Kusch+Co

What Kusch+Co does

Kusch+Co GmbH is a German designer and manufacturer of contract seating and table systems, headquartered in Hallenberg, Germany, and operating as a brand within the Nowy Styl Group (Krosno, Poland). The company sells made-to-order furniture into three regulated verticals: airports and transportation, healthcare facilities, and corporate offices. Its product portfolio spans beam seating (V-Travel, V-Care), modular soft seating (Genaya, Creva), individual chairs (Smile, Njord, Lupino, Kanu, Bound, Colani, ¡Hola!, Embla), and tables (Comta, san_siro), with two proprietary specialized solutions: a Fire Prevention Concept (DIN 66084 P-a; DIN 4102 A2 non-combustibility via flamline barrier fabric) and the kuschmed Hygienic-Line for healthcare infection control. Approximately 251–500 employees support a specification-driven, project-based B2B model that includes integrated power modules (USB 3.0, wireless charging) and PRM-compliant adjustable-height seating meeting EU Regulation 1107/2006.

The company operates a direct enterprise sales motion — anchored by a dedicated Airport Division with four named global account managers covering Germany, France, and Poland — alongside physical showroom infrastructure (including an 800 m2 co-located flagship in Zurich) and distribution leverage from Nowy Styl Group entities in five European countries. Reference projects span major hubs such as Berlin Brandenburg Airport, Beijing Daxing International, LaGuardia, Paris airports, Queen Alia International, and Dublin Airport. Its brand value is reinforced by a long designer-collaboration heritage (Luigi Colani, Karim Rashid, Jorge Pensi, brodbeck | koepp, kaschkasch, Scaffidi & Johansen, Norbert Geelen, Tomasz Augustyniak) and design awards, most recently the Red Dot Award: Product Design 2026 for the Smile chair.

Revenue is generated almost exclusively through B2B hardware sales of customized seating and table systems; pricing is bespoke, project-based, and not publicly disclosed. Customers are directed to contact sales representatives or visit showrooms for quotes, consistent with a premium contract furniture model. Marketing combines a multi-language website, active LinkedIn/Instagram/YouTube presence, sector trade shows (ORGATEC, Passenger Terminal Expo, AAAE, ACI-NA, Global Airports Forum, Saudi Airport Exhibition), an online 3D product configurator (configurator.kusch.com), and shared PR/media infrastructure operated by Nowy Styl's PR team. Private ownership within the Nowy Styl Group means no public financials are disclosed.

Name

Kusch+Co

Legal name

Kusch+Co GmbH

Website

https://kusch.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

251–500 employees

Short description

Kusch+Co is a German manufacturer of design-led contract seating and tables serving airports, healthcare facilities, and corporate offices globally, with proprietary fire-prevention and hygienic-line solutions. Founded in 1939 and headquartered in Hallenberg, Germany, it operates as a premium brand within the Nowy Styl Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Hallenberg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Furniture Sales (B2B): Kusch+Co generates revenue through the direct sale of seating and tables to institutional buyers in the airports, healthcare, and office sectors. Revenue is project-based and driven by architectural specifications and procurement contracts. The company offers product customization and configuration options, indicating a made-to-order model typical of premium contract furniture manufacturers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Kusch+Co designs, manufactures, and sells premium made-to-order contract seating and tables for institutional buyers in airports, healthcare facilities, and corporate offices. The portfolio includes modular beam seating with integrated power and charging (V-Travel, V-Care), modular soft seating systems (Creva, Genaya), designer-collaboration chairs (Smile, Njord, Colani, Bound, Lupino, Kanu, ¡Hola!, Volpino, Embla, beWise), and table collections (Comta, san_siro), supplemented by specialized compliance solutions such as the Fire Prevention Concept (DIN 66084 P-a / DIN 4102 A2) and the kuschmed Hygienic-Line. Products are customized in materials, dimensions, finishes, and configurations, and sold directly to enterprise clients via project-based specification sales.

