J/Brice Design International

What J/Brice Design International does

J/Brice Design International is a privately held, Boston-headquartered interior architecture and design firm founded in 1989 by Jeff Ornstein. The firm specializes in interior design for the global hospitality industry and operates as a boutique practice with 11-50 employees, holding preferred design group status with five of the largest global hotel brands: Hilton, Marriott International/Starwood, Intercontinental Hotel Group, Hyatt, and Wyndham Worldwide Properties. Its portfolio spans 5 continents and represents cumulative directed project value in excess of $5 billion, including signature engagements such as the HMS Queen Mary in Long Beach, The Helmsley Hotel in New York, the Kempinski Al Othman Hotel and Towers in Saudi Arabia, the Grand Heritage Hotel and Spa in Doha, and 50 Liberty in Boston.

The firm's core offering covers the full design lifecycle: conceptual design, schematics, detailed construction documents, procurement, project supervision, and soft opening support. A proprietary methodology called 'Cultural Spy' reframes hotel design as 'hotel fashion,' emphasizing guest-centric branding and interiors that build brand equity and direct profit contribution. The firm has expanded selectively beyond core hospitality into luxury residential (50 Liberty, Union Wharf, Burroughs Wharf), healthcare (John Theurer Cancer Center), country clubs, and entertainment and F&B venues for groups including The Fakieh Group KSA.

Commercially, J/Brice operates an enterprise field-sales motion, engaging directly with hotel ownership, management companies, real estate developers, boards of trustees, and government entities. Revenue is generated through professional services fees on a project basis, with pricing dependent on scope, scale, and complexity rather than publicly disclosed standardized rates. The firm has been certified as an Interior Design Giant since 1993 and Architectural Giant since 1995, and is recognized with multiple industry awards including NEWH Top Interior Design Firm of the Year 2018 and BUILD Interior Design Awards 2018. The company remains founder-led, with no evidence of institutional capital, acquisitions, or public-market activity.

Name

J/Brice Design International

Legal name

J/Brice Design International, Inc.

Website

https://jbricedesign.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

J/Brice Design International is a privately held Boston-based interior architecture firm founded in 1989, specializing in hospitality interiors for global hotel brands and luxury developers, holding preferred design group status with Hilton, Marriott, IHG, Hyatt, and Wyndham.

Ownership category

akta.pro rank

Product category

Hospitality Interior Design Services

NAICS

Interior Design Services (541410), Architectural Services (54131)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)

Keywords

• Hospitality interior design
• Interior architecture services
• Hotel design
• Luxury residential design
• Commercial interior refurbishment

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Design Services: Professional services revenue from interior architecture and design, including new construction design and refurbishing of commercial interiors. Services range from conceptual design and schematics to detailed construction drawings, through procurement, project supervision and soft opening.

Go-to-market motion1 record

Distribution channels1 record

Core offering

J/Brice Design International is a global interior architecture and design firm that delivers comprehensive interior design services for the hospitality industry, from conceptual design and schematics through detailed construction drawings, procurement, project supervision, and soft opening. The firm serves as a preferred design group for major hotel brands including Hilton, Marriott, Intercontinental, Hyatt, and Wyndham, and also designs luxury residential, country club, healthcare, and entertainment venues worldwide.

Product overview

J/Brice Design International is a multi-faceted global design firm offering comprehensive interior architecture and design services. The company operates as a single unified service offering rather than a platform-plus-modules architecture. Core services include hospitality interior design, commercial interior design, new construction design, and FFE procurement. The firm specializes in hotel interiors (serving as a preferred design group for Hilton, Marriott, Intercontinental Hotel Group, Hyatt, and Wyndham) and works on projects ranging from luxury hotels and restaurants to condominium towers, country clubs, residences, and healthcare facilities. International credentials include work for TAJ Hotels, Kempinski, Royal Tulip, and boutique properties in Qatar and the Kingdom of Saudi Arabia.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospitality Interior Design Services Comprehensive interior architecture and design services for hotels and hospitality venues, covering conceptual design, schematic design, detailed construction drawings, procurement, project supervision, and soft opening support. Targeted at major international hotel brands and luxury hospitality operators.
• Commercial Interior Design and Refurbishment Interior design and refurbishing services for commercial interiors beyond hotels, including condominium towers, restaurants, country clubs, residences, and healthcare facilities. Targeted at real estate developers, country club operators, and specialty healthcare providers.
• FFE (Furniture, Fixtures & Equipment) Procurement Purchasing and procurement services for furniture, fixtures, and equipment, including international sourcing and delivery timeline management, provided as part of J/Brice's end-to-end project delivery for hospitality and commercial clients.

Quantifiable outcome

• Projects directed in excess of $5 Billion on 5 continents
• +4 more outcomes

Named customers26 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gensler: Largest global architecture and design firm with a substantial hospitality practice. Competes for large hospitality interiors mandates but operates across all verticals at much greater scale.
• HOK: Global design, architecture, engineering, and planning firm with a hospitality interiors practice. Pursues similar large-format hospitality projects as a broad incumbent rather than a boutique specialist.

Direct peers

• Yabu Pushelberg: Internationally recognized hospitality and luxury interior design firm with preferred relationships across major hotel brands. Directly comparable as a design-led boutique serving similar luxury clientele.
• Champalimaud Design: Luxury hospitality interior design firm known for high-end hotel and residential projects. Comparable boutique scale, hospitality focus, and ultra-luxury client roster to J/Brice.
• Stonehill & Taylor: Boutique architecture and interior design firm with a strong hospitality and luxury hotel portfolio. Comparable in scale, positioning, and clientele to J/Brice.
• Hirsch Bedner Associates (HBA): The leading global hospitality interior design firm with deep relationships across major hotel brands. Directly comparable to J/Brice as a specialist boutique competing for the same preferred-partner design mandates worldwide.
• Wimberly Allison Tong & Goo (WATG): Global architecture and interior design firm specializing in hospitality, residential, and mixed-use developments. Competes with J/Brice on integrated design mandates for major hotel brands and luxury developments.
• Rockwell Group: David Rockwell-led design firm with a strong hospitality interiors practice spanning hotels, restaurants, and entertainment venues. Comparable in scale and client type to J/Brice's luxury hospitality focus.
• ForrestPerkins: Hospitality and luxury residential interior design firm within the Perkins Eastman family. Competes for similar luxury hotel and residential interiors mandates for major brands.

Emerging players

• Design Collective (DCI): Hospitality-focused interior design firm building preferred relationships with select hotel brands. Adjacent competitor in the same niche with somewhat smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about J/Brice Design International