Masonic Homes of Kentucky

What Masonic Homes of Kentucky does

Masonic Homes of Kentucky is a 501(c)(3) not-for-profit Continuing Care Retirement Community founded in 1867 as the first Masonic Home of its kind in the world, operating three campuses in Louisville, Northern Kentucky (Taylor Mill), and Shelbyville. The organization delivers a full continuum of aging care services spanning independent living (Clay, Meadow, Miralea, Village, Spring Hill Village), assisted living and personal care (Grove Pointe), memory care (Crescent Grove), and skilled nursing and rehabilitation (Sam Swope Care Center), supplemented by an on-site Care Clinic, inpatient and outpatient rehabilitation, dialysis, and home care through its wholly-owned FirstLight Home Care subsidiary. A distinctive element is Sproutlings Pediatric Day Care & Preschool, the region's only Prescribed Pediatric Extended Care program integrating medically fragile children with typical preschool peers on the same 82-acre Louisville campus.

The business model is anchored in the Life Care structure: residents pay an entrance fee plus ongoing monthly service fees in exchange for priority access to all care levels on campus, with revenue augmented by charitable donations, a Masonicare program, and fundraising that offsets approximately $4.1 million in annual charitable care subsidies. Go-to-market is sales-led through on-campus tours, dedicated Senior Living Sales Counselors, website inquiry forms, referral programs, and community/educational events; marketing relies on content (blog, news, donor communications), recurring caregiver support and educational events, and high-visibility fundraising galas. Technology consists of the Uniguest Community App Platform for resident engagement, social connection, and access to community information, deployed as a customizable replacement for prior tablet-based systems.

Governance is via a Board of Directors chaired by Keith Dreier (elected December 2023), with J Scott Judy serving as CEO and Todd Lacy as President since 2019. The 600+ professional team spans nursing, occupational therapy, administration, and ancillary services, supported by a registered CNA apprenticeship with Jefferson County Public Schools and the Walters-Judy Nursing Scholarship. The organization reinvests surpluses into community improvements, most recently funding a capital campaign for an All-Season Activity Center and outdoor recreational infrastructure while preparing the 2026 opening of the Clay Active Lifestyle Community.

Name

Masonic Homes of Kentucky

Legal name

Masonic Homes of Kentucky, Inc.

Website

https://masonichomesky.com

Company type

Private

Founded year

1867

Operating status

Operating

Headcount range

101–250 employees

Short description

Masonic Homes of Kentucky is a 501(c)(3) not-for-profit Continuing Care Retirement Community founded in 1867, operating three Kentucky campuses that deliver a full continuum of senior care from independent living through skilled nursing, plus pediatric day care and home care services.

Ownership category

akta.pro rank

Product category

Senior Living and Continuing Care Retirement Community (CCRC)

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

Nonprofit / Faith-Based CCRCs (HLADAEAC)

akta.pro secondary industries

Large Campus / Multi-Building Assisted Living Communities (HLADABAG), Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior living services
• Continuing care retirement
• Assisted living communities
• Memory care facilities
• Skilled nursing care

Headquarters

HQ city

Masonic Home

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Residential Living Fees: Life Care communities require an initial entrance fee and ongoing monthly service fees. These fees provide priority access to all levels of care on campus including independent living, assisted living, memory care, and skilled nursing.
2. Charitable Donations and Fundraising: Donations support charitable care, capital improvements, and endowment funds. Programs include Charitable Care, Friends of Masonic, Badge of a Mason, Memorials and Honorariums, Capital Fund, and Olmsted Society (planned giving).
3. Charitable Care Subsidy: Organization subsidizes approximately $4.1 million annually for residents who cannot fully pay for services. This is offset by donor contributions including $1.5 million annually through Masonicare program for Masons.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Masonic Homes of Kentucky is a not-for-profit Continuing Care Retirement Community that provides a full continuum of aging care on its Louisville and Northern Kentucky campuses, including independent living (Clay, Meadow, Miralea, Village, Spring Hill Village), assisted living (Grove Pointe), memory and personal care (Crescent Grove), and skilled nursing and rehabilitation (Sam Swope Care Center). It also offers on-site and in-home services such as a Care Clinic, inpatient and outpatient rehabilitation, dialysis, FirstLight Home Care, and a Prescribed Pediatric Extended Care day care and preschool (Sproutlings). Life Care contracts combine an entrance fee and a recurring monthly service fee that grants priority access to all care levels on campus.

