MMG
MMG (Mooney Marketing Group) is a privately held, full-service Syracuse-based marketing agency founded in 2009, offering strategic planning, digital marketing, creative services, media buying, and audio/video production to mid-market and enterprise clients primarily in Upstate New York.
- Company typePrivate
- Founded2009
- HeadquartersSyracuse, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MMG does
MMG (Mooney Marketing Group) is a privately held, full-service marketing agency founded in 2009 and headquartered at 333 West Washington Street, #220, Syracuse, NY. The firm delivers an integrated stack of services spanning Strategic Planning, Digital Marketing, Creative Services, Media Buying, and Audio/Video Production, and serves clients across healthcare, personal injury law, education, manufacturing, retail, financial services, automotive, and storage/real estate. Named customer logos include CNY Fertility, Rockbridge Investment Management, B&C Storage, Upstate University Hospital, Porter Law Group, Byrne Dairy Stores, Empower FCU, Performance Harley-Davidson, Syracuse University Athletics, and FlynnStoned Cannabis Company.
The agency's operating model is built around a data-driven media buying engine layered on top of third-party measurement providers. MMG integrates Nielsen ratings, Comscore audience data, SEMrush SEO analytics, HubSpot marketing automation, MediaForce campaign management, and certified Google, Meta, and Microsoft Advertising platforms to plan and execute multi-channel campaigns across traditional TV, OTT, cable, radio, digital, print, and out-of-home. The agency also produces creative and audio/video assets in-house, including social content such as a TikTok presence for CNY Fertility that generated videos with over 1 million views. Documented campaign outputs include $148,800 in network TV bonus spots and $178,296 in Spectrum/FiOS bonus spots, and MMG states it has managed more than $100M in cumulative campaign spend since inception.
MMG generates revenue through professional services engagements, structured as monthly retainer arrangements and project-based fees tailored to client scope and channel mix; pricing is not publicly disclosed. Go-to-market is sales-led, relying on direct outreach, website contact forms, and phone contact to acquire mid-market and enterprise clients primarily in Upstate New York. The firm operates with 1–10 employees, holds partnerships with Nielsen, Comscore, HubSpot, SEMrush, Microsoft Advertising, MediaForce, Google, and Meta, and serves as the Official Advertising Agency of Syracuse University Athletics. No public funding rounds, M&A activity, subsidiaries, or institutional investors are disclosed.
MMG firmographics
Firmographics- Name
- MMG
- Legal name
- Mooney Marketing Group
- Website
- https://mooneymarketinggroup.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MMG (Mooney Marketing Group) is a privately held, full-service Syracuse-based marketing agency founded in 2009, offering strategic planning, digital marketing, creative services, media buying, and audio/video production to mid-market and enterprise clients primarily in Upstate New York.
- Ownership category
- akta.pro rank
Where MMG is headquartered
LocationHeadquarters
- HQ city
- Syracuse
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MMG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marketing Agency Services: Full-service marketing agency providing strategic planning, digital marketing, creative services, media buying, and audio/video production. Revenue is generated through retainer arrangements, project fees, and ongoing marketing consulting engagements with clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom retainer and project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
MMG product offering
Product offeringCore offering
MMG is a full-service marketing agency providing strategic planning, digital marketing, creative services, media buying, and audio/video production to businesses. The agency leverages data-driven insights, market research, and volume media buying power to plan and execute integrated campaigns across TV, OTT, digital, radio, print, and out-of-home channels. Services are delivered via retainer and project-based engagements for clients across healthcare, financial services, legal, retail, and education verticals.
Product overview
MMG is a full-service marketing agency offering an integrated suite of services centered around strategy, creative, and media effectiveness. The core offerings include Strategic Planning (using analytics and market research), Digital Marketing (targeted online campaigns), Creative Services (branding and design), Media Buying (across traditional and digital channels), and Audio/Video Production (from concept to post-production). These services work together to deliver data-driven campaigns that maximize marketing ROI for clients across healthcare, legal, education, manufacturing, retail, and financial services sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Planning
Quantifiable outcome
- Created TikTok presence for CNY Fertility with videos receiving over 1 million views
- +4 more outcomes
Companies that use MMG
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles4 records
MMG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
MMG partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- Syracuse University AthleticsflagshipOfficial Advertising Agency of Syracuse University Athletics. MMG serves as the exclusive advertising agency partner for Syracuse University's athletic programs, providing marketing and advertising services across multiple channels.
