What MCR Performance Solutions does

MCR Performance Solutions is a privately held management consulting firm founded in 1999 and headquartered in Deerfield, USA, that serves the North American utilities industry. The firm focuses exclusively on electric, natural gas, and water utilities, serving investor-owned utilities, generation and transmission (G&T) cooperatives, joint action agencies, municipal and public power utilities, and multi-jurisdiction water conglomerates. Engagements are delivered directly through senior practice leaders who participate on every project, indicating a high-touch, relationship-based service model. Named enterprise clients include Public Service Company of New Mexico (PNM), Arizona Public Service Company (APS), Duquesne Light Company, a large natural gas utility serving over 750,000 customers, and a Southeast natural gas utility serving over one million residential and business customers.

MCR operates six service practices: Strategic and Financial Advisory, Transmission Strategy, Financial Planning and Analysis, Energy Products and Services, Regulatory Services, and Nuclear Generation. Underpinning these practices are proprietary tools including the Cost of Service Tool (COST™), a transparent cost-of-service model with automated import and integrated rate design; the Transmission Project Evaluation Tool™, which runs Monte Carlo risk analysis on transmission investments; the RTO Evaluation Model™ for 20-year forecasts of RTO membership economics; the Proprietary Transmission Investment and Load (PTIL) Database used in FERC filings and cost-competitive analyses; and the MCR Unit of Property Catalog and Database for capitalization guidance. In 2025, MCR introduced a custom-built AI Agent for Risk-Informed Budgeting that reviews nuclear fleet O&M budgets, with outputs validated by subject matter experts. The firm is also a deployment partner for the third-party Copperleaf Suite of asset optimization tools.

MCR generates revenue through project-based professional services engagements with measurable deliverables for enterprise utility clients. Pricing is not publicly disclosed and is handled on a quote-driven, project basis. Documented outcomes include $150 million in identified cost reductions and approximately $100 million in potential deferrals for a nuclear fleet operator, a 5% improvement in annual transmission revenue requirement (ATRR) for a cooperative client, hundreds of thousands of dollars in additional annual transmission cost recovery for a joint action agency, and 521 million kWh in energy efficiency reductions (123% of target) for Duquesne Light Company. MCR has developed or reviewed over 100 formula rates across SPP, MISO, and PJM. Revenue is not publicly disclosed, and there are no disclosed funding rounds, parent companies, or external investors, indicating a founder/management-owned private entity led by President and CEO Frank Craig.

Name

MCR Performance Solutions

Legal name

MCR Performance Solutions

Website

https://mcr-group.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

MCR Performance Solutions is a privately held consulting firm serving North American electric, natural gas, and water utilities through six specialized practices. It deploys senior-led teams supported by proprietary tools including COST™, transmission evaluation models, and an AI agent for nuclear fleet budgeting.

Ownership category

akta.pro rank

Product category

Utility Management Consulting

NAICS

Process, Physical Distribution, and Logistics Consulting Services (541614)

akta.pro primary industry

Supplier Performance, Quality & Development (BPAHAHAI)

Keywords

• Utility management consulting
• Regulatory rate consulting
• Energy market advisory
• Transmission strategy services
• Cost of service analysis

Headquarters

HQ city

Deerfield

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D

Revenue model

1. Management Consulting Services: MCR provides consulting services to utilities industry covering financial planning and analysis, energy products and services, regulatory services, nuclear generation, transmission strategy, and strategic and financial advisory. Revenue is generated through project-based consulting engagements with measurable results delivered to clients. Senior practice leaders are actively involved in every project.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MCR Performance Solutions is a management consulting firm serving electric, natural gas, and water utilities. It delivers strategic, financial, regulatory, transmission, energy product, and nuclear generation advisory services, supported by proprietary analytical tools such as the Cost of Service Tool (COST), Transmission Project Evaluation Tool, RTO Evaluation Model, and an AI Agent for risk-informed budgeting. The firm is known for assigning senior leaders to every engagement and for quantifying measurable client savings.

