FirstLight HomeCare
- Company typePrivate
- Founded2010
- HeadquartersCincinnati, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What FirstLight HomeCare does
FirstLight Home Care (legal entity: FirstLight Home Care Franchising LLC) is a privately-held franchisor headquartered in Cincinnati, Ohio, operating a national network of more than 200 independently owned and operated home care locations across the United States and Canada. Founded in 2010, the company delivers non-medical in-home care services — including Personal Care, Companion Care, Dementia Care, Respite Care, and Veteran Care — to seniors, adults with disabilities, and family caregivers, typically on a usage-based hourly pricing model that ranges from occasional visits to 24/7 and live-in arrangements. Differentiated service capabilities include the proprietary Compassionate Memory Care Program for dementia specialization, the Sensory Simulation Program for caregiver training, and select locations certified under Teepa Snow's Positive Approach to Care.
The company's core technology stack centers on a Care Management System that supports caregiver-client matching and proximity-based scheduling to minimize travel time across franchise territories. Distribution is multi-channel: direct-to-consumer inquiries through local franchise offices and a website-driven location finder, alongside B2B referral partnerships with The Helper Bees, Paradigm Senior Services, Medicare Advantage plans, long-term care insurance providers, workers' compensation carriers, the VA, and hospice organizations.
Revenue is generated through two streams: ongoing royalty and licensing fees from franchisees, and downstream service fees collected at the local franchise level. Payment sources across the system are diversified across private pay, long-term care insurance, VA benefits, Medicare Advantage, and Medicaid. Leadership is headed by President & CEO Glee McAnanly, supported by COO Mark Vanase, CMO Anne Meija, CFO Ryan Zoellner, and VP of Strategy Kerri Pendley, with no disclosed external parent company or institutional investment.
FirstLight HomeCare firmographics
Firmographics- Name
- FirstLight HomeCare
- Legal name
- FirstLight Home Care Franchising LLC
- Website
- https://firstlighthomecare.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
FirstLight HomeCare industry classification
Industry- Product category
- Home Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)
- akta.pro secondary industries
- Homemaking & Light Housekeeping Services (HLADAGAC), Light Housekeeping & Home Upkeep (Non-Medical) (HSABAAAD), Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB), Memory Care Respite (Short-Term) (HSABAEAD)
Keywords
Where FirstLight HomeCare is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
FirstLight HomeCare business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Home Care Services Revenue: Revenue generated from providing in-home care services including companion care, personal care, dementia care, respite care, and veteran care. Fees are based on hours of service required, with pricing that varies by location and type of care needed.
- Franchise Fees: Revenue from franchise owners who pay fees to open and operate FirstLight Home Care locations. The company offers franchise opportunities for entrepreneurs to start their own home care businesses under the FirstLight brand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Hourly care services (4+ hours per day) |
| Usage-based | Pay-as-you-go | Extended hourly care (12-16 hours per day) |
| Usage-based | Pay-as-you-go | 24/7 or live-in care services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
FirstLight HomeCare product offering
Product offeringCore offering
FirstLight Home Care is a franchisor and operator of non-medical in-home care services, delivering companion care, personal care, dementia care, respite care, and veteran care to seniors, adults with disabilities, and recovering individuals in their homes. Care is delivered through a network of franchise locations across the United States, supported by a parallel franchise sales and licensing program that grants territory rights to new franchise owners.
Product overview
FirstLight Home Care operates as a franchise-based home care services company offering a coordinated portfolio of in-home care services for seniors, adults with disabilities, and veterans. The core service offerings include Senior Care (general elderly support), Personal Care (hands-on ADL assistance), Companion Care (household tasks and emotional support), Dementia Care (memory care with Compassionate Memory Care Program certification), Respite Care (temporary family caregiver relief), and Veteran Care (VA benefits-supported services). Additional Specialty Care Services cover disability care, family care, hospice care, rehabilitation and recovery, skilled nursing, supplemental staffing, traumatic injury care, and travel companion services. The company also offers franchise opportunities for entrepreneurs seeking to open FirstLight locations. Services range from a few hours per day to 24/7 live-in care, delivered through independently owned and operated franchise locations across the United States and Canada.
Differentiator
Problem solved
Functional benefit
Products and services
- Senior Care
- Personal Care
- Companion Care
- Dementia Care
- Respite Care
- Veteran Care
- Specialty Care
- FirstLight Home Care Franchise Opportunity
Quantifiable outcome
- Only 3% of caregiver candidates hired after rigorous screening process
- +1 more outcomes
Companies that use FirstLight HomeCare
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles3 records
FirstLight HomeCare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
FirstLight HomeCare partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- The Helper BeescoreFirstLight Home Care is a dedicated credentialed provider for The Helper Bees, a care coordination platform curating a network of quality in-home care providers. The partnership enables FirstLight to serve The Helper Bees' members seeking comprehensive aging-in-place services.
- Paradigm Senior ServicescoreParadigm Senior Services works with FirstLight to support franchisee growth and navigate third-party payor opportunities. The partnership provides dedicated support for franchise development and business optimization.
- Ageless GraceminorAgeless Grace is a brain health exercise program based on neuroplasticity that FirstLight locations can offer to clients. The program addresses aging factors through simple, playful exercises.
- Aging Life Care AssociationminorFirstLight Home Care is a corporate partner and industry supporter of the Aging Life Care Association. The partnership connects the company with geriatric care managers who may refer clients.
- Home Care Association of America (HCAOA)minorHCAOA is the leading trade organization representing home care agencies. FirstLight participates as a member, with VP of Strategy Kerri Pendley serving on the HCAOA Board of Directors.
