AVImark
AVImark is a veterinary practice management software brand owned by Covetrus (NASDAQ: CVET), serving small and mid-sized veterinary hospitals with scheduling, clinical records, prescriptions, inventory, payments, and client communications. It is sold globally through Covetrus's enterprise field sales on annual subscriptions.
- Company typePrivate
- Founded1988
- HeadquartersPiedmont, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What AVImark does
AVImark is a veterinary practice management software (PMS) brand owned and distributed by Covetrus, a publicly traded animal health technology and distribution company listed on NASDAQ under the ticker CVET. Founded in 1988 and headquartered in Portland, Maine (Covetrus corporate headquarters), AVImark serves small to medium-sized veterinary hospitals and animal hospitals, providing appointment scheduling, client and patient information management, prescription workflows, inventory tracking, integrated payment processing, client communications, and telemedicine in a single platform.
The product is built around a core PMS that integrates natively with several Covetrus ecosystem modules: vRxPro for prescription management and digital scripts, Covetrus Comms for client communications and telemedicine, Covetrus Payments for EMV/PCI DSS compliant card processing, CarePlans for client engagement and retention, and Covetrus Pulse as a sibling PMS. It also integrates with CUBEX hardware for precise inventory tracking and supports a cloud-based Intelligent Inventory add-on. Differentiating technical features include a configurable Notes Glossary for standardized medical records, customizable Worklist and Follow-Up Tools for task management, a centralized Whiteboard for real-time patient activity tracking, and digital prescription workflows aimed at reducing paperwork and prescription delays. AVImark does not expose a public API or SDK.
AVImark makes money through quote-based annual subscription licensing for its PMS and add-on modules, sold exclusively through Covetrus's enterprise field sales motion, which funnels prospects through a demo request form. Pricing is not publicly disclosed. Distribution leverages Covetrus's global footprint — including regional websites and sales presence across North America, the UK, multiple European countries, Australia, and New Zealand — and a multi-channel marketing engine (content, email, social, events, podcast). Revenue is not broken out at the AVImark product level, and individual product revenue is not disclosed by the parent.
AVImark firmographics
Firmographics- Name
- AVImark
- Legal name
- Covetrus
- Website
- https://avimark.net
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AVImark is a veterinary practice management software brand owned by Covetrus (NASDAQ: CVET), serving small and mid-sized veterinary hospitals with scheduling, clinical records, prescriptions, inventory, payments, and client communications. It is sold globally through Covetrus's enterprise field sales on annual subscriptions.
- Ownership category
- akta.pro rank
AVImark industry classification
Industry- Product category
- Veterinary Practice Management Software
- NAICS
- Software Publishers (5132), Software Publishers (513210), Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Veterinary Practice Management Software (PIMS/EMR, Scheduling, Billing) (HLAMAGAA)
- akta.pro secondary industries
- Veterinary EMR/EHR & Clinical Workflow (HLAMAMAB), Veterinary Inventory, Pharmacy & Medication Management (HLAMAMAF), Veterinary Billing, Payments & Insurance Claims Software (HLAMAMAD), Revenue Cycle, Payments & Financing (Payments, Subscriptions, BNPL, Claims Support) (HLAMAGAE), Enterprise & Multi-site Veterinary Operations (Corporate/Group Practice) (HLAMAMAI)
Keywords
Where AVImark is headquartered
LocationHeadquarters
- HQ city
- Piedmont
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AVImark business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Practice Management Software Licensing: AVImark generates revenue through software licensing for veterinary practice management, likely on a subscription or perpetual license basis. The product is distributed exclusively through Covetrus as a comprehensive veterinary software solution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise practice management solution |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
AVImark product offering
Product offeringCore offering
AVImark is veterinary practice management software that consolidates client and patient information, appointment scheduling, prescription management, inventory tracking, payment processing, and client communications onto a single screen for veterinary hospitals and animal hospitals. It is sold as part of the broader Covetrus ecosystem and integrates natively with vRxPro for prescriptions, Covetrus Comms for client messaging and telemedicine, Covetrus Payments for card processing, and Intelligent Inventory with CUBEX for stock control. Revenue is generated through subscription-based licensing distributed exclusively through Covetrus on a quote-based annual model.
