Carestone
- Company typePrivate
- Founded1998
- HeadquartersHanover, Germany
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Carestone does
Carestone Group GmbH is a privately held German real estate developer founded around 1998 and headquartered in Hanover, with 101–250 employees. The company specializes exclusively in the development, construction, and marketing of senior living and care real estate (Seniorenwohn- und Pflegeimmobilien), serving as an integrated platform that spans the full value chain from land acquisition and development through construction, renovation, and ultimately sale of partial ownership units (Teileigentum) to private capital investors.
The company's core technology is specialized care property development, with proprietary activity in climate-friendly wooden modular construction (Holz-Modulbauweise) demonstrated at the Kalbach SeniorenCampus in Hesse, and award-winning sustainable design evidenced by the November 2025 handover of the Bad Schussenried living and care center. Supporting products include the Trainstone Academy (IHK-certified professional training launched in August 2025), a dedicated investor sales portal (vp2.carestone.com), and the Betreiber & Kommunen operator and municipal partnership program. Cumulative delivery stands at 22,000+ care places with >8,000 in execution across 95 projects in progress and 20+ active construction sites nationwide.
Carestone's revenue model is primarily one-time real estate sale of newly developed care properties to private investors seeking retirement-provision and wealth-preservation assets, supplemented by renovation and revitalization services for existing facilities. The go-to-market is sales-led and hybrid B2B/B2C, combining direct investor engagement via the sales portal with a national partner network of Vertriebspartner and 40 care operator relationships. Customers are segmented into capital investors (primary, retail/private), care operators (primary, B2B), and municipalities (secondary, B2G). Leadership transitioned in February 2026 with Daniel Ahrendt promoted from CFO to CEO while retaining the CFO role, indicating internal succession.
Carestone firmographics
Firmographics- Name
- Carestone
- Legal name
- Carestone Group GmbH
- Website
- https://carestone.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Carestone industry classification
Industry- Product category
- Senior Care Real Estate Development
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Dealers (For Their Own Account) (6532), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG)
- akta.pro secondary industries
- Senior Living & 55+ Community Brokerage (BPAJAAAH), Healthcare & Senior Housing Real Estate Asset Management (BPAJAMAH)
Keywords
Where Carestone is headquartered
LocationHeadquarters
- HQ city
- Hanover
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Carestone business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Real Estate Development and Sales: Carestone develops, builds, and sells/divests senior living and care real estate to capital investors. The value chain spans from land acquisition through development and construction to sales of partial ownership (Teileigentum) to capital investors.
- Renovation and Revitalization Services: Renovation and revitalization of existing care facilities, extending asset life and value
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Carestone product offering
Product offeringCore offering
Carestone develops, builds, and markets senior living and care real estate (Pflegeimmobilien) as capital investments for private investors in Germany. The full value chain spans land acquisition, development and construction of new senior living and care properties, renovation and revitalization of existing facilities, and sale of partial ownership (Teileigentum) to capital investors via a dedicated sales portal and partner network.
Product overview
Carestone operates as a unified platform for senior living and care real estate development, combining development & construction services, sales & investment distribution, and operator partnerships into an integrated value chain. The core offering spans property development (Entwicklung & Bau) and investor sales (Vertrieb & Invest), supported by a partner network for operators and municipalities. Supporting modules include the Trainstone Academy for professional certification and an online Vertriebsportal for sales partners. The company focuses exclusively on care and senior living properties as a specialized asset class, with recent innovation in sustainable wood modular construction (Kalbach SeniorenCampus) and climate-friendly designs (Bad Schussenried).
Differentiator
Problem solved
Functional benefit
Products and services
- Senior Living & Care Properties (Seniorenwohn- & Pflegeimmobilien) End-to-end senior living and care real estate proposition for private investors and care operators in Germany, including care facilities, senior residences, and apartments designed for the elderly demographic.
- Entwicklung & Bau (Development & Construction) Full-service development and construction service from land acquisition through construction of new senior living and care properties, including renovation and revitalization of existing facilities.
- Vertrieb & Invest (Sales & Investment) Marketing and sale of care real estate to capital investors, including the sale of real divided properties in partial ownership (Teileigentum) to private investors for retirement planning.
- Vertriebsportal (Sales Portal) Online sales portal enabling partners and investors to access property offerings and manage investments in Carestone senior care real estate.
- Trainstone Academy IHK-certified (Chamber of Industry and Commerce) training and certification program for care real estate experts, delivered in partnership with the IHK to qualify professionals in the senior care real estate sector.
