Living As A Leader

What Living As A Leader does

Living As A Leader (DBA of Evolve360, LLC, Wisconsin) is a privately held leadership development firm founded in 1992 by Aleta Norris and Nancy Lewis, headquartered in Brookfield, Wisconsin. Following the founders' retirement on June 1, 2025, the company is led by President/Owner Theresa Custer and CFO/Owner Dionne Wolter, with a 15-person team of facilitators, coaches, and operations/technology staff. The firm has served 300+ organizations across manufacturing, healthcare, financial services, retail, engineering, and other industries. Its core offerings are a 12-month Leadership Development Series for leaders with direct reports (priced at $530/month or $6,350 paid-in-full per person, with group discounts of 10–20%) and a 6-month Emerging Leader Series for individual contributors ($3,200 or $534/month). Programs combine monthly skill-building workshops, one-on-one or small-group coaching, and reinforcement tools delivered through a mobile app and Bridge LMS eLearning courses hosted by Instructure. Adjacent revenue streams include one-on-one executive coaching, the published book "Live As A Leader," Train-the-Trainer certification, keynote speaking, and assessment instruments (DISC, Thomas-Kilmann, CliftonStrengths, 360-Degree Feedback).

The business operates a hybrid go-to-market: an enterprise field-sales motion selling in-house customized delivery to organizations, supplemented by semi-annual public cohort-based sessions in Southeast Wisconsin (Milwaukee, Kenosha via KABA partnership, Racine), and a self-serve channel via the Bridge LMS, mobile app, and a 30-day free trial. Marketing is content-led through a Leadership Blog, YouTube videos, free downloadable resources, virtual information sessions, email newsletter, and the founders' book distributed on Amazon and Audible. The proprietary methodology — built over 30+ years and protected by the registered Living As A Leader® trademark — emphasizes process-based, steady-progress leadership development grounded in real-world challenges, with documented outcomes such as <5% turnover in a truck dealership case study integrating acquired locations. Post-June 2025 leadership transition and recent product/channel expansion (Emerging Leader Series, mobile app, PLG trial) signal a measured push from a regional services firm toward a more scalable operating model, though geographic reach remains concentrated in Southeast Wisconsin.

Name

Living As A Leader

Legal name

Evolve360, LLC

Website

https://livingasaleader.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Living As A Leader (Evolve360, LLC) is a privately held, Brookfield, Wisconsin-based leadership development firm serving 300+ organizations since 1992 with 12- and 6-month workshop-plus-coaching programs, reinforcement technology, and assessment tools, distributed via enterprise in-house delivery and regional public cohorts in Southeast Wisconsin.

Ownership category

akta.pro rank

Product category

Leadership Development Services

NAICS

Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Corporate & Leadership Development (BPACANAA)

akta.pro secondary industries

Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH), Executive Leadership & C-Suite Development (EDABAAAA)

Keywords

• Leadership development services
• Executive coaching
• Leadership training programs
• Organizational development
• Management training

Headquarters

HQ city

Brookfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Leadership Development Series - 12-Month Program: Comprehensive 12-month leadership development program including 12 skill-building workshops, 12 monthly one-on-one coaching sessions, learning reinforcement tools (tip cards, leadership journal, eLearning courses, mobile app). Sold per person at $530/month or $6,350 paid in full. Group discounts available for 3+ enrollments from same organization.
2. Emerging Leader Series - 6-Month Program: 6-month program for individual contributors without direct reports, including 6 half-day workshops, monthly small group coaching sessions, and weekly reinforcement. Priced at $3,200 paid in full or $534/month per person.
3. eLearning and Mobile App Access: Lifetime mobile app access provided upon graduation of the Leadership Development Series. eLearning courses available as standalone purchase for continuous subscription. 30-day free trial offered for prospective customers.
4. One-on-One Executive Coaching: Additional coaching packages offered to graduates of the Leadership Development Series and to organizations requiring additional support for specific leaders. Additional fee applies.
5. Live As A Leader Book Sales: Sale of the book 'Live As A Leader' through Amazon (hardcover, paperback, Kindle), Audible (audiobook), and direct autographed copies via the company's own e-commerce storefront (shop.livingasaleader.com).
6. Speaking Services: Keynote and breakout speaking services for conferences and events on leadership topics.
7. Train-the-Trainer Certification: Certification program for external professionals to deliver Living As A Leader content using their proprietary materials and methodology.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels9 records

