Hudson Pecan Company

What Hudson Pecan Company does

Hudson Pecan Company, Inc. is a fifth-generation, family-owned pecan farm and processor headquartered in Ocilla, Georgia. The company operates over 2,200 acres of southern Georgia orchards and processes more than 5 million pounds of pecans annually at an on-site plant that handles cleaning, cracking, and packaging, with seasonal operations running October through February. The portfolio spans raw in-shell pecans (Paper Shell, Desirable, Stuart varieties), shelled halves and pieces, candied and praline pecans, multiple chocolate-covered SKUs (milk, dark, white), brittle and bark confectionery, pantry items (Maple Praline Syrup, Pecan Pie In A Jar), curated gift boxes, and accessories. Products are certified to USDA No. 1 Standards, American Heart Association Heart-Healthy, and Kosher standards, with 100% farm-to-table traceability from the Hudson orchards.

The business model is a hybrid of direct-to-consumer e-commerce and wholesale distribution. The DTC storefront runs on Shopify with free shipping over $79, multi-address gift shipping, and an email capture program offering 10% off first order. Wholesale channels include Amazon.com, eBay.com, Walmart.com, Jet.com, and physical retail locations, while a fundraiser program serves schools, churches, and organizations. Distribution extends to international export markets, making Hudson one of the largest exporters of Georgia pecans. Pricing is unit-based, pay-as-you-go across SKUs ranging from $6.25 (Pecan Logs) to $125.95 (25 lb Desirable Pecans), with gift boxes in the $35-$78 range. Marketing relies on a recipe blog, Instagram (@hudsonpecanco), SEO, and seasonal sales events (4th of July up to 20% off, Father's Day 15% off).

The company is led by CEO Dr. Randy Hudson (since 2004, PhD in Entomology from University of Georgia) and President/CFO Scott Hudson (full-time since April 2010, BBA and MBA from University of Georgia), both members of the founding Hudson family. There are no disclosed external investors or parent entities; ownership remains concentrated within the family across five generations. Headcount is 1-10 employees, consistent with a lean family-operated agribusiness. Restrictions apply to in-shell pecan shipments to Arizona and California due to agricultural regulations.

Name

Hudson Pecan Company

Legal name

Hudson Pecan Company, Inc.

Website

https://hudsonpecan.com

Company type

Private

Founded year

1874

Operating status

Operating

Headcount range

1–10 employees

Short description

Fifth-generation, family-owned Georgia pecan farm operating 2,200+ acres and processing 5 million pounds annually. Sells raw, candied, and chocolate-covered pecans, gift boxes, and pantry items direct-to-consumer via Shopify and wholesale through Amazon, eBay, Walmart, Jet, and physical retail.

Ownership category

akta.pro rank

Headquarters

HQ city

Ocilla

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Direct E-commerce Sales: Online sales through Shopify-powered website selling directly to consumers. Products include in-shell pecans, shelled pecans, chocolate-covered pecans, praline pecans, and gift boxes. Revenue is one-time transaction-based with repeat purchase potential.
2. Wholesale Distribution: Wholesale pricing offered to retailers and marketplace sellers. Channels include Amazon.com, Ebay.com, Walmart.com, Jet.com, and physical retail locations.
3. Fundraiser Programs: Partnership with schools, churches, and organizations to sell pecan products as fundraising items, providing revenue share to participating organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels5 records

Core offering

Hudson Pecan Company is a family-owned Georgia pecan farm and processor that cultivates, processes, packages, and sells premium pecans and pecan-based products directly to consumers and through wholesale channels. Its portfolio includes in-shell and shelled pecans (multiple varieties), chocolate-covered pecans, candied and praline pecans, pecan brittle, pantry items like maple praline syrup and pecan pie filling, curated gift boxes, and fundraiser packs. The business is operated from its Ocilla, Georgia headquarters, combining on-site orchard production with a Shopify-powered e-commerce storefront and marketplace/retail distribution.

