Novafon GmbH

What Novafon GmbH does

Novafon GmbH (legally NOVAFON – Elektromedizinische Geräte GmbH) is a privately held German medical device manufacturer headquartered in Weinstadt near Stuttgart. The firm designs, produces, and sells local vibration therapy (sound wave therapy) devices under the NOVAFON brand, intended to relieve muscle pain, relax or activate musculature, improve circulation, and treat trigger points. Its core technology delivers vertical stimulation at two selectable frequencies (50 Hz and 100 Hz) with three intensity stages per frequency and published tissue penetration of up to 6 cm, using a Li-ion powered, wireless handheld form factor with a quarter-turn magnetic attachment system. The portfolio spans four primary device tiers (novafon one, DAS NOVAFON, DAS NOVAFON power, NOVAFON pro) plus higher-output variants (novafon max, novafon max+, novafon power 2, novafon one light) and a deep accessory ecosystem (Magnetic attachment with 3200 Gauss, Sensiroller, Kryo-Set, intraoral attachments for speech/swallowing therapy, Reha-Set, Physio-Set, extension handle, charging stands, and transport cases).

The business is a dual-channel mix of direct-to-consumer e-commerce through localized novafon.com sites (DE, US, EN) and a verified professional/B2B channel targeting physiotherapists, occupational therapists, speech therapists, naturopaths, and veterinarians. Clinical partners include Schön-Klinik Gruppe, Uniklinikum Salzburg, Uniklinik Köln, Marienhaus, LMU München, Kliniken Schmieder, and Marienhospital Stuttgart, with fascia researcher Prof. Dr. Robert Schleip providing expert endorsement. Monetization is entirely hardware-driven: one-time device purchases in the €269–€429 range (US-listed at $369) plus €19–€49 accessories, supplemented by bundle packages (e.g., Ergo Vollausstattung, Logo Therapieausstattung Stimme & Schlucken). Distribution covers Germany, Austria, USA, UK, Sweden, Norway, and Finland, with free shipping inside Germany for orders over €100 and a 30-day money-back guarantee.

Regulatory positioning is central to the company's competitive posture: products are FDA listed, CE marked (CE0123) with TÜV SÜD Product Service GmbH as notified body, ISO 13485 certified, and registered under EU SRN DE-MF-000006137. The novafon one received the iF DESIGN AWARD 2021. Novafon is privately owned and led by Managing Directors Werner Kauffmann and Alexander Kauffmann, with Tassilo Müller and Daniel Tridico also serving as legal representatives; the firm employs roughly 50 people and shows no disclosed external investors, M&A activity, or recurring software/SaaS revenue layer.

Name

Novafon GmbH

Legal name

NOVAFON – Elektromedizinische Geräte GmbH

Website

https://novafon.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Short description

Novafon GmbH is a German medical device manufacturer that designs and sells FDA-listed, ISO 13485-certified local vibration (sound wave) therapy devices for pain relief and muscle treatment. The company serves self-users via DTC e-commerce and physiotherapists, occupational/speech therapists, and veterinarians through professional and clinical channels across Europe and the US.

Ownership category

akta.pro rank

Product category

Therapeutic Medical Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG)

akta.pro secondary industries

Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK), Trigger Point Therapy & Neuromuscular Massage (HSADAHAF)

Keywords

• Vibration therapy devices
• Medical wellness equipment
• Sound wave therapy
• Physiotherapy rehabilitation tools
• Muscle pain relief devices

Headquarters

HQ city

Weinstadt-endersbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Device Hardware Sales: One-time purchase of vibration therapy devices (NOVAFON, NOVAFON power, NOVAFON pro, novafon one) with varying price points from €269 to €429+ depending on model and configuration. Revenue is primarily hardware-driven with no recurring subscription component.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels11 records

Core offering

Novafon GmbH manufactures and sells FDA-listed local vibration therapy (sound wave therapy) medical devices that deliver deep tissue stimulation (up to 6 cm penetration) to relieve muscle pain, relax musculature, and support therapeutic applications. The portfolio includes wireless handheld devices across multiple tiers (novafon one, DAS NOVAFON, DAS NOVAFON power, NOVAFON pro, novafon max/max+, novafon power 2) together with specialized therapy attachments and accessories for both individual self-users and professional therapists.

Product overview

Novafon GmbH offers a comprehensive portfolio of wireless local vibration therapy (sound wave therapy) medical devices for pain relief and muscle treatment. The product lineup includes four main device tiers: novafon one (entry-level), DAS NOVAFON (home use), DAS NOVAFON power (enhanced intensity), and NOVAFON pro (professional with extension handle), plus novafon max and max+ for maximum performance, and novafon power 2 as the second-generation power device. The ecosystem is complemented by specialized attachments including the Magnetic attachment (3200 Gauss for trigger points), Sensiroller, Kryo-Set (cryotherapy combination), Intraoral Attachments (speech/swallowing therapy), Reha-Set, and Physio-Set for various therapy applications. Accessories include charging stands, transport cases (small, medium, large), and extension handles. All devices use two frequency levels (50 Hz and 100 Hz) with multiple intensity stages and provide up to 6 cm tissue penetration depth.

