Domingo Alonso Group
Domingo Alonso Group is a family-owned automotive conglomerate founded in 1935 in the Canary Islands, serving as an authorized importer and dealer for Volkswagen, Audi, Skoda, Hyundai, Honda, Ducati, and Citroën across 48 markets, with €600M+ revenue and 1,600+ employees.
- Company typePrivate
- Founded1935
- HeadquartersLas Palmas De Gran Canaria, Spain
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Domingo Alonso Group does
Domingo Alonso Group is a privately held, family-owned automotive conglomerate headquartered in Las Palmas de Gran Canaria, Spain, founded in 1935 originally as a tomato-export business before pivoting into automobile importing in 1953 as the Volkswagen distributor in the Canary Islands. Today the group operates as the authorized importer and dealer for nine major global OEM brands — Volkswagen, Volkswagen Commercial Vehicles, Audi, Skoda, Hyundai (via SUCO Cars), Honda, Ducati, and Citroën — across the Canary Islands and 48 international markets. The company is organized into seven business units (Importers, Retail, Mobility, Tech, International, Logistics, and General Services) and encompasses 50+ subsidiaries employing more than 1,600 people, with consolidated revenue exceeding €600 million annually.
The group generates revenue through four primary streams: new vehicle sales via its importer and dealership network (one-time), recurring after-sales service and parts, recurring mobility solutions including the Avis franchise and Xtravans commercial vehicle rentals, and one-time used vehicle sales through the Domingo Alonso Ocasion sub-brand. Distribution is primarily direct through owned dealership showrooms across Gran Canaria, Tenerife, Fuerteventura, and Lanzarote, supplemented by fleet and corporate sales channels and a dedicated tech unit supporting digital and mobility innovation. Customer segments are split between individual retail buyers (primary) and business/fleet customers (secondary), with the International Business Unit extending reach beyond the Canary Islands core.
Governance is led by Oliver Alonso as President & CEO, with Julio Antoranz as CFO, and Juani Jimenez Afonso leading the International Business Unit. The group operates under a 2023 sustainability strategy with measurable 2030 objectives, has operationalized a Compliance and Ethics Channel and Code of Conduct (2025), and is investing in photovoltaic self-consumption installations at subsidiary facilities using NextGenerationEU funding. Core technology is not disclosed as proprietary; the business is fundamentally an asset-heavy automotive distribution platform rather than a software or AI-led enterprise.
Domingo Alonso Group firmographics
Firmographics- Name
- Domingo Alonso Group
- Legal name
- DOMINGO ALONSO S.L.U.
- Website
- https://domingoalonsogroup.com
- Company type
- Private
- Founded year
- 1935
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Domingo Alonso Group is a family-owned automotive conglomerate founded in 1935 in the Canary Islands, serving as an authorized importer and dealer for Volkswagen, Audi, Skoda, Hyundai, Honda, Ducati, and Citroën across 48 markets, with €600M+ revenue and 1,600+ employees.
- Ownership category
- akta.pro rank
Domingo Alonso Group industry classification
Industry- Product category
- Automotive Distribution and Retail
- NAICS
- New Car Dealers (44111), Used Car Dealers (441120), Automobile and Other Motor Vehicle Merchant Wholesalers (42311)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Corporate & Employee Fleet Programs (THADAKAC)
Keywords
Where Domingo Alonso Group is headquartered
LocationHeadquarters
- HQ city
- Las Palmas De Gran Canaria
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Domingo Alonso Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Vehicle Sales (Importers & Retail): Sale of new vehicles through authorized importer and dealership operations across the Canary Islands, representing brands including Volkswagen, Audi, Skoda, Ducati, Hyundai, Honda, and Citroën.
- After-sales Services & Maintenance: Service, repair, and parts sales through dealership after-sales operations.
- Mobility Solutions: Mobility-as-a-service offerings including the Xtravans commercial vehicle brand and Avis car rental franchise operations.
- Used Vehicle Sales: Sale of certified and pre-owned vehicles through Domingo Alonso Ocasion brand.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Domingo Alonso Group product offering
Product offeringCore offering
Domingo Alonso Group is the authorized importer and distributor of multiple leading automotive brands (Volkswagen, Audi, Skoda, Ducati, Hyundai, Honda, Citroën) for the Canary Islands, operating an owned retail dealership network, after-sales service and parts operations, mobility services including commercial vehicle rental (Xtravans) and Avis franchise car rental, and a certified pre-owned vehicle program (Domingo Alonso Ocasión).
