Finago

What Finago does

Finago is a Nordic business software company headquartered in Espoo, Finland, with regional offices in Oslo and Stockholm, providing cloud-based financial management, HR, payroll, and operations software. Formed in 2025 through the consolidation of Accountor Software, Heeros, and 24SevenOffice, the company serves over 170,000 customers across Finland, Norway, and Sweden. Its core solutions include Finago Procountor (Finnish market-leading cloud accounting platform used by 100,000+ companies and 1,400 accounting offices), Finago Office (an all-in-one financial system for Norway and Sweden with AI-powered processing of 500M+ invoices), Finago Mepco (HR and payroll covering ~180 Finnish collective agreements), and Finago Apix (e-invoicing operator serving 100,000+ companies across Finland, Sweden, Norway, and the Baltics). The portfolio is structured around three workflow pillars — Finance, People, and Operations — supported by 30+ specialized modules covering invoicing, time tracking, shift planning, expense management, e-signatures, recruitment, and cash-flow services.

The underlying platform is cloud-native SaaS with 170+ pre-built integrations and extensive API connectivity. Finago has deployed AI capabilities in production across the Procountor platform: "Ask" is a conversational AI assistant for natural-language queries on financial and sales data; "Junior" is an automation engine that processed 4.6 million invoices automatically in 2025, saved customers an average of 18.5 hours per company, and helps detect posting errors and approval exceptions; and AI receipt recognition enables mobile document processing. The company monetizes primarily through annual SaaS subscriptions, supplemented by per-use transaction fees (Finago Sign at €1.50 per signature, Finago Sopimuskone at €1.35 per signature) and freemium tiers for solo entrepreneurs. Go-to-market combines product-led growth with self-serve cloud onboarding for SMBs, sales-led engagement for mid-market and enterprise accounts, and a channel network of 1,400+ accounting offices plus integration partners.

Finago closed 2025 with over €200 million in annual recurring revenue, representing 40% year-over-year growth driven by organic demand and acquisitions. The company operates with 850+ employees (projected ~1,000 by end-2026), holds ISO 27001 certification, has achieved EcoVadis Gold status (top 5% of 130,000+ companies assessed), and has validated Science Based Targets for emissions reduction. It is privately held and pursues an active acquisition strategy, having integrated Heeros and 24SevenOffice in 2025 and completed the acquisition of UKKO.fi's parent company SPL Company Oy in May 2026 to extend into the Finnish light-entrepreneur segment. In February 2026, Lars Engbork was appointed Group CEO to accelerate Nordic consolidation.

Name

Finago

Legal name

Finago

Website

https://finago.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Finago is a Nordic cloud business software company providing financial management, HR, payroll, and operations software to over 170,000 SMBs, accounting offices, and enterprises across Finland, Norway, and Sweden.

Ownership category

akta.pro rank

Product category

Cloud-based Financial and HR Business Software

NAICS

Computer Systems Design and Related Services (54151), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Billing, Subscription & Revenue Management Infrastructure (FSAGABAM)

Keywords

• Cloud accounting software
• HR payroll solutions
• E-invoicing services
• Financial management SaaS
• Business operations software

Headquarters

HQ city

Lysaker

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription Revenue: Annual recurring revenue (ARR) from cloud-based software subscriptions. Finago closed 2025 with over €200 million in annual recurring revenue with 40% growth. Multiple product tiers across finance, HR, and operations solutions.
2. AI Feature Premium: AI-powered features (Ask, Junior) provide efficiency gains driving customer value and supporting premium pricing. In 2025, AI features helped customers save around 10,000 working days.
3. Per-Use Transaction Fees: Pay-per-use model for certain services like Finago Sign (€1.50 per signature) with no monthly fees. Flexible pricing that scales with usage.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Finago is a Nordic business software company that provides cloud-based financial management, HR and payroll, and business operations software to more than 170,000 customers across Finland, Norway, and Sweden. Its portfolio includes cloud accounting (Finago Procountor, Finago Office), HR and payroll (Finago Mepco, Finago Payday, Finago ePalkat), e-invoicing and messaging (Finago Apix, Finago Isolta), operations and time-tracking (Finago Ecom, Finago PSA, Finago Busy, Finago Time, Finago Työvuorovelho, Finago Maraplan), and complementary tools such as Finago Sign, Finago Sopimuskone, Finago eTasku, and Finago Recruit. The platform features AI-native capabilities including Ask (conversational AI) and Junior (invoice automation) that processed 4.6 million invoices in 2025.

Product overview

Finago is a Nordic financial and HR business software company operating as a platform-plus-modules architecture with three core solution areas: Finance, People, and Operations. The Finance area centers on Finago Procountor (Finnish market leader in cloud accounting with 100,000+ companies), Finago Office (all-in-one for Norway/Sweden), and Finago Apix (e-invoicing operator with 100,000+ users). The People area is anchored by Finago Mepco (HR and payroll for Finnish organizations), Finago Payday (Norwegian payroll), and includes specialized solutions for time tracking (Finago Time, Finago Tuntivelho), shift planning (Finago Työvuorovelho, Finago Maraplan), gig workforce (Finago Gigs), travel expenses (Finago Travel), recruitment (Finago Recruit), and HR analytics (Finago Mepco Analytiikka). The Operations area includes Finago Ecom (field service for trades), Finago PSA (project-based business), Finago Busy (time tracking), Finago Control (accounting firm management), and various financing services (Finago Maksuvahti, Finago Kassaturva, Finago Limiitti). The portfolio also includes complementary tools like Finago Sign, Finago Sopimuskone, Finago Isolta, Finago eTasku, and Finago Procountor Solo for specific user segments. AI features (Ask, Junior) are being integrated across the Procountor platform for automation and conversational interfaces.

