Green Producers Club

What Green Producers Club does

Green Producers Club (GPC) is a Norwegian-based, private software company founded in 2019 that provides climate accounting software and membership services to cultural and creative industry organizations across Northern Europe. The company's core offering is the Green Producers Tool — an activity-based Life Cycle Assessment (LCA) emissions calculator tailored for film, TV, festivals, sports, performing arts, and live events — which is used by 600+ member organisations and has been applied to more than 7,000 production projects. GPC operates a regional model with country managers and offices in Norway, Denmark, Sweden, Finland, Iceland, and Italy, supported by a network of 11 Club Partner trade associations that distribute memberships across the Nordics.

The Green Producers Tool is differentiated by its scientific underpinning: GPC maintains over 15,000 culturally specific emission factors, including 900+ factors co-developed with CICERO (Center for International Climate Research), whose researchers contribute to UN IPCC reports. The platform also incorporates a partnership with SINTEF to pioneer AI-emissions calculation models, an AI Document Reading feature that automates data extraction from receipts and spreadsheets, localized energy mixes by country, industry-specific templates, and a pre-project planning module. Integration is delivered through the Club Portal, which exposes the underlying scientific methodology for full transparency.

GPC's business model combines recurring membership subscriptions (Freelancer, Basic 1–7, Enterprise, Education, Club Partner tiers priced 5,000–100,000 NOK/year), professional services revenue (Green Management staffing, workshops, fractional/ad-hoc consultancy, keynote speakers), and a meaningful layer of public R&D grants (€1.7M+ cumulative, primarily Norwegian Research Council, EU Horizon Europe, and Creative Europe). Customers include major Nordic broadcasters (NRK, DR, TV2, TV4, Viaplay), streamers (Netflix), federations (FIS, Norwegian Ski Federation, World Triathlon), music festivals (Øyafestivalen, Roskilde, Iceland Airwaves), and institutions (NFI, Operaen, Nationaltheatret). Distribution is sales-led via personalized demos, layered with a community-led model anchored on Club Meetings, the Green Production Summit, and the Green Camp partnership.

Name

Green Producers Club

Legal name

Green Producers Club

Website

https://greenproducers.club

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Green Producers Club is a Norwegian SaaS company that provides an activity-based LCA emissions calculator and membership services tailored to the cultural, creative, and sports sectors across Northern Europe, serving 600+ member organisations including broadcasters, festivals, and sports federations.

Ownership category

akta.pro rank

Product category

Carbon Emissions Accounting Software

NAICS

Software Publishers (513210), Environmental Consulting Services (541620)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Supply Chain (Scope 3) Emissions & Supplier Engagement Platforms (EUABAEAE)

akta.pro secondary industries

Environmental, Climate & Sustainability Standards & Reporting Cooperation (BPADANAI), Energy, Utilities & Sustainability Shows Organizers (THAHABAK)

Keywords

• Carbon accounting software
• Emissions tracking platform
• Lifecycle assessment tools
• Sustainability reporting software
• Climate footprint tracking

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Membership Licenses: Annual subscription-based membership licenses sold to cultural and sports organisations. Tiered by organisation turnover (Freelancer, Basic, Enterprise) and by type (Education, Club Partner, Commissioner). Members gain access to the Green Producers Tool, Club Portal, Club Meetings, and member discounts. The primary recurring revenue driver.
2. Workshops: Offered to both members and non-members. Includes Green Producers Tool workshops (beginner and advanced), Organisational Lectures & Workshops, Educational Guest Lectures, and Nordic Ecological Standard (NES) workshops. Tailored packaging and pricing based on organisation needs, membership status, and travel requirements.
3. Green Management Services: Experienced Green Managers provided for film, TV, and live productions across three tiers: Small (funding & pre-production support), Medium (ready-to-run production support), and Large (full-scale green management from planning to post-production). Custom quotes based on project scope.
4. Consultants (Fractional & Ad-Hoc): Hand-picked professionals (Tonje Kaada, Mary-Claire Gill) offer strategic sustainability consultancy. Options include Fractional Consultancy (monthly retainer for ongoing part-time access) and Ad-Hoc Consultancy (project-based, hourly rate). No minimum commitment for ad-hoc engagements.
5. Keynote Speakers: Subject-matter experts from across the cultural sector (film & TV, theatre, festivals, sports, music, arts) available for booking. Formats include short inspirational keynotes, panel participation, moderated talks, fireside conversations, and full-day engagements.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Green Producers Club sells a subscription-based climate accounting software platform — the Green Producers Tool — that enables cultural and sports organisations (film, TV, festivals, performing arts, sports, live events) to measure, plan, and report emissions across their production lifecycles using an activity-based LCA calculator backed by CICERO-verified climate science. The platform is bundled into tiered annual memberships (Freelancer, Basic, Enterprise, Education, Club Partner) and complemented by professional services including Green Management staffing, Workshops, fractional/ad-hoc Consultants, and Keynote Speakers.