Product overview
Domingo Alonso Group is a traditional automotive distribution and mobility services conglomerate operating primarily in the Canary Islands and international markets. The company operates through multiple business units including Importers (distributing Volkswagen, Audi, Skoda, Ducati, Hyundai, Honda, Citroën brands), Retail (vehicle sales), Mobility (rental and mobility solutions), Tech, Logistics, and Services. The group includes sub-brands such as Domingo Alonso Occasión (pre-owned vehicles), Domingo Alonso Powersports (motorcycles/recreational vehicles), XtraVans (commercial rentals), and Avis Canarias (rental franchise). The company also pursues sustainability through renewable energy projects funded by NextGenerationEU grants. The offering is a multi-brand distribution platform rather than a unified software product.
Differentiator
Problem solved
Functional benefit
Brands
- Domingo Alonso Occasion: Used vehicle sales brand operated by Domingo Alonso Group.
- Domingo Alonso Powersports
- MyPeople Fundación
- MyPeople
Products and services
- Vehicle Importing & Distribution Authorized importation and distribution of new vehicles for Volkswagen, Volkswagen Commercial Vehicles, Audi, Skoda, Ducati, Hyundai, Honda, and Citroën across the Canary Islands and international markets.
- Retail Vehicle Sales (Authorized Dealerships) Company-owned authorized dealerships selling new vehicles across the Canary Islands through the represented brand portfolio (Volkswagen, Audi, Skoda, Hyundai, Honda, Citroën, Ducati).
- Mobility Solutions Mobility services including vehicle rental, leasing, and mobility-as-a-service offerings delivered through dedicated group units and brand partnerships.
- Avis Canarias Car Rental Vehicle rental services to tourists and residents in the Canary Islands operated under the Avis franchise partnership through Domingo Alonso Group.
- Xtravans Commercial Vehicles Specialized commercial and van vehicle rental and sales services across the Canary Islands under the Xtravans brand.
- Domingo Alonso Ocasión (Certified Pre-Owned Vehicles) Certified pre-owned vehicle sales program offering quality used cars through dedicated used-car dealerships operated by Domingo Alonso Group.
- Domingo Alonso Powersports Powersports vehicles including motorcycles and outdoor recreational vehicles distributed under the Domingo Alonso Powersports brand, covering Honda and Ducati motorcycle brands.
- SUCO Cars (Hyundai Dealership Operations) Subsidiary of Domingo Alonso Group operating Hyundai automotive sales and services; established in 2013, it serves as the group's Hyundai importer and dealership in the Canary Islands.
- After-sales Service and Parts Authorized repair, maintenance, and spare parts services provided through the group's dealership after-sales operations for the represented automotive brands.
Companies that use Domingo Alonso Group
Customer profileSegments2 records
Ideal customer profiles2 records
Domingo Alonso Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Domingo Alonso Group partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Volkswagen (Volkswagen Canarias)coreDomingo Alonso Group serves as the authorized importer and distributor of Volkswagen vehicles in the Canary Islands. The partnership began in 1953 when Domingo Alonso first entered the automobile sector as a Volkswagen importer, marking the start of the company's automotive journey. Volkswagen is the flagship brand of the group's importer operations.
- Volkswagen Commercial Vehicles (Volkswagen Comerciales Canarias)coreAuthorized importer and distributor of Volkswagen commercial vehicles in the Canary Islands.
- Audi (Audi Canarias)coreAuthorized importer and distributor of Audi vehicles in the Canary Islands.
- Skoda (Skoda Canarias)coreAuthorized importer and distributor of Skoda vehicles in the Canary Islands.
- Hyundai (Hyundai Canarias / SUCO Cars)coreThrough subsidiary SUCO Cars, the group serves as the importer and distributor of Hyundai vehicles in the Canary Islands. SUCO Cars was established in 2013 and became part of the Hyundai distribution network.
- Honda (Honda Canarias, Honda Motos Canarias)coreAuthorized importer and distributor of Honda automobiles and motorcycles in the Canary Islands.
- Ducati (Ducati Canarias)coreAuthorized importer and distributor of Ducati motorcycles in the Canary Islands.
- Citroën (Citroën Canarias)coreAuthorized importer and distributor of Citroën vehicles in the Canary Islands.
- Avis (Avis Canarias)coreDomingo Alonso Group operates the Avis car rental franchise in the Canary Islands, providing mobility services to tourists and residents through the globally recognized Avis brand.
- Government of the Canary Islands - Directorate General of EnergyminorGranted renewable energy subsidies to SUCO Cars (a Domingo Alonso Group subsidiary) for photovoltaic panel installations at company facilities, supporting decarbonisation objectives. The grants are part of Next Generation EU funding programmes for renewable energy in the Canary Islands.
