Aethos
- Company typePrivate
- Founded2018
- HeadquartersOrem, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Aethos firmographics
Firmographics- Name
- Aethos
- Legal name
- Aethos AG
- Website
- https://aethos.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Aethos industry classification
Industry- Product category
- Luxury Boutique Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
- akta.pro secondary industry
- Luxury Wellness & Spa Resorts (THAGACAG)
Keywords
Where Aethos is headquartered
LocationHeadquarters
- HQ city
- Orem
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Aethos business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Hotel Accommodations: Room and suite bookings across all Aethos properties (Ericeira, Sardinia, Mallorca, Monterosa, Saragano, Milan, London Shoreditch, and upcoming Lisbon and Palma). Rates quoted per room, per night based on room type and occupancy selected, subject to availability.
- Food & Beverage: On-site restaurants and bars at each property, including brand venues such as The Doping (cocktail bar), 1568 Japanese Steak House (Monterosa), Summit restaurant (Monterosa), Onda restaurant (Ericeira), Cima restaurant (Milan), and others. F&B revenue generated through covers, menus, and events.
- Private Members' Club: Aethos Club is a private members' club accessible across all destinations. Members gain access to spaces, programming, and a global community of conscious explorers spanning 50+ countries. Membership fees likely represent a recurring revenue stream.
- Wellness & Retreats: Wellness treatments, spa services, and curated retreat programmes at all properties. Offerings include surf retreats (Ericeira), ski and spa retreats (Monterosa), yoga and mindfulness sessions, and company retreats. Revenue generated through treatment bookings and retreat package sales.
- Retail & Merchandise: Aethos operates an online shop (aethosshop.com) and sells branded merchandise including a limited-edition capsule T-shirt collection launched alongside the 'The Rules Are Different Here' brand campaign.
- Gift Cards: Gift card sales provide flexible, prepaid bookings redeemable across all Aethos properties and services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-room nightly rate model across all room categories |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Aethos product offering
Product offeringCore offering
Aethos operates a portfolio of luxury boutique hotels integrated with a global private members' club platform across European destinations (Ericeira, Sardinia, Mallorca, Monterosa, Saragano, Milan, London Shoreditch, with Lisbon and Palma upcoming). Core offerings include hotel accommodations, the Aethos Club membership, on-site dining (branded concepts such as The Doping bar, Cima, 1568 Japanese Steak House, Summit, Onda, Zaia), wellness and spa treatments, curated retreats, experiences, gift cards, and branded merchandise via aethosshop.com.
Product overview
Aethos is a boutique hotel and private members' club brand operating integrated lifestyle hospitality properties across Europe. The offering consists of eight boutique hotel properties (Aethos Milan, London Shoreditch, Mallorca, Sardinia, Ericeira, Monterosa, Saragano, and coming soon Lisbon and Palma), each offering accommodations, spa/wellness services, curated dining experiences (including branded concepts like The Doping Bar, Cima, 1568 Japanese Steak House, and Onda), and Aethos Club membership access. The platform also encompasses wellness retreats, company retreat packages, a retail shop, gift card program, and editorial journal. Founded in 2018 and headquartered in Zug, Switzerland, the brand positions itself as Europe's fastest-growing lifestyle hospitality brand, with the philosophy 'The Rules Are Different Here' challenging conventional luxury hospitality codes.
Differentiator
Problem solved
Functional benefit
Brands
- Aethos Club: Private members' club built around shared spirit and ideals connecting a global community of conscious explorers.
- Aethos Wellness
- Aethos Retreats
- The Doping
- 1568 Japanese Steak House
Products and services
- Aethos Boutique Hotels Portfolio of design-led luxury boutique hotels across Europe (Ericeira, Sardinia, Mallorca, Monterosa, Saragano, Milan, London Shoreditch, with Lisbon and Palma upcoming), offering accommodations integrated with private members' club access, wellness facilities, and curated dining experiences tailored to each destination.
- Aethos Club (Private Members' Club) Private members' club offering recurring access to Aethos properties globally, with community programming, cultural events, and shared spaces for like-minded travellers and locals. Spans 50+ countries.
- Wellness & Spa Services Spa facilities and wellness treatments including massages, facials, and mindfulness programmes designed to restore balance and well-being for hotel guests and members across all Aethos properties.
