Schwan Financial Group

What Schwan Financial Group does

Schwan Financial Group, LLC is a privately held multi-family office founded in 1986 and headquartered at 401 Vivian Street South in Aberdeen, South Dakota. The firm serves high-net-worth individuals, multi-generational families, and business owners through an integrated wealth management model that coordinates investment advisory, tax planning and preparation, custom portfolio design, and holistic risk management (business, personal, estate, and long-term care). Its service architecture is anchored by the proprietary Master Plan Management System™ and Lifetime Connector™ methodologies, which structure client engagements around a three-phase discovery-and-implementation process and ongoing year-round plan oversight delivered via Rhythm Review Meetings and a monthly calendar system.

The firm's underlying technology stack is composed entirely of third-party, industry-standard platforms—Wealthscape Investor (client portal), Black Diamond (portfolio reporting), and BPAS—rather than proprietary systems. Securities are offered through a partnership with Kovack Securities, Inc. (FINRA/SIPC) and investment advisory services are delivered through Kovack Advisors, Inc. (SEC-registered RIA) and the firm's own Schwan Financial Advisors, LLC (state-registered investment advisor); tax services operate through Schwan Financial Accounting Prof. Services, LLC. Revenue is generated from three streams: recurring AUM-based investment advisory fees, transactional securities commissions, and professional-service fees for tax planning and preparation.

Schwan Financial Group is family-owned and operated, with founder John P. Schwan joined by Kyle Schwan (President), Kevin Schwan, Kory Schwan, and Brian Rawerts, CPA as partners, alongside a multi-disciplinary team of CPAs, Enrolled Agents, and an MBA. The firm employs 11–50 people, operates from a single office, and acquires clients primarily through referrals and relationship-driven consultative engagement rather than digital or third-party distribution channels.

Name

Schwan Financial Group

Legal name

Schwan Financial Group, LLC

Website

https://schwanfg.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Schwan Financial Group is a family-owned, multi-family office in Aberdeen, South Dakota, founded in 1986, delivering integrated investment advisory, tax, portfolio design, and risk management services to high-net-worth individuals, multi-generational families, and business owners under its proprietary Master Plan Management System™.

Ownership category

akta.pro rank

Product category

Wealth Management and Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Family Office Services (Single & Multi-Family Office) (FSABADAF)

Keywords

• Financial advisory services
• Wealth management planning
• Tax planning services
• Portfolio management services
• Risk management planning

Headquarters

HQ city

Aberdeen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Advisory Fees: Fee-based investment advisory services offered through Schwan Financial Advisors, LLC (State Registered Investment Advisor) and Kovack Advisors, Inc. (SEC Registered Investment Advisory Firm). Services include portfolio design, management, and ongoing advisory.
2. Securities Commissions: Securities products offered through Kovack Securities, Inc. (Member FINRA/SIPC). Registered Representatives earn commissions on securities transactions.
3. Tax Planning and Preparation: Tax planning and preparation services including analysis of tax returns, legal and financial documents, plan development, and implementation. Offered through Schwan Financial Accounting Prof. Services, LLC.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Schwan Financial Group is a multi-family office that delivers holistic, integrated financial planning to high-net-worth individuals and generational families. Its core offering centers on the proprietary Master Plan Management System™ and Lifetime Connector™, providing tax planning and preparation, custom portfolio design and management, and risk management across personal, business, estate, and long-term care needs. Services are delivered through a team of CPAs, EAs, and MBAs via ongoing consultative engagement.

Product overview

Schwan Financial Group operates as a multi-family office providing holistic financial planning services centered on the Master Plan Management System™. The core offering encompasses four integrated service modules: Master Plan Design + Management (the foundational planning methodology with the Ideal Plan Process and Lifetime Connector™ ongoing management), Tax Planning + Preparation (federal/state income tax, Social Security, estate planning), Portfolio Design + Service (independent custom portfolio management with Core Capital and Patient Capital strategies), and Risk Management (business, personal, estate, and long-term care protection). These services are delivered through a team-based approach to serve generational family wealth needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Master Plan Management System™

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• Schwan Financial Advisors, LLCcoreOthersA State Registered Investment Advisor subsidiary through which Investment Advisory Services are offered by John P. Schwan and Dalton Lehnen.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Plante Moran Financial Advisors: CPA-affiliated wealth advisory firm providing financial planning, investment management, and tax services to HNW individuals, families, and business owners. Highly comparable given the CPA-integrated model similar to Schwan's team.
• Ronald Blue Trust: Christian-based wealth management firm providing integrated financial planning, investment management, and tax services to HNW families. Comparable in integrated planning model and multi-generational client focus.
• Moneta Group: Independent, employee-owned RIA serving HNW and ultra-HNW families with integrated financial planning, tax, and investment advisory. Comparable as an independent multi-family-office-style firm with similar team-based approach.
• Glenmede: Privately held, family-controlled multi-family office providing wealth advisory, investment management, and trust services to UHNW families. Comparable as a family-controlled, multi-generational wealth advisor.
• Mariner Wealth Advisors: National RIA offering holistic financial planning, tax, estate, and investment management to HNW families. Most comparable as a multi-disciplinary wealth advisory firm with similar integrated planning model, though at vastly larger scale.
• Carson Group: RIA and wealth management firm serving HNW families and business owners with financial planning, tax, and investment services. Comparable target market and integrated offering, though operates through a partner-firm model.

Regional players

• Waddell & Reed (Macquarie Asset Management): Originally a Midwest-based wealth management firm (Overland Park, KS) now part of Macquarie, serving HNW individuals with financial advisory and planning services. Comparable regional Midwestern heritage and HNW focus.

Broad incumbents

• Bessemer Trust: Large, established multi-family office serving UHNW families with investment management, wealth planning, and family office services. Comparable in core offering but at significantly larger scale and broader geographic reach.
• Edelman Financial Engines: Large national RIA providing financial planning and investment management to a broad mass-affluent and HNW audience. Comparable in holistic planning approach but with much larger scale and digital-first distribution.
• Cetera Financial Group: Large network of independent RIAs and broker-dealer affiliates serving HNW clients with financial planning and wealth management. Comparable as an independent-channel wealth platform though operating at network scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/schwan-financial-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schwan Financial Group