Sorrells Farms
- Company typePrivate
- Founded1977
- HeadquartersComanche, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Sorrells Farms firmographics
Firmographics- Name
- Sorrells Farms
- Legal name
- Sorrells Farms
- Website
- https://sorrellsfarms.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Sorrells Farms industry classification
Industry- Product category
- Pecan Farming
- NAICS
- Tree Nut Farming (111335), Fruit and Tree Nut Farming (1113), Vegetable and Melon Farming (1112)
- SIC
- Agricultural Production-Crops (100), Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Organic Produce & Farm Market Retail (CRAHAEAD)
Keywords
Where Sorrells Farms is headquartered
LocationHeadquarters
- HQ city
- Comanche
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sorrells Farms business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct Retail Sales: One-time product sales through e-commerce website and physical retail store. Products include raw pecans, candied pecans, pecan granola, gift items, home decor, specialty foods, and more. Prices range from under $5 to nearly $300 for various products.
- Subscription Products: Recurring subscription model for raw pecans and pecan granola delivered on a scheduled basis (every 2 weeks, 4 weeks, 6 weeks, or every 2 months). Provides predictable recurring revenue and customer retention.
- Wholesale/Bulk Sales: B2B wholesale distribution of pecans in bulk packaging to restaurants, bakeries, and grocery stores. Multiple wholesale pricing tiers based on quantity and packaging format.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Raw Pecans - Subscription pricing with volume discounts |
| Unit Pricing | Pay-as-you-go | Raw Pecans - One-time purchase pricing |
| One time/ perpetual license | Pay-as-you-go | Gift Items - Pecan Samplers in decorative tins |
| One time/ perpetual license | Pay-as-you-go | Gift Baskets - Pre-packed themed gift collections |
| Transaction based/ take rate | Pay-as-you-go | Wholesale Bulk Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Sorrells Farms product offering
Product offeringCore offering
Sorrells Farms grows raw and flavored pecans on 1,200+ acres in Comanche, Texas and sells them direct-to-consumer through an online store and a physical retail shop, alongside a broad catalog of pecan-based gifts, gift baskets, granola, and complementary specialty retail merchandise. The farm also operates a wholesale program distributing bulk pecans (30 lb boxes and assorted bag configurations) to restaurants, bakeries, and grocery stores nationwide with no large minimum orders.
Product overview
Sorrells Farms is a family-owned Texas pecan farm and specialty food retailer operating a Shopify e-commerce platform. The core product portfolio centers on raw and candied pecans sold directly to consumers through the website and wholesale to businesses. The product lineup is organized into two main categories: (1) Pecan Products including Raw Pecans, Candied Pecans, Pecan Granola, Pecan Gift Items, Gift Baskets, and Pecan Subscriptions for recurring delivery; and (2) Retail Store Items encompassing Home Decor & Kitchen, Home Fragrance, Coffee and Cider Mix, Snacks/Dips/Soups, Faith-Based Products, Baby & Kids Items, Jarred Products, and Baked Goods. The company also operates a B2B Wholesale Program for bulk pecan sales to restaurants, bakeries, and grocery stores.
Differentiator
Problem solved
Functional benefit
Products and services
- Raw Pecans
Quantifiable outcome
- Over 1,200 acres of farmland under cultivation
- +2 more outcomes
Companies that use Sorrells Farms
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Sorrells Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sorrells Farms partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Discovery ChannelminorFeatured on the 'How It's Made' television show in January 2019, documenting the pecan farming process. Provides brand exposure and credibility.
- Texas Pecan Growers AssociationcoreIndustry association membership providing networking, education, and advocacy for Texas pecan growers. Kinley and Gayland Sorrells have served as board members.
- Texas Pecan BoardcoreState-level pecan board for which Kinley and Gayland Sorrells have served as board members, contributing to industry standards and promotion.
- GO TEXAN (Texas Department of Agriculture)minorMarketing partnership with the Texas Department of Agriculture's GO TEXAN program that celebrates Texas-grown and Texas-made products.