Product overview

Masonic Homes of Kentucky is a not-for-profit Continuing Care Retirement Community (CCRC) offering a comprehensive continuum of care across multiple campuses in Louisville and Northern Kentucky. The organization operates as a platform-plus-modules architecture with independent living as the core housing option and progressively higher levels of care (assisted living, memory care, skilled nursing) available as residents' needs change. Independent living communities include Clay, Meadow, Miralea, Village, and Spring Hill Village. Care communities include Grove Pointe Assisted Living, Crescent Grove Memory & Personal Care, and Sam Swope Care Center. Support services include Care Clinic, Rehabilitation, Home Care (via FirstLight), Dialysis, and Sproutlings Pediatric Day Care & Preschool. The organization reinvests funds back into the community to ensure residents benefit from a carefree and enriching lifestyle.

Differentiator

Problem solved

Functional benefit

Brands

• Sproutlings Pediatric Day Care & Preschool: Pediatric day care and preschool program serving medically fragile and typical children, located at Kosair for Kids Center on the Louisville Campus.
• FirstLight Home Care
• The Olmsted
• Miralea Active Lifestyle Community
• Meadow Active Lifestyle Community
• Clay Active Lifestyle Community
• Village Active Lifestyle Community
• Spring Hill Village
• Grove Pointe Assisted Living
• Crescent Grove Memory & Personal Care
• Sam Swope Care Center

Products and services

• Clay Active Lifestyle Community Independent living community on the Louisville Campus with six modern apartments and private entrances for active older adults, offering founding member incentives.
• Meadow Active Lifestyle Community Active lifestyle community and second Life Care community in the region, featuring a professionally curated artists' gallery on the Louisville Campus.
• Miralea Active Lifestyle Community Life Care independent living community offering priority access to all levels of care, with a wellness center, activities, and comprehensive lifestyle services on the Louisville Campus.
• Village Active Lifestyle Community Independent living offering ten historic Village buildings with one- and two-bedroom studios and apartments for active older adults on the Louisville Campus.
• Spring Hill Village Retirement Community Retirement community in Taylor Mill, Kentucky (Northern Kentucky Campus) for active older adults seeking independent living.
• Grove Pointe Assisted Living Assisted living community on the Louisville Campus providing customized senior care with the appropriate level of independence and support.
• Crescent Grove Memory and Personal Care Memory care community enabling residents with individualized care plans focused on abilities, interests and preferences in a safe, engaging environment on the Louisville Campus.
• Sam Swope Care Center Skilled nursing facility with person-centered care, in-house physical, occupational and speech therapists, and on-site dialysis. Provides both short-stay recovery and long-term care on the Louisville Campus.
• Care Clinic On-site care clinic providing same-day appointments and access to medical specialists for residents and guests, making quality care comfortable and convenient.
• Rehabilitation Services Inpatient and outpatient rehabilitation services with on-site team of physical, occupational and speech therapists in Louisville and Shelbyville supporting recovery from illness, injury or surgery.
• FirstLight Home Care Nonmedical in-home care, companionship and help with daily tasks delivered by caregivers to residents and their loved ones in their own homes.
• Dialysis Services On-site dialysis services delivered to residents requiring renal care on the Louisville Campus.
• Sproutlings Pediatric Day Care and Preschool Prescribed Pediatric Extended Care (PPEC) center fully integrating medically fragile children with traditional day care and preschool services, located at the Kosair for Kids Center on the Louisville Campus.
• The Olmsted Renovated historic dining hall turned Louisville landmark event venue used for fundraising events and community gatherings on the Louisville Campus.
• Rehabilitation Center (Shelbyville) Inpatient rehabilitation services provided at the Shelbyville campus as part of the Masonic Home Shelbyville care continuum.
• The Pillars Assisted Living Community Assisted living community at Masonic Home Shelbyville providing short-stay and longer-term accommodations for seniors needing supportive services.
• Sally's Garden Memory Care Memory care neighborhood on the Louisville Campus offering specialized support for residents with dementia and memory loss.