Product overview

Hudson Pecan Company is a family-owned, Georgia-grown pecan farm and direct-to-consumer e-commerce business with over 150 years of history. The company operates more than 2,200 acres of orchards and processes over five million pounds of pecans annually. Their product portfolio centers on three main categories: raw and shelled pecans (including Fancy Pecan Halves, Paper Shell Pecans, Desirable Pecans, Stuart Pecans, Chopped Pecan Pieces, and Fancy Pecan Pieces); candied and confectionery products (Praline Pecans, Cinnamon Pecans, Sweet Heat Pecans, Pecan Brittle, Pecan Brittle Popcorn Clusters, various chocolate-covered pecans including Milk/Dark/White Chocolate varieties, Pecan Panda Paws, Peanut Butter Pecan Melt-Aways, Pecan Logs, and Cheddar Pecan Bites); and pantry/meal products (Fancy Roasted Pecans, Maple Praline Syrup, and Pecan Pie In A Jar). The company also offers curated gift boxes including the Hudson Signature Collection, Southern Sweet Trio, Hudson Classic, Sweet Treats, Savory Sensation, Sweet and Savory, and Baker's Bundle gift boxes, as well as accessories like Teak Cutting Boards and Gift Cards. Products are sold primarily through their Shopify-powered e-commerce platform with shipping via UPS throughout the US and international export markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Fancy Pecan Halves Premium Georgia-grown shelled pecan halves for snacking and baking, sold in 12oz 1-Pack, 3-Pack, and 6-Pack sizes.
• Paper Shell Pecans Easy-crack in-shell Schley pecans with soft hand-crackable shells, high oil content, available in 3 lb, 5 lb, 10 lb, and 25 lb sizes.
• Desirable Pecans Large in-shell pecans with medium-thick shells, bright color, and robust flavor suited for topping dishes or pies; available in 3 lb, 5 lb, 10 lb, and 25 lb sizes.
• Stuart Pecans The classic Georgia variety with slightly sweet flavor; suited to cheese boards, pesto, and savory recipes; currently sold out.
• Chopped Fancy Pecan Pieces Pre-chopped pecan pieces for cooking and baking, Kosher certified, no additives, sold in 12oz packs.
• Fancy Pecan Pieces Kosher-certified shelled pecan pieces for snacking or topping yogurt, parfaits, and ice cream, sold in 12oz packs.
• Chocolate-Covered Pecans (Milk, Dark, White) Double-dipped pecans in real milk, dark, or white chocolate, sold in 8oz packages; dark chocolate variety is soy and dairy free.
• Praline Pecans Southern-tradition shelled pecans coated in praline, sold in 8oz bags, best used within 6 months.
• Cinnamon Pecans Sweet candied pecans baked with sugar and cinnamon, sold in 8oz packages.
• Sweet Heat Pecans Sweet-and-spicy pecans balancing sweetness with a kick, suited to charcuterie boards or snacking, sold in 8oz containers.
• Pecan Brittle Handcrafted brittle made from scratch in small copper kettles, hand-stirred, cooled on marble tables.
• Pecan Brittle Popcorn Clusters Sweet, crunchy clusters combining pecan brittle with popcorn.
• Pecan Logs (Single Package) Southern-style candy with a fluffy, divinity-like center covered in caramel and rolled in Georgia pecans.
• Cheddar Pecan Bites Crispy, bite-sized savory snack made with real sharp cheddar and premium Georgia pecans, suited for on-the-go, charcuterie boards, or wine pairing.
• Fancy Roasted Pecans Oven-roasted, salted Georgia pecans, Kosher certified and American Heart Association heart-healthy certified, sold in 8oz packages.
• Maple Praline Syrup 12oz small-batch blend of northern maple syrup and southern praline syrup for pancakes, crepes, waffles, or ice cream.
• Pecan Pie In A Jar Handcrafted pecan pie filling that makes two pies when mixed with butter, eggs, and pie shells.
• Hudson Signature Collection Curated bundle of six most-loved pecan flavors: Fancy Pecan Halves, Praline Pecans, Cinnamon Pecans, Sweet Heat Pecans, Roasted Pecans, and Pecan Brittle.
• Hudson Classic Gift Box Curated gift box featuring Fancy Pecan Halves, Praline Pecans, Cinnamon, Roasted Pecans, Pecan Brittle Popcorn, Pecan Log, and a recipe card.
• Sweet Treats Gift Box Sweet-themed gift assortment featuring Praline Pecans, Cinnamon Pecans, Sweet Heat Pecans, Pecan Brittle Popcorn, and a recipe card.
• Savory Sensation Gift Box Savory gift collection featuring Fancy Pecan Halves, Fancy Pecan Pieces, Roasted Pecans, and a recipe card.
• Sweet and Savory Gift Box Curated gift box pairing Fancy Pecan Halves, Pecan Popcorn Brittle, Pecan Log, and a recipe card.
• Baker's Bundle Gift Box Culinary gift trio of Fancy Pecan Halves, Fancy Pecan Pieces, Fancy Chopped Pecans, and a recipe card.
• Southern Sweet Trio Bundle of Praline Pecans, Chocolate Covered Pecans, and Pecan Panda Paws, sold at over 5% savings versus individual items.
• Pecan Pleasures Gift Set Premium gift set including Fancy Pecan Halves, a farmhouse tea towel, and a classic pecan pie server.
• Gift Card Email-delivered gift cards redeemable at hudsonpecan.com checkout, available in $20, $30, $50, and $100 denominations with no additional processing fees.
• Fundraiser Program Partnership program that enables schools, churches, and community organizations to sell Hudson Pecan products as fundraising items, with revenue share flowing back to the participating organization.
• Wholesale Distribution Bulk/wholesale supply of Hudson Pecan SKUs to retailers and marketplace resellers, including listings on Amazon.com, eBay.com, Walmart.com, Jet.com, and physical retail stores.