- NielsencoreMMG utilizes Nielsen ratings services for media planning and buying decisions, leveraging their data on media consumption habits and ratings to optimize client campaigns.
- ComscorecoreMMG uses Comscore data services for audience measurement and media planning to inform advertising strategies for clients.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
MMG competitors and assessment
Company assessmentBroad incumbents
- Omnicom Group: Global advertising holding company (parent of BBDO, DDB, TBWA, etc.) offering advertising, media planning, and digital services. Broad incumbent competing for enterprise accounts across the same verticals MMG serves.
- WPP: Global advertising holding company (parent of GroupM, Ogilvy, Grey, etc.) offering the full range of advertising and media services. Larger incumbent with broader geographic and service footprint, competing for enterprise clients that MMG also targets.
- Interpublic Group (IPG): Global advertising holding company (parent of McCann, MullenLowe, FCB, Mediabrands) offering advertising, media, and marketing services. Broad incumbent competing for enterprise clients in healthcare, financial services, and consumer verticals.
- Publicis Groupe: Global advertising holding company (parent of Leo Burnett, Saatchi & Saatchi, Digitas) offering integrated advertising, media, and digital transformation services. Large incumbent with overlapping service portfolio competing for enterprise marketing budgets.
Direct peers
- Pinckney Hugo Group: Syracuse, NY-based full-service advertising agency offering media planning, creative, and digital services. Direct competitor in the same regional market with similar mid-market and enterprise client focus.
- Eric Mower + Associates (ECA): Full-service marketing agency headquartered in Syracuse, NY with additional offices. Direct competitor operating in the same Upstate NY geography with overlapping B2B, healthcare, and consumer verticals.
- CoreCreative: Mid-sized full-service marketing agency offering brand strategy, media planning, creative, and digital services to mid-market and enterprise clients. Comparable service mix and customer profile.
Regional players
- The Martin Group: Buffalo, NY-based integrated marketing agency offering advertising, digital, media buying, and brand strategy. Comparable in size and full-service model but serving the Western NY market rather than Central NY.
- Ashton212: Syracuse-area digital marketing and advertising agency offering integrated media, creative, and digital services. Regional competitor with overlapping Upstate NY client base.
Others
- HubSpot Solutions Partners: Network of certified HubSpot partner agencies offering inbound marketing, marketing automation, and CRM implementation. MMG is a HubSpot Certified Partner, and these agencies compete for similar mid-market digital and automation engagements.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
MMG social profiles
Digital presenceMMG financial estimates
Financial estimateRevenue estimate
Valuation estimate
MMG leadership team
Management profileNumber of profiles
MMG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MMG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MMG
What does MMG do?
MMG is a full-service marketing agency providing strategic planning, digital marketing, creative services, media buying, and audio/video production to businesses. The agency leverages data-driven insights, market research, and volume media buying power to plan and execute integrated campaigns across TV, OTT, digital, radio, print, and out-of-home channels. Services are delivered via retainer and project-based engagements for clients across healthcare, financial services, legal, retail, and education verticals.
Is MMG a public or private company?
MMG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MMG founded?
MMG was founded in 2009. It employs 1 to 10 people.
Where is MMG based?
MMG is headquartered in Syracuse, United States, in the North America region.
How does MMG make money?
One revenue line is on record: marketing Agency Services.
Who are MMG's main competitors?
Broad incumbents on record are Omnicom Group, WPP, Interpublic Group (IPG) and Publicis Groupe. Direct peers are Pinckney Hugo Group, Eric Mower + Associates (ECA) and CoreCreative. Regional players are The Martin Group and Ashton212. HubSpot Solutions Partners is listed as an others.
Does MMG have an API?
No public API is recorded for MMG.