What Wristbands.com does

Wristbands.com, operated by PDC (Precision Dynamics Corporation), is a Valencia, California-based manufacturer and direct seller of identification wristbands and RFID solutions serving the hospitality, entertainment, and event-management industries. The company, founded in 1960 and operating as a subsidiary of Brady Corporation (NYSE: BRC), holds the foundational 2000 patent on the first-ever RFID Smart Band® and claims over 37 million wristbands deployed across 400+ global brands including Disneyland, The Olympics, Tour de France, Wimbledon, Kentucky Derby, and Great Wolf Resorts.

The product portfolio spans stock and custom wristbands across seven material categories — Tyvek® (Tytan-Band®), plastic (SuperBand®, SureImage®), vinyl (Wrist-Rider® Wristicket®, ClearImage®), SecurBand®, holographic, woven, and silicone — alongside direct thermal ScanBand® wristbands and the PDC Thermal Printer bundled with BarTender® software. The PDC Smart® RFID line includes RFID wristbands, self-service indoor/outdoor dispensing kiosks, RFID badges, cards, key fobs, vehicle/parking passes, and credential mailers for venues requiring cashless payments, access control, and real-time guest tracking.

The business operates a dual go-to-market: a self-serve Shopify-powered e-commerce storefront for SMB and individual buyers (with units priced from $15.75 per 500-pack SecurBand® to over $200 per 500-pack full-color plastic) and a dedicated RFID enterprise sales team handling individually quoted, multi-year venue deployments. The company is ISO 9001 certified, distributes in EMEA via PDC Big, and is preparing to implement a $100 minimum order value effective August 1, 2026. Revenue is not publicly disclosed.

Name

Wristbands.com

Legal name

PDC (Precision Dynamics Corporation)

Website

https://wristbands.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Wristbands.com, operated by PDC (Precision Dynamics Corporation) — a Brady Corporation subsidiary — manufactures and sells custom and stock identification wristbands plus RFID venue-management solutions (wristbands, kiosks, badges, cards) to amusement parks, resorts, music festivals, and event organizers globally.

Ownership category

akta.pro rank

Product category

Identification Wristbands and RFID Solutions

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Electronic Components & Accessories (3670)

akta.pro primary industry

Fan Engagement & Onsite Technology (RFID, Cashless, Apps) (MPAGAAAL)

akta.pro secondary industries

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK), Payment PIN Pads, Card Readers & NFC Contactless Devices (HDACAKAG)

Keywords

• Custom wristbands
• RFID wristbands
• Event identification
• Admission control
• Festival wristbands

Headquarters

HQ city

Valencia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wristband Product Sales: Core revenue from selling admission wristbands in various materials (Tyvek, plastic, vinyl, silicone, woven, holographic) in both stock and custom configurations. Products sold in bulk quantities (500/box or 100/pack). One-time purchase model with repeat ordering for recurring events.
2. Thermal Printer Hardware & Supplies: Sale of direct thermal printers (PDC-B2-20EA1000), thermal wristbands, and consumables including BarTender® software. Bundle packages offering 15% savings on combined printer and wristband purchases.
3. RFID System Solutions: Complete RFID solutions including wristbands, badges, cards, key fobs, vehicle passes, and kiosks for large venues. Hardware-software integration services for cashless payments, access control, and data analytics.
4. Custom Design Services: Online wristband customizer tool allowing customers to design custom products with logos, text, QR codes. No artwork fees mentioned for custom orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Wristbands.com manufactures and sells custom and stock identification wristbands across multiple material types (Tyvek, plastic, vinyl, silicone, woven, holographic) for events and venues. The company also offers the PDC Smart® line of RFID solutions—including RFID wristbands, self-service dispensing kiosks, RFID badges, cards, key fobs, and vehicle passes—enabling cashless payments, secure access control, and real-time guest tracking for large venues.

