Soft Touch
Soft Touch (柔触机器人/ROCHU) is a Chinese manufacturer of bionic flexible robotic grippers serving enterprise manufacturers in 3C electronics, automotive, food, medical, optical, and luxury-watchmaking with adaptive, non-damaging end-effectors.
- Company typePrivate
- Founded2017
- HeadquartersHefei, China
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Soft Touch does
Soft Touch (苏州柔触机器人科技有限公司, branded ROCHU) is a privately-held Chinese manufacturer of flexible robotic end-effectors founded in 2017 and headquartered in Zhangjiagang, Suzhou. The company designs, produces, and integrates bionic soft grippers that use underactuated finger mechanics, self-developed bionic organic silicone and nano-mark-free composite materials, and closed-loop pneumatic drive control to conform to fragile, curved, or irregularly-shaped workpieces without surface damage. Its product portfolio spans standardized soft-finger and soft-claw series, modular active drivers (ACU2-B, LCU-S), single- and multi-finger configurations for specific industries, and an optical-fiber soft-bone probe for real-time drop and process sensing.
Soft Touch serves enterprise manufacturers in 3C electronics, automotive parts, food and fresh-produce processing, medical devices, precision optics, and luxury watchmaking, with documented deployments including smartphone lens module assembly (99.7% yield, damage rates below 0.5%), automotive O-ring assembly, watch-case handling, and strawberry/e-commerce sortation integrated with AI vision. The company sells through direct enterprise field sales with 'dual-engine' service centers in Suzhou and Shenzhen and regional offices in Guangzhou, Wuhan, and Ningbo (with Chengdu expansion planned by mid-2026), alongside a transactional channel through its own website and a Tmall flagship store. Revenue is generated through hardware sales of grippers and drivers, modular spare parts and consumables, and customized turnkey solutions including on-site testing, design, and after-sales support.
The business model is anchored on a regulatory and standards moat unique for a sub-50-employee firm: Soft Touch is the leading drafter of China's first 'Soft Robot Technical Requirements' group standard and holds CE, RoHS, FDA, EU 1935/2004/EC, ISO9001, ISO17025, CNAS, ISO 13485, GB/T 16886.5-2017, and ISO 14644-1 certifications, prequalifying the product for food-contact, medical, semiconductor, and EU export customers. Operationally, the company shipped 200,000+ units in 2025 from a 3,000 sqm standardized factory and targets 400,000 units of capacity in 2026; capital partners to date include Ming Shi Capital, Shui Mu Capital, Gaolue Capital, and Plum Ventures. No revenue figures have been publicly disclosed.
Soft Touch firmographics
Firmographics- Name
- Soft Touch
- Legal name
- 苏州柔触机器人有限公司
- Website
- https://rochu.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Soft Touch (柔触机器人/ROCHU) is a Chinese manufacturer of bionic flexible robotic grippers serving enterprise manufacturers in 3C electronics, automotive, food, medical, optical, and luxury-watchmaking with adaptive, non-damaging end-effectors.
- Ownership category
- akta.pro rank
Soft Touch industry classification
Industry- Product category
- Flexible Robotic Grippers / Industrial Automation Components
- NAICS
- Rubber Product Manufacturing for Mechanical Use (326291), Rubber Product Manufacturing (3262)
- akta.pro primary industry
- Wearable Computers (Industrial Smart Glasses/Wrist/Arm-Mount) (HDACALAH)
- akta.pro secondary industry
- Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC)
Keywords
Where Soft Touch is headquartered
LocationHeadquarters
- HQ city
- Hefei
- HQ country
- China
- HQ region
- Asia
Offices6 records
Markets served
Soft Touch business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Flexible Gripper Hardware Sales: Sale of proprietary flexible gripper products including soft finger series, soft claw series, and drivers (ACU2-B active drivers, LCU-S light drive modules). Revenue generated from product sales through direct channels and e-commerce platform.
- Customized Solution Services: Turnkey customized柔性抓取 solutions including on-site testing, solution design, installation and debugging, and after-sales technical support services for enterprise clients.
- Module and Spare Parts: Replacement finger modules, drivers, and spare parts for modular product system, providing ongoing revenue from existing customer base.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Soft Touch product offering
Product offeringCore offering
Soft Touch (ROCHU/柔触机器人) designs, manufactures, and sells bionic flexible (soft) robotic grippers and end-effectors used as automated gripping tools in industrial production lines. The company offers a modular product matrix of soft fingers, soft claws, and application-specific grippers built on proprietary underactuated structures and self-developed organic silicone/nano-mark-free composite materials, paired with drive modules and optical fiber sensing technology. Products are deployed for handling fragile, precise, or irregular workpieces across 3C electronics, automotive, food processing, medical device, and precision optics manufacturing.
Product overview
苏州柔触机器人科技有限公司 (ROCHU/SOFT TOUCH) offers a comprehensive flexible robotics end-effector product ecosystem centered on soft robotic grippers. The core product line includes three main series: the 柔指系列 (Rou Zhi Series) of bionic flexible fingers, the 柔爪系列 (Rou Zhua Series) of flexible claws in universal, miniature, and heavy-duty configurations, and specialized industry-specific grippers (automotive, food, optical, etc.). Supporting these are modular components including ACU2-B and LCU-S drive units, and the 光学纤维柔骨探针 (Optical Fiber Flexible Bone Probe) for tactile sensing. The product architecture uses modular, plug-and-play design enabling rapid configuration for different applications while maintaining compatibility with major robotic arm brands including UR, ABB, and FANUC.