Product overview

Kusch+Co is a design-oriented furniture brand offering a comprehensive portfolio of seating, tables, and modular solutions for airports, healthcare facilities, and offices. The product ecosystem centers on modular, customizable furniture systems including V-Travel and V-Care (airport/care beam seating with integrated power charging), Genaya and Creva (modular soft seating for collaborative spaces), chairs (Smile, Njord, Lupino, Colani, Bound, beWise, ¡Hola!, Embla), and tables (Comta, san_siro). Specialized solutions address healthcare-specific needs including kuschmed® Hygienic-Line for infection prevention and the Fire Prevention Concept for regulatory compliance. The portfolio is organized by sector: Airports (boarding gates, lounges, business zones), Healthcare (waiting areas, patient rooms, cafeterias), and Office (reception, meeting rooms, collaborative workspaces). Products are designed by both in-house teams and external designers including Luigi Colani, Karim Rashid, Justus Kolberg, and Scaffidi & Johansen. An online product configurator enables customization of all offerings.

Differentiator

Problem solved

Functional benefit

Brands

• V-Travel: Airport seating product line including benches, sofas, and soft seating designed by Justus Kolberg
• V-Care
• Smile
• Njord
• Genaya
• Creva
• Kanu
• Lupino
• Colani
• Bound
• Comta
• beWise
• Hola
• Volpino
• Embla
• san_siro
• kuschmed

Products and services

• V-Travel Beam seating and soft seating designed for airport and travel environments, featuring modular configurations, integrated power charging (USB, wireless), cable management, and fire prevention compliance. Targeted at airport operators and terminal architects specifying high-traffic, 24/7 seating.
• V-Care Seating solutions designed for healthcare and care environments, focusing on hygiene, accessibility, and comfort for patients with mobility needs. Targeted at hospitals, clinics, nursing homes, and rehabilitation facilities.
• Creva Universal and modular soft seating family designed by kaschkasch, available in a wide range of configurations including single seating, extended modular sets, tables, high tables, stools, benches, poufs, and partitions. For office, healthcare, and public-space projects.
• Genaya Modular soft seating system designed by brodbeck | koepp design that adapts to diverse user needs and integrates harmoniously into any space, targeted at offices, lounges, and public environments.
• Smile Distinctive chair collection designed by brodbeck | koepp design emphasizing functionality and human-centered design that creates positive emotions and enriches daily experiences. Winner of the Red Dot Award: Product Design 2026. For offices, meeting rooms, and collaborative workspaces.
• Njord Lounge chair designed by Scaffidi & Johansen featuring organic design with a striking level of comfort. Weighs only 5.5 kg and is stackable up to four units. For lounges, offices, and public spaces.
• Colani Iconic collection designed by Prof. Luigi Colani, combining modern aesthetics with design heritage from 1968, featuring thoughtful ergonomics and exceptional comfort. For offices, lounges, and public spaces.
• Bound Soft seating collection designed by Karim Rashid, consisting of armchair, sofa, and table. Reductive yet powerful design that infuses spaces with strong emotion. For offices, lobbies, and lounges.
• Kanu Molded plywood lounge armchair series with distinctive design by Tomasz Augustyniak, suitable for lounge areas, offices, public spaces, and residential-style interiors.
• Lupino Versatile armchair designed by Norbert Geelen, available with two shell heights, low or high armrests, and multiple base and color finishes. For offices, meeting rooms, and public spaces.
• Comta Communication tables designed for collaborative spaces, featuring oversized dimensions to facilitate interaction and sociability. For offices, lounges, and meeting environments.
• ¡Hola! Multi-purpose seating designed by Jorge Pensi, suitable for lounges and cafeterias through conference and seminar rooms to large gathering spaces. Available in an outdoor version.
• beWise Conference and seminar seating designed by Kusch+Co & Nowy Styl Design Team, meeting user requirements for meeting spaces.
• Volpino Versatile seating collection with shells that can be combined with various bases including solid wood legs, four-leg steel frame, sled base, or four-branch aluminum base. For offices, cafeterias, and meeting spaces.
• Embla Stackable chairs and armchairs made entirely of beech wood by Antonio Scaffidi, visually light and dynamic. Available with or without padding and in two backrest heights. For offices, cafeterias, and multi-purpose rooms.
• san_siro Highly versatile table series by Norbert Geelen offering almost limitless design and finish options for tables and configurations of any size and shape. For offices, meeting rooms, and public spaces.
• Product Configurator Online 3D product configurator (configurator.kusch.com) allowing customers to customize furniture options including colors, materials, dimensions, and finishes for Kusch+Co products.
• kuschmed Hygienic-Line Specialized healthcare furniture line featuring non-porous surfaces in wood, plastic, and metal with optional antibacterial properties and removable, liquid- and germ-resistant cushions that reduce pathogen transmission. For hospitals, clinics, nursing homes, and rehabilitation facilities.
• Kusch+Co Fire Prevention Concept Fire prevention concept using a flamline non-combustible barrier fabric between foam and upholstery, classified A2 according to DIN 4102 (non-combustible) and meeting DIN 66084 P-a. Reduces smoke emission, prevents flame spread, and does not become an ignition source. For airports, hospitals, and any high-occupancy public environment.

