What Mortierbrigade does

Mortierbrigade, now operating under the Brigade (Brigada) brand, is a Belgian creative agency founded in 2004 and headquartered in Schaarbeek. The firm delivers integrated creative and strategic services across four interconnected domains — brand strategy, marketing execution, people operations, and product design — rather than offering discrete product modules. Its service portfolio spans branding, marketing strategy, digital design, multichannel campaigns, and public relations management, targeting general business clients seeking end-to-end creative support. Customer segmentation is horizontal rather than vertical, and pricing is not publicly disclosed, consistent with the standard project- and retainer-based creative services model.

The agency has evolved its capabilities through both acquisition and corporate repositioning. In January 2021, it acquired Onlyhumans, a move that fed directly into the "people" pillar of the current four-domain model. More recently, the firm executed a full rebrand from Mortierbrigade to Brigade (operating URL Brigada.be), explicitly positioning the change as the start of an "exciting new chapter" with a broader, more protein-rich service surface spanning brand, marketing, people, and product. Headcount sits between 11 and 50 employees, consistent with a boutique agency serving a diversified portfolio of clients.

No information is disclosed on funding history, investors, leadership team, revenue, contract values, named customer logos, geographic footprint beyond Belgium, partnerships, or proprietary technology. The agency's core technology is unspecified in available sources, and there are no documented AI/ML capabilities. The available record is therefore informative about positioning and strategic intent but thin on financial, organizational, and customer-detail dimensions.

Name

Mortierbrigade

Legal name

Mortierbrigade

Website

https://mortierbrigade.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Mortierbrigade, now operating as Brigade, is a Belgium-based creative agency founded in 2004, delivering integrated branding, marketing, people operations, and product design services to general business clients via a boutique 11–50 employee team.

Ownership category

akta.pro rank

Headquarters

HQ city

Schaarbeek

HQ country

Belgium

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Mortierbrigade (now rebranded as Brigada) is a Belgium-based creative agency that delivers integrated services across four interconnected domains: brand, marketing, people, and product. The firm provides brand strategy and design, multichannel marketing campaigns, people/HR services (via the acquired Onlyhumans unit), and product design for organizational clients. It operates as a full-service creative partner for businesses seeking end-to-end creative and strategic work.

Product overview

Mortierbrigade (now rebranded as Brigada) is a creative agency operating as a single unified offering rather than a platform with separate modules. The agency is organized around four interconnected domains—brand, marketing, people, and product—that work together to deliver integrated creative services. The rebrand signals expansion while maintaining the agency's core creative agency identity.

Differentiator

Problem solved

Functional benefit

Products and services

• Brigada (formerly Mortierbrigade) integrated creative agency services End-to-end creative agency services for organizations, delivered across four interconnected domains: brand (strategy and identity), marketing (multichannel campaigns), people (HR/employer brand), and product (product design). Aimed at mid-market and enterprise clients seeking a single creative partner rather than multiple specialist vendors.
• Onlyhumans (people/HR creative services) People/HR-focused creative services covering employer branding, HR communications, and people operations creative work. Acquired by Mortierbrigade in January 2021 and integrated into the agency's four-domain service model. Targeted at organizations undertaking employer-brand, internal communications, or HR transformation initiatives.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• AKQA: Global digital design and experience agency (WPP). Competes for digital design and product-adjacent work that overlaps with Brigada's digital design and product domains, especially for larger briefs.
• DDB Belgium: Brussels office of the global DDB network, competing for the same Belgian brand clients with network scale and procurement leverage. Represents the incumbent competitive pressure Mortierbrigade faces.

Direct peers

• Sid Lee: Montreal-headquartered independent creative agency with a similarly integrated brand + digital + product offering. Comparable in scale and in the move from regional shop to multi-discipline agency, making it a strong structural parallel to Mortierbrigade/Brigada.
• Mother: London-headquartered independent creative agency known for integrated brand, campaign, and content work. Comparable independent-creative-shop model and reliance on creative reputation versus network scale.
• Wieden+Kennedy: Largest remaining major independent creative agency, competing on integrated creative reputation. Useful as a 'best-case independent' benchmark for what an independent creative shop can scale to.
• Happiness Brussels: Belgian creative and digital agency competing for the same Brussels-based brand clients. Comparable in size, geography, and full-service creative + digital positioning.
• Duval Guillaume: Belgian independent creative agency based in Antwerp with comparable headcount, integrated campaign offering, and a domestic-market focus. The closest like-for-like Belgian competitor to Mortierbrigade.
• Anomaly: Independent creative agency that explicitly bundles brand strategy, advertising, product innovation, and digital in a single offering. The most structurally similar peer to Brigada's four-domain model.
• 72andSunny: Independent creative agency operating across brand, campaign, and content with a non-network structure. Comparable independent-shop economics and integrated creative positioning.

Regional players

• These Days: Independent creative agency operating in Belgium and the Netherlands within the WPP network. Competes for overlapping accounts in the Benelux market and provides a useful reference for network-affiliated economics in the region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/mortierbrigade

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mortierbrigade