Product overview
AVImark is veterinary practice management software that operates as part of the Covetrus Platform ecosystem. The core product is AVImark itself, which provides appointment scheduling, client/patient information management, and clinical workflow tools. This core platform integrates with multiple add-on modules including vRxPro (prescription management), Covetrus Comms (client communications and telemedicine), Covetrus Payments (EMV/PCI DSS compliant payment processing), CarePlans (client engagement), and Intelligent Inventory (cloud-based inventory tracking). The platform also supports CUBEX hardware integration for inventory management. The ecosystem includes related products like Covetrus Pulse (another practice management software) and Impromed (acquired brand), all available through the Covetrus workflow and productivity tools suite.
Differentiator
Problem solved
Functional benefit
Products and services
- AVImark Veterinary practice management software that provides client and patient information on a single screen, integrated clinical tools, appointment scheduling, and practice workflow automation for veterinary clinics and animal hospitals.
- vRxPro Prescription management system integrated with AVImark for writing, tracking, and managing digital prescriptions, medical histories, and inventory management for veterinary practices.
- Covetrus Comms Client communications and engagement solution integrated with AVImark that streamlines client messaging, offers telemedicine services, manages practice reputation, and provides mobile access to business operations.
- Covetrus Payments Integrated payment processing solution for AVImark that supports all major credit cards and complies with EMV and PCI DSS security standards for veterinary practices.
- CarePlans Client engagement and care plan management solution that helps veterinary practices foster stronger client relationships, deliver proactive pet care, and provide integrated messaging for client retention.
- Covetrus Pulse Practice management software platform under the Covetrus workflow and productivity tools suite, offered as a companion to AVImark for veterinary practice operations.
- Intelligent Inventory Cloud-based inventory management system integrated with AVImark and CUBEX hardware to precisely track inventory, reduce costs, and eliminate waste in veterinary practices.
- Impromed Practice management software solution available under Covetrus support offerings, maintained as a legacy/acquired brand alongside AVImark and Covetrus Pulse.
Quantifiable outcome
- Reduced prescription delays through digital prescription integration
- +2 more outcomes
Companies that use AVImark
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
AVImark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature9 records
AVImark partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Covetrus vRxProcoreAVImark integrates with Covetrus vRxPro for seamless prescription management, enabling improved speed and accuracy, reduced paperwork, and prescription delay reduction. The integration allows saving time managing medical histories and inventory while ensuring accurate inventory for digital prescriptions.
- Covetrus CommscoreAVImark links with Covetrus Comms to streamline client communications, offer telemedicine services, manage practice reputation, and provide mobile access to business operations.
- Covetrus PaymentscoreAVImark integrates payment processing that works with all major credit cards and complies with EMV and PCI DSS security standards, reducing time reconciling payments and avoiding dual data entry.
- Covetrus PulsecoreAVImark is part of the Covetrus practice management ecosystem alongside Covetrus Pulse, which provides broader workflow and productivity tools for veterinary practices.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
AVImark competitors and assessment
Company assessmentDirect peers
- IDEXX Cornerstone: IDEXX Cornerstone is a leading veterinary practice management software serving small animal hospitals in North America. It is the most direct competitor to AVImark, offering EMR, scheduling, billing, and integration with IDEXX in-house diagnostics—comparable customer base, feature set, and on-premise delivery model.
- ezyVet: ezyVet is a cloud-native veterinary practice management platform serving small animal, equine, and specialty hospitals globally. It is a direct competitor targeting the same veterinary practice customer with modern SaaS architecture, clinical workflows, and integrations—representing the cloud-native competitive threat to AVImark.