Product overview

Green Producers Club operates as a membership-based organization with the Green Producers Tool as its core platform product—an activity-based LCA calculator built on research from CICERO and SINTEF, designed specifically for the cultural and sports sectors. The platform is complemented by professional service offerings including Green Management (placement of sustainability managers on productions), Workshops (covering the Tool usage, NES certification, and organisational training), Keynote Speakers, and Consultants. The Club Portal serves as the associated knowledge resource hub. Membership tiers (Freelancer, Basic, Enterprise, Commissioner, Education, Club Partner) provide varying levels of access to the Tool and Club resources. The organization also publishes industry benchmark reports including the GPT Annual Report and special historical reports like the Øyafestivalen emissions study.

Differentiator

Problem solved

Functional benefit

Brands

• Green Producers Tool: Activity-based emissions calculator tailored for the cultural sector with over 7,000 projects calculated and 600+ organisations using the tool across Europe.

Products and services

• Green Producers Tool Subscription-based activity-based LCA emissions calculator tailored for the cultural sector. Enables organisations to measure, plan, and track internal and external production emissions across transport, scenography, arena footprints, post-production, and AI/digital workflows. Includes pre-project emissions projection, AI Document Reading, Send Bundle delegated data entry, localized energy mixes, industry-specific templates, statistics dashboard, and Club Portal transparency into CICERO/SINTEF methodology. Built on 900+ CICERO-verified emission factors and 15,000+ cultural-sector-specific activity categories.
• Green Management Provision of experienced Green Managers for film, TV, and live productions who integrate sustainability into practical workflow realities from development to post-production. Offered in three tiers — Small (funding and pre-production support, including preliminary CO2 emissions estimate, tailored sustainability plan, and statement for funding applications); Medium (ready-to-run production support with custom checklists, Green Coordinator coaching, data collection workflows, and CO2 reporting support); and Large (full-scale green management from planning to post-production, including green manager on set, kick-off meetings, supplier dialogue, sustainable sourcing, and final sustainability report aligned with broadcaster and funder requirements).
• Workshops Workshop offerings for members and non-members covering Green Producers Tool beginner and advanced training (1-2 hours), Organisational Lectures & Workshops for in-house capacity building, Educational Guest Lectures for schools and universities, and Nordic Ecological Standard (NES) workshops (2-3 hours) covering the unified Nordic film and TV sustainability framework. Custom pricing based on organisation needs, membership status, and travel requirements.
• Consultants Hand-picked strategic sustainability professionals offering gap and impact analysis, leadership engagement, policy development, target setting, and market expertise partnerships. Includes Fractional Consultancy (monthly retainer for ongoing part-time access, starting from one day per month) and Ad-Hoc Consultancy (project-based hourly rate with no minimum commitment). Featured consultants include Tonje Kaada (former CEO of Øyafestivalen, 10-hour and 25-hour advisory packages) and Mary-Claire Gill (Fractional and Ad-Hoc engagements).
• Keynote Speakers Subject-matter experts from across the cultural sector (film & TV, theatre, festivals, sports, music, arts) available for booking. Formats include short inspirational keynotes, panel participation, moderated talks, fireside conversations, and full-day engagements.
• Club Partner Program Fixed-price license for trade associations (Creoo Kultur, Dansk Live, Film TV Sweden, Arrangør, Filmforbundet, NFC, NTO, Pro-F, Producers Iceland, Spekter, Virke) priced at 25,000 NOK/year including 2 users. Partners arrange workshops and co-host Club Meetings to drive sector-wide green shift; their members receive a 30% discount on Green Producers Club memberships.