Quantifiable outcome

• USDA No. 1 standards with less than 5% shell defects and less than 12% kernel defects
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the Hudson Pecan online store. Shopify provides the online store infrastructure enabling direct-to-consumer sales, inventory management, and order processing.
• UPScoreOthersPrimary shipping carrier for order fulfillment. Orders shipped via UPS 2-Day Priority. Shipping costs based on weight, dimensions, and destination.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kar's Nuts: Mid-sized nut snack maker selling trail mixes, roasted nuts, and gift-pack products through DTC, wholesale, and fundraising channels. Comparable multi-channel go-to-market and fundraiser program.
• Millican Pecan Company: Texas-based pecan grower and processor with a strong DTC e-commerce presence and gift box assortment. Comparable vertically integrated farm-to-package model and gifting focus.
• Stahmanns Pecan Farm: Large New Mexico pecan grower with on-site processing and a DTC business offering shelled pecans, candy, and gift assortments. Direct competitor in farm-to-consumer pecans and confections.
• Green Hills Pecan Company: Family-owned Georgia pecan farm and online retailer selling in-shell, shelled, candied, and chocolate-covered pecans via DTC e-commerce. Closely comparable vertically integrated model and product mix to Hudson Pecan.

Emerging players

• Goldbelly: Online marketplace curating regional and artisanal American foods, including nuts, candies, and gift hampers. Comparable DTC discovery channel for Hudson's gift-box and pecan-confection SKUs.
• Sahale Snacks: Premium nut-and-fruit snack brand sold primarily through DTC and natural/grocery channels. Comparable premium positioning, nut-based product platform, and gifting/snack overlap with Hudson.

Broad incumbents

• Harry & David: Established premium gift-food brand known for fruit, nuts, and curated gift towers sold via DTC and seasonal catalogs. Comparable premium gifting use case and curated gift-box merchandising.
• Diamond of California (Diamond Foods): Long-standing branded nut and snack company with national grocery presence and DTC storefront. Comparable in-shell, shelled, and seasoned nut product set sold through multiple retail channels.
• Fisher Nuts: Established branded nut snack manufacturer with grocery, club, and DTC distribution. Comparable nut-snack platform, multi-format packaging, and recipe-driven marketing playbook.
• Blue Diamond Growers: Largest US almond cooperative and broad nut-snack brand with deep retail, foodservice, and export distribution. Comparable multi-channel nut-snack business at much greater scale and brand investment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hudsonpecanco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hudson Pecan Company