- Retreats Curated retreat programmes offering immersive multi-day experiences including surf retreats, ski and spa retreats, yoga sessions, photography classes, and wellness-focused stays designed to engage both mind and body.
- The Doping Bar Iconic cocktail bar concept featuring craft cocktails made with homemade spirits and global inspiration; located at Aethos Milan (Navigli) and expanded to Aethos Monterosa, with negronis made with Campari finished in bourbon barrels.
- Cima Restaurant Navigli-district restaurant at Aethos Milan with mid-century design-inspired interiors and unfussy Italian cuisine, open to hotel guests and club members.
- 1568 Japanese Steak House Japanese-influenced steak house at Aethos Monterosa featuring European beef prepared with Japanese techniques, including Fassona meat, Iberian acorn pork, and Spanish Wagyu, with panoramic Alpine views.
- Summit Restaurant Signature restaurant at Aethos Monterosa offering traditional Alpine cuisine infused with modern culinary techniques.
- Onda Restaurant Seaside restaurant at Aethos Ericeira featuring Portuguese coastal cuisine with Mediterranean influences, offering breakfast, lunch, and dinner with ocean views.
- Aethos Shop Online retail platform offering Aethos-branded merchandise and products, including limited-edition capsule T-shirt collections launched alongside brand campaigns.
- Company Retreats Corporate offsite and team retreat packages offered at Aethos properties (notably Aethos Ericeira), featuring multi-purpose rooms, team-building activities, and wellness programming.
- Aethos Gift Cards Prepaid gift card programme enabling recipients to experience Aethos hotels, clubs, dining, and retreats across all destinations.
- Experiences Curated on-site activities at each property including surfing, hiking, skiing, pilates, yoga flow, sound healing, mindfulness sessions, and cultural events.
Quantifiable outcome
- Aethos Ericeira awarded one of the first-ever MICHELIN Keys in Portugal
Companies that use Aethos
Customer profileSegments3 records
Ideal customer profiles3 records
Aethos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Aethos partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- MartiniminorMartini is a supporting partner of the 'The Rules Are Different Here' brand campaign, contributing to the pop-up activation in Milan (May 6–10) and programming across Aethos properties.
- MandukaminorManduka, a yoga and wellness brand, is a supporting partner of the brand campaign, contributing to wellbeing programming at the Milan pop-up and across Aethos properties.
- Woods CopenhagenminorWoods Copenhagen, a wellness and beauty brand, supports the brand campaign and pop-up activation with programming contributions aligned to Aethos' focus on wellbeing.
- Cafezal MilanominorCafezal Milano is a supporting partner of the brand campaign pop-up in Milan, contributing to the activation's programming.
- NOAMminorNOAM is listed as a supporting brand campaign partner, contributing to programming at the Milan pop-up and across Aethos properties.
- ResørminorResør is a supporting partner of the 'The Rules Are Different Here' brand campaign, contributing to events and programming.
- The DopingminorThe Doping (Aethos' own cocktail bar brand) is a partner in the brand campaign, with the bar featured at the Milan pop-up and its bar concept expanded to Aethos Monterosa.
- Burro StudiominorBurro Studio designed the pop-up activation space in Milan (Corso Garibaldi 83, May 6–10), collaborating with Aethos on the physical expression of the brand campaign.
- Cameron HammondminorAustralian photographer Cameron Hammond shot the 'The Rules Are Different Here' brand campaign at Aethos Mallorca, featuring models Stella Maxwell, Bruna Lirio, and Aleksa Gavrilovic.
- Mews Systems B.V.coreMews Systems B.V. owns and operates the booking engine integrated into the Aethos website. Guests use this booking engine to get personalised quotes and book directly with confirmation. Mews acts as both data controller and data processor for reservation data.
Scale indicators5 records
Recent moves9 records
Expansion highlights6 records
Aethos competitors and assessment
Company assessmentDirect peers
- Soho House: Soho House operates a global network of private members' clubs integrated with boutique hotels. Closest analogue to Aethos's integrated hotel-plus-members'-club model, including the cross-property membership flywheel and the global community of like-minded creative professionals that Aethos explicitly targets with the Aethos Club.