Quantifiable outcome

• Øyafestivalen achieved a 98% drop in energy emissions and completed a successful transition to a completely meat-free food court over 20 years, growing the event without a proportional increase in carbon footprint.
• +3 more outcomes

Named customers33 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature10 records

Partnerships

28 partnerships are on record, tiered core, secondary, flagship and minor.

• CICERO (Center for International Climate Research)coreTechnology or IntegrationCICERO, established by the Norwegian government in 1990, is an independent research foundation and internationally recognised leader in climate science whose researchers contribute to UN IPCC reports. GPC's Green Producers Tool incorporates over 900 unique CICERO-calculated emission factors. CICERO's researchers continuously update emission factors in the tool, ensuring research-backed accuracy. GPC's Club Portal publishes the exact scientific principles behind CICERO's calculations for full member transparency.
• SINTEFcoreTechnology or IntegrationSINTEF is one of Europe's largest independent research organisations. GPC partnered specifically with SINTEF to pioneer accurate calculation models for AI-generated emissions, addressing the emerging challenge of measuring digital and AI workflow footprints alongside physical production emissions. This ensures GPC's tool is the first to offer comprehensive measurement of both physical and virtual production emissions.
• InnocodecoreTechnology or IntegrationInnocode is the software development partner behind the Green Producers Tool. The tool is described as 'designed with producers, by producers, together with our members, developers at Innocode, and our Club Partners.' Innocode's role is critical to the platform's ongoing development, monthly updates, and feature releases including AI document reading.
• HyresecondaryTechnology or IntegrationHyre is GPC's official Logistics & Transport Partner. Transportation and crew logistics are one of the heaviest emission categories in film, TV, and live event productions. Hyre provides tech-driven, low-emission, and electric vehicle sharing solutions optimised for production logistics. The partnership delivers seamless access to green transport solutions for GPC members, with exclusive member discounts, streamlining fleet booking while reducing transport-related greenhouse gases.
• Green CampsecondaryStrategic or Co-development PartnerGreen Camp serves as an annual arena for sustainable transformation knowledge-sharing and industry dialogue. GPC co-develops educational spaces, keynotes, and cross-sector panel debates with Green Camp. The partnership connects GPC's research-driven data and software tools with Green Camp's networking platform, fostering deep regional networking and keeping GPC's 200+ member organisations at the forefront of environmental strategy.
• Operaen (The Opera House, Oslo)flagshipStrategic or Co-development PartnerOperaen is a Development Partner in the joint development of the Green Producers Tool for the cultural sector. As one of the flagships within its field, Operaen ensures the tool is tailored for performing arts organisations with specific venue energy and operational considerations.
• Nordisk Film EgmontflagshipStrategic or Co-development PartnerNordisk Film Egmont is a Development Partner ensuring the Green Producers Tool is tailored for film and TV productions. As a major Nordic entertainment company, Nordisk Film Egmont provides industry insight and real-production use cases that shape the tool's development.
• Norwegian Ski Federation (Skiforbundet)flagshipStrategic or Co-development PartnerNorwegian Ski Federation is a Development Partner ensuring the Green Producers Tool meets the specific needs of sports federations and large-scale sports event organisations. The partnership helps shape how the tool captures sports-specific emissions including venue infrastructure, fan logistics, and competition operations.
• ØyafestivalenflagshipStrategic or Co-development PartnerØyafestivalen is a flagship Development Partner and the subject of GPC's landmark 20-year historical emissions report (2005–2025), documenting a 98% drop in energy emissions. The partnership (from 2020–2023, 1.5M NOK funding) co-developed the tool for festival and live event use, providing foundational real-world testing data.
• NorthsideflagshipStrategic or Co-development PartnerNorthside is a Development Partner helping shape the Green Producers Tool for festival use. As a Danish flagship music festival, Northside contributes practical festival operations data and sustainability experience to the tool's development.
• Oslo MunicipalityflagshipStrategic or Co-development PartnerOslo Municipality is a Development Partner in the Green Producers Tool's development. As a key cultural funding body and municipal government, Oslo contributes municipal-level perspective and public sector sustainability requirements to the tool's design.
