What Barry Electric Cooperative does

Barry Electric Cooperative is a private, not-for-profit electric cooperative founded in 1946 and headquartered at 4015 Main Street, Cassville, Missouri. It distributes electricity to approximately 6,500-7,500 members across rural Barry County and portions of McDonald County, Missouri, through 9,700 meters spanning roughly 1,050 miles of 7,620-volt distribution lines. The cooperative serves residential, agricultural, small commercial, and industrial customers under tiered time-of-use and demand-based rate schedules (effective April 2025), and is the only cooperative in Southwest Missouri offering fiber-to-the-home broadband through its wholly-owned subsidiary goBEC Fiber Network (D.B.A. Barry Technologies), launched in 2016.

Member-facing services include a web-based member portal, mobile application with Quick Pay, 24/7 phone payment line, and physical payment kiosks at Fastrip and Harps retail locations. Complementary offerings include a Green Power Program subscription, Net Metering at approximately $0.02/kWh avoided cost, Solar Guidance advisory services, energy-efficiency rebates (including energy audits through OACAC), and community programs such as Sharing Success grants (approximately $130,000 returned to communities since 2020 via a CoBank matching program) and Youth Tour/CYCLE leadership programs.

The cooperative operates on a member-ownership model with democratic governance, a board of directors elected from three districts, and capital credits returns to members. It is led by CEO/General Manager Jennifer McBroom, promoted from CFO in March 2021 and only the fifth manager in the cooperative's history. Core upstream partnerships are with Associated Electric Cooperative (generation and transmission supplier), KAMO Power Cooperative (peak-load coordination), and the Missouri Association of Electric Cooperatives (AMEC). Headcount is less than 50 employees, and no AI/ML capability is evident in the disclosed technology stack.

Name

Barry Electric Cooperative

Legal name

Barry Electric Cooperative

Website

https://barryelectric.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Barry Electric Cooperative is a not-for-profit, member-owned rural electric cooperative founded in 1946, serving approximately 6,500-7,500 members across Barry and McDonald Counties in Southwest Missouri through electricity distribution and its subsidiary goBEC Fiber Network broadband service.

Ownership category

akta.pro rank

Product category

Rural Electric Distribution

NAICS

Electric Power Distribution (221122)

SIC

Electric Services (4911)

akta.pro primary industry

Electric Cooperatives (Rural/Member-Owned Utilities) (EUADABAC)

akta.pro secondary industries

Electric Distribution System Owners (Wires-Only Companies) (EUADABAI), Green Tariffs & Utility Renewable Supply Programs (EUAGADAJ)

Keywords

• Rural electric distribution
• Electric cooperative services
• Fiber-to-the-home broadband
• Member-owned utility
• Agricultural electricity service

Headquarters

HQ city

Cassville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Supply Chain, Technology or R&D, Others

Revenue model

1. Electricity Distribution: Barry Electric generates revenue through electricity distribution to approximately 6,500 members across Barry County and portions of McDonald County, Missouri. Revenue is collected through member electricity bills based on usage (kWh) and demand charges, with rates effective April 2025.
2. Green Power Program: The cooperative offers green power blocks through their Green Power Program, allowing members to support renewable energy generation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Barry Electric Cooperative distributes electricity to approximately 6,500-7,500 residential, agricultural, commercial, and industrial members across Barry County and portions of McDonald County, Missouri, via a 1,050-mile 7,620-volt distribution system and 9,700 meters. Through its subsidiary goBEC Fiber Network, it also offers fiber-to-the-home broadband services as the only electric cooperative in Southwest Missouri to do so. Complementary offerings include online bill payment, a mobile app, net metering for solar members, green power blocks, outdoor lighting, and energy efficiency rebates.

Product overview

Barry Electric Cooperative is a private, not-for-profit electric cooperative founded in 1946 serving rural Barry County and portions of McDonald County, Missouri. The company offers a unified suite of electricity distribution services for residential, commercial, agricultural, and industrial customers, supplemented by its subsidiary goBEC Fiber Network providing fiber-to-the-home broadband (the only such cooperative in Southwest Missouri). Member-facing digital services include a web-based Member Portal and mobile app providing account management, bill payment (including Quick Pay feature), usage monitoring, and outage reporting. Additional offerings include net metering for solar producers, energy efficiency rebates (energy audits and business lighting), solar guidance, capital credits returns, and community programs including youth leadership initiatives (Youth Tour and CYCLE) and the Sharing Success grant program.

