Hungry Minds

What Hungry Minds does

Hungry Minds is a Belgian independent creative agency founded in 2002 and headquartered in Namur, with a secondary office in Brussels (Auderghem). The firm operates two distinct lines: (1) an advertising services agency offering brand strategy, campaign development, content creation, and activation across digital, social, broadcast, and live channels; and (2) a publishing house that has produced 'The Book' (a Kickstarter-funded Amazon bestseller) and, as of November 2025, the graphic novel 'The Last Book: The Diary of the Last Earthling.' The agency serves enterprise and mid-market B2B clients alongside government and nonprofit organizations, with a portfolio spanning construction (Thomas & Piron), beverage (Chimay), entertainment (Walibi), transport (LETEC), environmental (Be WaPP), tourism (Hautes Fagnes), and lifestyle (Plum'Art) verticals.

The agency employs 25+ creative professionals across roles including CEO Stéphane Henry, CFO Sophie Woillard, Executive Chairman Emmanuel Briard, Chief Creative Strategist Damien Ronday, CTO Jérôme Vandewatere, two Creative Directors, multiple Art Directors and Designers, plus strategy, development, and account management staff. Core technology is not publicly disclosed; the firm operates as a traditional creative services business with a CTO on staff and has begun integrating generative AI (e.g., AI-generated visuals in the Thomas & Piron campaign) as a production tool. There is no proprietary AI product, no patents, and no disclosed data assets.

Hungry Minds makes money through professional services engagements billed on a project or retainer basis, supplemented by direct-to-consumer publishing revenue from its book line. GTM is sales-led, relying on direct client relationships, strategic pitches, and project-based contracts rather than self-serve or product-led growth. The firm holds membership in ACC (Association of Creative Consultants) and the Confrad international communication alliance, and has received a BOCA Craftsmanship Award for Best Use of Social Media. The company is privately held with no disclosed external investors and is registered in Belgium under enterprise number BE 0476.615.339.

Name

Hungry Minds

Legal name

Hungry Minds

Website

https://hungryminds.be

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Hungry Minds is an independent Belgian creative agency (founded 2002, 25+ staff, Namur and Brussels) offering brand strategy, campaign development, content creation, and activation services to enterprise, government, and nonprofit clients, alongside a publishing arm producing original books and graphic novels.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Media Buying Agencies (54183), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industries

Integrated Full-Service Creative Agencies (MPAAAAAA), Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Creative agency services
• Brand strategy development
• Campaign creation
• Content production
• Brand activation

Headquarters

HQ city

Belgrade

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Revenue generated from providing creative agency services including brand strategy, campaign development, content creation, digital marketing, and campaign activation for B2B clients. Services are billed on a project basis or retainer model.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Hungry Minds is an independent creative agency offering brand strategy, campaign development, content creation, and brand activation services. They help brands build lasting audience bonds through insight-driven communication platforms, executing work across digital, social, broadcast, and in-person channels. Separately, the company operates a publishing house that produces books and graphic novels.

Product overview

Hungry Minds operates as two distinct entities: (1) A publishing house known for The Book, a Kickstarter phenomenon and Amazon bestseller, which has now expanded into graphic novels with The Last Book: The Diary of the Last Earthling; and (2) A Belgian independent creative agency offering brand strategy, campaigns, content creation, and activation services. The agency's core offering revolves around brand building that helps brands sharpen their impact and build lasting bonds with audiences through strategy, campaign development, content production, and activation.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Agency Services End-to-end creative agency services for B2B clients including brand strategy development, insight-driven campaign creation, consistent content storytelling, and online and real-life brand activation across digital, social, broadcast, and in-person channels.
• The Last Book: The Diary of the Last Earthling A hand-illustrated graphic novel published by Hungry Minds publishing house exploring themes of civilization and humanity. Created by Lead Illustrator Lev Kaplan.

Quantifiable outcome

• BOCA Craftsmanship Award for Best Use of Social Media for LETEC 'Respect' campaign

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ACC (Association of Creative Consultants)minorOthersHungry Minds is listed as a member of ACC, suggesting membership in a professional association of creative agencies. This provides networking and industry representation benefits.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mortierbrigade: Brussels-based independent creative agency with a similar size and positioning to Hungry Minds, operating in Belgium with a comparable full-service creative offering across strategy, campaign, content, and activation.
• FamousGrey: Belgian creative agency part of the Grey network, providing integrated advertising services to enterprise clients in Belgium; directly comparable in market and offering to Hungry Minds.
• Duval Guillaume: Antwerp-based Belgian creative agency known for award-winning campaigns; comparable to Hungry Minds as a Belgium-rooted, creative-led agency serving enterprise and consumer brands.
• These Days: Independent Belgian creative agency with offices in Antwerp and beyond, offering integrated campaign and content services to enterprise clients; directly comparable to Hungry Minds in geography and service mix.
• BBDO Belgium: Network-affiliated Belgian advertising agency providing full-service creative campaigns to enterprise clients; competes with Hungry Minds for the same Belgian brand budgets.
• DDB Brussels: DDB's Brussels office delivers creative advertising campaigns for Belgian and European clients; directly comparable to Hungry Minds as a network creative agency operating in the same geography.

Broad incumbents

• Publicis Groupe Belgium: Belgian operations of the global Publicis network, offering the full breadth of advertising, media, digital, and PR services at scale; overlaps with Hungry Minds on creative and campaign work but with vastly larger scope.
• AKQA: Global design and innovation agency providing creative, digital, and experience design services; comparable to Hungry Minds on creative and digital execution but operates at significantly larger scale across multiple geographies.
• WPP (Belgium operations): Global advertising holding company with Belgian operations across Ogilvy, VMLY&R, Wunderman Thompson, and GroupM; competes with Hungry Minds for enterprise brand budgets but offers full-scope communications services at multinational scale.

Emerging players

• Anomaly: Independent creative agency with offices globally, known for challenger-brand work and integrated campaigns; comparable to Hungry Minds in independence and creative-led positioning, though at larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hungrymindscommunication
• LinkedInlinkedin.com/company/hungry-minds-be

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hungry Minds