• NFI (Norwegian Film Institute)flagshipStrategic or Co-development PartnerNFI is a co-host of the Green Production Summit and collaborator on the Sustainability Certification project (originating from a 2024 collaboration with IDFA and NFI). NFI's role as Norway's national film institute gives it regulatory influence over film funding sustainability requirements, making this partnership central to GPC's market positioning.
• IDFA (International Documentary Film Festival Amsterdam)flagshipStrategic or Co-development PartnerIDFA is a 2024 collaborator on the Sustainability Certification project alongside NFI, scaling the specialized Sustainability Standard for Film Festivals (BSFF) into a universal certification framework across the cultural sector.
• StrixflagshipStrategic or Co-development PartnerStrix is a Development Partner in the Green Producers Tool's development. As a major production services and technology company in the Nordic broadcast sector, Strix contributes technical production expertise to ensure the tool reflects real-world production operations.
• DTCD GroupflagshipStrategic or Co-development PartnerDTCD Group is a Development Partner ensuring the Green Producers Tool reflects the operational realities of technical production services. DTCD's expertise in production infrastructure helps shape how the tool captures technical equipment and facility emissions.
• VirkeflagshipStrategic or Co-development PartnerVirke is a Development Partner and Club Partner representing Norwegian trade and service industries. Virke's dual role as both development and club partner positions it as a key channel for both tool co-development feedback and member recruitment across Norway's cultural and event sectors.
• University of Liège (Belgium)coreStrategic or Co-development PartnerUniversity of Liège leads the Horizon Europe StreamSCAPES consortium alongside GPC. GPC serves as Work Package Leader for WP4 (LabSCAPES), conducting real-world clinics with creators, VOD platforms, policymakers, and environmental experts to evaluate green software impact and develop next-generation tracking features.
• Creoo KultursecondaryChannel Partner/ Reseller/ DistributorClub Partner: trade association collaborating with GPC by arranging workshops and co-hosting Club Meetings. Creoo Kultur represents the backbone of cultural productions in Norway and is crucial to facilitating a sector-wide green shift. Members of Club Partners receive a 30% discount on GPC memberships.
• Dansk LivesecondaryChannel Partner/ Reseller/ DistributorClub Partner: Danish trade association for live music and events. Arranges workshops and co-hosts Club Meetings with GPC. Represents Danish cultural producers and facilitates sector-wide adoption of the Green Producers Tool with the 30% member discount.
• Film TV Sweden (Film&TV-Producenterna)secondaryChannel Partner/ Reseller/ DistributorClub Partner: Swedish film and TV producers' trade association. Co-host of Club Meetings in Sweden (e.g., TV4 Club Meeting). Arranges workshops and spreads sustainability awareness among Swedish film and TV production members.
• ArrangørminorChannel Partner/ Reseller/ DistributorClub Partner: Norwegian event organiser association. Arranges workshops and co-hosts Club Meetings to spread sustainability awareness and tool mastery among Norwegian event professionals.
• Filmforbundet (The Norwegian Film Workers' Union)minorChannel Partner/ Reseller/ DistributorClub Partner: Norwegian film workers' union. Facilitates GPC tool adoption among film professionals through workshops and Club Meetings.
• NFC (Nordic Film Council)minorChannel Partner/ Reseller/ DistributorClub Partner: Pan-Nordic film industry body facilitating cross-border cooperation. Helps spread the Green Producers Tool across the Nordic film sector through workshops and Club Meetings.
• NTO (Norsk Tipping & Medier)minorChannel Partner/ Reseller/ DistributorClub Partner: NTO represents Norwegian tippling and media organisations. Facilitates GPC adoption through workshops and Club Meetings among Norwegian media companies.
• Pro-FminorChannel Partner/ Reseller/ DistributorClub Partner: Danish producer association. Arranges workshops and co-hosts Club Meetings to promote GPC among Danish film, TV, and media producers.
• Producers IcelandminorChannel Partner/ Reseller/ DistributorClub Partner: Icelandic producers' trade organisation. Facilitates GPC adoption and sustainability awareness among Icelandic cultural producers.
• SpekterminorChannel Partner/ Reseller/ DistributorClub Partner: Norwegian employers' association for cultural and media sectors. Spreads GPC sustainability awareness and tool adoption among its member organisations through workshops and Club Meetings.
• VirkesecondaryChannel Partner/ Reseller/ DistributorClub Partner: Norwegian trade and service industry association. Arranges workshops and co-hosts Club Meetings. Virke represents cultural and event sector members who benefit from the 30% GPC membership discount.

