Avis

What Avis does

Avis Rent A Car System, LLC is a global car rental brand and subsidiary of Avis Budget Group, Inc. (NASDAQ: CAR), founded in 1946 and headquartered in Parsippany, New Jersey. The company operates approximately 5,200-10,000+ rental locations across more than 150-165 countries, serving individual leisure travelers, business travelers, corporate accounts, and government/military segments. Core offerings span economy through luxury vehicles, including electric and hybrid options, with supplementary services such as long-term rentals, one-way rentals, group/meetings rentals, e-Toll electronic toll processing, and protection/insurance products. The Avis Preferred loyalty program and Avis First premium service (with curbside pickup, biometric identity verification through CLEAR and QuickPass, and personal concierge support) drive repeat engagement.

The underlying technology platform combines direct-to-consumer digital booking via avis.com and mobile apps with fleet-wide connected car telematics (location, speed, fuel, tire pressure, odometer, driving behavior) sourced through built-in integrations with Apple CarPlay, Android Auto, and OnStar. Avis has deployed an AI-powered 360-degree vehicle inspection system (Focalx) piloted at London Heathrow that reduces inspection time from 30 to 3 minutes and detects 22% more minor damages than manual methods, alongside predictive analytics for fleet maintenance and dynamic pricing. The company also operates Zipcar, a wholly-owned car-sharing subsidiary acquired in 2013 for approximately $500 million, holding over 80% car-sharing market share at the time of acquisition.

Revenue is generated primarily through transactional daily/weekly vehicle rental fees supplemented by protection products (collision damage waiver, personal accident insurance, supplemental liability), fleet management and AI inspection services, and partnerships spanning autonomous vehicles (Waymo robotaxi fleet operations in Dallas), EV charging (Presto), biometric identity (CLEAR), and GTM marketing (Amazon benefits, WeShop social commerce). Pricing is quote-based with discounts for prepay (up to 35%), long-term rentals (up to 25% on 5+ days), and loyalty members; surcharges apply for under-25 renters and one-way drop-offs. In 2026, Avis refinanced its capital structure with a $2 billion revolving credit facility maturing 2031 and $300 million of 8% senior notes due 2031.

Name

Avis

Legal name

Avis Rent A Car System, LLC

Website

https://avis.com

Company type

Public

Founded year

1946

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Avis is a global car rental brand and subsidiary of Avis Budget Group, operating approximately 5,200-10,000+ locations in over 150 countries, serving leisure and business travelers with vehicles from economy to luxury, supported by AI-powered fleet inspection and a Zipcar car-sharing subsidiary.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Passenger Car Leasing (532112)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Passenger Vehicle Leasing & Long-Term Rental (Cars/SUVs) (TLABAHAA)

akta.pro secondary industry

Short-Term EV Car Rental (Airport & Off-Airport) (THADANAA)

Keywords

• Car rental services
• Vehicle rentals
• Mobility services
• Fleet management
• Airport rentals

Headquarters

HQ city

Parsippany

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Rental Fees: Core revenue from renting vehicles to customers on daily/weekly basis. Customers pay rental rates based on vehicle class, rental duration, and included mileage. Additional charges apply for extra drivers, insurance, fuel options, and tolls.
2. Protections and Insurance Products: Revenue from selling collision damage waiver (CDW), personal accident insurance, supplemental liability protection, and other protection products to renters.
3. Fleet Management Services: AI-powered vehicle inspection and fleet management services potentially offered to other fleet operators.
4. AI Digital Pathology Solutions (Aimed Bio Partnership): Leveraging AI-based digital pathology solution 'Quanti Discovery' for biomarker research, though this partnership appears to be with a separate entity using the Avis name.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Avis is a global car rental company that rents vehicles across economy, compact, midsize, full-size, SUV, minivan, hybrid, electric, and luxury categories at approximately 5,200 locations in more than 165 countries. The company supplements rentals with the Avis Preferred loyalty program, the Avis mobile app, curbside pickup and dropoff (Avis First), e-Toll electronic toll collection, protection and insurance products, and operates the Zipcar car-sharing subsidiary.

