Making Waves

What Making Waves does

Making Waves, operating commercially as NoA Ignite, is a Scandinavian full-service digital experience partner headquartered in Oslo, Norway, with approximately 400 employees spanning strategy, design, development, and content disciplines. The firm operates as a subsidiary within The North Alliance (NoA Family) and delivers integrated digital transformation services to enterprise and mid-market clients across retail, manufacturing, finance, government, entertainment, and IT sectors. Its service portfolio covers Digital Products & Platforms, Brand & Experience Design, Strategy & Advisory, Commerce Solutions, and Data & AI Services, with named clients including Telia, SEB, Maersk, Novo Nordisk, Toyota, Zalando, NorgesGruppen, Coop, and DB Bahn. The firm has been recognized on Fast Company's World's Most Innovative Companies list.

The business runs on a professional services revenue model, with project-based and ongoing partnership engagements priced on a quote-based subscription or retainer cadence typical of B2B enterprise consulting. NoA Ignite's GTM is consultative enterprise field sales, supported by thought leadership content, case studies, and inbound inquiry forms on its website. Differentiation rests on its integrated strategy-design-technology delivery model, proprietary GenAI Planning Methodology, and award-winning Data in Motion capabilities. Customer Data Platform implementation is also a stated specialty. Geographic scope is regional (Nordic) with operational reach into German-speaking and other European markets through international client engagements.

The firm is privately held with no disclosed funding rounds, revenue figures, or leadership team information in the available source material. There are no disclosed patents, regulatory actions, mergers, acquisitions, or leadership changes, limiting visibility into organizational evolution. Competitive positioning is that of a mid-sized Northern European digital consultancy competing against global systems integrators and specialized boutique firms, with the NoA Family affiliation providing scale and cross-company leverage as a key structural advantage.

Name

Making Waves

Legal name

NoA Ignite

Website

https://makingwaves.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Making Waves (NoA Ignite) is a Scandinavian full-service digital experience partner of approximately 400 staff, delivering strategy, design, development, and content services to enterprise clients across retail, finance, government, and technology sectors as part of The North Alliance.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Strategy & Advisory: Consulting and strategic advisory services for digital transformation, helping clients scale smarter and move faster
2. Digital Products & Platforms: Design and development of digital products, platforms, and experiences including user interface/experience design and technical implementation
3. Brand & Experience Design: Brand identity and experience design services

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Making Waves (operating as NoA Ignite) is a full-service digital experience partner that designs and develops digital products, platforms, brand experiences, commerce solutions, and data/AI services for enterprise clients. The company delivers integrated strategy, design, and technology services across retail, manufacturing, finance, government, entertainment, and IT sectors through project-based and ongoing partnership engagements.

Product overview

NoA Ignite is a full-service digital experience partner offering a unified portfolio of services spanning digital products and platforms, brand and experience design, strategy and advisory, commerce solutions, and data and AI services. The company operates as a service-based consultancy rather than a software product company, delivering strategy, design, and technology solutions to clients across retail, manufacturing, finance, government, entertainment, and IT sectors. Its capabilities are organized around client outcomes rather than discrete packaged products, with services delivered through project-based engagements and ongoing partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Products & Platforms End-to-end development of digital products and platforms for enterprise clients, including web applications, mobile apps, and enterprise software solutions across retail, manufacturing, finance, government, entertainment, and IT sectors.
• Brand & Experience Design Design services focusing on user experience (UX) and user interface (UI) design, creating cohesive brand experiences across digital touchpoints for enterprise clients.
• Strategy & Advisory Consulting and strategic advisory services helping organizations transform their digital presence, scale smarter, and move faster on digital initiatives.
• Commerce Solutions Digital commerce solutions including e-commerce platforms, retail technology, and customer engagement systems for retail and consumer goods companies seeking to make digital commerce work smarter.
• Data & AI Services AI-powered tools and data solutions including GenAI planning methodology, customer data platform implementation, and analytics capabilities for enterprise clients across multiple sectors.

Quantifiable outcome

• Trusted by leaders across retail, manufacturing, finance, government, entertainment, and IT sectors for results that scale

Named customers34 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• NoA FamilycoreStrategic or Co-development PartnerProud member of the NoA Family - a network of companies under the North of Alliance umbrella providing scale and ecosystem support. The family includes NoA Ignite and related companies serving clients across Scandinavia and globally.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bouvet ASA: Norwegian-headquartered IT and digital consultancy of similar scale, offering strategy, design, and technology services to Nordic enterprise and public-sector clients. Closely comparable in geography, headcount range, and full-service Nordic delivery model.
• Knowit AB: Nordic digital and IT consultancy with comparable strategy/design/tech offering across Sweden, Norway, Finland, and Denmark. Similar customer segments (enterprise, public sector) and similar reliance on skilled-billed professional services revenue.
• Vaimo: Nordic digital commerce and experience agency providing e-commerce, design, and platform services to retail and enterprise brands. Comparable in commerce solutions and brand-experience focus on Nordic enterprise clients.
• Futurice: Finnish digital consultancy delivering strategy, design, and engineering services to enterprise clients across the Nordics and DACH. Comparable full-service model and tech-led brand.
• North Kingdom: Swedish digital experience agency specializing in brand, design, and immersive digital experiences for enterprise brands. Comparable in design-led differentiation and Nordic enterprise client base.
• Curamando: Nordic digital growth consultancy focused on digital commerce, marketing, and analytics for enterprise brands. Comparable services mix in commerce and digital experience within the Nordic enterprise market.
• Netlight: Nordic-origin strategy and digital transformation consultancy with offices across the Nordics and Northern Europe. Comparable in targeting enterprise clients on digital strategy and product/platform delivery.
• Reaktor: Nordic digital innovation and engineering consultancy serving enterprise clients across strategy, design, and software. Comparable profile and tech-led brand identity.

Broad incumbents

• Accenture: Global professional services leader whose Accenture Interactive/Digital practices compete directly with NoA Ignite for large enterprise digital transformation mandates. Comparable offerings at much greater scale and geographic reach.
• Capgemini: Global consulting and digital services firm (incl. Capgemini Invent and Frog) competing for the same enterprise digital strategy, design, and engineering RFPs as NoA Ignite, particularly with Nordic and European enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/noa-ignite
• Xx.com/making_waves
• Facebookfacebook.com/makingwavesas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Making Waves