Scale indicators11 records

Expansion highlights6 records

Direct peers

• BAFTA Albert: Industry-backed sustainability certification and training provider for the UK film and TV industry. Directly comparable to GPC's NES and Sustainability Certification work — both embed standards into production funding/broadcast pipelines, with similar sector lock-in dynamics, though focused on UK broadcasters and production companies.
• Earth Angel: US-based sustainability consulting and certification for the entertainment industry (film, TV, live events). Directly comparable as it provides on-set green management, carbon footprinting, and certification — overlapping heavily with GPC's Green Management service and Tool offering in a different (North American) market.
• Julie's Bicycle: UK-based non-profit and the leading sustainability organisation for the arts and cultural sector worldwide. Directly comparable to GPC as it provides sector-specific sustainability tools, training, certifications (Creative Green), and consulting for festivals, performing arts, and creative productions — addressing the same customer pain points in an adjacent (UK/global) geography.

Broad incumbents

• Sweep: Global carbon and ESG management platform serving mid-market and enterprise. Comparable to GPC's Green Producers Tool as an integrated emissions measurement and reduction SaaS, though generalised; represents a credible competitor entering the cultural sector with materially larger R&D capacity.
• Watershed: Well-capitalised enterprise carbon-accounting platform used by major media and tech companies. Comparable to GPC's Green Producers Tool as a SaaS carbon measurement product, but operates at vastly larger scale with broader scope — represents both the primary competitive threat and the natural exit comparable in the carbon-SaaS category.
• Normative: Carbon-accounting engine focused on science-based targets and deep Scope 3 emissions. Comparable to GPC's Tool for production-level emissions modelling, but oriented toward larger enterprises across multiple sectors; potential competitor for GPC's enterprise customers.
• Greenly: Carbon-accounting SaaS platform with strong traction among SMEs and mid-market. Comparable to GPC's Tool as an emissions measurement product, but generalised across all industries; raises potential direct competition if it adds cultural-sector templates or signs a major broadcaster.

Others

• Sustainable Entertainment Alliance: US-based industry coalition working on sustainability standards for the entertainment sector. Comparable to GPC's standards-development work (NES, Sustainability Certification) as an adjacent industry-body driving sector-wide green standards — though focused on the US market.

Regional players

• EcoSet: Sustainability consulting firm focused on entertainment productions in North America. Comparable to GPC's Green Management service and consultancy offering — overlapping in production-level sustainability advisory but geographically distinct from GPC's Nordic focus.

Emerging players

• Toitøj: Nordic-based sustainability SaaS focused on emissions tracking across industries including creative and event sectors. Comparable to GPC as a Nordic sustainability platform, though less culturally specialised; represents an emerging regional competitor with potential crossover into GPC's vertical.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/greenproducers
• Facebookfacebook.com/GreenProducersClub
• LinkedInlinkedin.com/company/83027051

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Producers Club