Product overview

Avis operates as a global car rental company offering a unified platform of mobility services across multiple vehicle categories and rental types. The core offering includes traditional car rentals (economy through luxury), supplemented by the Avis Preferred loyalty program for expedited service and the Avis mobile app for self-service management. Additional services include electric and hybrid vehicle options, long-term rentals, one-way rentals, and group/business programs. The company also operates e-Toll services for electronic toll collection and offers biometric identity verification through QuickPass. Through acquisition, Avis expanded into car-sharing via Zipcar (acquired for $500 million), which operates as a separate sub-brand. Recent technology initiatives include AI-powered vehicle inspection and autonomous vehicle fleet partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Avis Preferred: Loyalty program offering expedited service, skip the counter, earn rewards, and free upgrades.
• Avis First

Quantifiable outcome

• AI-powered inspection detects 22% more minor damages compared to manual inspection (London Heathrow pilot)
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• AmazonminorGTM or Marketing Partner · 15 July 2026Avis offers exclusive Amazon benefits through limited-time promotions, including up to 30% savings plus 10% back in Amazon gift cards on select rentals.
• Discovery Pothole PatrolminorStrategic or Co-development Partner · 20 May 2026Private-public partnership between Discovery Insure, Dial Direct, and Avis to repair potholes in Johannesburg roads. The initiative has fixed over 343,000 potholes since May 2021, operates with 40 people across 8 repair vehicles, and achieved a 99% repair success rate.
• WaymocoreStrategic or Co-development Partner · 24 February 2026Waymo launched robotaxi service in Dallas through a partnership with Avis, marking a key expansion of autonomous vehicle services. Morgan Stanley analysts noted this partnership is likely to test Uber's ability to compete in autonomous offerings. Avis provides fleet operations support for Waymo's autonomous vehicle deployment.
• Aimed BiominorStrategic or Co-development Partner · 3 February 2026Aimed Bio signed a joint research agreement with Avis and completed a strategic equity investment. The partnership leverages Avis's AI-based digital pathology solution 'Quanti Discovery' to quantify pathology data and enhance biomarker-focused patient selection strategies for antibody-drug conjugate (ADC) drug development.
• WeShop Holdings LimitedminorGTM or Marketing Partner · 21 January 2026WeShop integrated Avis into its social commerce platform, allowing WeShop users in the US and UK to earn WePoints through Avis bookings. The partnership expands WeShop's travel category and provides Avis visibility to WeShop's user base planning winter and spring vacations.
• HertzminorGTM or Marketing Partner · 6 February 2025Hertz is one of the fleet operator partners integrated with Presto's EV charging app network alongside Avis.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Turo: Turo operates a peer-to-peer car-sharing marketplace that competes with Avis in the urban, leisure, and replacement-vehicle segments. Its marketplace model and growing consumer adoption represent a structural alternative to traditional rental fleets that Avis's Zipcar subsidiary also addresses.
• Getaround: Getaround is a peer-to-peer car-sharing platform competing with both traditional rentals and Zipcar. It represents the same car-sharing disruption thesis that pressured Avis's Zipcar subsidiary, focused on urban and short-duration use cases.
• Kyte: Kyte is a digital-first car rental delivery service operating in major US cities, providing on-demand vehicle delivery and pickup. It targets the same urban, mobile-first customer base as Avis's app and curbside pickup service with a leaner, tech-native operating model.

Direct peers

• Hertz Global Holdings: Hertz is the most direct competitor to Avis, operating a global car rental fleet under the Hertz, Dollar, and Thrifty brands at airports and city locations worldwide. Like Avis, Hertz competes for corporate accounts, leisure travelers, and increasingly for EV and connected-car fleet leadership.
• Sixt SE: Sixt is a leading European-headquartered premium car rental and mobility platform with expanding US presence. It competes directly with Avis on premium and leisure rentals, loyalty programs (Sixt Express), and digital-first booking, with comparable technology investments.
• Enterprise Mobility (Enterprise Rent-A-Car): Enterprise is the largest car rental company in North America by fleet and revenue, operating Enterprise, National, and Alamo brands. It directly competes with Avis on airport rentals, corporate accounts, and now car-sharing through its enterprise-mobility platform.
• National Car Rental: National Car Rental is an Enterprise-owned brand focusing on the corporate and frequent-renter segment. It competes with Avis's Preferred business program and corporate accounts for airport-based business rentals, loyalty programs, and premium-vehicle upgrades.
• Budget Rent A Car: Budget is a sister brand under Avis Budget Group, serving the value segment of the same car rental market Avis addresses. While both brands operate under the same parent, Budget is a direct competitor in airport and off-airport rentals, particularly for price-sensitive leisure travelers.

Others

• Waymo: Waymo is Avis's strategic partner for autonomous robotaxi fleet management in Dallas, but it is also a longer-term competitive threat as a vertically integrated autonomous mobility provider. The relationship is symbiotic today but could evolve into direct competition as Waymo scales its own fleet operations.

Broad incumbents

• Uber: Uber is the dominant ride-hailing and mobility-as-a-service platform, increasingly overlapping with car rental for short-trip and urban use cases. Morgan Stanley specifically framed Avis's Waymo partnership as a competitive test against Uber, underscoring Uber's role as a broad incumbent in mobility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/avis
• Facebookfacebook.com/avis
• LinkedInlinkedin.com/company/avis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avis