Domingo Alonso Group

What Domingo Alonso Group does

Domingo Alonso Group is a privately held, family-owned automotive conglomerate headquartered in Las Palmas de Gran Canaria, Spain, founded in 1935 originally as a tomato-export business before pivoting into automobile importing in 1953 as the Volkswagen distributor in the Canary Islands. Today the group operates as the authorized importer and dealer for nine major global OEM brands — Volkswagen, Volkswagen Commercial Vehicles, Audi, Skoda, Hyundai (via SUCO Cars), Honda, Ducati, and Citroën — across the Canary Islands and 48 international markets. The company is organized into seven business units (Importers, Retail, Mobility, Tech, International, Logistics, and General Services) and encompasses 50+ subsidiaries employing more than 1,600 people, with consolidated revenue exceeding €600 million annually.

The group generates revenue through four primary streams: new vehicle sales via its importer and dealership network (one-time), recurring after-sales service and parts, recurring mobility solutions including the Avis franchise and Xtravans commercial vehicle rentals, and one-time used vehicle sales through the Domingo Alonso Ocasion sub-brand. Distribution is primarily direct through owned dealership showrooms across Gran Canaria, Tenerife, Fuerteventura, and Lanzarote, supplemented by fleet and corporate sales channels and a dedicated tech unit supporting digital and mobility innovation. Customer segments are split between individual retail buyers (primary) and business/fleet customers (secondary), with the International Business Unit extending reach beyond the Canary Islands core.

Governance is led by Oliver Alonso as President & CEO, with Julio Antoranz as CFO, and Juani Jimenez Afonso leading the International Business Unit. The group operates under a 2023 sustainability strategy with measurable 2030 objectives, has operationalized a Compliance and Ethics Channel and Code of Conduct (2025), and is investing in photovoltaic self-consumption installations at subsidiary facilities using NextGenerationEU funding. Core technology is not disclosed as proprietary; the business is fundamentally an asset-heavy automotive distribution platform rather than a software or AI-led enterprise.

Name

Domingo Alonso Group

Legal name

DOMINGO ALONSO S.L.U.

Website

https://domingoalonsogroup.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Domingo Alonso Group is a family-owned automotive conglomerate founded in 1935 in the Canary Islands, serving as an authorized importer and dealer for Volkswagen, Audi, Skoda, Hyundai, Honda, Ducati, and Citroën across 48 markets, with €600M+ revenue and 1,600+ employees.

Ownership category

akta.pro rank

Product category

Automotive Distribution and Retail

NAICS

New Car Dealers (44111), Used Car Dealers (441120), Automobile and Other Motor Vehicle Merchant Wholesalers (42311)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Corporate & Employee Fleet Programs (THADAKAC)

Keywords

• Automotive distribution
• Vehicle import services
• Retail dealerships
• Mobility solutions
• Commercial vehicle rental

Headquarters

HQ city

Las Palmas De Gran Canaria

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales (Importers & Retail): Sale of new vehicles through authorized importer and dealership operations across the Canary Islands, representing brands including Volkswagen, Audi, Skoda, Ducati, Hyundai, Honda, and Citroën.
2. After-sales Services & Maintenance: Service, repair, and parts sales through dealership after-sales operations.
3. Mobility Solutions: Mobility-as-a-service offerings including the Xtravans commercial vehicle brand and Avis car rental franchise operations.
4. Used Vehicle Sales: Sale of certified and pre-owned vehicles through Domingo Alonso Ocasion brand.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Domingo Alonso Group is the authorized importer and distributor of multiple leading automotive brands (Volkswagen, Audi, Skoda, Ducati, Hyundai, Honda, Citroën) for the Canary Islands, operating an owned retail dealership network, after-sales service and parts operations, mobility services including commercial vehicle rental (Xtravans) and Avis franchise car rental, and a certified pre-owned vehicle program (Domingo Alonso Ocasión).

Product overview

Domingo Alonso Group is a traditional automotive distribution and mobility services conglomerate operating primarily in the Canary Islands and international markets. The company operates through multiple business units including Importers (distributing Volkswagen, Audi, Skoda, Ducati, Hyundai, Honda, Citroën brands), Retail (vehicle sales), Mobility (rental and mobility solutions), Tech, Logistics, and Services. The group includes sub-brands such as Domingo Alonso Occasión (pre-owned vehicles), Domingo Alonso Powersports (motorcycles/recreational vehicles), XtraVans (commercial rentals), and Avis Canarias (rental franchise). The company also pursues sustainability through renewable energy projects funded by NextGenerationEU grants. The offering is a multi-brand distribution platform rather than a unified software product.

Differentiator

Problem solved

Functional benefit

Brands

• Domingo Alonso Occasion: Used vehicle sales brand operated by Domingo Alonso Group.
• Domingo Alonso Powersports
• MyPeople Fundación
• MyPeople