Core offering

Living As A Leader delivers structured leadership development through its flagship 12-month Leadership Development Series (12 monthly skill-building workshops paired with 12 one-on-one coaching sessions) and a 6-month Emerging Leader Series for individual contributors without direct reports. Programs are sold as in-house customized engagements to organizations and as public cohort sessions in regional markets, supported by eLearning courses, a mobile app with weekly reinforcement, and proprietary assessments (DISC, 360-Degree Feedback, CliftonStrengths, Thomas-Kilmann).

Product overview

Living As A Leader offers a comprehensive, steady-progress-over-time approach to leadership development. The core offerings are the 12-month Leadership Development Series for leaders with direct reports and the 6-month Emerging Leader Series for individual contributors. These programs combine 12 monthly skill-building workshops (covering coaching, communication, conflict resolution, change management, employee engagement, and more) with 12 one-on-one coaching sessions. Supporting the core series are eLearning courses delivered through the Bridge Learning Management System, a Mobile App for on-demand content access, and various assessment tools including DISC, 360-Degree Feedback, CliftonStrengths, and Thomas-Kilmann. Additional offerings include Train-the-Trainer certification, Leadership Team Development, Speaking Services, and the Live As A Leader book resource.

Differentiator

Problem solved

Functional benefit

Products and services

• Leadership Development Series Comprehensive 12-month leadership development program consisting of 12 monthly skill-building workshops (covering coaching, communication, conflict resolution, change management, employee engagement, performance management, and more) paired with 12 monthly one-on-one coaching sessions. Designed for supervisors, managers, and key leaders with direct reports. Priced at $530/month or $6,350 paid in full per person, with group discounts available.
• Emerging Leader Series 6-month development program for individual contributors without direct reports, preparing them for future leadership roles. Includes six monthly workshops (Serve Others in the Workplace, Communicate by Design, Understand Your Interpersonal Style, Solve Problems Make Sound Decisions, Cope with Change, Strategies for Terrific Teamwork) and monthly small group coaching sessions. Priced at $3,200 paid in full or $534/month per person.
• eLearning Courses Online self-paced courses for all 12 Living As A Leader workshops, delivered through the Bridge Learning Management System (Instructure). Used as refresher content or makeup for missed sessions, ranging from 30 to 60 minutes each. Available for continuous subscription with a 30-day free trial.
• Mobile App (iOS and Android) iOS and Android mobile application providing on-demand access to workshop content including key models and skills, executive summaries, and tip cards. Includes weekly reinforcement Tips and To Dos sent for 8 weeks following each workshop. Lifetime access provided upon graduation of the Leadership Development Series.
• Leadership Coaching (One-on-One and Small Group) One-on-one executive coaching and small group coaching sessions provided as part of the Leadership Development Series and as additional packages for graduates and organizations needing deeper support for specific leaders. Uses the proprietary Six-Step Coaching Process (observation, request, impact, agreement, follow-up, accountability).
• Train-the-Trainer Certification Certification program for external professionals to deliver Living As A Leader content using the proprietary methodology and materials to their own clients. Inaugural certification cohort graduated in 2016 (Cindy Jansen).
• 360-Degree Feedback Assessment Comprehensive multi-source feedback assessment tool used in the Lead By Design workshop and available as a standalone service to help leaders complete a leadership development plan based on feedback from supervisors, peers, direct reports, and others.
• DISC Style Assessment Interpersonal style profile assessment used across leadership workshops and as a standalone offering. Living As A Leader is certified in 'Taking Flight with DISC' and integrates DISC assessments into the curriculum to help leaders understand and adapt their communication approach with different behavioral styles.
• CliftonStrengths34 Gallup CliftonStrengths34 assessment tool for identifying and developing individual strengths, offered as a standalone additional service and supported by Global Gallup Strengths Coaches on the team.
• Thomas-Kilmann Conflict Mode Instrument (TKI) Thomas-Kilmann Conflict Mode Instrument (TKI) used in the Resolve Conflict workshop and offered as a standalone service to help leaders understand conflict types and develop resolution strategies (competing, collaborating, compromising, avoiding, accommodating).
• Live As A Leader Book Published book by Aleta Norris, Nancy Lewis, and John Rutkiewicz offering leadership principles, exercises, practical activities, and real-life stories. Available in hardcover, paperback, Kindle, and Audible formats on Amazon and Audible, plus autographed copies via shop.livingasaleader.com.
• Speaking Services Keynote speeches and breakout presentations for conferences, company events, and professional gatherings on leadership topics such as employee engagement, change management, and supervisory excellence.
• Leadership Team Development Customized development programs designed for intact leadership teams to build cohesion and collective leadership capability, typically delivered in-house to organizations.
• Self-Directed Leadership Development Individual learning paths and self-paced resources for leaders who prefer independent study over facilitated programs, including online access to curriculum content via Bridge LMS and the mobile app.