- European Social Fund Plus (FSE+) / Fondo Social Europeo PlusminorEuropean Union co-financing programme for vocational training. Multiple Domingo Alonso Group subsidiaries received subsidies under the FSE+ 2021-2027 programme for their participation in dual vocational training of students in the Canary Islands.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Domingo Alonso Group competitors and assessment
Company assessmentDirect peers
- Bergé y Cía: Spanish multi-brand automotive importer and distributor (historically Toyota, Lexus, BMW) operating across Iberia. Directly comparable as a long-standing Spanish automotive importer with multi-brand franchise model.
- Grupo Salvador Caetano: Portuguese family-owned automotive conglomerate that is also a major multi-brand importer/distributor (including Volkswagen and Toyota) for the Iberian market. Highly comparable in business model, family ownership structure, and combined dealership + industrial operations.
- Quadis: Spanish multi-brand automotive dealer group with dealerships across Catalonia and broader Spain, distributing brands including Volkswagen Group and Hyundai. Closely comparable as a Spanish multi-brand retail/distribution peer.
- Grupo Concesur: Spanish automotive dealership group based in Andalusia distributing multiple brands. Comparable regional Spanish multi-brand dealer with similar customer segments and after-sales service offerings.
- Grupo Ibericar: Spanish multi-brand automotive dealer group distributing Hyundai, Honda, and other brands across multiple regions in Spain. Comparable multi-brand retailer with similar franchise portfolio including Hyundai and Honda.
Broad incumbents
- Inchcape plc: London-listed global multi-brand automotive distributor operating across mature and emerging markets. Comparable as a scaled multi-brand auto distribution business, though geographically broader and publicly listed.
- Pendragon plc: One of the UK's largest multi-brand automotive dealer groups (now part of Lithia). Comparable as a scaled multi-brand dealer, though operating in the UK market with different geographic exposure.
- Cox Automotive: Global automotive services group offering dealer software, remarketing, and fleet services. Comparable as a broader automotive services ecosystem player that touches dealer operations.
- Avis Budget Group: Parent franchisor of the Avis brand operated by Domingo Alonso through Avis Canarias. Relevant as the global incumbent in car rental whose franchise agreement governs a meaningful mobility revenue stream.
Others
- Stellantis Retail Group: OEM parent of Citroën, one of Domingo Alonso's key brand partners. Relevant as an OEM that owns/captures dealer economics through proprietary retail strategies, representing both a partner and a competitive threat to traditional dealer groups.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Domingo Alonso Group social profiles
Digital presenceDomingo Alonso Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Domingo Alonso Group leadership team
Management profileNumber of profiles
Profiles3 records
Domingo Alonso Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
Domingo Alonso Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Domingo Alonso Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Domingo Alonso Group
What does Domingo Alonso Group do?
Domingo Alonso Group is the authorized importer and distributor of multiple leading automotive brands (Volkswagen, Audi, Skoda, Ducati, Hyundai, Honda, Citroën) for the Canary Islands, operating an owned retail dealership network, after-sales service and parts operations, mobility services including commercial vehicle rental (Xtravans) and Avis franchise car rental, and a certified pre-owned vehicle program (Domingo Alonso Ocasión).
Is Domingo Alonso Group a public or private company?
Domingo Alonso Group is a private company. It is classified as family owned and is currently operating.
When was Domingo Alonso Group founded?
Domingo Alonso Group was founded in 1935. It employs 501 to 1,000 people.
Where is Domingo Alonso Group based?
Domingo Alonso Group is headquartered in Las Palmas De Gran Canaria, Spain, in the Europe region.
How does Domingo Alonso Group make money?
Four revenue lines are on record. Vehicle Sales (Importers & Retail) is the primary driver. The others are after-sales Services & Maintenance, mobility Solutions and used Vehicle Sales.
Who are Domingo Alonso Group's main competitors?
Direct peers on record are Bergé y Cía, Grupo Salvador Caetano, Quadis, Grupo Concesur and Grupo Ibericar. Broad incumbents are Inchcape plc, Pendragon plc, Cox Automotive and Avis Budget Group. Stellantis Retail Group is listed as an others.
Does Domingo Alonso Group have an API?
No public API is recorded for Domingo Alonso Group.
What industry is Domingo Alonso Group in?
Domingo Alonso Group's product category is Automotive Distribution and Retail. Its primary akta.pro industry code is THADAKAC, Corporate & Employee Fleet Programs. Its NAICS code is 44111 and its SIC code is 5500.