offeringCore offering
Market Source is a family-owned distributor of commercial restaurant equipment and foodservice supplies, offering products across cleaning, cooking equipment, refrigeration, food preparation, tabletop, catering, bar supplies, and kitchenware categories. The company sells through both a 65,000 sq ft Oklahoma City showroom and a Magento-powered e-commerce website, complemented by expert kitchen design consulting, a customizable re-order guide, and financing partner integrations (LeaseQ, Clicklease).
Product overview
Market Source is a family-owned commercial restaurant equipment and supplies distributor operating since 1986, offering a comprehensive e-commerce platform alongside a 65,000 sq ft showroom in Oklahoma City. The core offering centers on commercial restaurant equipment and supplies across eight main categories: Cleaning, Equipment, Refrigeration, Food Preparation, Tabletop, Catering, Bar Supplies, and Kitchenware. The company operates its own Saturn brand of refrigeration products alongside distributing nationally recognized manufacturers including Vollrath, Winco, Cambro, Carlisle, and others. Beyond product sales, Market Source provides complementary services including expert kitchen design consulting, a customizable re-order system, equipment financing through partner programs (LeaseQ and ClickLease), and periodic demo equipment blowout sales. The company also partners with Tankersley for combined food and supplies fulfillment.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Restaurant Equipment and Supplies Full-line distributor of commercial restaurant equipment and supplies including cooking equipment, refrigeration, food preparation tools, tabletop items, catering supplies, bar equipment, and kitchenware for foodservice operations, sold through a 65,000 sq ft Oklahoma City showroom and the Magento-powered marketsourceonline.com e-commerce store.
- Saturn Refrigeration Market Source's private-label commercial refrigeration product line including reach-in refrigerators, reach-in freezers, pizza prep tables, sandwich and salad units, keg coolers, merchandisers, and undercounter/worktop refrigeration units for foodservice operators.
- Market Source Design (Kitchen Design Service) Consultative kitchen design service for restaurants and food service operators covering remodels and build-outs. The Market Source Design team applies 35+ years of industry experience and modern design technology to optimize kitchen efficiency, production, and workflow for new openings and renovations.
Companies that use Market Source
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Market Source technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Market Source partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TankersleycoreMarket Source and Tankersley have partnered to fulfill restaurant supply needs, combining equipment and food supplies in one ordering experience. This partnership enables customers to get both food service equipment and consumable supplies from a coordinated source.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Market Source competitors and assessment
Company assessmentBroad incumbents
- Wasserstrom: Wasserstrom is a long-established broad-line restaurant supply distributor offering equipment, smallwares, and tabletop items to foodservice operators. It is comparable to Market Source in product mix but historically operates at larger scale and broader geography.
Direct peers
- Restaurant Depot: Restaurant Depot is a membership-based warehouse club supplying food and restaurant equipment to foodservice operators. It overlaps directly with Market Source on commercial kitchen equipment, refrigeration, and supplies, while also competing on food and consumables.
- Chef's Deal Restaurant Equipment: Chef's Deal is a Tennessee-based restaurant equipment dealer offering new and used commercial kitchen equipment, design services, and supplies. It competes directly with Market Source on equipment sales, kitchen design consulting, and value-oriented pricing.
- Central Restaurant Products: Central Restaurant Products is an Indiana-based restaurant supply distributor selling commercial kitchen equipment and supplies to foodservice operators nationwide. It overlaps with Market Source on equipment categories and serves a similar SMB restaurant customer base.
- Tundra Restaurant Supply: Tundra Restaurant Supply is an online-focused distributor of restaurant equipment and supplies with a broad catalog spanning cooking, refrigeration, and tabletop. It competes head-to-head with Market Source on e-commerce pricing and breadth.
- KaTom Restaurant Supply: KaTom is a Tennessee-based restaurant supply company selling commercial kitchen equipment and supplies through catalog and online channels. It is a direct peer of Market Source with overlapping product categories and similar foodservice customer base.
- WebstaurantStore: WebstaurantStore is the largest online-only restaurant supply and equipment retailer in the U.S., offering an enormous catalog of commercial kitchen equipment and supplies. It directly competes with Market Source on online ordering, pricing, and selection for restaurant customers.
- Mission Restaurant Supply: Mission Restaurant Supply is a Texas-based restaurant equipment and supplies distributor serving commercial kitchens across the Southwest. It is geographically adjacent to Market Source and offers comparable equipment, supplies, and design services.
Regional players
- Boelter Companies: Boelter is a Midwest-focused foodservice equipment and supplies distributor serving restaurants, hospitality, and institutional customers. It is comparable to Market Source in product mix and customer type, but primarily serves the Upper Midwest rather than Oklahoma.
Others
- Tankersley Food Service: Tankersley is a regional foodservice distributor and existing Market Source partner supplying food products to restaurants. It is not a direct competitor but is thematically related as a foodservice supply channel partner and potential source of one-stop competition if it expanded into equipment.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Market Source social profiles
Digital presenceMarket Source financial estimates
Financial estimateRevenue estimate
Valuation estimate
Market Source leadership team
Management profileNumber of profiles
Profiles1 record
Market Source funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Market Source M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Market Source
What does Market Source do?
Market Source is a family-owned distributor of commercial restaurant equipment and foodservice supplies, offering products across cleaning, cooking equipment, refrigeration, food preparation, tabletop, catering, bar supplies, and kitchenware categories. The company sells through both a 65,000 sq ft Oklahoma City showroom and a Magento-powered e-commerce website, complemented by expert kitchen design consulting, a customizable re-order guide, and financing partner integrations (LeaseQ, Clicklease).
Is Market Source a public or private company?
Market Source is a private company. It is classified as family owned and is currently operating.
When was Market Source founded?
Market Source was founded in 1986. It employs 11 to 50 people.
Where is Market Source based?
Market Source is headquartered in Oklahoma City, United States, in the North America region.
How does Market Source make money?
Two revenue lines are on record. Equipment and Supplies Sales are the primary driver. The others are financing Partnerships.
Who are Market Source's main competitors?
Wasserstrom is listed as a broad incumbent. Direct peers are Restaurant Depot, Chef's Deal Restaurant Equipment, Central Restaurant Products, Tundra Restaurant Supply, KaTom Restaurant Supply, WebstaurantStore and Mission Restaurant Supply. Boelter Companies is listed as a regional player. Tankersley Food Service is listed as an others.
Does Market Source have an API?
No public API is recorded for Market Source.
What industry is Market Source in?
Market Source's product category is Commercial Restaurant Equipment and Foodservice Supplies. Its primary akta.pro industry code is AFAIALAK, Food Preparation Equipment & Smallwares Wholesale, with a secondary code of AFAIALAG, Bar & Beverage Service Supplies Wholesale. Its NAICS code is 445 and its SIC code is 5070.