LOLA CASADEMUNT

What LOLA CASADEMUNT does

LOLA CASADEMUNT, S.L. is a privately held Spanish women's fashion company founded in 1981, headquartered in Cardedeu (Barcelona) with a registered office in Madrid. The company designs, produces, and markets a comprehensive portfolio of women's apparel and accessories spanning clothing (dresses, blouses, knitwear, outerwear, trousers, jackets), bags (including the heritage Lola Casademunt 1981 line), footwear, fashion jewellery, and complementary accessories such as hats, scarves, belts, wallets, and sunglasses. Its core technology footprint is an owned e-commerce platform (lolacasademunt.com) supported by 82 single-brand (monomarca) retail stores distributed across 46 countries, with no disclosed AI, data, or proprietary platform capabilities beyond standard e-commerce and CRM tooling.

The business model is direct-to-consumer at retail, combining owned physical stores, own e-commerce, franchise operations, concessions within El Corte Inglés department stores, and multibrand wholesale partners. Pricing is unit-based, with product prices spanning €5 to €249 across categories and a heavy promotional cadence (summer sale discounts of 30%, 40%, and 50%). Customer engagement is layered through the Lola & You loyalty programme (1 point per €1 spent, tiered rewards up to fashion show invitations at 12,000 points) and WhatsApp virtual shopping tied to named physical locations. The primary customer segment is women seeking 'alternative luxury' fashion with eclectic, print-driven designs; the brand explicitly excludes the United States and focuses on Western European markets (Spain, Portugal, France, Italy, Germany, Belgium, Netherlands, Austria, Ireland, Greece).

Operationally, the company reports €61 million in revenue and 51–100 employees, having doubled in size within one year under Director General Paco Sánchez, who was appointed in February 2020. Distribution is led by Spain and Portugal and extends across 10 European e-commerce markets. The company holds GRS (Global Recycled Standard) certification and has committed to making LOLA CASADEMUNT and LOLA CASADEMUNT BY MAITE capsules 100% sustainable by 2025, with a Board-approved Code of Ethics in place since September 2023. No external funding rounds, acquisitions, subsidiaries, or AI/ML initiatives are disclosed.

Name

LOLA CASADEMUNT

Legal name

LOLA CASADEMUNT, S.L.

Website

https://lolacasademunt.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

LOLA CASADEMUNT is a privately held Spanish women's fashion brand founded in 1981, selling clothing, bags, footwear, accessories, and jewellery through 82 monobrand stores across 46 countries, complemented by e-commerce, franchise, and El Corte Inglés distribution aimed at women seeking distinctive, eclectic, 'alternative luxury' styles.

Ownership category

akta.pro rank

Product category

Women's Fashion

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

akta.pro secondary industries

Fashion & Accessories Marketplaces (CRAFABAA), Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC), Contemporary Women’s Specialty Department Stores (CRAGAGAB)

Keywords

• Women's fashion
• Women's clothing
• Handbags and accessories
• Fashion footwear
• Sustainable fashion

Headquarters

HQ city

Cardedeu

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales: Revenue generated from direct sales through 82 single-brand retail stores and e-commerce platform. The company operates a brick-and-mortar retail network across 46 countries, supplemented by online sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Lola Casademunt designs, produces, and retails women's fashion, offering a complete assortment of clothing (dresses, tops, bottoms, knitwear, outerwear), handbags, footwear, accessories, and fashion jewellery. The brand retails its own collections through 82 single-brand stores, an e-commerce site, franchise stores, and wholesale partners, complemented by sub-brand capsules (Lola Casademunt 1981, LOLA CASADEMUNT BY MAITE), seasonal/style collections (Summerwear, Animal Print, Atelier), an outlet channel, and a customer loyalty programme (Lola & You).

