PB Creative
PB Creative is a London-based global branding and innovation agency founded in 2010, serving enterprise CPG, FMCG, food and beverage, and beauty clients with brand strategy, packaging design, visual identity, and portfolio architecture, augmented by an AI-Neuroscience Brand Health Check tool.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PB Creative does
PB Creative is a London-based global branding and innovation agency founded in 2010, operating with 11-50 employees from its headquarters on Parker Street. The firm specializes in branding, structural packaging, product design, and new product development for enterprise CPG, FMCG, food and beverage, beauty, and personal care clients, including Unilever (Axe, Tresemmé, Vaseline), Kraft Heinz, Jollibee (Tim Ho Wan), Gong Cha, Proven Skincare, and Flora & Curl. Its service portfolio spans brand strategy, visual identity, packaging design, portfolio architecture, brand creation, global redesigns, brand guidelines, and limited-edition collaborations, with award-winning work such as the 2024 Transform Awards Best Visual Identity for the FMCG Sector (Kraft Heinz Las Chicas).
The agency's differentiated offering rests on a proprietary Brand DNA framework (Distinctiveness, Narrative, Authenticity) combined with an AI-Neuroscience Brand Assessment Tool that underpins a free Brand Health Check used to diagnose brand performance and generate qualified leads. This productized diagnostic is layered on top of bespoke creative deliverables rather than serving as the primary production engine, and there is no public disclosure of model architecture, training data, or third-party validation of the neuroscience methodology.
Commercially, PB Creative operates as a B2B professional services firm on a sales-led, project- and retainer-based model with direct engagement to enterprise clients through consultative selling, case-study showcasing, and lead generation via the free brand health check. Pricing is not publicly disclosed. The agency maintains a single London office while delivering work across global markets including the UK, Europe, Hong Kong, Mexico, and the United States, with reported client outcomes including 60% of UK male deodorant category growth attributed to the Axe redesign and 5.2% system-wide sales growth for Tim Ho Wan in Q3 2025.
PB Creative firmographics
Firmographics- Name
- PB Creative
- Legal name
- PB Creative
- Website
- https://pb-creative.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PB Creative is a London-based global branding and innovation agency founded in 2010, serving enterprise CPG, FMCG, food and beverage, and beauty clients with brand strategy, packaging design, visual identity, and portfolio architecture, augmented by an AI-Neuroscience Brand Health Check tool.
- Ownership category
- akta.pro rank
PB Creative industry classification
Industry- Product category
- Brand Strategy & Design Services
- NAICS
- Graphic Design Services (541430), Advertising Agencies (541810)
- akta.pro primary industry
- Packaging & Brand Identity Creative Agencies (MPAAAAAN)
- akta.pro secondary industry
- Healthcare/Pharma Creative Agencies (MPAAAAAJ)
Keywords
Where PB Creative is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
PB Creative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Branding and Design Services: Professional services revenue from brand strategy, visual identity, packaging design, brand world creation, and portfolio architecture engagements with enterprise clients. Revenue is project-based or retainer-based, typical of professional services agencies.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
PB Creative product offering
Product offeringCore offering
PB Creative is a global branding and innovation agency that sells professional creative services to enterprise brand owners, including Brand Strategy, Visual Identity, Packaging Design, Portfolio Architecture, Brand Creation, Brand World development, Global Redesign, and Brand Guidelines. The agency also offers a proprietary AI-Neuroscience powered Brand Health Check that assesses brand performance against the Brand DNA framework.