Differentiator

Problem solved

Functional benefit

Brands

• Procountor: Cloud-based accounting software that automates financial and payroll processes with real-time financial insights.
• Mepco
• Apix
• Office
• Ecom
• Isolta
• eTasku
• Payday

Products and services

• Finago Procountor Cloud-based accounting software that automates financial and payroll processes and provides real-time financial insights for businesses and accounting offices in Finland and Sweden.
• Finago Office

Quantifiable outcome

• 4.6 million invoices processed automatically per year with Junior AI
• +5 more outcomes

Named customers22 records

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability8 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• TalentAdorecoreTechnology or Integration · 19 February 2026Strategic partnership for Finago Recruit recruitment solution. TalentAdore's recruitment technology integrated with Finago Mepco HR and payroll system to automate data flow from recruitment into HR and payroll processes, improving candidate experience and reducing manual work for recruiters.
• Alisa BankcoreTechnology or IntegrationPartnership for invoice financing services. Alisa Bank delivers Finago Kassaturva (invoice financing) and Finago Limiitti (cash flow management) integrated directly into Finago Procountor, enabling companies to get paid immediately for invoices.
• Kravia FinlandcoreTechnology or IntegrationPartnership for collection services. Kravia Finland powers Finago Maksuvahti (reminder and collection service) with automatic payment monitoring and collection handling integrated into Finago Procountor. Kravia covers postage costs.
• HoxhuntminorOthersCybersecurity training partnership providing ongoing security awareness training to employees as part of Finago's information security practices.
• UnicusminorOthersAudited Finago's Espoo and Oslo offices in 2025, confirming commitment to a neurodiversity-friendly workplace as part of sustainability and people initiatives.
• UN Global CompactcoreStrategic or Co-development PartnerSince 2023, Finago supports UN Global Compact demonstrating commitment to sustainable development goals 4 (Quality Education), 8 (Decent work and economic growth), 10 (Reduced inequalities), and 16 (Peace, justice and strong institutions).
• Science Based Targets initiative (SBTi)coreStrategic or Co-development PartnerClimate action partnership with validated science-based targets for emissions reduction. Commits to reducing scope 1 and 2 emissions by 42% and scope 3 emissions by 25% from 2024 levels by 2030.
• EcoVadiscoreStrategic or Co-development PartnerSustainability rating partnership. Finago assessed annually across environmental impact, labor and human rights, ethics, and sustainable procurement. Gold medal achieved for second consecutive year in 2025.

Scale indicators16 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Visma: Visma is a leading Nordic and European provider of business software, with deep overlap in accounting, payroll, HR, and ERP for SMBs and accounting offices. As Finago's closest Nordic peer, Visma competes head-to-head across the same geographies and customer segments with comparable SaaS products.
• Sage Group: Global accounting, payroll, and HR software provider with established presence in Europe. Competes with Finago in the broader SMB and mid-market accounting segment with broader feature sets but less Nordic-specific localization.
• Xero: Xero is a global cloud accounting SaaS platform with growing Nordic presence. Directly comparable business model (subscription SaaS for SMBs and accountants) and overlapping customer base, particularly in Sweden.
• Intuit QuickBooks: Intuit's QuickBooks is the global leader in cloud accounting for SMBs and self-employed. Comparable product positioning and AI-driven automation roadmap; less Nordic-specific compliance depth than Finago but massive global scale.

Direct peers

• Fortnox: Fortnox is a Swedish cloud accounting and payroll SaaS platform serving SMBs and accounting firms, directly competing with Finago Office and Procountor in Sweden. Highly comparable business model, customer segment, and pricing architecture.
• e-conomic: e-conomic is a Danish cloud accounting SaaS provider serving SMBs and accountants, owned by Visma. Direct comparable to Finago Procountor in Nordic accounting-office channel dynamics; Lars Engbork, Finago's new Group CEO, was previously CEO of e-conomic.
• Netvisor (GoFore / Wolters Kluwer): Netvisor is a Finnish cloud accounting and payroll platform serving SMBs and accountants, directly competing with Finago Procountor in the Finnish market. Comparable channel model through accounting offices.
• Fivaldi (Visma): Fivaldi is a Swedish accounting and business system owned by Visma, directly competing with Finago Office. Notably integrated with Finago Gigs as a payroll integration partner, reflecting cross-platform interoperability in the Swedish market.

Regional players

• Bryntum (previously Björn Lundén) / BL Administration: Swedish provider of accounting and business management software for SMBs and accounting firms. Overlaps with Finago's Swedish offering and competes for the same accounting-office partners in the Swedish market.

Emerging players

• Unit4: Unit4 provides cloud ERP and finance software for mid-market and public-sector organizations across Europe. Comparable to Finago's mid-market and public-sector offerings (Finago Mepco Public, Finago Modular) with overlapping verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/finago-group

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finago