Aethos

Name

Aethos

Legal name

Aethos AG

Website

https://aethos.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Luxury boutique hotels
• Private members club
• Wellness retreats
• Lifestyle hospitality
• Experiential travel

Headquarters

HQ city

Orem

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodations: Room and suite bookings across all Aethos properties (Ericeira, Sardinia, Mallorca, Monterosa, Saragano, Milan, London Shoreditch, and upcoming Lisbon and Palma). Rates quoted per room, per night based on room type and occupancy selected, subject to availability.
2. Food & Beverage: On-site restaurants and bars at each property, including brand venues such as The Doping (cocktail bar), 1568 Japanese Steak House (Monterosa), Summit restaurant (Monterosa), Onda restaurant (Ericeira), Cima restaurant (Milan), and others. F&B revenue generated through covers, menus, and events.
3. Private Members' Club: Aethos Club is a private members' club accessible across all destinations. Members gain access to spaces, programming, and a global community of conscious explorers spanning 50+ countries. Membership fees likely represent a recurring revenue stream.
4. Wellness & Retreats: Wellness treatments, spa services, and curated retreat programmes at all properties. Offerings include surf retreats (Ericeira), ski and spa retreats (Monterosa), yoga and mindfulness sessions, and company retreats. Revenue generated through treatment bookings and retreat package sales.
5. Retail & Merchandise: Aethos operates an online shop (aethosshop.com) and sells branded merchandise including a limited-edition capsule T-shirt collection launched alongside the 'The Rules Are Different Here' brand campaign.
6. Gift Cards: Gift card sales provide flexible, prepaid bookings redeemable across all Aethos properties and services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Aethos operates a portfolio of luxury boutique hotels integrated with a global private members' club platform across European destinations (Ericeira, Sardinia, Mallorca, Monterosa, Saragano, Milan, London Shoreditch, with Lisbon and Palma upcoming). Core offerings include hotel accommodations, the Aethos Club membership, on-site dining (branded concepts such as The Doping bar, Cima, 1568 Japanese Steak House, Summit, Onda, Zaia), wellness and spa treatments, curated retreats, experiences, gift cards, and branded merchandise via aethosshop.com.

Product overview

Aethos is a boutique hotel and private members' club brand operating integrated lifestyle hospitality properties across Europe. The offering consists of eight boutique hotel properties (Aethos Milan, London Shoreditch, Mallorca, Sardinia, Ericeira, Monterosa, Saragano, and coming soon Lisbon and Palma), each offering accommodations, spa/wellness services, curated dining experiences (including branded concepts like The Doping Bar, Cima, 1568 Japanese Steak House, and Onda), and Aethos Club membership access. The platform also encompasses wellness retreats, company retreat packages, a retail shop, gift card program, and editorial journal. Founded in 2018 and headquartered in Zug, Switzerland, the brand positions itself as Europe's fastest-growing lifestyle hospitality brand, with the philosophy 'The Rules Are Different Here' challenging conventional luxury hospitality codes.

Differentiator

Problem solved

Functional benefit

Brands

• Aethos Club: Private members' club built around shared spirit and ideals connecting a global community of conscious explorers.
• Aethos Wellness
• Aethos Retreats
• The Doping
• 1568 Japanese Steak House

Products and services

• Aethos Boutique Hotels Portfolio of design-led luxury boutique hotels across Europe (Ericeira, Sardinia, Mallorca, Monterosa, Saragano, Milan, London Shoreditch, with Lisbon and Palma upcoming), offering accommodations integrated with private members' club access, wellness facilities, and curated dining experiences tailored to each destination.
• Aethos Club (Private Members' Club) Private members' club offering recurring access to Aethos properties globally, with community programming, cultural events, and shared spaces for like-minded travellers and locals. Spans 50+ countries.
• Wellness & Spa Services Spa facilities and wellness treatments including massages, facials, and mindfulness programmes designed to restore balance and well-being for hotel guests and members across all Aethos properties.
• Retreats Curated retreat programmes offering immersive multi-day experiences including surf retreats, ski and spa retreats, yoga sessions, photography classes, and wellness-focused stays designed to engage both mind and body.
• The Doping Bar Iconic cocktail bar concept featuring craft cocktails made with homemade spirits and global inspiration; located at Aethos Milan (Navigli) and expanded to Aethos Monterosa, with negronis made with Campari finished in bourbon barrels.
• Cima Restaurant Navigli-district restaurant at Aethos Milan with mid-century design-inspired interiors and unfussy Italian cuisine, open to hotel guests and club members.
• 1568 Japanese Steak House Japanese-influenced steak house at Aethos Monterosa featuring European beef prepared with Japanese techniques, including Fassona meat, Iberian acorn pork, and Spanish Wagyu, with panoramic Alpine views.
• Summit Restaurant Signature restaurant at Aethos Monterosa offering traditional Alpine cuisine infused with modern culinary techniques.
• Onda Restaurant Seaside restaurant at Aethos Ericeira featuring Portuguese coastal cuisine with Mediterranean influences, offering breakfast, lunch, and dinner with ocean views.
• Aethos Shop Online retail platform offering Aethos-branded merchandise and products, including limited-edition capsule T-shirt collections launched alongside brand campaigns.
• Company Retreats Corporate offsite and team retreat packages offered at Aethos properties (notably Aethos Ericeira), featuring multi-purpose rooms, team-building activities, and wellness programming.
• Aethos Gift Cards Prepaid gift card programme enabling recipients to experience Aethos hotels, clubs, dining, and retreats across all destinations.
• Experiences Curated on-site activities at each property including surfing, hiking, skiing, pilates, yoga flow, sound healing, mindfulness sessions, and cultural events.

