Hoxhunt
Hoxhunt is a Finnish cybersecurity company that provides an AI-powered Human Risk Management platform — combining adaptive phishing simulations, security awareness training, and email incident response automation — to thousands of enterprise customers including Airbus, Uber, Qualcomm, and DocuSign.
- Company typePrivate
- Founded2016
- HeadquartersEspoo, Finland
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
Hoxhunt firmographics
Firmographics- Name
- Hoxhunt
- Legal name
- Hoxhunt Oy
- Website
- https://hoxhunt.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Hoxhunt is a Finnish cybersecurity company that provides an AI-powered Human Risk Management platform — combining adaptive phishing simulations, security awareness training, and email incident response automation — to thousands of enterprise customers including Airbus, Uber, Qualcomm, and DocuSign.
- Ownership category
- akta.pro rank
Hoxhunt industry classification
Industry- Product category
- Human Risk Management / Security Awareness Training Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Security Awareness & Phishing Simulation (Email/Collab-focused) (HDADAKAJ)
- akta.pro secondary industry
- Deception Technology & Threat Hunting (HDADAGAI)
Keywords
Where Hoxhunt is headquartered
LocationHeadquarters
- HQ city
- Espoo
- HQ country
- Finland
- HQ region
- Europe
Offices3 records
Markets served
Hoxhunt business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Annual or multi-year subscription licensing on a per-seat basis, with organizations paying based on number of employees trained. The platform is positioned as enterprise software with pricing based on organizational size.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with per-seat pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Hoxhunt product offering
Product offeringCore offering
Hoxhunt sells an AI-powered Human Risk Management SaaS platform that delivers personalized adaptive phishing simulations, interactive security awareness training modules, automated email incident response, and behavior risk analytics to enterprise security teams. The platform uses behavioral science-based gamification to drive measurable employee behavior change and reduce organizational cyber risk across email, Slack, and Teams channels.
Product overview
Hoxhunt is a Human Risk Management platform combining four core products: Adaptive Phishing Training (AI-powered personalized phishing simulations across email, Slack, and Teams), Security Awareness Training (interactive bite-sized training with AI content generation), Email Incident Response Automation (SOC automation for phishing incident handling), and Behavior Risk Console (dashboard for surfacing risky behaviors and automating interventions). The platform uses gamification and behavioral science to drive measurable behavior change, with additional modules including XSAT for expanded training reach, Spear Phishing Agent for advanced AI-powered simulations, and Search & Destroy for automated threat removal. All modules share a unified admin dashboard and reporting infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Adaptive Phishing Training AI-powered phishing simulation platform that delivers personalized, automated phishing tests across email, Slack, and Teams, adapting to each employee's skill level, department, location, and real-world threat landscape. Designed for enterprise security teams seeking measurable behavior change in phishing susceptibility.
- Security Awareness Training Interactive, bite-sized security awareness training modules with AI-powered content generation and translation capabilities, designed to achieve compliance goals and drive employee behavior change. Targeted at enterprise security teams and compliance officers.
- Email Incident Response Automation AI-powered SOC automation that analyzes employee-reported phishing emails, resolves false positives, categorizes incidents, and provides instant user feedback to reduce security team workload. Built for enterprise SOC teams handling high volumes of phishing reports.
- Behavior Risk Console Human risk management dashboard that surfaces risky real-world behaviors beyond email and automates targeted interventions to reduce organizational cyber risk. Targeted at enterprise security leaders and CISOs needing unified visibility into human risk.
- XSAT – Expanded Security Awareness Training Extended security awareness training solution with AI-powered lesson creation, translation, curation, and reporting designed for total organizational reach across all employee segments. Targeted at enterprises seeking broader coverage beyond traditional security-aware employee populations.
- Spear Phishing Agent AI agent that autonomously crafts spear phishing simulations using AI models and techniques that beat human red teams, enabling advanced threat simulation training. Targeted at enterprise security teams preparing employees for AI-era targeted attacks.
- Search & Destroy Automated system to remove zero-click phishing threats from organizational systems without manual intervention. Targeted at enterprise security teams seeking automated remediation of detected phishing threats.
Quantifiable outcome
- 86% reduction in phishing incidents within six months
- +7 more outcomes
Companies that use Hoxhunt
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles3 records
Hoxhunt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability8 records
Feature9 records
Hoxhunt partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights6 records
Hoxhunt competitors and assessment
Company assessmentDirect peers
- KnowBe4: KnowBe4 is the largest dedicated security awareness training and phishing simulation platform, offering nearly identical products (phishing simulations, SAT, compliance training) to enterprise customers. It is Hoxhunt's most direct competitor and the established category leader against which Hoxhunt positions its AI-driven, gamified approach.
