What Southeastern Meats does

Southeastern Meats is a privately held frozen food manufacturer founded in 1984 and headquartered at 400 Industrial Drive in Birmingham, Alabama. The company operates a multi-brand frozen food portfolio centered on its flagship Pick 5 program — a mix-and-match bundle allowing shoppers to purchase any five items for approximately $25, with individual items priced between $5.29 and $6.29. The product catalog spans over 60 SKUs across seven categories (sandwiches, proteins, vegetables, potatoes, appetizers, bakery, and breakfast), supported by two additional sub-brands: Southeastern Vegetables (frozen vegetables packaged in 2lb bags with clear window packaging) and Signature (value-tier products positioned as comparable to Pick 5 without the Pick 5 label).

The company sells exclusively through grocery retail channels — both freezer aisles and meat departments — and reports distribution in thousands of grocery stores across 38 US states. Its go-to-market relies on channel partnerships with grocery chains and independent grocers, and the Pick 5 program is structured to be paired with retailers' own Pick 5 promotional mechanics, embedding the brand inside retailer-led bundles. Marketing is conducted primarily through in-store placement and a consumer-facing website (semeats.net) that provides product catalog, brand storytelling, and store locator functionality. The company employs 51-100 people, is privately held with no disclosed funding rounds, and is led by Peter Berman, who serves as Chief Operating Officer, Chief Executive Officer, and Chief Financial Officer.

Revenue is generated through one-time retail unit sales at uniform price points, with no subscription, licensing, or recurring revenue component. The business model is a straightforward B2B2C frozen food manufacturing operation with no disclosed digital revenue stream, no AI/ML capabilities, and no disclosed patent, regulatory, or merger activity. The primary growth levers visible in the source data are geographic expansion into the remaining 12 uncovered US states and continued SKU breadth within the existing brand portfolio.

Name

Southeastern Meats

Legal name

Southeastern Meats

Website

https://semeats.net

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Southeastern Meats is a Birmingham, Alabama-based frozen food manufacturer operating the Pick 5 brand, distributing over 60 frozen food items across sandwiches, proteins, vegetables, and other categories to budget-conscious consumers through thousands of grocery stores in 38 US states.

Ownership category

akta.pro rank

Product category

Frozen Packaged Foods

NAICS

Frozen Food Manufacturing (31141)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Frozen Entrées & Complete Meals (CRADADAA)

akta.pro secondary industries

Frozen Meat & Poultry Meals & Value-Added Proteins (CRADADAH), Frozen Snacks & Appetizers (CRADADAD), Frozen Prepared Meat & Seafood Meals (AFANAFAC), Frozen Meat, Poultry & Seafood Manufacturing (AFAKACAG)

Keywords

• Frozen food manufacturing
• Frozen packaged foods
• Frozen vegetables
• Frozen prepared meals
• Retail grocery products

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Frozen Food Sales: Revenue generated from selling frozen food products through grocery retail channels. Products are sold individually or through the Pick 5 bundle program at retail price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Southeastern Meats manufactures and distributes frozen food products under the Pick 5 brand, offering over 60 items across sandwiches, proteins, vegetables, potatoes, appetizers, bakery, and breakfast categories. Products are sold individually at $5.29–$6.29 or through the Pick 5 mix-and-match bundle of any five items for approximately $25. Distribution is exclusively through grocery retail stores in the freezer aisle and meat department across 38 states.

Product overview

Southeastern Meats operates the Pick 5 frozen food brand, a mix-and-match frozen food retail program. The core Pick 5 offering allows shoppers to purchase any 5 items for approximately $25 (around $5 per item vs. $5.29-$6.29 individually), with over 60 products across seven categories: Sandwiches, Proteins, Vegetables, Potatoes, Appetizers, Bakery, and Breakfast. The brand includes two sub-brands: Southeastern Vegetables (frozen vegetables in 2lb bags with over 30 items) and Signature (same quality products sold without the Pick 5 label). Products are distributed through thousands of grocery stores across 38 states and are prepared using standard kitchen appliances (oven, microwave, or air fryer).