Quantifiable outcome
- 22,000+ care places created
- +1 more outcomes
Companies that use Carestone
Customer profileSegments3 records
Ideal customer profiles3 records
Carestone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Carestone partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Care Operators (40 operators)coreCarestone maintains partnerships with 40 care operators who operate the facilities developed by Carestone. This is a core element of Carestone's business model, connecting property development with operational expertise.
- Sales Partners (Vertriebspartner)coreCarestone has a network of sales partners who market care real estate investments to capital investors. Partners can join through the partner program to sell Carestone properties.
- Trainstone Academy / IHKminorTrainstone Academy, in partnership with IHK (Chamber of Industry and Commerce), certifies care real estate experts. First certifications awarded in August 2025 at Carestone Group in Hannover.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Carestone competitors and assessment
Company assessmentDirect peers
- Bonifatius Wohnungsbau GmbH: German senior housing and care property developer with a similar model of developing and selling Pflegeimmobilien to capital investors, directly comparable in product category, customer base, and German market focus.
- EMPIRIA Group: German real estate developer specializing in senior living and care properties marketed as institutional and private investment products; comparable in asset class, investor channel, and German nationwide footprint.
- AGP - Allgemeine Seniorenwohnanlagen GmbH: Long-established German developer and operator of senior residences and care facilities; overlaps with Carestone in senior housing development, operator relationships, and capital-investor distribution.
- Specht Gruppe: German care real estate specialist developing and selling Pflegeimmobilien across Germany, with comparable investor-facing sales infrastructure and senior care asset focus.
- Deutsche Wohnwerte GmbH: German developer focused on senior care and serviced-living properties; comparable in segment specialization, project development model, and German market focus.
- Argentum Pflegeimmobilien: Germany-focused Pflegeimmobilien developer and marketer offering care properties as investment products to private investors; comparable asset class and investor-channel approach.
- DOMUS VITA Group: German senior care operator-developer with overlapping activity in stationary Pflegeeinrichtungen; intersects with Carestone in operator and development functions within the same niche.
- Curata Care Holding: German care operator-developer with a portfolio of senior care facilities; comparable end-asset class and overlap with Carestone on the operator and real-estate side of the value chain.
Broad incumbents
- Alloheim Senioren-Residenzen: One of Germany's largest senior care operators with broad national presence; an incumbent player that operates in the same end-asset class and frequently partners with developers like Carestone.
Regional players
- Berlinovo Grundstücksgesellschaft: German real estate group with significant care and residential property holdings; comparable in asset class but primarily a Berlin-anchored portfolio holder rather than a nationwide developer, making it a regional/scale variant peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Carestone social profiles
Digital presenceCarestone financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carestone leadership team
Management profileNumber of profiles
Profiles1 record
Carestone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carestone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carestone
What does Carestone do?
Carestone develops, builds, and markets senior living and care real estate (Pflegeimmobilien) as capital investments for private investors in Germany. The full value chain spans land acquisition, development and construction of new senior living and care properties, renovation and revitalization of existing facilities, and sale of partial ownership (Teileigentum) to capital investors via a dedicated sales portal and partner network.
Is Carestone a public or private company?
Carestone is a private company. It is classified as unknown and is currently operating.
When was Carestone founded?
Carestone was founded in 1998. It employs 101 to 250 people.
Where is Carestone based?
Carestone is headquartered in Hanover, Germany, in the Europe region.
How does Carestone make money?
Two revenue lines are on record. Real Estate Development and Sales are the primary driver. The others are renovation and Revitalization Services.
Who are Carestone's main competitors?
Direct peers on record are Bonifatius Wohnungsbau GmbH, EMPIRIA Group, AGP - Allgemeine Seniorenwohnanlagen GmbH, Specht Gruppe, Deutsche Wohnwerte GmbH, Argentum Pflegeimmobilien, DOMUS VITA Group and Curata Care Holding. Alloheim Senioren-Residenzen is listed as a broad incumbent. Berlinovo Grundstücksgesellschaft is listed as a regional player.
Does Carestone have an API?
No public API is recorded for Carestone.
What industry is Carestone in?
Carestone's product category is Senior Care Real Estate Development. Its primary akta.pro industry code is HLADAAAG, Independent Living Real Estate Owners/Operators (REITs & Management Companies), with a secondary code of BPAJAAAH, Senior Living & 55+ Community Brokerage. Its NAICS code is 5312 and its SIC code is 6532.