What Scoop does

Scoop (legal entity: Scoop Publishing Limited) operates New Zealand's longest-running independent online news platform, founded in 1999 and headquartered in Wellington. The company aggregates and publishes NZ-focused news across politics, parliament, business, regional, Pacific, and community verticals, supported by a comprehensive archive of over one million stories spanning more than 25 years. Scoop's commercial layer, Scoop Pro, provides tiered B2B subscription licensing to organisations (priced by FTE staff count from 1-10 through 201+ staff), individual professional subscriptions, and a suite of ancillary services including Broadcast (alerts on 50+ topics), Mediapass (personalised news algorithms), News Channels (branded publishing), News Intelligence, and Priority Submissions. The platform operates an "Ethical Paywall" model that keeps content free for personal use while charging organisations for professional licensing.

The business distributes content through its owned digital platform and a network of sub-brand sites including Wellington Scoop, Business Scoop, Pacific Scoop, Community Scoop, The Dig, Werewolf, and Review of Books, plus utility services such as InfoPages, Newsagent, and Local Democracy Reporting (co-funded with RNZ and NZ On Air). Scoop Publishing Limited is wholly owned by the Scoop Foundation for Public Interest Journalism, a not-for-profit charitable trust established in 2015, with profits directed toward funding investigative and public-interest journalism. The company is part of the Enspiral Network of impact-oriented ventures.

Scoop serves two primary customer segments: (1) organisations and businesses — over 300 licensed Scoop Pro members across NZ government departments (e.g., NZ Treasury, MBIE, Auckland Council), enterprises (Spark NZ, Contact Energy, Genesis Energy), education (AUT), and NGOs (Greenpeace NZ) — and (2) individual professionals who subscribe for work-licensed use, with a 7-day free trial and 30-day money-back guarantee. The company employs 1-10 people and operates exclusively within the New Zealand domestic market.

Name

Scoop

Legal name

Scoop Publishing Limited

Website

https://scoop.co.nz

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Scoop Publishing Limited operates New Zealand's independent online news platform, founded in 1999, offering tiered B2B Scoop Pro licensing to 300+ organisations and individual subscriptions, owned by a non-profit foundation.

Ownership category

akta.pro rank

Product category

Digital News Publishing

NAICS

Publishing Industries (513), Directory and Mailing List Publishers (513140)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

News & Current Affairs Aggregators (MPACAKAA)

akta.pro secondary industries

News & Content Aggregation Portals (BPAMAAAI), Data Journalism & News Intelligence Publishers (Indexes, Election/Market Data) (MPAJADAK)

Keywords

• News aggregation platform
• Content licensing services
• Independent media publishing
• News intelligence subscriptions
• Media archive access

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Scoop Pro Licensing: B2B licensing fees charged to organisations based on FTE staff count for professional use of Scoop content. Tiered pricing from 1-10 staff through 201+ staff organisations.
2. Individual Subscriptions: Individual Pro subscriptions providing professional licensing for personal work use, with 7-day free trial and 30-day money-back guarantee.
3. Foundation Donations: Scoop Foundation for Public Interest Journalism accepts donations and membership contributions to support public interest journalism projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Scoop operates scoop.co.nz, an independent New Zealand news aggregation and publishing platform that curates and distributes news from organisations, government, NGOs, and contributors. Through its Scoop Pro service, it offers tiered subscription-based licensing for organisations and individuals, providing access to curated news content, broadcast email alerts across 50+ topics, regional and sector coverage reports, and a digital archive of over one million stories dating back to 1999.

Product overview

Scoop operates as a multi-platform news publishing and content licensing ecosystem built around its core scoop.co.nz website and the Scoop Pro professional services suite. The core platform aggregates and publishes independent New Zealand news content, supported by the Scoop Pro subscription/licensing service that provides tiered access for individuals and organisations (1-10, 11-50, 51-200, 201+ staff tiers). Scoop Pro includes Broadcast (news alerts on 50+ topics), Mediapass (custom news algorithms), News Channels (branded publishing), News Intelligence (tailored news delivery), and Priority Submissions. The network extends to sub-brands including Wellington.Scoop, Business Scoop, Pacific Scoop, Community Scoop, Review of Books, The Dig, and Werewolf, plus supporting services like InfoPages, Newsagent, and Local Democracy Reporting. The entire operation is owned by the Scoop Foundation for Public Interest Journalism, a not-for-profit charitable trust established in 2015.

