Sea-Land Services

What Sea-Land Services does

Sea-Land Services is a regional ocean shipping and logistics brand that historically served commercial shippers across Southeast Asia, with particular depth in Philippines domestic container transport. The company offered a product suite spanning international ocean transport (deep sea and intra-regional), inland trucking and rail, spot booking capabilities, and ancillary services such as MyFinance (invoice and settlement management), MyCustoms (documentation), Weighing Services, and Value Protect cargo protection. Distribution ran through self-serve digital channels — an online booking and tracking portal, a mobile app, and direct enterprise sales — backed by regional customer service teams.

The underlying technology was a digital shipping platform that combined ocean and inland booking in a single interface, with pay-as-you-go, transaction-based pricing tied to route, container type, and volume. Following Maersk's October 2023 decision to unify the Sealand brand with the parent, the company entered an orderly wind-down: Sealandmaersk.com is being migrated to Maersk.com, the Sealand mobile app was retired on October 15, 2023, and all new bookings, notifications, and payer standing instructions are now handled under the Maersk brand. Sea-Land Services is wholly owned by Maersk (CPH:MAERSK-B), a publicly traded Danish multinational, and reported headcount of 501-1,000 employees; revenue is not separately disclosed.

Name

Sea-Land Services

Website

https://sealand.com

Company type

Private

Founded year

2015

Operating status

Closed

Headcount range

501–1,000 employees

Short description

Sea-Land Services is a Maersk-owned regional ocean shipping and logistics brand serving Southeast Asian commercial shippers with ocean, inland, and spot freight services plus ancillary finance and customs tools, currently being absorbed into the Maersk platform.

Ownership category

akta.pro rank

Product category

Ocean Freight and Container Shipping Services

NAICS

Deep Sea, Coastal, and Great Lakes Water Transportation (48311)

SIC

Deep Sea Foreign Transportation Of Freight (4412)

akta.pro primary industry

Ocean Export Forwarding (Booking/VGM/SI/BL) (TLACABAF)

akta.pro secondary industry

Ocean Import Forwarding (Destination Handling/DO/ISF) (TLACABAE)

Keywords

• Ocean freight services
• Container shipping
• Inland transport
• Supply chain logistics
• Spot booking platform

Headquarters

HQ city

Miramar Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Pricing tiers

Distribution channels4 records

Marketing channels3 records

Core offering

Sea-Land Services provides international ocean and inland container shipping services for businesses, covering deep-sea and intra-regional routes with end-to-end supply chain coordination. Since October 2023 the brand has been unified with Maersk, with all new bookings, tracking, and management migrated to Maersk.com, the Maersk Spot portal, and the Maersk mobile app. Ancillary offerings include Value-Added Services such as Weighing and Value Protect cargo protection, alongside regional domestic shipping for the Philippines.

Product overview

Sea-Land Services (operating as Sealand, now unified with Maersk) offers a comprehensive suite of transport and logistics products built around a core ocean shipping platform. The portfolio includes Maersk Spot for flexible spot bookings, inland transport services for multi-modal supply chain solutions, and specialized domestic shipping for regions like the Philippines. Ancillary services include MyFinance for financial management, MyCustoms for customs documentation, and Value-Added Services such as weighing and cargo protection. Following the 2023 unification with Maersk, all Sealand functionality is being migrated to Maersk.com, with Sealandmaersk.com gradually closing down.

Differentiator

Problem solved

Functional benefit

Products and services

• Ocean Transport International ocean shipping services covering deep-sea and intra-regional routes for containerized cargo transportation, available to commercial shippers globally via the Maersk.com platform following the 2023 brand unification.
• Maersk Spot Spot booking platform offering guaranteed loading, fixed prices at booking, instant confirmation, and cross-device availability; allows ocean and inland booking in a single platform with instant modification and extendable Freetime.
• Inland Transport Land-based transport services including trucking and rail, integrated with ocean shipping for end-to-end supply chain solutions; bookable alongside ocean legs through the Maersk Spot platform.
• Domestic Bookings (Philippines) Domestic container shipping services for Philippines-based customers handling intra-country transport needs, accessed via the sealandmaersk.com Asia domestic bookings hub.
• Maersk App Mobile application for iOS and Android enabling customers to book, track, and manage shipments on the Maersk platform on-the-go; substituted the closed Sealand mobile app.
• Value-Added Services Additional services attached to a booking, including Weighing Services for cargo weight verification and Value Protect for protection against logistics-related cargo risks.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves5 records

Expansion highlights1 record

Direct peers

• COSCO Shipping: Chinese state-owned global container shipping operator with deep sea, coastal, and inland capabilities. COSCO is a direct competitor on Asia-Pacific and global trade lanes, serving similar commercial shipper customers with comparable ocean and inland product offerings.
• MSC (Mediterranean Shipping Company): Second-largest global container carrier and a direct competitor in ocean freight forwarding and deep sea container shipping. MSC operates on the same trade lanes as Maersk/Sea-Land with comparable vessel capacity and global route coverage, serving the same general commercial shipper segment.
• ZIM Integrated Shipping Services: Israeli container shipping line with strong presence in Asia-Pacific, intra-Asia, and trans-Pacific trades. ZIM directly competes with Maersk/Sea-Land in regional ocean container shipping and offers comparable digital booking and tracking capabilities.
• Evergreen Marine Corporation: Taiwanese global container shipping operator with strong Asia-Pacific presence. Evergreen competes directly with Maersk/Sea-Land on trans-Pacific and intra-Asia routes, offering comparable container ocean transport services to general commercial shippers.
• CMA CGM: French global container shipping group operating deep sea, intra-regional, and inland logistics services. CMA CGM directly competes with Maersk/Sea-Land on Asia-Pacific trade lanes and offers comparable end-to-end ocean and inland booking capabilities to general commercial shippers.
• Hapag-Lloyd: German global container shipping line and a direct competitor in deep sea container transportation. Hapag-Lloyd serves the same commercial shipper base as Maersk/Sea-Land across major Asia-Europe, trans-Pacific, and intra-Asia trade routes with comparable container shipping products.
• Ocean Network Express (ONE): Japanese container shipping joint venture (NYK, MOL, K Line) operating global deep sea and intra-Asia container services. ONE is a direct competitor on Asia-Pacific trade lanes that overlap with Sea-Land's historical regional focus and serves similar commercial shipper segments.
• Yang Ming Marine Transport: Taiwanese global container shipping line operating deep sea and intra-Asia services. Yang Ming is a direct competitor on Asia trade lanes overlapping with Sea-Land's regional expertise and serves similar commercial shipper customers.

Regional players

• Wan Hai Lines: Taiwanese container carrier focused on intra-Asia trade lanes with strong Southeast Asia presence. Wan Hai is a particularly close competitor to Sea-Land's regional Asia-Pacific focus, including domestic Philippines services comparable to Sea-Land's domestic booking offering.

Broad incumbents

• Maersk: Parent company and the world's largest container shipping operator. Maersk operates deep sea, inland, and logistics services globally, and is consolidating Sea-Land into its platform — making it the most directly comparable incumbent operating in the same ocean and inland freight markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/sealand
• Facebookfacebook.com/shipsealand
• LinkedInlinkedin.com/company/sealandmaersk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sea-Land Services