MATSU Group

What MATSU Group does

MATSU Group (玛祖铭立) is a Shanghai-headquartered, privately-held designer and supplier of premium office furniture, founded in 1996 and operating with 501–1,000 employees. The company organizes its offering into six product categories — seating/sofas, office desks and tables, storage, space support (including acoustic pods, lighting, and partitions), education furniture, and medical furniture — with named series such as Papilio, Ona Executive, Sono, Motu, Sysca, Boxwork, and dONE+ forming a broad specification-grade portfolio.

The company's core technology stack combines a 2001 strategic alliance with German premium furniture brand KUSCH+CO — the first Chinese–European office furniture brand collaboration — with domestic manufacturing capability. Its differentiated 'Ecological Nomad' line uses yak leather, yak wool, and other biodegradable natural materials sourced from Tibetan Plateau nomadic cultures, and the company operates a Design Center publishing 3DS, SketchUp, 2D/3D CAD files, three-view drawings, surface material documentation, and product catalogs aimed at architects and interior designers.

MATSU generates revenue through quote-based, project-driven sales to enterprise and mid-market buyers via a direct sales team supported by an Office Experience Center, customer service hotline (400-867-0628), and social/commerce channels (Tmall, WeChat Mini Program, Douyin, Xiaohongshu, Weibo). Its served verticals span automotive, government/urban planning, healthcare/biotech, commercial real estate, legal, finance, IT, manufacturing, education, and culture. The company is expanding internationally, with Ecological Nomad products debuting in Paris and on-ground projects in Dresden and Gomaringen, Germany in 2026.

Name

MATSU Group

Legal name

MATSU GROUP

Website

https://matsu.cn

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

MATSU Group is a Shanghai-based premium office furniture brand founded in 1996, selling seating, desks, storage, and space-support products to enterprise and mid-market customers across China, with a 2001 strategic alliance with German brand KUSCH+CO and a 2026 European expansion of its Ecological Nomad line.

Ownership category

akta.pro rank

Product category

Office Furniture

NAICS

Office Furniture (including Fixtures) Manufacturing (3372), Office Furniture (including Fixtures) Manufacturing (33721)

SIC

Office Furniture (2520), Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Classroom & Student Furniture (Desks, Chairs, Tables, Storage) (EDAEAIAA)

akta.pro secondary industries

Office & Desk Organization Retail (Desktop, File, Cable Trays) (CRAIAJAK), Home Office, Paper & Media Storage Systems (Non-Construction) (HSAFAHAD)

Keywords

• Office furniture design
• Executive office seating
• Workspace furniture solutions
• Commercial furniture manufacturing
• Ergonomic office desks

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Office Furniture Sales: Primary revenue from selling high-end office furniture including seating (chairs, sofas), office desks (workstations, executive desks, meeting tables), storage solutions, space support products (acoustic pods, lighting, partitions), education furniture, and medical furniture to enterprise and mid-market customers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

MATSU Group designs, manufactures, and sells high-end office furniture including seating (chairs, sofas), office desks and tables, storage solutions, space support products (quiet pods, lighting, partitions), educational furniture, and medical furniture. The company serves enterprise and mid-market customers across automotive, architecture, healthcare, finance, IT, and legal sectors in China, with a distinctive "Ecological Nomad" product line using yak leather and other sustainable materials inspired by Tibetan Plateau nomadic culture. MATSU combines German engineering standards through its KUSCH+CO partnership with Chinese manufacturing scale, operating an Office Experience Center for direct sales and a Tmall online store for smaller transactions.

Product overview

MATSU Group (玛祖铭立) is a premium office furniture brand established in 1996, offering a comprehensive portfolio of office furniture solutions organized into six main product categories: (1) Seating/sofas including chairs for work, meeting/training, casual seating, and sofas; (2) Office desks and tables including workstations, executive desks, meeting tables, and casual tables; (3) Storage solutions including cabinets and bookshelves; (4) Space support including quiet pods (静音舱), lighting, partitions, and other space solutions; (5) Educational furniture for tables, seating, storage, and digital media; and (6) Medical furniture for healthcare settings. The product portfolio includes named series such as Unit & Morse, Sono, Motu, Boxwork, dONE+, M-Pur, D6, D8 for desks; Papilio, Volpino, Ona Executive, Ona Visit, July, eTea, Uni_verso, Njord, Profession, Bowler, π, São Paulo for seating; Sysca for storage; Phone Box, Nomad Tent (纳仓黑帐篷), Xbrick, 捕影, Wings振翅, 颂今落地灯 for space support; and 山川沧海, Longchan 筑屿, Skin 都市牧人 for culture-inspired products. Key differentiators include the '生态游牧' (Ecological Nomad) product line inspired by Qinghai-Tibet Plateau nomadic culture, using natural yak leather and wool materials to create furniture with modern aesthetics and sustainable practices. The company has strategic partnerships with European brands including German furniture brand KUSCH+CO, enabling provision of high-quality European design to the Chinese market.

