Women's Agenda

Women's Agenda is an independent, 100% women-owned Australian digital media platform delivering daily news, newsletters, podcasts, and events with a gender lens to professional women, female entrepreneurs, and employer partners, monetized through subscriptions, advertising, and awards sponsorships.

Company typePrivate
Founded2011
HeadquartersMelbourne, Australia
Headcount1–10
GTM typeB2B and B2C
OfferingServices

What Women's Agenda does

Women's Agenda is an independent, 100% women-owned digital-first media publisher operated by Agenda Media, founded in 2011 by Angela Priestley and Tarla Lambert-Patel. Headquartered in Brookvale, New South Wales, Australia, the platform delivers daily news, analysis, and opinion across politics, business, leadership, technology, health, climate, and sport with an explicit gender lens, serving professional women and female entrepreneurs. The product portfolio includes the core Women's Agenda website, multiple newsletters (The Women's Agenda Daily, Women's Health News, The STEM Wrap), eight podcasts, and dedicated content hubs covering topics such as women's business leadership, loneliness and connection, and gender data. The company runs the annual Women in Leadership Awards and produces virtual events and roundtables.

The business model combines three revenue streams: subscription memberships offered in three tiers (individual at $5+GST/month, team at $40+GST/month for 10+ users, and employer partner at $1,700+GST/year), advertising and bespoke branded content partnerships with corporate clients, and revenue from awards sponsorships and events. Reach is reported at 2 million+ monthly readers, 100,000+ newsletter subscribers, and 500,000+ social followers. The underlying technology is a standard digital-first content management system and newsletter platform with no disclosed proprietary features, AI capabilities, or API integrations.

Women's Agenda operates as a bootstrapped media business with no outside investment, retaining full ownership with its two co-founders. The core team is small (approximately 6 named editorial and partnerships staff) and the company has remained independently run for over a decade, with sustained product expansion across audio, events, and subscription tiers rather than scale-driven headcount growth.

Women's Agenda firmographics

Firmographics

Name: Women's Agenda
Legal name: Agenda Media
Website: https://womensagenda.com.au
Company type: Private
Founded year: 2011
Operating status: Operating
Headcount range: 1–10 employees
Short description: Women's Agenda is an independent, 100% women-owned Australian digital media platform delivering daily news, newsletters, podcasts, and events with a gender lens to professional women, female entrepreneurs, and employer partners, monetized through subscriptions, advertising, and awards sponsorships.
Ownership category
akta.pro rank

Women's Agenda industry classification

Industry

Product category: Digital News Media
NAICS: Newspaper, Periodical, Book, and Directory Publishers (5131), Newspaper Publishers (513110)
SIC: Periodicals: Publishing Or Publishing & Printing (2721)
akta.pro primary industry: Newsletter Publishing Platforms (MPACAIAA)
akta.pro secondary industries: Women’s Interest & Parenting Magazines (MPAJAEAB), News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

Digital news media
Professional women content
Online publishing platform
Newsletter subscription media
Gender equality journalism

Where Women's Agenda is headquartered

Location

Headquarters

HQ city: Melbourne
HQ country: Australia
HQ region: Oceania

Offices1 record

Markets served

Women's Agenda business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

Membership subscriptions: Three-tier membership model: individual ($5/month), team ($40/month for 10+ members), and employer partner ($1700/year). Provides exclusive insider editions and platform access.
Advertising and partnerships: Brand partnerships and advertising support independent journalism. Clients pay for bespoke marketing solutions targeting women professionals.
Events and awards: Women in Leadership Awards, virtual events, and roundtables generate revenue through sponsorships and attendance.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Women's Agenda Member - Individual subscription
Subscription	Monthly	Small Team Member - Organizational subscription
Subscription	Annual	Employer Partner Member - Enterprise tier

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Women's Agenda product offering

Product offering

Core offering

Women's Agenda is an Australian digital-first media platform that publishes original journalism, newsletters, and podcasts aimed at professional women. The company produces daily news coverage of workplace gender equality, leadership, politics, business, health, and STEM, distributed through its owned website, email newsletters, podcasts, and video/social channels.

Product overview

Women's Agenda is a digital-first media platform published by Agenda Media (100% women-owned and run), offering a comprehensive portfolio of news publications, newsletters, podcasts, and content hubs. The core Women's Agenda platform delivers daily news with a gender lens across politics, business, tech, leadership, health, climate, and sport. The product suite includes multiple newsletters (The Women's Agenda Daily, Women's Health News, The STEM Wrap), eight distinct podcasts (including Women's Agenda Podcast, The New Rules, The Leadership Lessons, Women's Health Project), and specialized content hubs (The Connections Hub, The Business Hub, The Safety in Numbers Hub). The company also runs the national Women's Agenda Leadership Awards program and offers tiered membership options for individuals, teams, and employer partners.