Differentiator
Problem solved
Functional benefit
Products and services
- Rou Zhi Series Flexible Fingers (柔指系列)
- Rou Zhua Series Flexible Claws (柔爪系列)
- RGF Series Multi-Finger Flexible Gripper
- SE-FP Series Single-Finger Flexible Gripper
- Flexible Inner Support Gripper
- Three-Finger Anti-Static Lens Gripper
- Automotive Lamp Dedicated Flexible Gripper
- Micro Three-Finger Silicone Flexible Gripper
- SE Series Food-Grade Flexible Gripper
- High-Temperature Resistant Flexible Gripper
- Customized Low-Temperature Adaptive Flexible Gripper
- Customized Gripper Solution Packages
Companies that use Soft Touch
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles1 record
Soft Touch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature6 records
Soft Touch partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tmall (天猫)minorE-commerce platform partnership for online sales of Soft Touch products through official Tmall flagship store
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Soft Touch competitors and assessment
Company assessmentDirect peers
- Soft Robotics Inc. US-based soft robotics company specializing in food-grade compliant soft grippers for picking and packing in food processing and logistics — highly comparable to Soft Touch in both core technology (compliant elastomeric grippers) and food/pharma target verticals.
- OnRobot: Denmark-based end-effector manufacturer offering a broad gripper portfolio (electric, pneumatic, soft) targeted at collaborative and industrial robot applications — directly comparable product category, customer base, and cobot-channel GTM motion.
- Piab: Sweden-based vacuum and mechanical gripper manufacturer serving packaging, food, and logistics automation — comparable product form factor and target verticals, with overlapping soft/compliant gripping technologies.
- Robotiq: Canada-based end-effector manufacturer specializing in grippers and force-torque sensors for collaborative robot applications; longstanding Universal Robots ecosystem partner — directly comparable product line and cobot-channel GTM.
- Weiss Robotics: Germany-based specialist in servo-electric and intelligent gripping technology for industrial automation — comparable in niche focus on high-precision adaptive grippers serving similar precision-manufacturing customers as Soft Touch.
- SRT (Beijing Soft Robot Technology): China-based soft robotics company producing flexible grippers and bionic end-effectors for industrial automation and food/3C applications — directly comparable in technology platform, target verticals, and customer geography as a domestic Chinese competitor.
Broad incumbents
- Festo: Global automation incumbent with a dedicated soft robotics product line (BionicSoftHand, pneumatic grippers) and broad industrial automation portfolio — overlaps with Soft Touch on adaptive gripping technology but serves customers through a much wider component and system offering.
- Schunk: Germany-based gripping technology specialist with an extensive mechanical and pneumatic gripper product range serving industrial automation customers globally — broader portfolio than Soft Touch but directly competitive in robotic end-effector applications.
Others
- Universal Robots: Denmark-based collaborative robot manufacturer and Soft Touch's named integration partner via standardized plug-and-play drivers — adjacent ecosystem participant rather than direct competitor, but its cobot ecosystem access drives demand for Soft Touch's compatible grippers.
Emerging players
- RightHand Robotics: US-based developer of adaptive piece-picking robotic solutions combining compliant grippers with vision and AI for warehouse/e-commerce order fulfillment — comparable in flexible-gripping value proposition for e-commerce/3PL sorting, an overlapping use case to Soft Touch's fresh produce work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Soft Touch compliance and trust
Trust signalCompliance11 records
Soft Touch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soft Touch leadership team
Management profileNumber of profiles
Profiles1 record
Soft Touch funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soft Touch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soft Touch
What does Soft Touch do?
Soft Touch (ROCHU/柔触机器人) designs, manufactures, and sells bionic flexible (soft) robotic grippers and end-effectors used as automated gripping tools in industrial production lines. The company offers a modular product matrix of soft fingers, soft claws, and application-specific grippers built on proprietary underactuated structures and self-developed organic silicone/nano-mark-free composite materials, paired with drive modules and optical fiber sensing technology. Products are deployed for handling fragile, precise, or irregular workpieces across 3C electronics, automotive, food processing, medical device, and precision optics manufacturing.
Is Soft Touch a public or private company?
Soft Touch is a private company. It is classified as venture growth investor backed and is currently operating.
When was Soft Touch founded?
Soft Touch was founded in 2017. It employs 11 to 50 people.
Where is Soft Touch based?
Soft Touch is headquartered in Hefei, China, in the Asia region.
How does Soft Touch make money?
Three revenue lines are on record. Flexible Gripper Hardware Sales are the primary driver. The others are customized Solution Services and module and Spare Parts.
Who are Soft Touch's main competitors?
Direct peers on record are Soft Robotics Inc., OnRobot, Piab, Robotiq, Weiss Robotics and SRT (Beijing Soft Robot Technology). Broad incumbents are Festo and Schunk. Universal Robots is listed as an others. RightHand Robotics is listed as an emerging player.
Does Soft Touch have an API?
No public API is recorded for Soft Touch.
What industry is Soft Touch in?
Soft Touch's product category is Flexible Robotic Grippers / Industrial Automation Components. Its primary akta.pro industry code is HDACALAH, Wearable Computers (Industrial Smart Glasses/Wrist/Arm-Mount), with a secondary code of HLAHAMAC, Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports). Its NAICS code is 326291.