Differentiator

Problem solved

Functional benefit

Brands

• Pick 5: Frozen food product line where shoppers can buy any 5 items for a reduced price—usually $25 or less—with single items priced from $5.29 - $6.29. Over 60 items to choose from across all meal parts. Largest Pick 5 program in the United States, now sold in 38 states.
• Southeastern Vegetables
• Signature

Products and services

• Pick 5 frozen food program A mix-and-match frozen food program allowing shoppers to purchase any 5 items for approximately $25 (around $5 per item) versus $5.29–$6.29 individually. Includes over 60 items across sandwiches, proteins, vegetables, potatoes, appetizers, bakery, and breakfast categories; can be paired with grocers' own Pick 5 programs. Sold in thousands of grocery stores across 38 states.
• Southeastern Vegetables Frozen vegetables sold in 2lb (32oz) bags with over 30 items and clear window packaging to highlight product quality. Sold through grocery retail channels.
• Signature frozen foods

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Grocery RetailerscoreChannel Partner/ Reseller/ DistributorProducts distributed through grocery store freezer aisles and meat departments. The Pick 5 program can be paired with grocers' own Pick 5 programs, creating mutual retail partnerships.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Michelina's (Bellisio Foods): Michelina's is a value-positioned single-serve frozen entrée brand sold primarily through grocery stores, with a deep multi-SKU frozen meal portfolio. Comparable to Pick 5 on price-per-meal, frozen format, and grocery channel focus.
• Totino's (General Mills): Totino's sells frozen pizzas, pizza snacks, and rolls sold in grocery freezer aisles. Directly overlaps with Southeastern Meats' pizza, pepperoni mini bagels, and pizza snack SKUs at a similar value price point.
• Smart Ones (B&G Foods): Smart Ones is a portion-controlled frozen meal brand sold in grocery freezer aisles with a value-and-convenience positioning. Comparable to Pick 5 in retail channel, frozen format, and budget-conscious family target.
• Marie Callender's (Conagra Brands): Marie Callender's offers frozen multi-serving meals, pot pies, and entrées sold in grocery freezer aisles. Overlaps with Southeastern Meats' Pick 5 sandwiches, meals, and value positioning, though typically at a slightly higher price point.
• Hungry-Man (Conagra Brands): Hungry-Man is a value frozen complete meal brand (frozen dinners with protein, sides, and dessert) sold in grocery freezers. Directly comparable to Pick 5's frozen protein-and-sides meal combinations and budget family target.
• Banquet (Conagra Brands): Banquet is the closest direct competitor — a value-tier frozen complete meal brand (salisbury steak, chicken nuggets, pot pies) sold primarily through grocery freezer aisles. Competes head-to-head with Pick 5 on price point, retail placement, and target shopper.

Broad incumbents

• Stouffer's (Nestlé USA): Stouffer's is a leading national frozen entrée and complete meal brand within Nestlé's broader frozen food portfolio. Competes with Pick 5 in the same freezer aisle and meal-occasion use case, but with a wider premium-leaning assortment and significantly larger marketing budget.
• Rich Products Corporation: Rich Products is a major private frozen food manufacturer producing frozen appetizers, breakfast items, and seafood sold under retailer brands and its own labels. Comparable to Southeastern Meats as a broad-line frozen food manufacturer serving grocery retail customers.
• Conagra Brands: Conagra is one of the largest U.S. frozen food manufacturers and parent of Banquet, Marie Callender's, Healthy Choice, and Hungry-Man. Competes broadly with Southeastern Meats across grocery freezer aisles with overlapping value and mid-tier frozen meal brands.
• Tyson Foods (Retail Frozen): Tyson's retail frozen division produces chicken nuggets, tenders, patties, and other frozen proteins sold in grocery freezer aisles — directly overlapping with a large share of Southeastern Meats' chicken and beef frozen protein SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southeastern Meats