Quantifiable outcome

• Products meet DIN 4102 A2 non-combustibility standard and DIN 66084 P-a classification for fire prevention seating.
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Nowy Styl Sp. z o.o.coreStrategic or Co-development PartnerKusch+Co is a brand within the Nowy Styl Group, jointly managed with Nowy Styl Sp. z o.o. (Krosno, Poland), Nowy Styl France S.A.S., Nowy Styl UK Limited, Nowy Styl GmbH (Germany), Nowy Styl Deutschland GmbH, and Nowy Styl Hungary Zrt. The group shares distribution networks, showrooms, marketing, IT infrastructure, and operates a joint newsletter service. The partnership includes data processing agreements across all entities under GDPR Article 28.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Arper: Italian design-led furniture maker offering seating, tables, and modular soft seating for offices, hospitality, airports, and education. Comparable in mid-to-premium design positioning, vertical market focus, and reliance on named designer collaborations.
• Vitra: Swiss design-led contract furniture manufacturer serving offices, public spaces, and residential interiors with premium seating and tables by renowned designers. Closest direct peer to Kusch+Co in design positioning, contract/B2B GTM, and high-end price point.
• Pedrali: Italian manufacturer of design seating and tables for contract and residential markets, including hospitality, office, and public spaces. Overlap with Kusch+Co on premium contract seating, made-to-order customization, and presence at trade shows such as ORGATEC.
• Brunner: German family-owned contract furniture manufacturer specializing in seating, tables, and modular systems for offices, conference rooms, and public spaces. Direct competitor in the DACH premium contract segment with overlapping designer collaborations and B2B specifier sales motion.
• Fritz Hansen: Premium Danish design furniture brand producing seating, tables, and accessories for residential and contract markets. Comparable in design heritage, designer partnerships (Arne Jacobsen, etc.), and premium positioning targeting architects and specifiers.
• Andreu World: Spanish family-owned manufacturer of sustainable design seating, tables, and accessories for contract markets including offices, hotels, and public spaces. Direct competitor in design-led premium contract seating with similar vertical-segment approach.
• Magis: Italian design furniture manufacturer producing premium plastic, wood, and metal seating and accessories in collaboration with internationally renowned designers. Comparable in design-led premium positioning and presence in both contract and residential channels.

Broad incumbents

• MillerKnoll: Global contract furniture conglomerate (Herman Miller, Knoll, Hay, Muuto, etc.) with extensive seating, tables, and workspace solutions. Overlaps with Kusch+Co in premium designer-led contract seating but operates at vastly larger scale and broader vertical coverage.
• Haworth: Privately held global office furniture manufacturer offering seating, walls, and workspace solutions. Competes in corporate office tenders; does not focus on airports or healthcare specialty seating.
• Steelcase: Global office furniture incumbent offering seating, desks, and workplace solutions with extensive research-driven product portfolio. Competes with Kusch+Co in corporate office tenders but does not specialize in airport or healthcare verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/KuschandCo
• LinkedInlinkedin.com/company/kuschandco
• Instagraminstagram.com/kuschandco
• Xx.com/kuschandco
• Facebookfacebook.com/KuschandCo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kusch+Co