San Juan Regional Medical Center

What San Juan Regional Medical Center does

San Juan Regional Medical Center (SJRMC) is a 198-bed, community-owned not-for-profit acute care hospital headquartered in Farmington, New Mexico, operating as the primary advanced-care provider for the Four Corners region of New Mexico, Colorado, Utah, and Arizona with a draw area of approximately 350,000 residents. The system runs a Level III trauma center anchored by an emergency department with chest pain and stroke capabilities, complemented by a wholly-owned rehabilitation hospital, an outpatient multi-specialty surgery center, an urgent care clinic, AirCare CAMTS-accredited helicopter ambulance service, and a network of family and specialty medicine clinics across Farmington, Aztec, Bloomfield, and Durango. It is governed by a corporation of representatives from more than 90 local non-profit groups with a 12-member elected board.

Clinically, SJRMC delivers a full acute and ambulatory continuum — robotic-assisted surgery using the da Vinci Xi system (with 1,000+ procedures performed), intraoperative O-arm imaging (first in the area), GE SIGNA Artist MRI with deep learning reconstruction, Endobronchial Ultrasound for thoracic diagnostics, comprehensive cardiac care including electrophysiology and primary PCI, cancer care (medical, radiation, and surgical oncology), orthopedics with joint replacement and sports medicine, bariatric/metabolic services, maternity care (Baby-Friendly designated), and CAP-accredited laboratory and imaging services. Patient-facing digital assets include a Cerner/IQHealth patient portal, HealtheLife iOS/Android app, Apple Health Records integration, and an Experian Health-powered price estimator.

The revenue model is anchored in net patient service revenue from acute inpatient, outpatient, and ancillary services billed to commercial payors, Medicare, Medicaid, and self-pay patients, supplemented by participation in the federal 340B drug pricing program, urgent care and outpatient surgery transaction revenue, and philanthropy via the San Juan Medical Foundation. Go-to-market is community-based rather than commercial sales — patient acquisition runs through the regional clinic network, EMS and AirCare referrals, community health education programs, and price transparency and digital portal tools rather than enterprise sales motions. The customer base is the general Four Corners population, with no concentration in any single commercial account.

Name

San Juan Regional Medical Center

Legal name

San Juan Regional Medical Center

Website

https://sanjuanregional.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

San Juan Regional Medical Center is a community-owned, 198-bed not-for-profit acute care hospital in Farmington, New Mexico, delivering Level III trauma, robotic surgery, cardiac, cancer, and rehabilitation services across the Four Corners region for approximately 350,000 residents.

Ownership category

akta.pro rank

Product category

Acute Care Hospital Services

NAICS

General Medical and Surgical Hospitals (62211), Specialty (except Psychiatric and Substance Abuse) Hospitals (62231), Freestanding Ambulatory Surgical and Emergency Centers (621493)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Community & Regional General Hospitals (HLAFAAAB)

akta.pro secondary industries

Trauma Centers & Level I–IV Trauma Hospitals (HLAFAAAK), Long-Term Care Rehabilitation Centers (HLAFAFAD), Orthopedic & Spine Surgery Centers (HLAFAIAG)

Keywords

• Acute care hospital services
• Emergency trauma care
• Outpatient specialty clinics
• Cardiac and cancer care
• Rehabilitation services

Headquarters

HQ city

Farmington

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Patient Care Services: Acute care hospital services including emergency, surgical, diagnostic, and therapeutic treatments billed to patients and insurance providers
2. 340B Program: Federal program for non-profit hospitals providing low-cost medications, with savings reinvested into community health services
3. Outpatient Services: Urgent care, surgery center, rehabilitation, imaging, laboratory, and clinic services
4. Financial Assistance: Financial assistance programs including charity care and payment plans for qualifying patients

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

San Juan Regional Medical Center operates a 198-bed Level III trauma center and integrated community health system providing acute inpatient care, 24/7 emergency services, outpatient specialty care, and ancillary clinical services across the Four Corners region. Core offerings include robotic-assisted surgery (da Vinci Xi), comprehensive cardiac care (Chest Pain Center with Primary PCI), cancer treatment, orthopedic services, rehabilitation, urgent care, air ambulance transport, and physician clinics across multiple locations.

Product overview

San Juan Regional Medical Center is a 198-bed, community-owned not-for-profit acute care hospital and health system serving the Four Corners region. The organization operates as an integrated health system comprising the main hospital (Level III trauma center), San Juan Regional Rehabilitation Hospital, San Juan Regional Surgery Center (outpatient), and San Juan Health Partners (network of outpatient clinics). Core clinical capabilities include robotic surgery (da Vinci Xi with 1,000+ procedures performed), cardiac care (chest pain center with primary PCI, electrophysiology), comprehensive cancer care, orthopedic services (joint replacement, sports medicine), and 24/7 emergency/trauma services. The system offers a patient portal integrated with Apple Health and Cerner/IQHealth, a price estimator tool via Experian Health, and outpatient services spanning primary care, specialty care, and urgent care across multiple clinic locations.

