What ePetHealth does

ePetHealth is a web-based veterinary communications and education platform operated as a service of Patterson Veterinary Supply, Inc. The platform serves as a two-sided digital touchpoint connecting veterinary care providers (paying subscribers) with companion-pet owners (end users). Veterinary clinics subscribe to manage electronic medical records, view diagnostic illustrations, deliver marketing and client communications, and operate practice management tools; pet owners access their pets' health records, request prescription refills, schedule appointments, receive dosage alerts, and consume educational content including health articles, videos, breed information, and virtual anatomy presentations.

The technology stack is a cloud-hosted web application with login-gated access, U.S.-only data storage and processing (per Terms of Use jurisdiction), and an iPad-optimized interface. Features include electronic medical records management, a pet-owner portal with refill/appointment/dosage workflows, an educational content library, and marketing/communication tooling for clinics. Patterson Veterinary retains a broad, perpetual, sublicensable license to subscriber content. The platform has no disclosed AI/ML features, no public APIs or SDKs, and no mobile app store presence.

The business model is B2B2C subscription recurring revenue: veterinary clinics pay monthly subscription fees (amounts not publicly disclosed; quote-based) distributed through Patterson Veterinary's sales force, billed monthly with terms of 1%/10 net 25. Pet owners access the service free of charge through their subscribed clinic or directly via ePetHealth.com. Marketing occurs primarily via veterinary provider referrals and the Patterson Veterinary distribution channel. The company is privately held under Patterson Veterinary Supply, Inc. and operates in the United States only, with governing law in Minnesota (Ramsey County jurisdiction).

Name

ePetHealth

Legal name

Patterson Veterinary Supply, Inc.

Website

https://epethealth.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

251–500 employees

Short description

ePetHealth is a U.S.-only, web-based veterinary communications and education platform operated by Patterson Veterinary Supply, Inc. that enables subscribing veterinary clinics to manage electronic pet medical records and client communications while giving pet owners access to records, refills, appointments, and educational content.

Ownership category

akta.pro rank

Product category

Veterinary Practice Management Software

NAICS

Veterinary Services (541940)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Veterinary Practice Management Software (PIMS/EMR, Scheduling, Billing) (HLAMAGAA)

akta.pro secondary industries

Veterinary EMR/EHR & Clinical Workflow (HLAMAMAB), Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist) (HLAMAGAD)

Keywords

• Veterinary practice management
• Pet health records
• Electronic medical records
• Veterinary client communication
• Pet owner portal

Headquarters

HQ city

Greeley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Fees: Veterinary care providers pay subscription fees to access and use the ePetHealth platform. Patterson Veterinary may change subscription fees without notice to subscribers. Bills are mailed monthly with payment terms of 1% cash discount 10th net 25th.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

ePetHealth is a web-based veterinary communications and education platform that enables companion-pet owners to access electronic medical records, health articles and videos, breed information, and virtual anatomy presentations through their veterinary care provider. Veterinary clinics subscribe to upload and manage patient records, view diagnostic illustrations, run practice management tools, and communicate with clients via marketing services. The platform is operated as a service of Patterson Veterinary Supply, Inc.

Product overview

ePetHealth (also branded as ePet) is a single unified web-based platform offered by Patterson Veterinary Supply, Inc. The platform serves as a communications and education hub for companion-pet owners, providing electronic medical records management, health articles and videos, breed information, and virtual anatomy presentations. Pet owners access the platform through their subscribed veterinary care provider, which uploads and manages their pet's medical records within the system.

Differentiator

Problem solved

Functional benefit

Products and services

• ePetHealth

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• American Veterinary Medical Association (AVMA)minorOthersePetHealth.com makes every effort to enable compliance with the Principles of Veterinary Medical Ethics of the AVMA. This represents an alignment with professional standards rather than a formal partnership arrangement.

Recent moves2 records

Expansion highlights2 records

Direct peers

• PetDesk: Pet parent engagement platform with mobile app, appointment booking, reminders, and loyalty — competes with ePetHealth's pet owner engagement layer and offers the mobile experience ePetHealth lacks.
• VitusVet: Veterinary client communication and pet health record platform providing two-way texting, reminders, and a pet owner portal — direct overlap with ePetHealth's communication and EMR access features.
• ezyVet: Cloud-based veterinary PIMS with EMR, client communication, and a modern API ecosystem — competes head-to-head with ePetHealth for clinics seeking web-based, integrated practice management.
• Cornerstone (IDEXX): IDEXX's flagship veterinary practice management system covering EMR, scheduling, billing, and integrations with IDEXX diagnostics — overlaps directly with ePetHealth's clinic-side workflows.
• IDEXX Animana: European-based cloud PIMS from IDEXX covering EMR, scheduling, billing, and integrations — a regional/cloud-native competitor with the same core PIMS functionality as ePetHealth.
• AllyDVM: Client communication and engagement platform for veterinary practices, including reminders, two-way texting, and pet owner portals — overlaps with ePetHealth's pet owner portal and communication modules.
• AVImark: Veterinary practice management software (PIMS/EMR) serving companion-animal clinics with scheduling, medical records, billing, and client communication — a direct functional competitor to ePetHealth's core platform.
• Vetter Software: Cloud veterinary practice management platform targeting small-to-mid-size clinics with EMR, scheduling, and client communication — directly comparable to ePetHealth's target customer.
• ProVet: Cloud-native veterinary practice management software offering EMR, scheduling, billing, and client engagement tools comparable to ePetHealth's feature set.

Broad incumbents

• Patterson Companies (NAVE / Practice Forms): Parent/strategic operator with broad veterinary distribution and adjacent practice software offerings; comparable as the incumbent ecosystem within which ePetHealth sits and competes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ePetHealth