What Aftenposten does

Aftenposten is Norway's largest daily newspaper, founded in 1860 and headquartered at Akersgata 55, Oslo. The company distributes news coverage through its print edition (Aftenposten) and its online edition (aftenposten.no), serving socially engaged Norwegian readers across news, opinion, culture, lifestyle, and sports. Core technical infrastructure is a content management system for publishing combined with an e-avis digital-newspaper platform, with content also distributed via mobile app, newsletters, podcasts (the 'Podkast' portfolio including 'Ekstra Lars'), and social media. Sub-brands include Vink (lifestyle and entertainment), A-magasinet (weekly long-form supplement), and E-avis (digital edition).

The business model is a recurring subscription model spanning digital and print subscriptions, with most content behind the paywall. Aftenposten is part of the Schibsted-branded group of Norwegian media houses; following the spring 2024 sale by Schibsted ASA to the foundation Stiftelsen Tinius, the media houses retained the Schibsted name for non-editorial functions (HR, economics, product, advertising sales, marketing, IT, printing, and distribution), while editorial independence was preserved at Aftenposten. Headcount sits in the 501–1,000 range, with leadership under Trine Eilertsen in the combined Sjefredaktør og adm. direktør (Editor-in-Chief and CEO) role.

Geographic focus is exclusively domestic Norway; revenue, ARPU, and pricing tiers are not publicly disclosed.

Name

Aftenposten

Legal name

Aftenposten

Website

https://aftenposten.no

Company type

Private

Founded year

1860

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Aftenposten is Norway's largest daily newspaper, founded in 1860, providing news, opinion, culture, lifestyle, and sports coverage through print and digital subscriptions to socially engaged Norwegian readers, and operating as a privately foundation-owned media house since 2024.

Ownership category

akta.pro rank

Product category

Newspaper Publishing

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

National & General-Interest Newspapers (Print & Digital) (MPAJADAA)

akta.pro secondary industries

Local & Regional Newspapers (Print & Digital) (MPAJADAB), Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• Daily newspaper publishing
• Digital news subscription
• Online journalism
• Printed newspaper
• News media services

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Subscriptions: Aftenposten operates primarily on a subscription model, offering digital and print subscriptions to readers. The newspaper is described as Norway's largest with a broad subscriber base among socially engaged people throughout Norway.

Distribution channels2 records

Marketing channels4 records

Core offering

Aftenposten is Norway's largest daily newspaper, distributing news coverage through its print edition and its online edition Aftenposten.no. It provides news, opinion, culture, sports, lifestyle, and multimedia content to Norwegian readers primarily on a subscription basis, complemented by e-avis (digital newspaper), newsletters, podcasts, and weekly magazine supplements.

Differentiator

Problem solved

Functional benefit

Brands

• Vink: Lifestyle and entertainment section covering film, series, city guides, food and drink
• A-magasinet
• E-avis
• Podkast

Products and services

• Aftenposten Digital Subscription Recurring digital subscription granting access to Norway's largest daily newspaper's online edition at aftenposten.no, covering news, opinion, culture, sports, and lifestyle content.
• Aftenposten Print Edition Physical daily newspaper delivered through subscription and retail channels in Norway, offering comprehensive coverage of Norwegian and international news, opinion, culture, and sports.
• E-avis (Digital Newspaper) Digital version of the printed newspaper accessible online, mirroring the print edition's layout and content for digital subscribers.
• A-magasinet Weekly magazine supplement with Aftenposten, featuring in-depth feature stories, profiles, and lifestyle reporting.
• Vink Lifestyle and entertainment sub-brand of Aftenposten covering film, series, city guides, food, and drink for Norwegian readers.
• Aftenposten Podcasts Original podcast series produced by Aftenposten, including programs such as 'Ekstra Lars', distributed alongside the newspaper's digital and print editions.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SchibstedcoreOthers · 1 January 2024Aftenposten is part of the Schibsted media group. Following the sale to Stiftelsen Tinius in spring 2024, Aftenposten retains Schibsted branding while most non-editorial functions (HR, economics, product, advertising sales, marketing, IT, technology, printing, and distribution) are organized within Schibsted.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• VG (Verdens Gang): Norway's other major national daily, also part of the Schibsted media family and a peer in subscription news, digital editions, and advertising sales. Directly competes with Aftenposten for the same Norwegian news-reading audience.
• Dagbladet: Major Norwegian tabloid daily with digital subscriptions and national coverage. Competes head-to-head with Aftenposten for Norwegian readers and advertising, with similar subscription/paywall model and multimedia extensions.
• Bergens Tidende: Leading Norwegian regional newspaper (Bergen/western Norway) and a fellow Schibsted media-house title. Operates the same subscription + digital + print model and shares Schibsted back-office infrastructure with Aftenposten.
• Dagens Næringsliv: Norway's primary business and financial daily with paid digital subscriptions. Comparable to Aftenposten in operating a subscription-led national news brand targeting professional/engaged Norwegian readers.
• Stavanger Aftenblad: Major Norwegian regional newspaper based in Stavanger and part of the Schibsted media-house portfolio. Directly comparable on subscription model, digital edition, and shared Schibsted production/distribution services.
• Adresseavisen: Mid-Norway's leading regional daily (Trondheim), owned by Polaris Media. Comparable Norwegian subscription newspaper with print + digital editions and local/regional news depth similar to Aftenposten.

Broad incumbents

• NRK: Norway's public broadcaster with extensive text, audio, and video news offerings funded via public means. Competes for the same Norwegian news audience and ad-adjacent attention, though as a free, publicly-funded broad incumbent rather than a subscription-led newspaper.

Regional players

• Aftonbladet: Sweden's largest tabloid and a Schibsted sister title. Comparable in subscription-led daily news model, multimedia extensions, and shared Schibsted technology/services, but operates in a different national market.
• Svenska Dagbladet: Swedish quality daily and another Schibsted media-house sibling. Closely comparable on premium subscription journalism, editorial depth, and integrated print+digital operations, but serving Swedish rather than Norwegian readers.
• Helsingin Sanomat: Finnish national daily with a subscription-led digital + print model targeting socially engaged readers. Comparable in premium national-news positioning and digital-first transformation, but operating in Finland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/aftenposten
• YouTubeyoutube.com/@Aftenposten
• Facebookfacebook.com/aftenposten
• LinkedInlinkedin.com/company/aftenposten
• Instagraminstagram.com/aftenposten

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aftenposten