Product overview

Lola Casademunt is a Spanish women's fashion brand offering a comprehensive portfolio of fashion products. The core offering consists of women's clothing (dresses, tops, bottoms, outerwear, knitwear), bags (crossbody, totes, beach bags, travel bags), footwear (sandals, heels, flats, sneakers), accessories (hats, scarves, belts, wallets, sunglasses), and fashion jewellery (earrings, necklaces, bracelets, rings). The brand operates sub-lines including the Lola Casademunt 1981 heritage bag collection and seasonal/style collections such as Summerwear and Animal Print. The company also runs a loyalty programme called Lola & You and operates an outlet channel for discounted past-season merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• Lola Casademunt 1981: A sub-brand collection referencing the brand's founding year 1981, featuring bags and accessories.
• LOLA CASADEMUNT BY MAITE

Products and services

• Women's Clothing Full assortment of women's ready-to-wear clothing spanning casual, occasion, and seasonal wear, offered to end consumers across physical stores and e-commerce.
• Women's Bags and Handbags Women's handbags across sizes and use cases (everyday totes, crossbody, beach, backpack/belt bag, travel), sold direct and via wholesale partners.
• Women's Footwear Women's shoes covering casual, formal, and seasonal styles (sandals, wedges, heels, flats, sneakers).
• Women's Accessories Complementary fashion accessories (hats, scarves, belts, wallets, phone bags, sunglasses) to complete outfits.
• Women's Fashion Jewellery Fashion jewellery assortment (earrings, necklaces, bracelets, rings) designed to coordinate with the brand's clothing and accessories.
• Lola Casademunt 1981 Signature Collection Distinct sub-brand collection of bags and accessories referencing the brand's founding year, marketed as heritage signature pieces.
• Atelier Premium Collection Premium-tier capsule of higher-end, crafted women's fashion pieces positioned above the core assortment.
• Summerwear Seasonal Collection Curated seasonal collection of women's clothing and accessories suited to summer occasions.
• Animal Print Style Collection Curated style collection featuring signature animal-print designs applied across clothing, bags, footwear, and accessories.
• Outlet (Discounted Past-Season Merchandise) Discount channel offering past-season women's clothing, bags, footwear, jewellery, and accessories at reduced prices.
• Lola & You Loyalty Programme Customer loyalty programme that rewards repeat purchases with points redeemable for monetary discounts and high-tier experiential benefits such as fashion show invitations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered core.

• ICEX Next ProgramcoreGTM or Marketing PartnerLola Casademunt SL participates in the ICEX Next Program with support from ICEX and co-financing from the European FEDER fund. The programme supports international development of the company and its environment.
• Acció Catalonia Trade & InvestmentcoreGTM or Marketing PartnerPartnership with Catalonia's trade and investment agency to support international expansion and business development.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• COS: H&M Group's contemporary women's fashion brand with global retail and e-commerce. Comparable in minimalist-contemporary positioning and international multi-channel distribution.
• Karen Millen: UK-origin contemporary women's fashion brand with comparable occasion-wear and accessories portfolio. Overlaps in target customer, price tier, and store-plus-online retail model.
• Massimo Dutti: Inditex-owned contemporary women's brand with elevated price points. Overlaps with Lola Casademunt's alternative-luxury positioning and store-format presence, including distribution through El Corte Inglés.
• Zara: Inditex flagship women's fast-fashion brand with massive global scale and rapid product cycles. Competes with Lola Casademunt on product overlap and store location, but at a different price-and-speed positioning.

Direct peers

• Custo Barcelona: Spanish women's fashion brand with a similar colorful, distinctive-print aesthetic and international retail distribution. Directly comparable in brand philosophy and target customer.
• Bimba y Lola: Spanish contemporary women's fashion and accessories brand with similar eclectic, design-led positioning and an international store footprint. Directly comparable in target customer, price architecture, and category depth.
• Purificación García: Spanish designer women's fashion brand with comparable product portfolio (clothing, bags, accessories) and store-based retail model. Similar in mid-premium positioning targeting style-conscious women.
• Desigual: Spanish-origin women's apparel brand with colorful, distinctive prints and broad international retail presence. Comparable in its bold design philosophy and global multi-channel distribution model.
• Mango: Spanish-headquartered women's fashion brand with comparable product breadth across clothing, bags, footwear and accessories, and a similar multi-channel retail-plus-e-commerce model. The closest direct competitor in terms of positioning, geography and category mix.

Others

• El Corte Inglés (Fashion division): Spain's largest department store chain and a current distribution partner of Lola Casademunt. Comparable as a channel partner and competitive context for premium women's fashion in Spain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCebzzsk3E0thyX63mUsBPIA
• Facebookfacebook.com/lolacasademunt
• Instagraminstagram.com/lolacasademunt
• TikToktiktok.com/@lolacasademuntbymaite
• Xx.com/LolaCasademunt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOLA CASADEMUNT