Nurus
Nurus is a third-generation, family-owned Turkish office furniture manufacturer founded in 1927, producing chairs, desks, tables, Calma acoustic pods, and storage from a 95% vertically integrated 45,000 m² Ankara facility. The company serves enterprise and mid-market customers across 45+ countries through direct showrooms, authorized dealers, regional offices in Germany and North America, and a pCon digital configurator.
- Company typePrivate
- Founded1927
- HeadquartersAnkara
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Nurus does
Nurus is a privately held, third-generation family-owned Turkish office furniture manufacturer founded in 1927 and headquartered in Ankara. The company operates a 45,000 m² high-tech production facility with 95% vertical integration across 16 main production lines spanning plastic injection molding, aluminum injection, PU and liquid plastics, metal powder coating, tube and sheet laser processing, wood veneering, upholstery, and mold/die manufacturing, supplemented by in-house R&D, composite material, polymer research, and accredited acoustic laboratories.
The product portfolio covers office chairs (Spring, Me Too, Mou, Air, Uneo, Waves, Toya, Alava, Aura, Dora, Flora, Metope), desks and tables (single desks, sit-stands, meeting tables, work systems), the Calma acoustic pod line (Small, For U, Medium, Large, XLarge, XXLarge, For All), soft seating, stools, public/lounge seating, storage, and accessories. Nurus serves enterprise corporations and mid-market businesses across nine-plus verticals including telecom (Turkcell), tobacco (Philip Morris Astoria), insurance (Allianz Izmir), energy (Goodyear, Schneider Electric), pharmaceuticals (Selcuk Ecza), cryptocurrency (Paribu), and coworking (Cozone), with additional reach into hospitality, education, and home office.
The business model is a hybrid B2B/B2C direct-plus-channel model. Revenue is generated primarily through one-time project-based office furniture sales plus professional services for workspace consultancy. Pricing is quote-based and not publicly disclosed; products carry 2-year warranties on general lines and 2-5 year warranties on Calma pods. Distribution runs through direct flagship showrooms (Ankara HQ, Istanbul Experience Hub), seven additional Turkish stores, authorized dealers (e.g., Sempre Office Furniture), regional offices (Stuttgart for EU, Chicago for North America, Dubai), and a pCon configurator for self-serve customization. The company has a stated global sales network active in 45+ countries and holds 70+ annual quality certifications including GREENGUARD, GREENGUARD Gold, UL 962A, UL 723, GS Mark, SCS Indoor Air Quality, and ISO/EN-verified EPDs.
Nurus firmographics
Firmographics- Name
- Nurus
- Legal name
- Nurus
- Website
- https://nurus.com
- Company type
- Private
- Founded year
- 1927
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Nurus is a third-generation, family-owned Turkish office furniture manufacturer founded in 1927, producing chairs, desks, tables, Calma acoustic pods, and storage from a 95% vertically integrated 45,000 m² Ankara facility. The company serves enterprise and mid-market customers across 45+ countries through direct showrooms, authorized dealers, regional offices in Germany and North America, and a pCon digital configurator.
- Ownership category
- akta.pro rank
Nurus industry classification
Industry- Product category
- Office Furniture
- NAICS
- Office Furniture (including Fixtures) Manufacturing (3372), Institutional Furniture Manufacturing (337127), Showcase, Partition, Shelving, and Locker Manufacturing (337215)
- SIC
- Office Furniture (2520), Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)
Keywords
Where Nurus is headquartered
LocationHeadquarters
- HQ city
- Ankara
Offices11 records
Markets served
Nurus business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Office Furniture Sales: Direct B2B and B2C sales of office furniture including chairs, desks, tables, seating, storage, and accessories through showrooms, dealers, and direct project consultancy.
- Calma Acoustic Spaces: Sale of Calma acoustic pods (Small, Medium, Large, XLarge, XXLarge, For U, For All) for workspace privacy and sound management.
- Project Consultancy Services: Custom office workspace planning and design consultancy services for enterprise and project-based customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for all products |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Nurus product offering
Product offeringCore offering
Nurus designs, manufactures, and retails office furniture through a 95% vertically integrated production system spanning 16 production lines. The company produces office chairs, desks, tables, acoustic pods (Calma), seating, storage, and accessories, and provides project consultancy services for workspace design. Its products are sold through direct showrooms, authorized dealers, and a digital configurator to corporate and individual customers worldwide.