Quantifiable outcome

• Residents successfully transition between care levels without leaving community
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• KentuckianaWorksminorStrategic or Co-development Partner · 8 October 2024Workforce development board for 7-county Louisville region partnered with Masonic to implement evidence-based workplace policies. Awarded first Workforce Investor Badge for investing in frontline workers through bus passes, phone plans, and quality job practices.
• NexDine HospitalitycoreStrategic or Co-development Partner · 1 January 2024NexDine Hospitality manages dining services at Masonic Homes Kentucky's Louisville Campus, operating Juleps and Palette restaurants. 13-time Best of Louisville award winner Chef Shawn Ward brings culinary talents to independent living communities.
• Dream FlightsminorGTM or Marketing Partner · 1 January 2024Nonprofit dedicated to honoring seniors and military veterans. Made special trip to Bowman Field to provide biplane flights for Grove Pointe Assisted Living residents.
• JCPS (Jefferson County Public Schools)minorStrategic or Co-development Partner · 1 January 2019Registered apprenticeship program for certified nursing assistants developed with JCPS to train and certify CNAs.
• FirstLight Home CarecoreStrategic or Co-development Partner · 1 January 2016Joint venture to offer nonmedical in-home care. FirstLight Home Care provides caregivers offering high-quality care for residents and loved ones. FirstLight became solely owned by Masonic in 2018.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Life Care Services (LCS): Largest manager of senior living communities in the U.S., managing over 140 communities including CCRCs, independent living, assisted living, and memory care. Comparable in CCRC services and operational scale but operates broadly across for-profit and nonprofit clients rather than as a single regional operator.
• Brookdale Senior Living: Largest senior living operator in the U.S. with communities across independent living, assisted living, and memory care. Comparable in continuum-of-care offerings but operates as a for-profit, publicly traded incumbent across a national footprint.

Direct peers

• Sunrise Senior Living: National senior living operator with assisted living, memory care, independent living, and skilled nursing services. Comparable in continuum-of-care delivery and senior care operating model.
• Atria Senior Living: Major operator of senior living communities including independent living, assisted living, and memory care across more than 25 states. Comparable in continuum-of-care service mix though structured as a private for-profit platform.
• Belmont Village Senior Living: Operator of senior living communities offering independent living, assisted living, and memory care with proprietary programs. Comparable in tiered care offerings and emphasis on hospitality-driven senior living.
• National Church Residences: Faith-based nonprofit organization operating CCRCs, independent living, assisted living, memory care, and skilled nursing communities across multiple states. Comparable in faith-based nonprofit CCRC structure and senior services portfolio.
• Presbyterian Senior Living: Faith-based nonprofit CCRC organization providing independent living, assisted living, memory care, skilled nursing, and personal care across multiple communities. Comparable in faith-based nonprofit structure, CCRC model, and full continuum of care delivery.
• The Good Samaritan Society: One of the largest faith-based nonprofit senior care providers in North America, offering independent living, assisted living, skilled nursing, and home health. Comparable in faith affiliation, nonprofit mission, and full continuum of care model.
• Acts Retirement-Life Communities: One of the largest nonprofit CCRCs in the U.S., operating multiple continuing care retirement communities across several states. Comparable in mission, faith-based affiliation, Life Care model, and full continuum of care from independent living through skilled nursing.

Regional players

• Christian Care Communities: Faith-based nonprofit senior care provider operating multiple communities across Kentucky offering independent living, assisted living, memory care, and skilled nursing. Comparable in faith-based nonprofit mission, Kentucky market presence, and full continuum of care offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/masonic_ky

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masonic Homes of Kentucky