Product overview

Wristbands.com, operated by PDC (Precision Dynamics Corporation), is a manufacturer and direct seller of identification wristbands and RFID solutions serving the hospitality and entertainment industries. The product portfolio is organized into two main categories: (1) Stock and Custom Wristbands across seven material types — Tyvek® (Tytan-Band®), Plastic (SuperBand®, SureImage®), Vinyl (Wrist-Rider® Wristicket®, ClearImage®), SecurBand®, Holographic, Woven, and Silicone — plus Direct Thermal (ScanBand®) wristbands with bundled BarTender® printing software; and (2) PDC Smart® RFID Solutions encompassing RFID wristbands, self-service kiosks, RFID badges, cards, key fobs, vehicle passes, and credential mailers. Accessories include custom lanyards, card holders, badge reels, and Magicard card printers. The company is ISO-certified, claims 65+ years of experience, and holds the first patent for RFID Smart Band® issued in 2000.

Differentiator

Problem solved

Functional benefit

Brands

• PDC Smart®: RFID wristband and access control solutions including RFID wristbands, badges, kiosks, cards, key fobs, and vehicle passes for venues and events.

Products and services

• PDC Smart® RFID Wristbands RFID-enabled wristbands for cashless payments, secure access control, and real-time guest data tracking at amusement parks, water parks, resorts, and music festivals. Available in plastic, fabric, thermal, silicone, and UHF variants.
• PDC Smart® Indoor/Outdoor Wristband Kiosks Self-service kiosk platforms that program, print, and dispense RFID wristbands on-site for admissions, concessions, cashless POS, and locker rentals at amusement parks, water parks, and resorts.
• PDC Smart® RFID Badges Customizable RFID-enabled ID badges for event access control, VIP programs, staff management, and cashless ticketing. Available in event access, badge-and-lanyard, and badge-with-pouch configurations.
• PDC RFID Cards & Key Fobs RFID-enabled cards and key fobs for hotel/resort keyless entry, staff timekeeping, customer loyalty, gift cards, and VIP/season-pass holders. Tag options include Mifare 1K, FM1108, Mifare UL EV1, and Tag-it HF-I.
• PDC RFID Vehicle Passes RFID-enabled parking hang tags and windshield decals for automated vehicle tracking, access control, and real-time data capture in campgrounds, VIP areas, and parking lots.
• PDC RFID Credential Mailers Custom-branded credential mailer envelopes for distributing wristbands and credentials to event attendees, featuring RFID activation instructions and sponsor exposure.
• SureImage® Custom Full-Color Plastic Wristbands Premium custom wristbands featuring edge-to-edge full-color photo-quality printing for high-impact branding, sponsorship revenue, counterfeit prevention, and souvenir value. Available with adhesive or snap closure in 1/2", 3/4", and 1" widths.
• SuperBand® Plastic Wristbands High-security, water-resistant plastic wristbands for multi-day use featuring one-time locking snap closures. Available in solid colors and pre-designed expressions. Designed for water parks, resorts, and festivals.
• SecurBand® Wristbands Affordable single-day adhesive wristbands with Clean-Tab™ feature that prevents littering. Tamper-evident closure with contoured head for comfort and water resistance.
• Wrist-Rider® Wristicket® Vinyl Wristbands Durable multi-day waterproof vinyl wristbands with tear-off tabs (3, 4, or 5 tabs) for redemption of food, drinks, rides, and raffles.
• ClearImage® Vinyl Wristbands Translucent shiny vinyl wristbands in wave and medium styles with snap closures. Waterproof and durable for multi-day use at hotels, resorts, and aquatic venues.
• Tytan-Band® Tyvek® Wristbands Cost-effective single-day paper wristbands made from DuPont™ Tyvek® with tamper-evident die-cut adhesive closures. Available in solid colors and pre-printed expressions designs.
• ScanBand® Direct Thermal Wristbands On-demand printable wristbands for use with the PDC thermal printer. Allows venues to print custom variable data, barcodes, and QR codes in real-time for color-coding by day, guest type, or access level.
• PDC Thermal Printer (LE225W) Direct thermal printer compatible with ScanBand® wristbands for on-site custom printing. Bundled with BarTender® Ultralite software for variable-data wristband production.
• Custom Holographic Wristbands Eye-catching metallic tri-laminate holographic wristbands with glitter, stars, confetti, rain, and kaleidoscope patterns. Durable for multi-day events with locking snap closures.
• Custom Woven Wristbands Fabric wristbands for festivals and VIP events, made of nylon, polyester, or cotton. Available with high-security metal closures or reusable plastic clasps. Pairable with RFID for enhanced counterfeit prevention.
• Custom Silicone Wristbands Rewearable promotional rubber bracelets available in debossed, embossed, silkscreen-printed, silkscreen-embossed, and laser-engraved styles. Popular for fundraising, awareness campaigns, and long-term branding.
• Custom Lanyards Custom-branded lanyards for ID badge carrying, available in single-ended and double-ended configurations with breakaway safety features. Offered in polyester, organic cotton, and recycled PET materials.
• Card Holders & Badge Reels Rigid and flexible card holders, armband card holders, and badge reels for holding ID credentials. Sustainable eco-friendly options also available.
• Magicard Card Printers Third-party card printers and ribbons for producing ID badges, access credentials, and membership cards. Sold alongside PDC's RFID card products.