- Cofense: Cofense (formerly PhishMe) specializes in phishing simulation, threat detection, and email incident response — overlapping directly with Hoxhunt's Adaptive Phishing Training and Email Incident Response Automation products for enterprise SOC teams.
- Terranova Security: Terranova Security is a security awareness and phishing simulation vendor serving global enterprises with multilingual training content. It is comparable to Hoxhunt in target customer (large multinational enterprises), product scope (SAT + phishing simulation), and emphasis on measurable behavior change.
- SANS Institute (SANS Security Awareness): SANS Institute's Security Awareness product line delivers phishing simulation and awareness training to enterprise and government customers, leveraging SANS's strong content authority in cybersecurity. It competes with Hoxhunt for enterprise SAT budget, particularly in regulated industries.
Broad incumbents
- Proofpoint Security Awareness: Proofpoint is a major email security and human-centric security vendor offering phishing simulation, security awareness, and threat intelligence as part of a broader portfolio targeting large enterprises. It competes with Hoxhunt's Email Incident Response Automation and Adaptive Phishing Training, but bundles these capabilities into a much larger compliance-and-email-security platform.
- Microsoft Attack Simulator: Microsoft's Attack Simulator, bundled within Defender for Office 365, provides free or low-cost phishing simulation and training to enterprises already on Microsoft's productivity stack. It represents the most significant bundling threat to Hoxhunt's standalone SaaS model in mid-market and enterprise segments.
- Sophos Phish Threat: Sophos offers Phish Threat as part of its broader endpoint and network security suite, providing phishing simulations and awareness training to mid-market and enterprise customers. It overlaps with Hoxhunt's phishing simulation capabilities but is typically purchased as part of a wider Sophos security bundle.
- Mimecast: Mimecast is an email security and resilience vendor that has expanded into security awareness and phishing simulation as part of its broader email security platform. It overlaps with Hoxhunt's email-centric phishing training and incident response capabilities, typically sold as an add-on to Mimecast's email security core.
Emerging players
- CybeReady: CybeReady is a SaaS security awareness and phishing simulation platform focused on autonomous, fully managed training delivery to enterprise customers. It competes with Hoxhunt in the same enterprise SAT/phishing category but emphasizes automation and ease of deployment over Hoxhunt's gamification-led differentiation.
- NINJIO Cybersecurity Awareness: NINJIO delivers micro-learning security awareness content and phishing simulation to SMB and mid-market customers using animated storytelling. It overlaps with Hoxhunt's Security Awareness Training and Adaptive Phishing Training but targets smaller organizations with a different content-led engagement model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hoxhunt social profiles
Digital presenceHoxhunt compliance and trust
Trust signalCompliance2 records
Hoxhunt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hoxhunt leadership team
Management profileNumber of profiles
Profiles3 records
Hoxhunt subsidiaries and ownership
Company hierarchySubsidiaries1 record
Hoxhunt funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hoxhunt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hoxhunt
What does Hoxhunt do?
Hoxhunt sells an AI-powered Human Risk Management SaaS platform that delivers personalized adaptive phishing simulations, interactive security awareness training modules, automated email incident response, and behavior risk analytics to enterprise security teams. The platform uses behavioral science-based gamification to drive measurable employee behavior change and reduce organizational cyber risk across email, Slack, and Teams channels.
Is Hoxhunt a public or private company?
Hoxhunt is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hoxhunt founded?
Hoxhunt was founded in 2016. It employs 251 to 500 people.
Where is Hoxhunt based?
Hoxhunt is headquartered in Espoo, Finland, in the Europe region.
How does Hoxhunt make money?
One revenue line is on record: saaS Subscription.
Who are Hoxhunt's main competitors?
Direct peers on record are KnowBe4, Cofense, Terranova Security and SANS Institute (SANS Security Awareness). Broad incumbents are Proofpoint Security Awareness, Microsoft Attack Simulator, Sophos Phish Threat and Mimecast. Emerging players are CybeReady and NINJIO Cybersecurity Awareness.
Does Hoxhunt have an API?
No public API is recorded for Hoxhunt.
What industry is Hoxhunt in?
Hoxhunt's product category is Human Risk Management / Security Awareness Training Software. Its primary akta.pro industry code is HDADAKAJ, Security Awareness & Phishing Simulation (Email/Collab-focused), with a secondary code of HDADAGAI, Deception Technology & Threat Hunting. Its NAICS code is 5132 and its SIC code is 7372.