Differentiator

Problem solved

Functional benefit

Brands

• San Juan Health Partners: Network of outpatient clinics and physician practices operated by the medical center.
• AirCare

Products and services

• Emergency Department and Level III Trauma Center 24/7 emergency care including stroke care, chest pain center with primary PCI, and pediatric emergency capabilities serving patients across the Four Corners region.
• da Vinci Xi Robotic-Assisted Surgery Robotic-assisted minimally invasive surgical procedures across general surgery, urology, and gynecology specialties, with over 1,000 robotic surgeries performed at the medical center.
• Heart Care and Cardiac Services Full spectrum cardiac care including interventional cardiology, electrophysiology with cardiac cryoablation, cardiac catheterization lab, cardiac rehab, and peripheral vascular treatments with Chest Pain Center Primary PCI accreditation.
• Cancer Center Comprehensive cancer care including medical oncology, radiation oncology, surgical oncology, cancer navigation, and support services with lodging accommodations for patients and families.
• Orthopedic Services Full orthopedic care including joint replacement (hip, knee, shoulder, ankle), sports medicine, spine surgery, fracture care, O-arm-guided procedures, and physical therapy.
• Imaging Services Comprehensive diagnostic imaging including GE SIGNA Artist MRI, CT, 3D mammography, X-ray, interventional radiology, and nuclear medicine accredited by the American College of Radiology.
• AirCare Air Ambulance Service Critical care air ambulance service providing emergency medical transport across the Four Corners region, accredited by the Commission on Accreditation of Medical Transport Systems (CAMTS).
• San Juan Regional Rehabilitation Hospital Inpatient rehabilitation facility providing specialized care for stroke, brain injury, spinal cord injury, orthopedic, and other rehabilitation diagnoses.
• San Juan Regional Surgery Center Multi-specialty outpatient surgical facility providing procedures in a comfortable, patient-focused setting separate from the main hospital, open Monday-Friday.
• San Juan Health Partners Clinics Network of outpatient clinics offering family medicine, specialty care including cardiology, orthopedics, urology, neurology, OB/GYN, and urgent care across Farmington, Aztec, Bloomfield, and Durango.
• Metabolic and Bariatric Institute Bariatric surgery program including the Transform 360 weight loss program, support groups, and comprehensive metabolic care for weight management.
• Patient Portal (Cerner IQHealth with HealtheLife) Online platform enabling patients to view health information, appointments, pay bills, and access medical records, with integration to Apple Health Records and HealtheLife mobile app for iOS and Android.
• Patient Price Estimator Online price transparency tool powered by Experian Health providing personalized cost estimates for medical procedures based on insurance coverage or self-pay status, including financial assistance options.
• Financial Assistance Program Financial assistance including charity care, sliding-scale Schedule A provisions, and payment plans for qualifying patients without adequate insurance coverage.

Quantifiable outcome

• First in New Mexico and 19th nationally to achieve Advanced Sterile Processing Certification from DNV
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Pivot Point ConsultingcoreTechnology or Integration · 28 April 2026Pivot Point Consulting, a Best in KLAS managed services firm, was selected to operate San Juan Regional Medical Center's IT Service Desk on a 24/7/365 basis. Services include incident management, break-fix resolution, system maintenance, and application support for clinical and business systems. Partnership aims to deliver high availability IT operations and standardized ITSM processes.
• Experian HealthcoreTechnology or IntegrationPartnership provides a secure, user-friendly online Patient Price Estimator tool allowing patients to receive personalized estimates for many medical procedures before receiving care. Estimates are based on insurance coverage or self-pay status, expected services, and financial assistance options.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Banner Health: Large non-profit health system with a significant rural and community hospital footprint across the Southwest. Comparable in non-profit status, community-hospital operating model, and regional scope where it overlaps SJRMC's catchment.
• Centura Health: Large Colorado-based non-profit Catholic health system operating community hospitals and clinics across Colorado and western Kansas. Comparable non-profit community-hospital operator with overlapping Four Corners presence (e.g., Mercy Regional in Durango).
• UNM Hospital: New Mexico's academic medical center and Level I trauma hub serving the entire state. Functions as the tertiary referral destination that competes with SJRMC for complex cases and trains much of the state's clinical workforce.

Direct peers

• Presbyterian Healthcare Services: New Mexico's largest non-profit health system operating hospitals, clinics, and a health plan across the state. Closest comparable to SJRMC in mission (community non-profit), scope (multi-site integrated delivery), and New Mexico operating context.
• Rehoboth McKinley Christian Health Care Services: Critical access hospital in Gallup, New Mexico serving the western part of the state. Directly comparable as a non-profit rural New Mexico hospital with overlapping regional referral patterns and similar payer mix dynamics.
• Mercy Regional Medical Center: Community hospital in Durango, Colorado directly adjacent to SJRMC's Four Corners service area. Comparable size, non-profit community hospital model, and overlapping primary care/specialty footprint in Durango where SJRMC also operates a clinic.
• Lovelace Health System: Regional non-profit health system operating multiple hospitals and outpatient sites across New Mexico. Directly comparable in size, service mix, and rural-urban referral dynamics relative to SJRMC.
• Holy Cross Medical Center: Small community hospital in Taos, New Mexico providing rural acute care, emergency, and outpatient services. Closely comparable as a rural New Mexico non-profit community hospital with similar geographic and demographic constraints.
• St. Mary's Regional Medical Center: Mid-sized community hospital in Grand Junction, Colorado serving a comparable regional draw area with similar trauma, cardiac, and surgical service lines. Closest geographic and scale analog outside New Mexico.

Regional players

• Mountain View Regional Medical Center: Community hospital in Las Cruces, New Mexico offering similar acute care, surgical, cardiac, and outpatient services. Comparable operating model and service mix in a different New Mexico region, providing regional benchmarking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC5J3cJEZ4Rn7bS9Pq7Y4W4g
• Facebookfacebook.com/sanjuanregionalmedicalcenter
• Xx.com/sanjuanregional

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Juan Regional Medical Center