- Covetrus Pulse: Covetrus Pulse is the newer practice management software from AVImark's own parent company. It serves the same veterinary practice customer with similar PIMS functionality and ecosystem integrations, effectively competing with AVImark for internal product investment and external customer wins within the Covetrus portfolio.
- ProVet (Rhapsody): ProVet, now branded as Rhapsody and owned by Animal Intelligence, is a cloud-based veterinary practice management system for companion animal and equine practices. It targets the same SMB and mid-market veterinary segment with comparable EMR, scheduling, billing, and client communication features.
- ImproMed (Covetrus): ImproMed is another acquired veterinary practice management software brand under Covetrus, serving small animal and equine practices primarily in North America. It is a sibling product within the same parent company's portfolio, competing with AVImark for the same SMB veterinary customer base.
- IDEXX Neo: IDEXX Neo is a newer cloud-based veterinary practice management software from IDEXX, positioning alongside its on-premise Cornerstone product. It competes with AVImark for small to mid-sized veterinary practices seeking modern cloud-native workflows and tighter integration with IDEXX diagnostic platforms.
Emerging players
- Digitail: Digitail is a cloud-based veterinary practice management platform with built-in client communication, pet parent app, and AI-assisted features. It serves small and mid-sized veterinary practices, representing an emerging cloud-native alternative to legacy on-premise PIMS like AVImark.
- Hippo Manager: Hippo Manager is a cloud-based veterinary practice management software targeting independent and small group practices. It offers EMR, scheduling, billing, and inventory features comparable to AVImark's core functionality, but delivered as a modern SaaS subscription to a similar SMB veterinary segment.
- PetDesk: PetDesk is a client engagement and communication platform for veterinary practices that complements or competes with AVImark's Covetrus Comms integration. While not a full PIMS, it overlaps with AVImark's client communication, reminder, and reputation management capabilities for the same veterinary customer base.
- DaySmart Vet: DaySmart Vet is a cloud-based veterinary practice management and appointment scheduling solution serving small animal hospitals. It targets a similar SMB veterinary customer with comparable scheduling, charting, and payment features, representing a cloud-native alternative to AVImark's legacy on-premise platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AVImark social profiles
Digital presenceAVImark financial estimates
Financial estimateRevenue estimate
Valuation estimate
AVImark leadership team
Management profileNumber of profiles
AVImark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AVImark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AVImark
What does AVImark do?
AVImark is veterinary practice management software that consolidates client and patient information, appointment scheduling, prescription management, inventory tracking, payment processing, and client communications onto a single screen for veterinary hospitals and animal hospitals. It is sold as part of the broader Covetrus ecosystem and integrates natively with vRxPro for prescriptions, Covetrus Comms for client messaging and telemedicine, Covetrus Payments for card processing, and Intelligent Inventory with CUBEX for stock control. Revenue is generated through subscription-based licensing distributed exclusively through Covetrus on a quote-based annual model.
Is AVImark a public or private company?
AVImark is a private company. It is classified as corporate owned and is currently operating.
When was AVImark founded?
AVImark was founded in 1988. It employs 101 to 250 people.
Where is AVImark based?
AVImark is headquartered in Piedmont, United States, in the North America region.
How does AVImark make money?
One revenue line is on record: practice Management Software Licensing.
Who are AVImark's main competitors?
Direct peers on record are IDEXX Cornerstone, ezyVet, Covetrus Pulse, ProVet (Rhapsody), ImproMed (Covetrus) and IDEXX Neo. Emerging players are Digitail, Hippo Manager, PetDesk and DaySmart Vet.
Does AVImark have an API?
No public API is recorded for AVImark.
What industry is AVImark in?
AVImark's product category is Veterinary Practice Management Software. Its primary akta.pro industry code is HLAMAGAA, Veterinary Practice Management Software (PIMS/EMR, Scheduling, Billing), with a secondary code of HLAMAMAB, Veterinary EMR/EHR & Clinical Workflow. Its NAICS code is 5132 and its SIC code is 7372.