Verdens Gang AS

What Verdens Gang AS does

Verdens Gang AS (VG) is Norway's largest media outlet, operating a multi-platform digital and print news organization founded in 1966 and headquartered in Oslo. The company is a wholly-owned subsidiary of Schibsted ASA, a major Nordic media conglomerate, and serves Norwegian consumers with comprehensive coverage across breaking news, politics, sports, entertainment, consumer affairs, technology, and lifestyle categories. VG distributes content through a diversified platform architecture including the vg.no website, mobile applications, VGTV video-on-demand streaming, VG Live real-time sports platform, e-avis digital newspaper, podcasts, and over twenty vertical sub-brands (Tek.no, MinMote, Godt, Pent, VG Reise, Dine Penger, Vektklubb, Strømguiden, among others).

The core technology stack is a digital media platform with web, mobile, and streaming capabilities, augmented by generative AI for article summarization (quality-assured by journalists) and a proprietary sports probability calculator developed with Norsk Regnesentral that runs tournament simulations 100,000 times. All platforms are unified through Schibsted's shared account and payment infrastructure (Schibsted-konto), providing cross-brand authentication and billing.

VG's revenue model combines three streams: (1) digital advertising sold through Schibsted for Business across display, sponsored content, and commercial partnerships; (2) recurring subscription revenue from VG+, the premium tier offering exclusive content and ad-free reading; and (3) affiliate/referral commerce through Partnerstudio, VG Butikk, VG Minnesider, and other commercial integrations. The go-to-market motion is direct-to-consumer, targeting Norwegian general consumers and sports enthusiasts through organic search, social media, email newsletters, and comprehensive event-driven coverage (e.g., FIFA World Cup 2026, national elections). VG is led by Gard Steiro as Editor-in-Chief and CEO, with a management team of four editors overseeing news, development, and political coverage.

Name

Verdens Gang AS

Legal name

Verdens Gang AS

Website

https://vg.no

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Verdens Gang AS (VG) is Norway's largest multi-platform media outlet, serving Norwegian consumers with comprehensive news, sports, entertainment, and lifestyle content distributed across web, mobile, streaming, and digital newspaper platforms as a subsidiary of Schibsted.

Ownership category

akta.pro rank

Product category

Digital News Media

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Television Broadcasting Stations (51612)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Television Broadcasting Stations (4833)

akta.pro primary industry

Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI)

akta.pro secondary industries

SVOD Streaming Channels (Subscription OTT) (MPABAHAB), Direct-to-Consumer (DTC) Network/Studio Streaming Channels (MPABAHAG), Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA)

Keywords

• Digital news media
• Online publishing
• Video streaming
• Sports journalism
• Subscription content

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription (VG+): Premium subscription service offering exclusive content, ad-free experience, and enhanced digital features. Uses Schibsted account for authentication and billing.
2. Advertising: Digital advertising across VG's platforms including display ads, sponsored content, and commercial partnerships. Schibsted for Business handles ad sales.
3. Commercial content and partnerships: E-commerce integrations (VG Butikk, VG Minnesider), commercial partnerships, and sponsored content through Partnerstudio

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Verdens Gang AS (VG) operates Norway's largest tabloid newspaper and digital news platform, publishing breaking news, politics, sports, entertainment, consumer affairs, and technology across multiple content verticals. The company distributes content through vg.no, mobile apps, VGTV video streaming, VG Live sports coverage, e-avis digital newspaper, podcasts, and a network of specialized vertical sub-brands. Revenue is generated through VG+ premium subscriptions, digital advertising, and commercial partnerships under the Schibsted ecosystem.

