25hours Hotels
25hours Hotels is a privately-held boutique lifestyle hotel brand operating 16 individually themed properties across 13 cities in Europe, the Middle East, Asia, and Australia, targeting design-conscious urban leisure and business travelers under the Ennismore/Accor umbrella.
- Company typePrivate
- Founded2003
- HeadquartersHamburg, Germany
- Headcount251–500
- GTM typeB2C
- OfferingServices
What 25hours Hotels does
25hours Hotels is a privately-held boutique lifestyle hotel brand headquartered in Hamburg, Germany, operating 16 individually themed properties across 13 cities in Western Europe (Berlin, Cologne, Düsseldorf, Frankfurt x2, Hamburg x2, Munich, Copenhagen x2, Paris, Vienna, Zurich x2, Florence), the Middle East (Dubai), Southeast Asia (Jakarta), and Oceania (Sydney). Founded in 2003 by Christoph Hoffmann, the company was acquired by Ennismore in 2016 and now operates within the Ennismore Lifestyle Collective under Accor S.A.; the operating entity is Ennismore Germany GmbH, led by Managing Directors Christophe Chenut and Cédric Gobilliard, with Hoffmann remaining as CEO. Each property carries its own design concept and signature F&B brand — NENI (Eastern Mediterranean), Ribelli (Neapolitan pizza), Monkey Bar, Boilerman Bar, Heimat, and The Paris Club — under a franchise or management-agreement model rather than direct ownership.
The commercial model layers four revenue streams: nightly room bookings (the core, with themed rooms from Medium to Suite), on-site F&B and event spaces, and a Dis-loyalty subscription membership (EUR 15 / GBP 12 / USD 18 / AED 60 per month) that grants up to 50% off new hotels, 10% off F&B at 200+ venues, and 365 days of free coffee across the 120+-hotel collective. A 25h Sports Club limited membership at Zurich West (pool, sauna, gym) and a 25hours Things retail shop round out ancillary lines. Go-to-market is primarily direct-to-consumer via the 25hours booking engine and loyalty program, supplemented by Accor's global distribution network (ALL) and a workcation package targeting remote workers in Dubai.
The technology stack is conventional hospitality infrastructure: an owned booking platform (book.25hours-hotels.com) with no disclosed public APIs, no proprietary AI/ML capability, and AI exposure limited to a third-party partnership with KITRO for kitchen food-waste reduction (up to 60% waste reduction, 2-8% food cost savings). Marketing channels include the Companion Magazine, email newsletter, Spotify curation, and direct-booking incentives. Sustainability positioning is formalized through Green Key certification and partnerships with Viva con Agua, Plastic Fischer, Aktion Baum, UNICEF, and SOS-Kinderdorf.
25hours Hotels firmographics
Firmographics- Name
- 25hours Hotels
- Legal name
- Ennismore Germany GmbH
- Website
- https://25hours-hotels.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- 25hours Hotels is a privately-held boutique lifestyle hotel brand operating 16 individually themed properties across 13 cities in Europe, the Middle East, Asia, and Australia, targeting design-conscious urban leisure and business travelers under the Ennismore/Accor umbrella.
- Ownership category
- akta.pro rank
25hours Hotels industry classification
Industry- Product category
- Lifestyle Boutique Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Lifestyle & Social Hotels (THAGADAB)
- akta.pro secondary industry
- Design-Led Boutique Hotels (THAGADAA)
Keywords
Where 25hours Hotels is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices15 records
Markets served
25hours Hotels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Hotel Room Bookings: Core revenue from room bookings across 15+ properties globally. Offers various room types from Medium to Extra Large and Suites, with themed interiors unique to each property.
- Dis-loyalty Membership: Monthly subscription membership offering 50% off newly opened hotels, 20% off first-time stays, 10% off return stays, 10% off food and drink, and 365 days of free coffee. Priced at EUR 15/GBP 12/USD 18/AED 60 per month.
- Food and Beverage: Revenue from on-site restaurants and bars including Boilerman Bar, Monkey Bar, Heimat, Paris Club, Ribelli, and NENI across various locations. Includes event spaces and catering services.