Product overview

MCR Performance Solutions is a management consulting firm serving the utilities industry (electric, natural gas, and water). The company operates as a platform of distinct service practices rather than a single unified software product. Its core offerings span six service practices: Strategic and Financial Advisory, Transmission Strategy, Financial Planning and Analysis, Energy Products and Services, Regulatory Services, and Nuclear Generation. These practices are supported by proprietary tools including the Cost of Service Tool (COST) for regulatory cost modeling and rate design, the Transmission Project Evaluation Tool for evaluating transmission investment economics, the RTO Evaluation Model for RTO membership analysis, and the Proprietary Transmission Investment and Load (PTIL) Database for comparative analytics. MCR's most recent innovation is an AI Agent for Risk-Informed Budgeting, which applies custom-built AI data analytics to nuclear fleet O&M budgets, combining process and workflow analysis with risk-informed budgeting. The company also implements the third-party Copperleaf Suite of asset optimization tools. Services are delivered through senior consulting teams with deep industry expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic and Financial Advisory

Quantifiable outcome

• Risk-informed budgeting identified $150 million in cost reductions and $100 million in potential deferrals for nuclear fleet client
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bates White Economic Consulting: Bates White provides economic and financial consulting to energy clients, with deep expertise in utility regulation, rate design, cost of service, and damages analysis. It competes directly with MCR in regulatory proceedings and transmission/rate strategy engagements.
• ScottMadden, Inc. ScottMadden is a management consulting firm focused specifically on the energy and utilities sector, offering services across regulatory, finance, transmission, generation, and customer operations. It is the closest direct competitor to MCR in boutique utility advisory, serving investor-owned utilities and cooperatives with similar practice areas.
• The Brattle Group: The Brattle Group is an economics consulting firm with a substantial energy and utilities practice that advises on regulatory strategy, transmission planning, cost-benefit analysis, and rate case support. It competes with MCR for high-end FERC and regulatory advisory engagements and shares a similar expert-led service model.
• Concentric Energy Advisors: Concentric Energy Advisors is a specialized management consulting firm serving the energy and utilities industry, providing regulatory, financial, and litigation support services to utilities, including expert testimony in FERC and state proceedings. Its regulatory and financial advisory focus closely mirrors MCR's Strategic and Financial Advisory and Regulatory Services practices.

Broad incumbents

• PA Consulting: PA Consulting is an international consulting firm with a dedicated energy and utilities practice covering regulatory, transmission, nuclear new-build, and operational improvement. It competes with MCR for senior-led utility advisory engagements and shares a similar expert-led delivery model.
• Accenture Energy & Utilities: Accenture operates a global Energy & Utilities practice offering large-scale digital transformation, customer operations, and IT modernization for utilities. It is a much broader incumbent than MCR but competes for large, multi-year utility transformation mandates and increasingly for AI-enabled operational improvements.
• ICF International: ICF International is a large, publicly traded consulting and digital services firm with a sizable energy and utilities practice spanning regulatory advisory, climate, and infrastructure. While much broader than MCR, ICF competes for utility transformation, regulatory, and energy efficiency mandates at the larger end of the market.
• Black & Veatch: Black & Veatch is a global engineering, construction, and consulting firm with deep utility and power-sector expertise across generation, transmission, and water. It overlaps with MCR in transmission strategy, nuclear advisory support, and utility transformation consulting, though at a much larger scale and with engineering depth.

Emerging players

• West Monroe Partners: West Monroe is a digital and management consulting firm with a growing energy and utilities practice serving regulated utilities on operational, customer, and digital initiatives. It overlaps with MCR more on the operational/process improvement side than on regulatory/FERC advisory.
• Scharf Pera & Co. Scharf Pera is a regional management consulting firm serving electric and water utilities in the western US with regulatory, rate case, and financial advisory services. It is a smaller-scale peer to MCR with overlapping regulatory and rate design capabilities, primarily serving Pacific Northwest utilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MCR Performance Solutions