Quantifiable outcome

• Aethos Ericeira awarded one of the first-ever MICHELIN Keys in Portugal

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Ten partnerships are on record, tiered minor and core.

• MartiniminorGTM or Marketing Partner · 27 April 2026Martini is a supporting partner of the 'The Rules Are Different Here' brand campaign, contributing to the pop-up activation in Milan (May 6–10) and programming across Aethos properties.
• MandukaminorGTM or Marketing Partner · 27 April 2026Manduka, a yoga and wellness brand, is a supporting partner of the brand campaign, contributing to wellbeing programming at the Milan pop-up and across Aethos properties.
• Woods CopenhagenminorGTM or Marketing Partner · 27 April 2026Woods Copenhagen, a wellness and beauty brand, supports the brand campaign and pop-up activation with programming contributions aligned to Aethos' focus on wellbeing.
• Cafezal MilanominorGTM or Marketing Partner · 27 April 2026Cafezal Milano is a supporting partner of the brand campaign pop-up in Milan, contributing to the activation's programming.
• NOAMminorGTM or Marketing Partner · 27 April 2026NOAM is listed as a supporting brand campaign partner, contributing to programming at the Milan pop-up and across Aethos properties.
• ResørminorGTM or Marketing Partner · 27 April 2026Resør is a supporting partner of the 'The Rules Are Different Here' brand campaign, contributing to events and programming.
• The DopingminorGTM or Marketing Partner · 27 April 2026The Doping (Aethos' own cocktail bar brand) is a partner in the brand campaign, with the bar featured at the Milan pop-up and its bar concept expanded to Aethos Monterosa.
• Burro StudiominorStrategic or Co-development Partner · 27 April 2026Burro Studio designed the pop-up activation space in Milan (Corso Garibaldi 83, May 6–10), collaborating with Aethos on the physical expression of the brand campaign.
• Cameron HammondminorOthers · 27 April 2026Australian photographer Cameron Hammond shot the 'The Rules Are Different Here' brand campaign at Aethos Mallorca, featuring models Stella Maxwell, Bruna Lirio, and Aleksa Gavrilovic.
• Mews Systems B.V.coreTechnology or IntegrationMews Systems B.V. owns and operates the booking engine integrated into the Aethos website. Guests use this booking engine to get personalised quotes and book directly with confirmation. Mews acts as both data controller and data processor for reservation data.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Soho House: Soho House operates a global network of private members' clubs integrated with boutique hotels. Closest analogue to Aethos's integrated hotel-plus-members'-club model, including the cross-property membership flywheel and the global community of like-minded creative professionals that Aethos explicitly targets with the Aethos Club.
• Ace Hotel: Ace Hotel operates a portfolio of design-forward boutique hotels with lobby-as-community-space concepts across the US, Europe, and Asia. Comparable to Aethos on community-driven hospitality, design-led positioning, and appeal to creative professionals seeking alternatives to traditional luxury.
• Habitas: Habitas is a lifestyle hospitality brand operating boutique properties in distinctive destinations (Tulum, Namibia, Costa Rica, Saudi Arabia). Closely comparable to Aethos's destination-driven boutique model, community programming, and wellness/adventure-led positioning aimed at conscious travelers.
• The Hoxton: The Hoxton operates design-led boutique hotels in European city hubs (London, Amsterdam, Paris, Berlin). Comparable to Aethos's city-hotel properties (Milan, London Shoreditch) on price point, design-led positioning, and F&B-led social experience for creative-class travelers.
• The Ned: The Ned combines boutique hotels with members' clubs in landmark city buildings (London, New York, Doha). Directly comparable to Aethos's hotel + members' club + F&B venue integration and its target segment of design-conscious creative professionals seeking community-driven hospitality.
• 25hours Hotels: 25hours operates design-driven boutique hotels across European cities with story-led interiors and strong F&B concepts. Comparable to Aethos on European boutique footprint, design-forward positioning, and integrated restaurant/bar programming targeting creative-class travelers.
• The Standard Hotels: The Standard operates design-led boutique hotels with strong F&B and nightlife programming in major cities. Comparable to Aethos in positioning against formal luxury, integrating cocktail bars and social programming, and targeting culturally engaged travelers in European and US gateway cities.

Broad incumbents

• Aman Resorts: Aman operates ultra-luxury hotels and resorts in distinctive destinations globally. Comparable to Aethos at the destination-luxury tier, wellness-led programming, and intimate property scale, though Aman is significantly larger, ultra-premium-priced, and more established in the ultra-luxury segment.
• Belmond: Belmond (LVMH-owned) operates a portfolio of iconic luxury hotels, trains, and river cruises across Europe and beyond. Comparable to Aethos at the luxury tier on European destination portfolio depth, heritage property positioning, and premium pricing — though Belmond operates at significantly larger scale and as part of a wider LVMH portfolio.
• Six Senses: Six Senses (IHG-owned) operates luxury wellness-led resorts across distinctive global destinations. Comparable to Aethos on wellness-first positioning, distinctive destination selection, and retreat programming — though Six Senses operates at larger scale and benefits from IHG distribution and loyalty infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/aethosclub
• LinkedInlinkedin.com/company/aethos-technologies
• Instagraminstagram.com/aethos/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aethos