Scale indicators4 records
Recent moves4 records
Expansion highlights5 records
Sorrells Farms competitors and assessment
Company assessmentDirect peers
- Durham-Ellis Pecans: Texas-based family pecan operation selling raw and flavored pecans online with nationwide shipping. Directly comparable in family-run grower model and e-commerce focus.
- San Saba Pecan Company: Historic Texas pecan company in the 'Pecan Capital of the World' operating retail store, wholesale, and online channels. Comparable heritage Texas brand with multi-channel distribution.
- Hudson Pecan Company: Major pecan processor and distributor serving wholesale and retail customers. Comparable in pecan-focused operations and wholesale distribution to bakeries, confectioners, and retailers.
- Stahmanns Pecans: One of the world's largest pecan farms, headquartered in New Mexico, selling pecans direct-to-consumer and to wholesale accounts. Most direct comparable in scale, multi-channel model, and grower-direct positioning.
- Green Valley Pecan Company: Large Arizona-based pecan grower, sheller, and direct-to-consumer retailer. Comparable vertically integrated pecan operation with online and wholesale distribution similar to Sorrells.
- Royalty Pecan Farms: Georgia-based pecan farm with direct-to-consumer e-commerce, gift offerings, and farm-visit retail experience. Closely mirrors Sorrells' DTC-plus-orchard model.
- Millican Pecan: Texas pecan farm near San Saba with retail store and online sales. Regional Texas direct competitor with similar farm-fresh positioning and gift-oriented product mix.
- Oliver Pecan Company: Texas pecan operation selling shelled pecans in bulk and gift packs to consumers and businesses. Closely mirrors Sorrells' Texas-origin, gift-and-wholesale product mix.
Broad incumbents
- Blue Diamond Growers: World's largest almond cooperative, also marketing pecans and other tree nuts at retail and foodservice scale. Establishes the broad-incumbent benchmark Sorrells competes against in nut snacking and gifting aisles.
- Mariani Nut Company: Large vertically integrated tree nut grower and processor with branded retail and ingredient-product lines. Comparable in supplying bulk pecans to foodservice and retail packers nationwide.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sorrells Farms social profiles
Digital presenceSorrells Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sorrells Farms leadership team
Management profileNumber of profiles
Profiles4 records
Sorrells Farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sorrells Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sorrells Farms
What does Sorrells Farms do?
Sorrells Farms grows raw and flavored pecans on 1,200+ acres in Comanche, Texas and sells them direct-to-consumer through an online store and a physical retail shop, alongside a broad catalog of pecan-based gifts, gift baskets, granola, and complementary specialty retail merchandise. The farm also operates a wholesale program distributing bulk pecans (30 lb boxes and assorted bag configurations) to restaurants, bakeries, and grocery stores nationwide with no large minimum orders.
Is Sorrells Farms a public or private company?
Sorrells Farms is a private company. It is classified as family owned and is currently operating.
When was Sorrells Farms founded?
Sorrells Farms was founded in 1977. It employs 1 to 10 people.
Where is Sorrells Farms based?
Sorrells Farms is headquartered in Comanche, United States, in the North America region.
How does Sorrells Farms make money?
Three revenue lines are on record. Direct Retail Sales are the primary driver. The others are subscription Products and wholesale/Bulk Sales.
Who are Sorrells Farms's main competitors?
Direct peers on record are Durham-Ellis Pecans, San Saba Pecan Company, Hudson Pecan Company, Stahmanns Pecans, Green Valley Pecan Company, Royalty Pecan Farms, Millican Pecan and Oliver Pecan Company. Broad incumbents are Blue Diamond Growers and Mariani Nut Company.
Does Sorrells Farms have an API?
No public API is recorded for Sorrells Farms.
What industry is Sorrells Farms in?
Sorrells Farms's product category is Pecan Farming. Its primary akta.pro industry code is CRAHAEAD, Organic Produce & Farm Market Retail. Its NAICS code is 111335 and its SIC code is 100.