Product overview
Nurus is a Turkish office furniture manufacturer with nearly 100 years of experience, producing a comprehensive portfolio of workspace solutions. The core product lines include Calma Acoustic Spaces (a full line of acoustic pods from small single-occupancy units to XXLarge configurations for teams), and Office Chairs (including Spring, Me Too, Mou, Air, Uneo, Waves, Toya, Alava, Aura, Dora, Flora, and Metope). The Desks & Tables category spans single desks, sit-stand desks, meeting tables, coffee tables, and work systems across multiple product families (Ashbury, Fresco, Inno, Louis, Mini Do, Nest, Next, Olo, Pila, Pila Wood, Renée, Silva, U Do, and Tau). Seating products include chairs (Corvo, Eon, Lucrezia, S Chair, Step, Trea), soft seating (4U, Claire, Fiona, Greta), stools and pouffes (Clopete, Gravity, Lips, Matilda, Patrick, R2), and public/lounge seating (Taklamakan, To sofas). Storage solutions include Cube, Cube Box, Fe2, Inno Console, Louis Shelf, Mono, Next cabinets, Pila cabinets, and To Console. Accessories include Leaves privacy screens and Marla accessories. The company operates with 95% vertical integration across its 45,000 m² technology base in Ankara, Turkey, and maintains showrooms in Istanbul, Germany, and North America.
Differentiator
Problem solved
Functional benefit
Brands
- Calma: Acoustic Spaces - acoustic pods for private work and video calls, operated through a separate website at calma.nurus.com
Products and services
- Calma Acoustic Spaces A complete line of acoustic pods designed for focused work, video calls, and private workspaces in office environments. Includes models ranging from compact single-occupancy pods (Calma Small, Calma For U) to extra-large team configurations (Calma Large, XLarge, XXLarge) and a universally accessible variant (Calma For All). Calma by Nurus is the first and only pod in Turkey to achieve UL 962A certification for electrified furniture safety.
- Spring Office Chair Red Dot award-winning office chair with lightweight structure, ease of use, six color options, and an eco-friendly recyclable plastic spring mechanism. Designed for both office and home use.
- Me Too Office Chair Ergonomic office chair designed to adapt to body movements, featuring a mesh backrest, adjustable lumbar support, and GS-certified design for safety and comfort.
- Air Office Chair Office chair combining simplicity, elegance, and user-friendly design with intuitive seating that adapts to user needs, featuring 12-degree backrest tilt support.
- Uneo Office Chair Dynamic support office chair that moves with the user and adapts to workday demands, with breathable mesh back and adjustable lumbar support.
- Mou Office Chair Office chair with breathable mesh backrest that contours to the body and supports the natural curve of the spine, available in Pro Front Tilt and Shared Use variants.
- Waves Meeting Chair Lightweight meeting chair designed for shared spaces with breathable mesh back and automatic weight adjustment for seamless adaptation to different users.
- Toya Seating Family Versatile seating solution offering nine different variations including Low, Mid, and High variants with 4-star, 5-star, and wooden base options for various workspace needs.
- U Do Sit-Stand Desk Height-adjustable sit-stand desk available in DL5, DL6, and DL11 experience variants, designed for flexible modern workspaces.
- Isola Work Systems Workspace solution with honeycomb, meeting, panels, and T-shape configurations for collaborative office environments.
- Inno Executive Series Premium executive furniture collection including desks, console storage, and supporting executive workspace solutions.
- Project Consultancy Services Custom office workspace planning and design consultancy services delivered to enterprise and project-based customers, including layout design, product specification, and project management through Nurus's showroom and field sales network.
Quantifiable outcome
- 70% of yearly electric consumption sourced from company's 2.4 Megawatt solar panel system
- +5 more outcomes
Companies that use Nurus
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles2 records
Nurus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature8 records
Nurus partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Gökyay FoundationminorSocial responsibility partnership; Nurus contributed to the Gökyay Chess Foundation Museum project, which hosts the largest chess collection in the world comprising the personal collection of businessman Akın Gökyay.