Quantifiable outcome

• Organizations report less than 5% employee turnover when integrating new locations into culture through leadership development (truck dealership case study)
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• KABA (Kenosha Area Business)coreStrategic or Co-development PartnerKABA serves as a hosting partner for the Public Leadership Development Series in the Kenosha area. They provide venue and leverage their local business network to promote the program to area organizations. The series launch date for Kenosha is October 8, 2026.
• Instructure (Bridge Learning Management System)coreTechnology or IntegrationLiving As A Leader partners with Instructure to use their Bridge Learning Management System (LMS) platform for hosting eLearning courses. The platform provides 24/7 technical support for Living As A Leader technology tool users. eLearning courses for all 12 workshops are hosted on this platform.
• Worldwide Association of Business Coaches (WABC)minorOthersJohn Rutkiewicz is a Registered Corporate Coach with the Worldwide Association of Business Coaches since 2005. This is a professional credentialing relationship rather than a commercial partnership.
• DISC Assessment ProvidersTechnology or IntegrationLiving As A Leader uses DISC interpersonal style profiles in its Understand Your Leadership Style and Understand Your Interpersonal Style workshops. The company is certified in 'Taking Flight with DISC' and integrates DISC assessments into the curriculum.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DDI (Development Dimensions International): DDI is one of the largest dedicated leadership development firms, offering blended learning, assessments, and coaching for frontline to executive leaders — a very similar B2B mid-market/SLED buyer and methodology (workshops + simulations + coaching) as Living As A Leader's flagship series.
• Center for Creative Leadership (CCL): CCL is a long-established leadership development organization providing open-enrollment programs, 360-degree feedback, assessments, and executive coaching — directly comparable to Living As A Leader's workshop-plus-coaching-plus-assessment model.
• The Ken Blanchard Companies: Blanchard provides leadership training programs (SLII, Lead Like Jesus) and coaching certifications aimed at supervisors and managers — mirroring Living As A Leader's frontline leadership focus and train-the-trainer licensing motion.
• Wilson Learning: Wilson Learning offers sales and leadership development solutions including blended workshops, eLearning, and reinforcement tools targeted at mid-market and enterprise buyers — comparable buyer profile, learning-reinforcement methodology, and assessment integration.
• Crucial Learning (formerly VitalSmarts): Crucial Learning offers Crucial Conversations and Crucial Influence training with certified instructors and online reinforcement — a closely analogous blended model combining workshops, coaching reinforcement, and digital learning for leadership/communication skills.

Broad incumbents

• FranklinCovey: FranklinCovey sells enterprise leadership, productivity, and execution training (e.g., 7 Habits, The 4 Disciplines of Execution) through facilitators and All Access Pass subscriptions, competing for the same leadership development budget that Living As A Leader addresses.
• Dale Carnegie & Associates: Dale Carnegie delivers courses in leadership, communication, and confidence for professionals across global licensee networks — overlapping with Living As A Leader's communication, coaching, and confidence-building curricula for mid-career leaders.
• Korn Ferry: Korn Ferry is a global organizational consulting firm with deep leadership development, coaching, and assessment practices (KF Leadership & Talent Consulting), serving enterprise leadership pipelines that overlap with Living As A Leader's enterprise in-house engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC2aRO7zHJbGqsDcSeE1lmkQ
• LinkedInlinkedin.com/company/living-as-a-leader
• Xx.com/LivingAsALeader

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Living As A Leader