Differentiator

Problem solved

Functional benefit

Products and services

• Seating and Sofas (座椅/沙发) Office seating and sofas including work chairs, meeting/training chairs, casual seating, and sofas for office environments. Includes named series such as Papilio, Volpino, Ona Executive, Ona Visit, July, eTea, Uni_verso, Njord, Profession, Bowler, π, São Paulo, and Xbrick modular seating.
• Office Desks and Tables (办公桌台) Work desks and tables including workstations, executive desks, meeting tables, and casual tables. Includes named series such as Unit & Morse, Sono, Motu, Boxwork, dONE+, M-Pur, D6, D8, and 山水 (Mountain and Water).
• Storage Solutions (存储空间) Storage solutions including office cabinets and bookshelves. Includes the Sysca storage cabinet product series.
• Space Support Products (空间支持) Space support products including quiet pods (静音仓), lighting, partitions, and other space-related items. Includes named series such as Phone Box, Nomad Tent (纳仓黑帐篷), 捕影 (Capture Shadow), Wings 振翅, 颂今落地灯 (Songjin Floor Lamp), and 岁幕挂帘 (Suimu Hanging Curtain).
• Education Furniture (教育家具) Furniture for educational settings including tables, seating, storage, and digital media partitions designed for schools and learning environments.
• Medical Furniture (医疗家具) Furniture designed for medical and healthcare environments including specialized seating solutions for hospitals and clinics.
• Ecological Nomad Product Line (生态游牧系列) Furniture products inspired by Qinghai-Tibet Plateau nomadic culture, using natural biodegradable materials including yak leather, yak wool, and other natural fibers. Products include 山川沧海 (Mountains and Seas), Longchan 筑屿, Skin 都市牧人 sofas, Xbrick modular seating, Nomad Tent 纳仓黑帐篷, 飘萍休闲游盘, Camp table, and 纳川提肩包.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Layak (雪域品牌拉雅克)minorStrategic or Co-development Partner · 21 November 2023Layak is a Tibetan Plateau brand whose founder Meng Jie Duojie participated in MATSU's 'Nomad Spirit and Sustainable Development' roundtable forum. The brand represents nomadic culture and sustainable practices on the Tibetan Plateau. MATSU collaborates with Layak on ecological nomad product concepts and cultural exchange around nomadic sustainability practices.
• IWBI (International WELL Building Institute)minorStrategic or Co-development Partner · 21 November 2023IWBI's China VP Wu Zhengrui participated in MATSU's sustainability forum. IWBI focuses on human health and wellness in the built environment through the WELL Building Standard. The partnership relates to shared sustainability and wellness values in workplace design.
• AECOMminorStrategic or Co-development Partner · 21 November 2023AECOM's China Sustainable Consulting Deputy Director Liu Yang participated in MATSU's sustainability roundtable. AECOM is a global infrastructure consulting firm. The connection relates to sustainable urban planning and environmental consciousness in design.
• KUSCH+CO (Germany)coreStrategic or Co-development Partner · 1 January 2001Strategic partnership established in 2001 with German furniture brand KUSCH+CO. This partnership pioneered the first collaboration between a Chinese office furniture brand and a European brand, bringing German engineering excellence and high-quality European furniture design to the emerging Chinese market. The partnership subsequently expanded with collaborations with multiple European leading brands in specialized furniture categories.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Steelcase: The largest global office furniture manufacturer, serving enterprise workplaces with seating, desks, and architectural solutions. Directly comparable to MATSU in target customer (large enterprises) and core product categories (work chairs, desks, workstations), though with far broader global scale.
• MillerKnoll (Herman Miller): Premium global office furniture group including Herman Miller and Knoll, known for high-end ergonomic seating and workspace systems. Comparable to MATSU in premium design positioning and enterprise customer base, with overlapping product categories.
• Haworth: Privately-held global office furniture manufacturer with strong presence in workspace systems, seating, and architectural interiors. Comparable to MATSU as a privately-held, design-led office furniture competitor targeting enterprise accounts.
• Vitra: Swiss premium furniture brand with strong design pedigree across office, home, and architectural furnishings. Comparable to MATSU on design-led premium positioning and KUSCH+CO-style European design credibility.
• Kokuyo: Japanese office furniture and stationery group offering workspace solutions across seating, desks, and storage for enterprise clients. Comparable to MATSU in product breadth and Asia enterprise focus.

Direct peers

• Kinnarps: European (Swedish) office furniture brand focused on ergonomic, design-forward workplace solutions for enterprise and public-sector customers. Highly comparable to MATSU in design philosophy, mid-to-high-end positioning, and Scandinavian/German design DNA.
• KUSCH+CO: German premium seating and furniture brand with focus on public-space and office seating. Directly comparable as the source of MATSU's European design DNA and a longstanding strategic partner.
• Okamura Corporation: Japanese premium office furniture manufacturer serving enterprise and public-sector customers with seating, desks, and storage. Comparable to MATSU as an Asia-based premium office furniture peer with similar product breadth.
• UE Furniture (UE 办公家具): Major Chinese office chair and furniture manufacturer with strong export and domestic enterprise presence. Comparable to MATSU as a domestic Chinese competitor in office seating and furniture, though more manufacturing-scale-led than design-led.
• Ahrend: European (Dutch) office furniture manufacturer specializing in sustainable, circular, and design-forward workplace solutions. Highly comparable to MATSU on European design heritage, sustainability positioning, and enterprise customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagramxiaohongshu.com/user/profile/629b07a00000000019028171
• LinkedInlinkedin.com/company/matsu-furniture

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MATSU Group