What Monster does

Monster AS is a Norwegian content production company founded in 2001 and headquartered at Sannergata 2, Grünerløkka, Oslo. The company produces, develops, and sells content across seven distinct verticals: drama, entertainment, documentary and factual, reality, children's content, feature films, and podcasts. Its catalog includes major productions such as the drama series Exit (NRK) and PØRNI (Netflix), the documentary series Rikets Sikkerhet and Estonia – funnet som endrer alt, and long-running entertainment and reality formats including Maskorama, Stjernekamp, Forræder, and Jakten på kjærligheten.

The company's core capability is end-to-end content production — from concept development through production to finished deliverables — delivered by a creative team of approximately 45 permanent employees and roughly 100 freelance workers. The technology stack is conventional broadcast production tooling, with no disclosed proprietary platforms, patents, or AI/ML capabilities. The business differentiates through established format IP, deep creative relationships with Norwegian broadcasters, and participation in sustainable production practices via the Green Producers Club and Green Producers Tool.

Monster operates a sales-led B2B model, generating revenue through production fees, licensing deals, and co-production arrangements with Norwegian broadcasters NRK and TV 2, regional Nordic broadcasters, and international streaming platforms including Netflix, Viaplay, and Discovery. Pricing is quote-based and negotiated per production contract. The company is wholly owned by Fremantle (part of RTL Group / Bertelsmann), positioning it within one of Europe's largest media conglomerates and providing access to global distribution and international co-production infrastructure. Revenue is not publicly disclosed.

Name

Monster

Legal name

Monster AS

Website

https://monster.as

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Monster AS is a Norwegian TV and podcast production company founded in 2001 that produces, develops, and sells drama, documentary, entertainment, reality, children's, feature film, and podcast content for broadcasters NRK, TV 2, and streaming platforms Netflix, Viaplay, and Discovery.

Ownership category

akta.pro rank

Product category

Television and Film Production

NAICS

Motion Picture and Video Production (512110)

akta.pro primary industry

Docuseries & Episodic Nonfiction (TV/Streaming) (MPADADAB)

akta.pro secondary industry

True Crime Documentaries (MPADADAN)

Keywords

• TV production services
• Norwegian content production
• Drama series production
• Documentary production
• Reality TV formats

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Content Production and Licensing: Monster produces TV series, documentaries, dramas, reality shows and feature films for sale to broadcasters (NRK, TV 2), streaming platforms (Netflix, Viaplay), and international distributors. Revenue is generated through production fees, licensing deals, and co-production arrangements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Monster AS is a Norwegian TV and film production company that produces, develops and sells content across drama, entertainment, documentary and factual, reality, children's content, feature films, and podcasts. The company creates original series and formats for Norwegian broadcasters (NRK, TV 2), international streaming platforms (Netflix, Viaplay, Discovery), and Nordic broadcasters through commissioned production agreements and licensing deals.

Product overview

Monster AS is a Norwegian TV production company established in 2001, owned by Fremantle. The company operates as a single unified content production studio producing multiple content verticals including drama, entertainment, documentary and factual, reality, children's content, feature films, and podcasts. Major productions include documentary series (Rikets Sikkerhet, Estonia – funnet som endrer alt, Gåten Orderud), entertainment concepts (Verdens beste venner, Stjernekamp, 10 på topp), reality formats (Forræder, A-laget, Jakten på kjærligheten, Maskorama), and drama productions (Exit, PØRNI, Furia, Unge Lovende). The company distributes content to Norwegian broadcasters NRK and TV 2, as well as streaming platforms Netflix and Viaplay.

Differentiator

Problem solved

Functional benefit

Products and services

• Exit (Drama Series)

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, major and supporting.

• FremantlecoreStrategic or Co-development PartnerMonster is owned by Fremantle, a global production and distribution company. This ownership provides Monster with access to international co-production opportunities, distribution networks, and global industry best practices through the Fremantle group.
• NRKcoreStrategic or Co-development PartnerLong-standing production partner for major documentary series (Rikets Sikkerhet, Estonia, Gåten Orderud, Folkets Konge), entertainment concepts (Verdens beste venner, Stjernekamp, 10 på topp, Maskorama), drama (Exit, Unge Lovende), and reality (A-laget).
• TV 2coreStrategic or Co-development PartnerProduces popular formats Forræder and Jakten på kjærligheten for TV 2, representing a key ongoing production partnership.
• NetflixcoreStrategic or Co-development PartnerProduces PØRNI (Netflix) and Mr Good? Gåten Eirik Jensen (Netflix), representing international co-production relationships with the streaming giant.
• ViaplaymajorStrategic or Co-development PartnerProduces Furia for Viaplay streaming platform, representing a Nordic streaming partnership.
• DiscoverymajorStrategic or Co-development PartnerProduced documentary series Estonia – funnet som endrer alt for Discovery, an international broadcasting and streaming platform.
• Green Producers ClubsupportingOthersMonster participates in Green Producers Club, sharing knowledge and following sustainability best practices in the production industry. The company measures climate emissions using Green Producers Tool.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yellow Bird: Swedish production company behind the Millennium / Girl with the Dragon Tattoo franchise and Nordic noir drama. Comparable to Monster as a Nordic scripted-drama specialist with international distribution.
• Mastiff Media: Swedish production company specializing in entertainment and reality formats for Nordic broadcasters. Comparable to Monster in size and format-led commissioning for the Nordics.
• Apple Tree Productions: Copenhagen-based production company producing drama and documentary for Nordic and international buyers. Comparable as a similarly-sized Nordic scripted/docuseries peer.
• Nordisk Film Production: Nordic production house (part of Egmont Group) producing drama, documentary, and entertainment for Scandinavian broadcasters and streamers. Directly comparable to Monster in size, geography, and multi-genre commissioning model.

Regional players

• Strix Television: Stockholm-based reality and entertainment format producer with operations across the Nordics and Europe. Comparable to Monster in genre focus (reality/entertainment) and Nordic commissioning relationships.
• NENT Studios (Viaplay Studios): In-house studio arm of Nordic Entertainment Group producing originals for the Viaplay streaming platform. Comparable to Monster as a Nordic scripted producer and a direct commissioning counterparty (Monster's Furia is a Viaplay title).

Broad incumbents

• ITV Studios: UK-based global production and distribution group with a large Nordic footprint. Comparable to Fremantle's portfolio (and therefore Monster's parent context) as a competing global scripted and format producer.
• Banijay: Global production super-indie operating dozens of production labels worldwide, including Nordic operations. Comparable as a competing aggregator of independent production companies and a direct competitor for premium format commissions.
• Fremantle: Monster's parent company and one of the largest global production and distribution groups. Included as both the ownership context and the broadest peer for Monster's go-to-market (global format production and distribution).
• All3Media: Global television production group with Nordic operations. Comparable as another super-indie competing for Nordic and international commissions.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/monsterunderholdningshus
• LinkedInlinkedin.com/company/monster-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monster