Products and services

• Vehicle Importing & Distribution Authorized importation and distribution of new vehicles for Volkswagen, Volkswagen Commercial Vehicles, Audi, Skoda, Ducati, Hyundai, Honda, and Citroën across the Canary Islands and international markets.
• Retail Vehicle Sales (Authorized Dealerships) Company-owned authorized dealerships selling new vehicles across the Canary Islands through the represented brand portfolio (Volkswagen, Audi, Skoda, Hyundai, Honda, Citroën, Ducati).
• Mobility Solutions Mobility services including vehicle rental, leasing, and mobility-as-a-service offerings delivered through dedicated group units and brand partnerships.
• Avis Canarias Car Rental Vehicle rental services to tourists and residents in the Canary Islands operated under the Avis franchise partnership through Domingo Alonso Group.
• Xtravans Commercial Vehicles Specialized commercial and van vehicle rental and sales services across the Canary Islands under the Xtravans brand.
• Domingo Alonso Ocasión (Certified Pre-Owned Vehicles) Certified pre-owned vehicle sales program offering quality used cars through dedicated used-car dealerships operated by Domingo Alonso Group.
• Domingo Alonso Powersports Powersports vehicles including motorcycles and outdoor recreational vehicles distributed under the Domingo Alonso Powersports brand, covering Honda and Ducati motorcycle brands.
• SUCO Cars (Hyundai Dealership Operations) Subsidiary of Domingo Alonso Group operating Hyundai automotive sales and services; established in 2013, it serves as the group's Hyundai importer and dealership in the Canary Islands.
• After-sales Service and Parts Authorized repair, maintenance, and spare parts services provided through the group's dealership after-sales operations for the represented automotive brands.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Volkswagen (Volkswagen Canarias)coreChannel Partner/ Reseller/ DistributorDomingo Alonso Group serves as the authorized importer and distributor of Volkswagen vehicles in the Canary Islands. The partnership began in 1953 when Domingo Alonso first entered the automobile sector as a Volkswagen importer, marking the start of the company's automotive journey. Volkswagen is the flagship brand of the group's importer operations.
• Volkswagen Commercial Vehicles (Volkswagen Comerciales Canarias)coreChannel Partner/ Reseller/ DistributorAuthorized importer and distributor of Volkswagen commercial vehicles in the Canary Islands.
• Audi (Audi Canarias)coreChannel Partner/ Reseller/ DistributorAuthorized importer and distributor of Audi vehicles in the Canary Islands.
• Skoda (Skoda Canarias)coreChannel Partner/ Reseller/ DistributorAuthorized importer and distributor of Skoda vehicles in the Canary Islands.
• Hyundai (Hyundai Canarias / SUCO Cars)coreChannel Partner/ Reseller/ DistributorThrough subsidiary SUCO Cars, the group serves as the importer and distributor of Hyundai vehicles in the Canary Islands. SUCO Cars was established in 2013 and became part of the Hyundai distribution network.
• Honda (Honda Canarias, Honda Motos Canarias)coreChannel Partner/ Reseller/ DistributorAuthorized importer and distributor of Honda automobiles and motorcycles in the Canary Islands.
• Ducati (Ducati Canarias)coreChannel Partner/ Reseller/ DistributorAuthorized importer and distributor of Ducati motorcycles in the Canary Islands.
• Citroën (Citroën Canarias)coreChannel Partner/ Reseller/ DistributorAuthorized importer and distributor of Citroën vehicles in the Canary Islands.
• Avis (Avis Canarias)coreChannel Partner/ Reseller/ DistributorDomingo Alonso Group operates the Avis car rental franchise in the Canary Islands, providing mobility services to tourists and residents through the globally recognized Avis brand.
• Government of the Canary Islands - Directorate General of EnergyminorOthersGranted renewable energy subsidies to SUCO Cars (a Domingo Alonso Group subsidiary) for photovoltaic panel installations at company facilities, supporting decarbonisation objectives. The grants are part of Next Generation EU funding programmes for renewable energy in the Canary Islands.
• European Social Fund Plus (FSE+) / Fondo Social Europeo PlusminorOthersEuropean Union co-financing programme for vocational training. Multiple Domingo Alonso Group subsidiaries received subsidies under the FSE+ 2021-2027 programme for their participation in dual vocational training of students in the Canary Islands.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Bergé y Cía: Spanish multi-brand automotive importer and distributor (historically Toyota, Lexus, BMW) operating across Iberia. Directly comparable as a long-standing Spanish automotive importer with multi-brand franchise model.
• Grupo Salvador Caetano: Portuguese family-owned automotive conglomerate that is also a major multi-brand importer/distributor (including Volkswagen and Toyota) for the Iberian market. Highly comparable in business model, family ownership structure, and combined dealership + industrial operations.
• Quadis: Spanish multi-brand automotive dealer group with dealerships across Catalonia and broader Spain, distributing brands including Volkswagen Group and Hyundai. Closely comparable as a Spanish multi-brand retail/distribution peer.
• Grupo Concesur: Spanish automotive dealership group based in Andalusia distributing multiple brands. Comparable regional Spanish multi-brand dealer with similar customer segments and after-sales service offerings.
• Grupo Ibericar: Spanish multi-brand automotive dealer group distributing Hyundai, Honda, and other brands across multiple regions in Spain. Comparable multi-brand retailer with similar franchise portfolio including Hyundai and Honda.

Broad incumbents

• Inchcape plc: London-listed global multi-brand automotive distributor operating across mature and emerging markets. Comparable as a scaled multi-brand auto distribution business, though geographically broader and publicly listed.
• Pendragon plc: One of the UK's largest multi-brand automotive dealer groups (now part of Lithia). Comparable as a scaled multi-brand dealer, though operating in the UK market with different geographic exposure.
• Cox Automotive: Global automotive services group offering dealer software, remarketing, and fleet services. Comparable as a broader automotive services ecosystem player that touches dealer operations.
• Avis Budget Group: Parent franchisor of the Avis brand operated by Domingo Alonso through Avis Canarias. Relevant as the global incumbent in car rental whose franchise agreement governs a meaningful mobility revenue stream.

Others

• Stellantis Retail Group: OEM parent of Citroën, one of Domingo Alonso's key brand partners. Relevant as an OEM that owns/captures dealer economics through proprietary retail strategies, representing both a partner and a competitive threat to traditional dealer groups.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/domingoalonsog
• Facebookfacebook.com/DomingoAlonsoGroup
• LinkedInlinkedin.com/company/grupo-domingo-alonso
• Instagraminstagram.com/domingoalonsogroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domingo Alonso Group