- Ace Hotel: Ace Hotel operates a portfolio of design-forward boutique hotels with lobby-as-community-space concepts across the US, Europe, and Asia. Comparable to Aethos on community-driven hospitality, design-led positioning, and appeal to creative professionals seeking alternatives to traditional luxury.
- Habitas: Habitas is a lifestyle hospitality brand operating boutique properties in distinctive destinations (Tulum, Namibia, Costa Rica, Saudi Arabia). Closely comparable to Aethos's destination-driven boutique model, community programming, and wellness/adventure-led positioning aimed at conscious travelers.
- The Hoxton: The Hoxton operates design-led boutique hotels in European city hubs (London, Amsterdam, Paris, Berlin). Comparable to Aethos's city-hotel properties (Milan, London Shoreditch) on price point, design-led positioning, and F&B-led social experience for creative-class travelers.
- The Ned: The Ned combines boutique hotels with members' clubs in landmark city buildings (London, New York, Doha). Directly comparable to Aethos's hotel + members' club + F&B venue integration and its target segment of design-conscious creative professionals seeking community-driven hospitality.
- 25hours Hotels: 25hours operates design-driven boutique hotels across European cities with story-led interiors and strong F&B concepts. Comparable to Aethos on European boutique footprint, design-forward positioning, and integrated restaurant/bar programming targeting creative-class travelers.
- The Standard Hotels: The Standard operates design-led boutique hotels with strong F&B and nightlife programming in major cities. Comparable to Aethos in positioning against formal luxury, integrating cocktail bars and social programming, and targeting culturally engaged travelers in European and US gateway cities.
Broad incumbents
- Aman Resorts: Aman operates ultra-luxury hotels and resorts in distinctive destinations globally. Comparable to Aethos at the destination-luxury tier, wellness-led programming, and intimate property scale, though Aman is significantly larger, ultra-premium-priced, and more established in the ultra-luxury segment.
- Belmond: Belmond (LVMH-owned) operates a portfolio of iconic luxury hotels, trains, and river cruises across Europe and beyond. Comparable to Aethos at the luxury tier on European destination portfolio depth, heritage property positioning, and premium pricing — though Belmond operates at significantly larger scale and as part of a wider LVMH portfolio.
- Six Senses: Six Senses (IHG-owned) operates luxury wellness-led resorts across distinctive global destinations. Comparable to Aethos on wellness-first positioning, distinctive destination selection, and retreat programming — though Six Senses operates at larger scale and benefits from IHG distribution and loyalty infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights6 records
Customer concentration
Aethos social profiles
Digital presenceAethos compliance and trust
Trust signalCompliance1 record
Aethos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aethos leadership team
Management profileNumber of profiles
Profiles4 records
Aethos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aethos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aethos
What does Aethos do?
Aethos operates a portfolio of luxury boutique hotels integrated with a global private members' club platform across European destinations (Ericeira, Sardinia, Mallorca, Monterosa, Saragano, Milan, London Shoreditch, with Lisbon and Palma upcoming). Core offerings include hotel accommodations, the Aethos Club membership, on-site dining (branded concepts such as The Doping bar, Cima, 1568 Japanese Steak House, Summit, Onda, Zaia), wellness and spa treatments, curated retreats, experiences, gift cards, and branded merchandise via aethosshop.com.
Is Aethos a public or private company?
Aethos is a private company. It is classified as unknown and is currently operating.
When was Aethos founded?
Aethos was founded in 2018. It employs 1 to 10 people.
Where is Aethos based?
Aethos is headquartered in Orem, United States, in the North America region.
How does Aethos make money?
Six revenue lines are on record. Hotel Accommodations are the primary driver. The others are food & Beverage, private Members' Club, wellness & Retreats, retail & Merchandise and gift Cards.
Who are Aethos's main competitors?
Direct peers on record are Soho House, Ace Hotel, Habitas, The Hoxton, The Ned, 25hours Hotels and The Standard Hotels. Broad incumbents are Aman Resorts, Belmond and Six Senses.
Does Aethos have an API?
No public API is recorded for Aethos.
What industry is Aethos in?
Aethos's product category is Luxury Boutique Hotels. Its primary akta.pro industry code is THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive), with a secondary code of THAGACAG, Luxury Wellness & Spa Resorts. Its NAICS code is 72111 and its SIC code is 7000.