Differentiator

Problem solved

Functional benefit

Products and services

• Electric Distribution Service Core electricity distribution service delivering power to residential, agricultural, commercial, and industrial members across Barry County and portions of McDonald County, Missouri, serving approximately 6,500 members through 9,700 meters over 1,050 miles of 7,620-volt distribution lines.
• goBEC Fiber Network Fiber-to-the-home broadband and telecommunications service offered through wholly-owned subsidiary Barry Technologies D.B.A. goBEC Fiber Network; Barry Electric is the only cooperative in Southwest Missouri offering fiber directly to homes.
• Member Portal and Online Bill Pay Web-based member portal providing account management, bill payment, usage history, bill estimation, alert management, outage reporting, and electronic billing (E-Billing) capabilities for members of Barry Electric Cooperative.
• BEC Mobile App Mobile application enabling members to access account information, make payments, report outages, and manage their Barry Electric Cooperative account from mobile devices.
• Green Power Program Green power blocks program allowing members to support renewable energy generation through subscription-based purchases added to their electricity bill.
• Net Metering Program Program enabling members with solar PV systems to sell excess electricity back to the grid through net metering, with excess generation purchased at avoided cost averaging $0.02 per kWh per Missouri State Statute.
• Energy Efficiency Rebates Rebate programs including energy audits (partnership with OACAC at $350 cost with $85 member portion) and business lighting efficiency rebates to help members reduce energy costs.
• Capital Credits Program Member benefit program returning cooperative revenues or margins to members in the form of patronage capital credits based on electricity usage, retained until the board authorizes payment.
• Outdoor Lighting Service Subscription-based outdoor lighting service for members, with small lights at $11.00 per month and large lights at $17.00 per month.

Quantifiable outcome

• $130,000 returned to communities through Sharing Success grants since 2020

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• OACACminorStrategic or Co-development PartnerBarry Electric partners with OACAC (Ozark Area Community Action Committee) to offer energy audits to members. The cooperative covers $265 of the $350 audit cost for members.
• Associated Electric CooperativecoreStrategic or Co-development PartnerAssociated Electric Cooperative is the power supplier for Barry Electric and 50 other distribution cooperatives. They provide generation and transmission services and coordinate load management during peak demand periods.
• KAMO Power CooperativeminorStrategic or Co-development PartnerKAMO Power Cooperative works together with Barry Electric and Associated Electric Cooperative to ensure reliable power supply to members during high-demand periods.
• goBEC Fiber NetworkcoreOEM/ Whitelabel/ Licensing PartnergoBEC Fiber Network is a subsidiary of Barry Electric Cooperative providing fiber-to-the-home services. Barry Electric is currently the only cooperative in Southwest Missouri offering fiber to the home. Funding for community grants is channeled through Barry Technologies, D.B.A. goBEC Fiber Network.
• Missouri Association of Electric Cooperatives (AMEC)coreStrategic or Co-development PartnerAMEC coordinates the Annual Linemen's Rodeo and youth programs. Barry Electric linemen won the Governor's Cup three consecutive years (team of Tim Thompson, Brian Robbins, Alan McNabb).

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Associated Electric Cooperative: Generation-and-transmission cooperative that is Barry Electric's wholesale power supplier and serves 50+ distribution co-ops in Missouri, Iowa, and Oklahoma. Operates one tier up the stack with broader scale, generation assets, and transmission infrastructure.
• Sho-Me Power Electric Cooperative: Missouri generation-and-transmission cooperative serving distribution co-ops in the state. Comparable at the G&T layer to Barry's wholesale supplier (Associated), with similar cooperative ownership structure but materially larger generation footprint.

Direct peers

• SEMO Electric Cooperative: Southeast Missouri electric cooperative operating as a member-owned distribution utility. Directly comparable in scale, regulated distribution role, community programs, and reliance on a generation-and-transmission partner.
• Co-Mo Electric Cooperative: Missouri member-owned electric cooperative that, like Barry Electric, has built a fiber-to-the-home broadband subsidiary (Co-Mo Connect). Closest comparable on the bundled electricity + fiber business model within the state.
• Sac Osage Electric Cooperative: Rural Missouri electric cooperative distributing electricity to members in west-central Missouri. Directly comparable to Barry Electric as a similarly-sized, distribution-only, member-owned cooperative serving an agricultural/rural customer base.
• Ozark Electric Cooperative: Member-owned electric cooperative headquartered in Mt. Vernon, Missouri, serving rural Southwest Missouri. Operates with the same cooperative structure, similar rural-territory service profile, and comparable scale and membership size to Barry Electric.
• White River Valley Electric Cooperative: Southwest Missouri electric cooperative providing distribution service to rural members. Closely comparable to Barry Electric in geography (overlapping Missouri footprint), membership-driven governance, and community-focused operating model.
• Platte-Clay Electric Cooperative: Member-owned Missouri electric cooperative serving a mix of rural and exurban members outside Kansas City. Similar not-for-profit cooperative structure, democratic governance, and capital-credits return framework to Barry Electric.

Others

• Conexon: Consulting and construction firm specializing in fiber-to-the-home buildouts for rural electric cooperatives across the U.S. Relevant to Barry Electric through its goBEC subsidiary as an enabler/peer-in-spirit on rural cooperative broadband deployment.
• KAMO Power Cooperative: Generation-and-transmission cooperative that partners with Associated and Barry Electric for peak-load reliability. Ecosystem participant rather than a direct competitor; relevant for understanding Barry's wholesale supply stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BarryFiber
• Facebookfacebook.com/BarryElectricCooperative
• Instagraminstagram.com/barryelectriccooperative

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barry Electric Cooperative