- Meetings and Events: Stylish event spaces available at properties including venues for up to 100 persons, creative spaces, and team events.
- Sports Club Membership: Limited membership program at Zurich West property offering full access to 25-metre pool, sauna, gym and exclusive perks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Dis-loyalty monthly membership - travel and food benefits |
| Subscription | Monthly | UAE Residents Offer - Dubai property |
| Subscription | Pay-as-you-go | Suite Chill Offer - Dubai property |
| Usage-based | Pay-as-you-go | Workcation Day Package - Dubai |
| Subscription | Monthly | Summer Sale - Dubai, Jakarta, Sydney |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
25hours Hotels product offering
Product offeringCore offering
25hours Hotels operates a portfolio of design-driven, individually themed lifestyle hotels in major cities across Western Europe, the Middle East, and Asia-Pacific. Each property offers themed guest rooms, signature restaurants and bars (NENI, Ribelli, Monkey Bar, Boilerman Bar, Heimat, Paris Club), meeting and event spaces, and ancillary services including a subscription-based travel membership (Dis-loyalty), sports club access, and merchandise retail.
Product overview
25hours Hotels is a lifestyle hotel brand operating 16 properties across 13 cities (Berlin, Cologne, Copenhagen, Dubai, Düsseldorf, Florence, Frankfurt, Hamburg, Jakarta, Munich, Paris, Sydney, Vienna, and Zurich). The brand offers individually themed urban hotels with distinctive restaurant and bar concepts including NENI (Eastern Mediterranean), Ribelli (Neapolitan pizza), Monkey Bar (rooftop cocktails), Boilerman Bar (highball cocktails), Heimat (regional European), and The Paris Club (French). The portfolio includes the Dis-loyalty membership program (travel and food benefits), 25h Sports Club (fitness membership), and 25hours Things Shop (merchandise retail). The company operates as part of Ennismore and uses a direct booking platform.
Differentiator
Problem solved
Functional benefit
Brands
- Dis-loyalty: The travel and food membership program offering discounts on hotels and restaurants
- Companion Magazine
Products and services
- 25hours Hotels (Core Brand) Urban lifestyle hotel brand operating properties across Europe, Middle East, Asia-Pacific, and Australia. Each hotel features individually themed interiors, restaurants and bars, co-working spaces, and local neighborhood experiences.
- 25hours Hotel Bikini Berlin
Quantifiable outcome
- Up to 60% reduction in avoidable food waste through KITRO partnership (across partner hotels)
- +1 more outcomes
Companies that use 25hours Hotels
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
25hours Hotels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
25hours Hotels partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Dis-loyalty Collectivecore25hours Hotels is part of Dis-loyalty - a travel and food membership collective offering up to 50% off stays at 120+ hotels, 10% off F&B at 200+ venues, and 365 days of free coffee. The program rewards trying new experiences over traditional point-based loyalty.
- Accor S.A.coreEnnismore, which operates 25hours Hotels, is part of Accor S.A. group. The partnership provides access to Accor's global distribution network, loyalty program (ALL - Accor Live Limitless), and operational infrastructure.
- Viva con Aguaminor25hours Hotels supports Viva con Agua St. Pauli e.V. in ONE WASH PROGRAM UGANDA - water access and sanitation projects.
- PLASTIC FISCHERminorPLASTIC FISCHER collects waste from rivers before it reaches the sea. Partnership supports environmental sustainability initiatives.
- Aktion Baumminor25hours has been supporting Aktion Baum in tree planting projects since 2022.
- SOS-Kinderdorf ÖsterreichminorSOS-Kinderdorf creates loving homes in dignity and warmth for children in need.
- UNICEFminorPartnership supporting UNICEF's mission that every child has the right to a childhood.
- Green Keyminor25hours Hotels are Green Key certified, supporting environmentally conscious travel through sustainable operations.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
25hours Hotels competitors and assessment
Company assessmentBroad incumbents
- Moxy Hotels: Marriott's lifestyle/midscale boutique brand with 100+ global properties, targeting similar design-conscious Millennial travelers. Although broader and more standardized than 25hours, it competes for budget-conscious urban guests with brand recognition.