- Sempre Office FurnitureminorAuthorized dealer network in Turkey with locations in Masko and Çağlayan, Istanbul, distributing Nurus products to local customers.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Nurus competitors and assessment
Company assessmentBroad incumbents
- Steelcase: Steelcase is the world's largest office furniture manufacturer (NYSE: SCS) and the benchmark direct competitor to Nurus across seating, desks, storage, and acoustic/privacy solutions. Nurus competes with Steelcase in mid-market and enterprise RFPs in EMEA and now North America (NeoCon), making it the most direct and scaled comparable.
- MillerKnoll: MillerKnoll (parent of Herman Miller, Knoll, Colebrook Bosson Saunders) is a global office furniture and design conglomerate with a comparable enterprise contract channel to Nurus's project consultancy motion. Nurus's enterprise field sales motion and Tulga-style project consulting directly parallels MillerKnoll's contract sales approach.
- Haworth: Haworth is a privately held global office furniture manufacturer with deep expertise in architectural interiors, modular workstations, and seating — directly mirroring Nurus's Isola/U Too work-system product lines and enterprise project focus. Both compete in EMEA and increasingly in Asia and the Middle East.
- Vitra: Vitra is a Swiss premium office and home furniture brand with a strong design heritage and global corporate clientele. Comparable to Nurus in design-led positioning and breadth of seating/desking, though Vitra skews more design-led and lifestyle than Nurus's enterprise-project orientation.
- HNI Corporation: HNI Corporation is a US office furniture and hearth products conglomerate whose brands (The HON Company, Allsteel, Gunlocke, HBF) compete across price tiers directly relevant to Nurus's enterprise and project furniture lines. Like Steelcase and MillerKnoll, HNI is a global incumbent against which Nurus must position on value and sustainability.
Direct peers
- Framery: Framery (acquired by Cornerstone Building Brands) is the leading manufacturer of office acoustic pods/phone booths and the most direct competitor to Nurus's Calma line. Both companies target the same hybrid-work, open-office privacy and video-call use cases and increasingly compete on certified, sustainable pod solutions across Europe and North America.
- Teknion: Teknion is a Canadian office furniture manufacturer with broad seating, desking, and architectural interiors offerings comparable to Nurus's range. Both companies focus on mid-to-large project deployments and share similar design-led competitive positioning.
- Bene Office Solutions: Bene is an Austrian premium office furniture and architectural interiors company with strong European enterprise project focus. Comparable to Nurus in design-led seating, workstations, and acoustic/private space offerings, and a direct competitor in EMEA enterprise accounts.
- Kinnarps: Kinnarps is one of Europe's largest office furniture manufacturers, headquartered in Sweden, with comparable seating, desking, and project-based office furnishing offerings. Both compete in public sector, education, and enterprise projects across EMEA.
- Nowy Styl: Nowy Styl is a Polish office furniture manufacturer with comparable seating, desking, and architectural interiors portfolios and a similar EMEA-anchored enterprise project GTM. Closely comparable mid-sized European competitor to Nurus in scope and scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Nurus social profiles
Digital presenceNurus compliance and trust
Trust signalCompliance8 records
Nurus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nurus leadership team
Management profileNumber of profiles
Profiles2 records
Nurus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nurus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nurus
What does Nurus do?
Nurus designs, manufactures, and retails office furniture through a 95% vertically integrated production system spanning 16 production lines. The company produces office chairs, desks, tables, acoustic pods (Calma), seating, storage, and accessories, and provides project consultancy services for workspace design. Its products are sold through direct showrooms, authorized dealers, and a digital configurator to corporate and individual customers worldwide.
Is Nurus a public or private company?
Nurus is a private company. It is classified as family owned and is currently operating.
When was Nurus founded?
Nurus was founded in 1927. It employs 501 to 1,000 people.
Where is Nurus based?
Nurus is headquartered in Ankara.
How does Nurus make money?
Three revenue lines are on record. Office Furniture Sales are the primary driver. The others are calma Acoustic Spaces and project Consultancy Services.
Who are Nurus's main competitors?
Broad incumbents on record are Steelcase, MillerKnoll, Haworth, Vitra and HNI Corporation. Direct peers are Framery, Teknion, Bene Office Solutions, Kinnarps and Nowy Styl.
Does Nurus have an API?
No public API is recorded for Nurus.
What industry is Nurus in?
Nurus's product category is Office Furniture. Its primary akta.pro industry code is CRAIAAAD, Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage). Its NAICS code is 3372 and its SIC code is 2520.