Southwest Greens

What Southwest Greens does

Southwest Greens, LLC is a privately held US franchise company, founded in 1996 and headquartered in Calhoun, Georgia, that designs, sells, and installs synthetic turf systems for residential, commercial, golf, pet, and recreational applications. The company is a wholly owned subsidiary of Shaw Industries, itself a Berkshire Hathaway company, and serves end customers through a global network of more than 100 independently operated franchise locations spanning at least 30 countries across North America, Europe, the Middle East, South/Southeast/East Asia, Oceania, Africa, and South America, with a dedicated EMEA corporate headquarters in Heelsum, Netherlands. Its customer base is intentionally diversified across golf enthusiasts, residential property owners, commercial properties (hotels, resorts, office complexes), pet owners, and playground/sports facilities, reducing dependency on any single end market.

The company's core product portfolio includes the Golden Bear Turf line (exclusive through a 2014 Nicklaus Design partnership), the Bolt Landscape Collection (built on Shaw Industries' patented lightning-bolt-shaped fiber technology delivering twice the durability of typical yarn), the SWG Natural Collection (built on Shaw's patented three-end-per-needle process providing over 30% more visible ends and improved color contrast), a Pet Turf Collection with K9 Sand non-toxic infill and flow-through drainage, and a Play Turf Collection that is ADA compliant and IPEMA certified. Bolt and three-end-per-needle are patented manufacturing technologies held by Shaw Industries and made exclusive to Southwest Greens within its distribution channels, supporting claims of twice-durability performance and more natural appearance. Brand credibility is reinforced through endorsements from over 40 PGA Tour professionals, including Jack Nicklaus, Rickie Fowler, Annika Sorenstam, and Sam Burns.

Southwest Greens operates a hybrid business model combining product distribution, professional installation services, and franchise licensing. Revenue mechanics include wholesale product sales of Shaw-manufactured turf, turnkey professional installation priced at $12–$17 per square foot (materials and labor), and franchise fees and royalties from independently operated regional locations. Go-to-market is executed both through professional field sales (on-site consultation, custom design, and installation by franchise operators) and direct-to-consumer channels (website quote requests, phone inquiries routed to 877-260-PUTT, and local showroom visits). The franchise model localizes labor and overhead while concentrating brand, product margin, and Shaw Industries' manufacturing scale at the parent level.

Name

Southwest Greens

Legal name

Southwest Greens, LLC

Website

https://southwestgreens.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Southwest Greens is a synthetic turf design and installation franchise operating across more than 30 countries, serving residential, commercial, golf, pet, and recreation customers. Products are manufactured by its parent Shaw Industries using patented Bolt and three-end-per-needle technologies.

Ownership category

akta.pro rank

Product category

Synthetic Turf Installation

NAICS

Landscaping Services (561730)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)

Keywords

• Synthetic turf installation
• Artificial grass systems
• Putting green construction
• Pet turf solutions
• Commercial landscape turf

Headquarters

HQ city

Calhoun

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Artificial Turf Product Sales: Sale of synthetic grass and artificial turf products across multiple collections including Golden Bear, Golf, Pet, Play, Bolt Landscape, and SWG Natural. Products are manufactured by Shaw Industries and distributed through franchise locations.
2. Professional Installation Services: Turnkey installation services for artificial putting greens, residential lawns, commercial landscapes, pet turf, and play areas. Franchise locations provide custom design and professional installation.
3. Franchise Operations: Business model operates through franchise locations globally, with franchisees paying for brand rights and operational support while generating revenue from product sales and installations in their territories.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Southwest Greens is a turnkey construction company that designs and installs synthetic turf and artificial grass systems for residential and commercial applications. The company manufactures and distributes premium synthetic turf products (including Golden Bear, Bolt Landscape, SWG Natural, Pet Turf, and Play Turf collections) through Shaw Industries, then delivers custom design and professional installation services via its global franchise network. Core applications include backyard putting greens, residential lawns, commercial landscapes, pet turf areas, and playground/recreation surfaces.

Product overview

Southwest Greens is an artificial turf and synthetic grass company offering a comprehensive portfolio of products and installation services. The core offerings include Golf Products (Golden Bear Turf, Golf Collection), Landscape Products (Bolt Landscape Turf, SWG Natural Collection), Pet Products (Pet Turf Collection with K9 Sand), and Play Products (Play Turf). The Bolt Landscape line features patented lightning bolt-shaped fiber technology exclusive through Shaw Industries, while the SWG Natural Collection uses a three-fiber-through-single-needle patented process. Products are manufactured in the USA and backed by partnerships with Jack Nicklaus/Nicklaus Design. Installation services span residential lawns, commercial landscapes, putting greens, golf courses, playgrounds, pet areas, and sports courts.

Differentiator

Problem solved

Functional benefit

Brands

• Golden Bear Turf: Premium grade synthetic turf designed for residential and commercial use, extreme climates, and regions with water restrictions. The only turf that accepts golf shots from 150 yards out while still putting like the finest clubs.
• Bolt Landscape
• SWG Natural Collection
• Pet Turf
• Play Turf

Products and services

• Golden Bear Turf
• Golf Collection Professional artificial turf systems for golf applications including backyard putting greens, practice greens, tee lines, teaching studios, fairways, roughs, bunkers, and driving range systems.
• Bolt Landscape Turf Collection Patented fiber technology exclusive to Shaw Industries featuring lightning bolt-shaped angles that reflect light for lower luster and natural appearance while providing long-lasting durability.
• SWG Natural Collection Synthetic landscape turf utilizing patented three-fiber-through-single-needle process providing over 30% more visible ends and enhanced color contrast for a natural look.
• Pet Turf Collection Synthetic pet turf with flow-through drainage systems and K9 Sand infill for odor control, designed for residential and commercial pet areas.
• Play Turf Collection ADA compliant and IPEMA certified synthetic playground turf tufted to withstand public park and school playground rigors.
• Professional Installation Services Turnkey professional installation services for artificial putting greens, residential lawns, commercial landscapes, pet turf, and play areas. Franchise locations provide custom design and professional installation.

Quantifiable outcome

• Twice the durability/resilience compared to typical yarn as proven in wear testing
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Shaw IndustriescoreOEM/ Whitelabel/ Licensing PartnerShaw Industries, a Berkshire Hathaway company and the world's largest flooring manufacturer, manufactures Southwest Greens synthetic turf products in the United States. Southwest Greens is endorsed by Shaw Industries and operates as a key distributor of Shaw's proprietary turf technologies including Bolt and three-end-per-needle processes.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southwest Greens