Differentiator

Problem solved

Functional benefit

Brands

• Scoop Pro: Professional subscription service providing licensed access for work use, news intelligence tools, broadcast emails, and media archive access.

Products and services

• Scoop Pro Professional subscription and licensing service offering organisations work access to Scoop content, with tiered pricing based on organisation size (1-10, 11-50, 51-200, 201+ staff). Includes broadcast emails, news intelligence, branded news channels, priority submissions, and media archive access for over 300 licensed organisations across New Zealand.
• Scoop Pro Individual Individual professional subscription offering work licensing, curated news access, daily and weekly Pro emails (Daily Politics, Daily Business), and broadcast regional updates. Available with a 7-day free trial and 30-day money-back guarantee.
• Scoop Platform (scoop.co.nz) The main Scoop news platform serving as an independent New Zealand news website, aggregating and publishing news from various sources with an Ethical Paywall model. Free for personal use, licensed for work use.
• Local Democracy Reporting (LDR) Local body journalism service co-funded by RNZ and NZ On Air, providing coverage of local government and regional news across New Zealand. Scoop is a registered New Zealand Media Outlet LDR Partner.
• InfoPages Directory of New Zealand organisations, political parties, media outlets, and individual contributor profiles.
• Newsagent News monitoring and alert subscription service for professionals to track news on specific topics and receive timely notifications.

Quantifiable outcome

• Reaching hundreds of thousands of readers each month
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Radio New Zealand (RNZ)coreStrategic or Co-development PartnerCo-funding partner for Local Democracy Reporting (LDR) service, providing local body journalism to Scoop's platform. LDR content is published by Scoop as a registered New Zealand Media Outlet LDR Partner.
• Enspiral NetworkminorStrategic or Co-development PartnerScoop is part of the Enspiral Network of impact-oriented ventures which has improved and decentralised organisational management and practices.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Stuff: New Zealand's largest digital news publisher, operating a national news platform with paid subscriptions and advertising. Comparable to Scoop as a competing NZ-focused independent news destination serving the same readership and advertiser base.
• Radio New Zealand (RNZ): Publicly funded NZ broadcaster and Scoop's Local Democracy Reporting co-funding partner. Comparable as a public-interest NZ news organisation producing original journalism and operating commercial licensing arrangements with overlapping institutional customers.
• The Spinoff: New Zealand independent online media outlet with a strong digital subscription and membership model. Comparable to Scoop as a NZ-headquartered independent publisher monetising via reader/member support and commercial partnerships.
• Newsroom: NZ investigative and current affairs publication operating a paid subscription model. Comparable to Scoop in targeting paying professional and engaged-citizen readers within NZ with original public-interest journalism.
• BusinessDesk: New Zealand business news subscription service covering corporate, economic, and political stories. Comparable to Scoop Pro News Intelligence in serving NZ professionals and organisations with paid, curated business and policy intelligence.

Broad incumbents

• NZME (New Zealand Herald): Major NZ media group publishing the New Zealand Herald and business titles. Comparable to Scoop as a dominant incumbent in NZ news publishing with subscription, licensing, and event-revenue streams targeting overlapping audiences and advertisers.
• The Guardian: Major global news organisation operating a reader-funded, non-profit-adjacent model. Comparable to Scoop as a values-driven publisher combining open public access with reader/member revenue and licensed content distribution.
• ProPublica: US-based non-profit investigative newsroom funded by foundation, membership, and grant revenue. Comparable to Scoop as a mission-driven, foundation-supported news organisation producing independent journalism under a non-commercial governance model.

Emerging players

• Ground News: Subscription-based news aggregation and bias-comparison platform. Comparable to Scoop Pro as a paid service helping professional readers monitor and curate news across sources, though operating globally rather than NZ-only.
• AllSides: News aggregation and media-bias rating platform with a subscription tier. Comparable to Scoop in providing curated news perspectives and competing for the same professional audience seeking diversified, attribution-rich news consumption.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/scoopnz
• YouTubeyoutube.com/@neutralitystudies
• Facebookfacebook.com/ScoopIndependentNews
• LinkedInlinkedin.com/company/scoop-media

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scoop