Product overview
PB Creative is a global branding and innovation agency that offers a comprehensive suite of creative services organized around brand development and transformation. The core offering centers on Brand Strategy, Visual Identity, Packaging Design, and Portfolio Architecture. Additional specialized services include Brand Creation for new market entrants, Brand World development for holistic brand universes, Global Redesign for large-scale brand transformations, Brand Redesign for identity evolution, Brand Book and Brand Guidelines for standards documentation, Limited Edition collaborations, and Off-pack World extensions. The agency also offers a proprietary Brand Health Check tool that combines AI and neuroscience to assess brand performance. PB Creative works across multiple sectors including food and beverage, beauty and personal care, and skincare, serving global clients such as Unilever, Kraft Heinz, Jollibee, and Proven Skincare.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy Strategic consulting service that defines and positions brand direction, differentiation, and long-term brand planning, using the Brand DNA framework (Distinctiveness, Narrative, Authenticity). Designed for enterprise brand owners.
- Visual Identity Creation of brand visual systems including logos, color palettes, typography, and graphic elements defining a brand's visual presence across touchpoints. Includes Visual Identity System frameworks for franchise and multi-market consistency.
- Packaging Design Design of product packaging balancing visual appeal, functional requirements, and brand consistency for retail and consumer products across CPG, food & beverage, and beauty sectors.
- Portfolio Architecture Structuring and organizing brand portfolios to clarify product hierarchy, improve navigation, and support brand growth across markets. Targets enterprise clients managing multi-brand or sub-brand portfolios.
- Brand Creation End-to-end development of new brands from concept to launch, including brand strategy, visual identity, and go-to-market positioning for new market entrants or sub-brands.
- Brand World Development of comprehensive brand universes including tone of voice, visual systems, and experiential elements bringing brands to life across all channels and touchpoints.
- Brand Redesign Large-scale brand transformation and modernization including visual identity overhaul and brand repositioning for new audiences. Includes Global Redesign work for international enterprise brands.
- Brand Guidelines Comprehensive brand standards documentation that codifies visual standards, tone of voice, and application rules, including Brand Books that enable franchise teams and partners to apply the brand consistently across markets.
- Limited Edition Brand Collaboration Creation of special brand collaborations and limited-edition product lines leveraging cultural partnerships (e.g., Vaseline x Emily in Paris with Paramount/Netflix) for brand relevance.
- Brand Health Check AI-Neuroscience powered assessment tool evaluating brand performance using the Brand DNA framework (Distinctiveness, Narrative, Authenticity) to uncover how brands connect, resonate, and stay with consumers. Offered as a free entry-point assessment.
Quantifiable outcome
- 60% of UK male deodorant category growth driven by new Axe design in first four weeks
- +4 more outcomes
Companies that use PB Creative
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles1 record
PB Creative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature2 records
PB Creative partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ParamountminorStrategic partnership for Vaseline x Emily in Paris limited edition collaboration. PB Creative worked on the packaging and brand activation for this cross-brand partnership with Paramount and Netflix, bringing Vaseline into cultural spotlight through pop culture collaboration.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
PB Creative competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
PB Creative social profiles
Digital presencePB Creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
PB Creative leadership team
Management profileNumber of profiles
Profiles2 records
PB Creative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PB Creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PB Creative
What does PB Creative do?
PB Creative is a global branding and innovation agency that sells professional creative services to enterprise brand owners, including Brand Strategy, Visual Identity, Packaging Design, Portfolio Architecture, Brand Creation, Brand World development, Global Redesign, and Brand Guidelines. The agency also offers a proprietary AI-Neuroscience powered Brand Health Check that assesses brand performance against the Brand DNA framework.
Is PB Creative a public or private company?
PB Creative is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PB Creative founded?
PB Creative was founded in 2010. It employs 11 to 50 people.
Where is PB Creative based?
PB Creative is headquartered in London, United Kingdom, in the Europe region.
How does PB Creative make money?
One revenue line is on record: branding and Design Services.
Does PB Creative have an API?
No public API is recorded for PB Creative.
What industry is PB Creative in?
PB Creative's product category is Brand Strategy & Design Services. Its primary akta.pro industry code is MPAAAAAN, Packaging & Brand Identity Creative Agencies, with a secondary code of MPAAAAAJ, Healthcare/Pharma Creative Agencies. Its NAICS code is 541430.