Differentiator

Problem solved

Functional benefit

Products and services

• novafon one Entry-level wireless sound wave therapy device for gentle treatment with 6 cm penetration depth. Features 2 frequencies (100 Hz, 50 Hz) and 3 intensity stages per frequency, recognized with iF DESIGN AWARD 2021.
• DAS NOVAFON Wireless sound wave therapy device with two frequency levels (100 Hz and 50 Hz) and 3 intensity stages per frequency. Includes charging stand, 3.5h battery life, IP22 drip protection. For home and professional use.
• DAS NOVAFON power High-powered wireless local vibration therapy device with enhanced intensity settings compared to standard DAS NOVAFON. Features two frequency levels with multiple intensity stages.
• NOVAFON pro Professional all-rounder device with two frequency levels (50 Hz and 100 Hz) and folding extension handle for maximum ease of use. Penetration depth of 6 cm. Marked as old generation.
• novafon max High-performance wireless vibration therapy device with maximum intensity settings for comprehensive body treatments.
• novafon max+ Enhanced version of novafon max with additional features for professional use.
• novafon power 2 Second generation power device with improved battery life and enhanced features.
• novafon one light Entry-level variant of novafon one for basic therapy needs.
• Magnetic attachment Tapered attachment with 3200 Gauss magnet that bundles and amplifies sound waves for targeted deep-lying treatment areas and trigger point therapy. Compatible with new NOVAFON generation.
• Charging stand Wireless charging station for convenient device charging and professional storage display, compatible with new NOVAFON generation.
• Transport Case Set Set including small and large transport cases with foam inserts for safe storage and transportation of NOVAFON devices. Features mesh pocket in lid for accessories.
• Transport Case medium Medium-sized transport case with space for device plus extension handle and accessories. Robust and shock-resistant design.
• Transport Case small Small transport case for safe transport of single NOVAFON device and accessories.
• Transport Case large Large transport case for extensive NOVAFON equipment and accessories.
• Sensiroller Roller attachment with three rollers in different hardness levels combining deep vibration with sensomotor stimulation for versatile applications.
• Kryo-Set Three coolable attachments (Kryo-Fokus, Ball, and Teller) with stainless steel surface and integrated cooling gel, combining cryotherapy with local vibration therapy.
• Intraoral Attachments Attachments for intraoral stimulation supporting sensomotor activation for speech and swallowing therapy in logopedic treatment.
• Reha-Set Versatile set of three attachments for point, broad, and sensory treatment in physiotherapy and occupational therapy conditions.
• Physio-Set Set designed for targeted fascia treatment with physiotherapy applications.
• Extension handle Extended handle for reaching difficult body areas during therapy treatment.
• Ergo Vollausstattung novafon one Complete occupational therapy equipment bundle for novafon one with comprehensive accessories and training materials.
• Logo Therapieausstattung Stimme & Schlucken Speech therapy equipment package for voice and swallowing disorders treatment using novafon one.

Quantifiable outcome

• 6cm penetration depth into tissue (vs surface-only stimulation from competing devices)
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered minor.

• STELPminorOthersHumanitarian aid organization that NOVAFON cooperates with through donations. Part of the company's social responsibility initiative.
• Future 4 KidsminorOthersAid organization that NOVAFON cooperates with through donations. Part of the company's social responsibility initiative.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Renpho: Renpho is a direct-to-consumer wellness brand offering massage guns and other recovery devices at lower price points. Comparable consumer-focused massage/percussion device category with a similar e-commerce-led go-to-market model.

Direct peers

• HoMedics: HoMedics sells consumer massage and wellness devices including handheld percussion massagers. Competes with Novafon in the consumer pain-relief and muscle-relaxation category at mass-market price points.
• Compex: Compex (now under DJO/Enovis) makes electrical muscle stimulation (EMS/NMES) devices for athletes, consumers, and rehab professionals. Closely comparable use cases (muscle activation, recovery, pain relief) with similar hybrid consumer/professional go-to-market.
• Therabody: Therabody (Theragun) is the leading consumer percussion therapy brand. Direct competitor in handheld vibration/percussion devices for muscle recovery and pain relief, with overlapping customer base of self-users and professional therapists.
• Hyperice: Hyperice (Hypervolt) competes directly in the consumer and professional vibration/massage device category. Highly comparable product set, distribution channels, and target customers (athletes, therapists, consumers).
• Zimmer MedizinSysteme: Zimmer MedizinSysteme is a German manufacturer of physiotherapy and physical medicine devices including shockwave and electrotherapy equipment. Highly comparable as a German-based clinical device maker selling to PTs and rehab clinics across Europe.
• Physiomed Elektromedizin: German manufacturer of physiotherapy, rehab, and physical therapy devices including electrotherapy and ultrasound. Direct comparable as a German medical device peer serving the same PT/rehab professional channel.

Broad incumbents

• DJO / Enovis (Chattanooga): Enovis (formerly DJO Global) sells Chattanooga-branded clinical electrotherapy, ultrasound, and rehabilitation equipment used by PTs and OTs. Comparable professional/clinical buyer base with overlapping PT/OT modality portfolio.
• BTL Industries: BTL is a global medical device manufacturer of electrotherapy, ultrasound, and shockwave equipment used in physiotherapy and rehabilitation. Overlaps with Novafon in clinical vibration/electrotherapy modalities for PT and rehab.
• EMS/TENS consumer brands (e.g., Omron): Omron and similar mass-market TENS/EMS device makers compete in the consumer pain-relief and muscle-stimulation category. Broader incumbent with deeper retail distribution and brand recognition, but overlapping end-user applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/novafon
• Instagraminstagram.com/novafon
• Pinterestpinterest.com/novafon
• YouTubeyoutube.com/novafon
• LinkedInlinkedin.com/company/novafon

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novafon GmbH