Differentiator

Problem solved

Functional benefit

Brands

Women's Health News: Weekly newsletter delivering women's health news and views
The Keynotes
The Connections Hub
The Business Hub
Safety in Numbers Hub
Women's Agenda Podcast
The New Rules
The Leadership Lessons
Women's Health Project
Moments That Make Us
Fertility Unfiltered
Spotlight on Women
It Takes Boobs Podcast
Agenda Sports
Women's Health News

Products and services

Women's Agenda Daily News Platform
Women's Agenda Email Newsletters
Women's Agenda Podcasts
Women's Agenda Video Programming
Women's Agenda Membership Program
Women's Agenda Leadership Awards

Quantifiable outcome

2 million+ monthly readers
+2 more outcomes

Companies that use Women's Agenda

Customer profile

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Women's Agenda technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Women's Agenda partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Charles Sturt UniversityminorOthersSponsorship support for Women's Health News weekly newsletter, providing higher education institution visibility to professional women audience

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Women's Agenda competitors and assessment

Company assessment

Direct peers

Mamamia: Australia's largest independent women's media company, also digital-first and women-focused with podcasts, newsletters, and a women-led mission. Direct competitor in the same geography, audience, and product categories (news, podcasts, events), though larger scale.
SmartCompany: Australian digital media focused on entrepreneurs, small business owners, and startups — strongly overlapping with Women's Agenda's female entrepreneurs and business content verticals.

Broad incumbents

The Cut: US-based women's interest digital publication under Vox Media covering careers, politics, and culture. Comparable product (lifestyle-politics hybrid for professional women) though larger scale and US-focused.
ABC News (Women/Focus verticals): Public broadcaster with substantial women's and gender coverage across digital, podcast, and events. Competes for attention and authority on women-focused policy and leadership stories.
Crikey: Independent Australian digital media covering politics, business, and media with a strong newsletter product and subscription model. Comparable on independent-mission positioning and subscription/paid growth motion.
Refinery29: Women-focused digital media brand covering news, careers, and culture with strong newsletter and social presence. Closest international template for a multi-vertical women-first media company.
The Guardian Australia: Large mainstream digital newsroom with significant gender-lens coverage and women's vertical; broader in scope but competes directly for readership and corporate content partnerships in Australia.
Women's Health (magazine / women'shealth.com): Established women's health-focused media brand with an Australian edition; competes directly with Women's Health News newsletter and fertility/reproductive health podcast verticals.

Regional players

Scoop: Independent digital news and commentary platform; similar editorial/newsletter model but operates in New Zealand. Comparable as a mission-driven independent women-adjacent media operation.

Emerging players

The Daily Aus / The Daily: Australian digital-first, newsletter-led news startup targeting a young professional audience. Compares on the newsletter-led distribution model and content-led GTM, though broader topic remit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Women's Agenda financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Women's Agenda leadership team

Management profile

Number of profiles

Profiles2 records

Women's Agenda funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Women's Agenda M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women's Agenda

What does Women's Agenda do?

Is Women's Agenda a public or private company?

Women's Agenda is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Women's Agenda founded?

Women's Agenda was founded in 2011. It employs 1 to 10 people.

Where is Women's Agenda based?

Women's Agenda is headquartered in Melbourne, Australia, in the Oceania region.

How does Women's Agenda make money?

Three revenue lines are on record. Membership subscriptions are the primary driver. The others are advertising and partnerships and events and awards.

Who are Women's Agenda's main competitors?

Direct peers on record are Mamamia and SmartCompany. Broad incumbents are The Cut, ABC News (Women/Focus verticals), Crikey, Refinery29, The Guardian Australia and Women's Health (magazine / women'shealth.com). Scoop is listed as a regional player. The Daily Aus / The Daily is listed as an emerging player.

Does Women's Agenda have an API?

No public API is recorded for Women's Agenda.

What industry is Women's Agenda in?

Women's Agenda's product category is Digital News Media. Its primary akta.pro industry code is MPACAIAA, Newsletter Publishing Platforms, with a secondary code of MPAJAEAB, Women’s Interest & Parenting Magazines. Its NAICS code is 5131 and its SIC code is 2721.