- ME by Meliá: Meliá Hotels' lifestyle boutique brand with urban properties in Madrid, Barcelona, London, NYC, and Dubai. Comparable design-led positioning with broader international scale via Meliá's distribution.
- NH Collection (NH Hotel Group): Upper-upscale lifestyle hotel brand of NH Hotel Group (Minor Hotels), with urban European properties comparable to 25hours in terms of city-center positioning, design emphasis, and target business/leisure customer.
- Andaz (Hyatt): Hyatt's lifestyle boutique brand offering design-led urban hotels in global gateway cities. Competes with 25hours on design differentiation and the upper-boutique segment, with broader Hyatt distribution.
Direct peers
- citizenM: Modular luxury boutique brand with 30+ properties in major gateway cities (London, Paris, NYC, Amsterdam). Competes with 25hours on design-led compact rooms and tech-forward urban positioning targeting Millennial/Gen Z business and leisure travelers.
- Motel One: German-headquartered design-led budget boutique hotel group operating 80+ properties across Europe, targeting similar urban, design-conscious travelers with non-standardized interiors and value positioning. Closest direct peer to 25hours in terms of European urban footprint and design philosophy.
- Ruby Hotels: Munich-headquartered lean-luxury boutique hotel operator with properties across European cities. Directly comparable to 25hours on urban boutique positioning, design-led interiors, and mid-market pricing.
- The Hoxton: Lifestyle boutique hotel brand, also part of Ennismore (sister brand to 25hours), operating urban properties in London, Paris, NYC, Chicago, etc. Competes head-to-head with 25hours on design-led F&B-integrated urban hotels for the same customer segment.
- Mama Shelter: Ennismore-owned lifestyle boutique hotel brand with playful, design-led urban properties in Paris, Lyon, Marseille, Belgrade, and other major cities. Sister brand to 25hours with overlapping positioning and target customer.
Emerging players
- a]o Hotels: European urban hostel/hybrid hotel operator with properties in Vienna, Berlin, Amsterdam, and Prague targeting design-conscious Millennial travelers. Competes with 25hours on the urban lifestyle/value end of the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
25hours Hotels social profiles
Digital presence25hours Hotels compliance and trust
Trust signalCompliance1 record
25hours Hotels financial estimates
Financial estimateRevenue estimate
Valuation estimate
25hours Hotels leadership team
Management profileNumber of profiles
Profiles8 records
25hours Hotels funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
25hours Hotels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 25hours Hotels
What does 25hours Hotels do?
25hours Hotels operates a portfolio of design-driven, individually themed lifestyle hotels in major cities across Western Europe, the Middle East, and Asia-Pacific. Each property offers themed guest rooms, signature restaurants and bars (NENI, Ribelli, Monkey Bar, Boilerman Bar, Heimat, Paris Club), meeting and event spaces, and ancillary services including a subscription-based travel membership (Dis-loyalty), sports club access, and merchandise retail.
Is 25hours Hotels a public or private company?
25hours Hotels is a private company. It is classified as corporate owned and is currently operating.
When was 25hours Hotels founded?
25hours Hotels was founded in 2003. It employs 251 to 500 people.
Where is 25hours Hotels based?
25hours Hotels is headquartered in Hamburg, Germany, in the Europe region.
How does 25hours Hotels make money?
Five revenue lines are on record. Hotel Room Bookings are the primary driver. The others are dis-loyalty Membership, food and Beverage, meetings and Events and sports Club Membership.
Who are 25hours Hotels's main competitors?
Broad incumbents on record are Moxy Hotels, ME by Meliá, NH Collection (NH Hotel Group) and Andaz (Hyatt). Direct peers are citizenM, Motel One, Ruby Hotels, The Hoxton and Mama Shelter. a]o Hotels is listed as an emerging player.
Does 25hours Hotels have an API?
No public API is recorded for 25hours Hotels.
What industry is 25hours Hotels in?
25hours Hotels's product category is Lifestyle Boutique Hotels. Its primary akta.pro industry code is THAGADAB, Lifestyle & Social Hotels, with a secondary code of THAGADAA, Design-Led Boutique Hotels. Its NAICS code is 72111 and its SIC code is 7011.