- National Association for Home Care & Hospice (NAHC)minorNAHC represents home care and hospice organizations and advocates for caregivers. FirstLight VP of Strategy Kerri Pendley is a member of NAHC.
- HomesRenewed CoalitionminorFirstLight is a member of the HomesRenewed Coalition, which champions home updates for aging in place and conducts research and education for consumers and legislators.
- Legacy List with Matt PaxtonminorFirstLight Home Care is a national underwriter of Legacy List with Matt Paxton, an Emmy-nominated series about downsizing that explores challenges of holding on to the past versus embracing the future.
- Teepa Snow's Positive Approach to CarecoreFirstLight Home Care of Charlotte is a PAC Designated Organization, one of only three home care organizations in the world with this designation. The partnership provides specialized dementia care training aligned with PAC philosophy and techniques.
- VetFranminorFirstLight is a 5-Star Member of VetFran, an organization supporting veteran entrepreneurs in the franchise industry.
- International Franchise AssociationminorFirstLight holds membership in the International Franchise Association, the leading trade organization for the franchise industry.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
FirstLight HomeCare competitors and assessment
Company assessmentDirect peers
- Home Instead: Home Instead is the largest franchise-based non-medical home care company globally (1,200+ locations; acquired by Honor in 2022 for ~$2B+). It offers companion, personal, and dementia care under a franchise model nearly identical to FirstLight's, making it the most directly comparable peer.
- Comfort Keepers: Comfort Keepers operates a franchise-based non-medical home care model (700+ locations) providing companion care, personal care, and specialty dementia/respite services. It competes head-to-head with FirstLight for franchisees and clients in overlapping U.S. territories.
- Visiting Angels: Visiting Angels is a leading U.S. franchise home care brand with 600+ locations offering companion, personal, dementia, and respite care. Its franchise model, service mix, and target customers are essentially interchangeable with FirstLight's, making it a close head-to-head competitor.
- BrightStar Care: BrightStar Care is a franchise home care and medical staffing company (300+ locations) offering both non-medical personal/companion care and skilled nursing — overlapping FirstLight's full service portfolio and adding medical capabilities that compete for the same referral sources.
- Senior Helpers: Senior Helpers operates a franchise non-medical home care network (300+ U.S. locations) specializing in senior and dementia care, including proprietary programs for Alzheimer's and Parkinson's. It competes with FirstLight on memory care differentiation and franchisee recruitment.
- Right at Home: Right at Home is an international franchise home care brand (500+ locations) offering companion, personal, and specialized dementia/respite care. It shares FirstLight's franchise scaling strategy and overlap in service mix, geographies, and referral partnerships.
- Griswold Home Care: Griswold Home Care is one of the oldest non-medical home care franchise networks in the U.S., providing companion and personal care services through independently owned offices. Its service portfolio and franchise structure directly mirror FirstLight's.
- SYNERGY HomeCare: SYNERGY HomeCare is a franchise non-medical home care brand (200+ U.S. locations) offering companion, personal, and dementia care. It competes with FirstLight across the same franchisee candidate pool and overlapping metropolitan markets.
- Homewatch CareGivers: Homewatch CareGivers is an international franchise home care company (200+ locations) offering companion, personal, and dementia care with a similar full-service franchise positioning to FirstLight's.
Broad incumbents
- BrightSpring Health Services: BrightSpring Health Services is a large diversified publicly-traded home and community-based services provider (including personal care, home health, hospice, and pharmacy). Its personal/home care segment competes with FirstLight's franchise system in payer-contracted volume, providing a useful incumbent benchmark.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FirstLight HomeCare social profiles
Digital presenceFirstLight HomeCare financial estimates
Financial estimateRevenue estimate
Valuation estimate
FirstLight HomeCare leadership team
Management profileNumber of profiles
Profiles8 records
FirstLight HomeCare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FirstLight HomeCare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FirstLight HomeCare
What does FirstLight HomeCare do?
FirstLight Home Care is a franchisor and operator of non-medical in-home care services, delivering companion care, personal care, dementia care, respite care, and veteran care to seniors, adults with disabilities, and recovering individuals in their homes. Care is delivered through a network of franchise locations across the United States, supported by a parallel franchise sales and licensing program that grants territory rights to new franchise owners.
Is FirstLight HomeCare a public or private company?
FirstLight HomeCare is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FirstLight HomeCare founded?
FirstLight HomeCare was founded in 2010. It employs 1,001 to 5,000 people.
Where is FirstLight HomeCare based?
FirstLight HomeCare is headquartered in Cincinnati, United States, in the North America region.
How does FirstLight HomeCare make money?
Two revenue lines are on record. Home Care Services Revenue is the primary driver. The others are franchise Fees.
Who are FirstLight HomeCare's main competitors?
Direct peers on record are Home Instead, Comfort Keepers, Visiting Angels, BrightStar Care, Senior Helpers, Right at Home, Griswold Home Care, SYNERGY HomeCare and Homewatch CareGivers. BrightSpring Health Services is listed as a broad incumbent.
Does FirstLight HomeCare have an API?
No public API is recorded for FirstLight HomeCare.
What industry is FirstLight HomeCare in?
FirstLight HomeCare's product category is Home Care Services. Its primary akta.pro industry code is HLADAGAG, Dementia/Alzheimer’s In-Home Care (Non-Medical), with a secondary code of HLADAGAC, Homemaking & Light Housekeeping Services. Its NAICS code is 624120 and its SIC code is 8082.