Quantifiable outcome

• 15-30% boost in customer spend through cashless tap-to-pay transactions
• +3 more outcomes

Named customers17 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• BarTender®coreTechnology or IntegrationBarTender® Ultralite software is bundled with thermal printer purchases, enabling variable data printing, QR codes, barcodes, and serial numbers on wristbands. Software partnership enables on-demand wristband customization capabilities.
• Brady CorporationcoreOthersWristbands.com is powered by PDC (Precision Dynamics Corporation) - A Brady Business. PDC is a subsidiary of Brady Corporation, an international identification and safety solutions company.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Brady Corporation: Brady Corporation (NYSE: BRC) is the publicly traded parent company of PDC and Wristbands.com. Brady is a global manufacturer of identification solutions, labels, and safety products across multiple industries, providing both direct comparability as an incumbent identification products manufacturer and strategic context as the parent.
• HID Global: HID Global is a major incumbent in RFID/NFC credentials, access control, and identity solutions serving hospitality, events, and enterprise. It competes with PDC in the venue and event access control market through its RFID cards, readers, and identification platforms.
• Avery Dennison: Avery Dennison is a global incumbent in label manufacturing and RFID inlay technology. It supplies RFID inlays and tags that compete with PDC's RFID wristband offerings, particularly in retail, hospitality, and event applications.
• Zebra Technologies: Zebra Technologies manufactures thermal printers, RFID printers, and identification solutions including wristband-compatible printing systems. It competes with PDC's thermal printer offering (LE225W) and the broader RFID and identification ecosystem.
• IDEMIA: IDEMIA is a global leader in identity and security solutions, including biometric identification, smart cards, and RFID credentials. It competes with PDC in secure identification and access control for venues, events, and hospitality.

Direct peers

• Identiv: Identiv provides RFID and NFC solutions, including physical access control credentials, smart cards, and IoT solutions, directly competing with PDC's RFID cards, badges, and wristband products for access control and secure identification use cases.
• Impinj: Impinj is a leading provider of RFID chips, inlays, and connectivity devices used in venue identification, inventory tracking, and event management. It supplies the underlying RAIN RFID technology that PDC incorporates into its wristband and credential products.
• Alien Technology: Alien Technology manufactures UHF RFID inlays and tags used across retail, logistics, and event identification. It competes with PDC in the underlying RFID technology that powers wristband and venue identification solutions.
• Reminderband: Reminderband is a direct e-commerce competitor in custom silicone wristbands and promotional bracelets, targeting non-profits, schools, fundraising, and awareness campaigns — segments where PDC also competes via its silicone wristband product line.

Regional players

• SATO Holdings: SATO Holdings is a Japan-based manufacturer of labeling, printing, and RFID solutions with global operations. It competes with PDC's thermal printing and identification product lines, particularly in APAC markets where PDC has a smaller presence.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wristbandscom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wristbands.com