Product overview

Verdens Gang AS operates VG as a broad multi-platform media company offering a primary news brand (VG) along with a portfolio of specialized vertical sub-brands and modules. The core product is VG's digital news service, supplemented by premium subscription tier VG+, video streaming via VGTV, live sports coverage through VG Live, and a TV guide. VG's vertical sub-brands include MinMote (fashion), Godt (food), Pent (beauty), Tek.no (technology), VG Reise (travel), Dine Penger (finance), Vektklubb (health), Penger.no (financial advice), and Travguiden (harness racing). Additional digital services encompass the eAvis digital newspaper, Podkast (podcasts), Ordstjernen (word game), VG Debatt (opinion platform), Tipster (sports betting), Helg (weekend magazine), VG Minnesider (memorial pages), Strømguiden (electricity guide), and VG Butikk (e-commerce). The architecture is a unified media platform with both free and subscription-gated content, connected through Schibsted's account and payment infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• VG+: Subscription-based premium content service offering exclusive articles and features.
• VGTV
• VG Live
• Helg
• VG Debatt
• TV-guiden
• Minmote
• Godt
• Pent
• Tek
• VG Reise
• Tipster

Products and services

• VG
• VG+
• VGTV
• VG Live
• TV-guiden
• eAvis (digital newspaper)
• Tek.no
• MinMote
• Godt
• Pent
• VG Reise
• Vektklubb
• Podkast
• Ordstjernen
• Dine Penger
• VG Butikk
• Strømguiden
• Penger.no
• VG Debatt
• VG Minnesider
• Helg
• Tipster (Profeten)
• Travguiden
• Vinguiden

Quantifiable outcome

• Comprehensive FIFA World Cup coverage including 1248 players from 48 national teams with live statistics
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• Schibsted ASAcoreOthersVG is owned by Schibsted ASA, a major Nordic media company. VG uses Schibsted's account system (Schibsted-konto) for user authentication and payments across all Schibsted services. Schibsted for Business handles advertising and commercial partnerships for VG.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TV 2 Norge: TV 2 is a major Norwegian commercial broadcaster with a significant news operation (TV 2 Nyhetene) and streaming service, overlapping with VG's news, sports and video streaming offerings in the Norwegian market.
• BBC News: BBC News is a global public broadcaster with a large Norwegian-reachable digital news and live-sports product, representing the type of broad digital incumbent VG competes with for premium news attention and digital ad share.
• Svenska Dagbladet (SvD): Svenska Dagbladet is a Swedish national newspaper with digital subscriptions, broadly comparable to VG as a Schibsted-adjacent Nordic broadsheet with similar news, opinion and lifestyle verticals.
• NRK: Norway's public service broadcaster with a large digital news, sports and streaming presence (NRK Nyheter, NRK Sport, NRK TV), competing with VG for Norwegian news audiences and digital ad-eligible attention.

Direct peers

• Dagbladet: Dagbladet is a Norwegian tabloid newspaper and digital news platform with a similar mix of news, sports and lifestyle content, directly competing with VG for Norwegian consumers and ad spend.
• Aftonbladet: Aftonbladet is a Swedish tabloid newspaper and digital media platform, also owned by Schibsted, with a nearly identical product mix (news, sports, video, betting tips, lifestyle verticals) to VG, making it the closest Schibsted-internal analogue.
• Aftenposten: Aftenposten is Norway's other major national newspaper and digital news outlet, competing directly with VG for Norwegian readers, subscriptions (Aftenposten+) and digital advertising in the same domestic market.
• E24: E24 is a Norwegian business and finance news site, also owned by Schibsted and linked from VG's site, competing in the same digital news and advertising market with overlapping financial news coverage (VG's Dine Penger/Penger.no vs. E24).

Regional players

• Bergens Tidende: Bergens Tidende is one of Norway's largest regional newspapers with national digital reach, competing with VG for Norwegian news subscribers and advertising in overlapping categories.
• Helsingin Sanomat: Helsingin Sanomat is Finland's largest newspaper and digital news platform with a subscription-led model (HSL), comparable to VG as a leading national subscription news brand operating in a similar Nordic single-language market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vgnett
• Facebookfacebook.com/vgnettsporten
• LinkedInlinkedin.com/company/vg---verdens-gang-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verdens Gang AS