Avis
Avis is a global car rental brand and subsidiary of Avis Budget Group, operating approximately 5,200-10,000+ locations in over 150 countries, serving leisure and business travelers with vehicles from economy to luxury, supported by AI-powered fleet inspection and a Zipcar car-sharing subsidiary.
- Company typePublic
- Founded1946
- HeadquartersParsippany, United States
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Avis does
Avis Rent A Car System, LLC is a global car rental brand and subsidiary of Avis Budget Group, Inc. (NASDAQ: CAR), founded in 1946 and headquartered in Parsippany, New Jersey. The company operates approximately 5,200-10,000+ rental locations across more than 150-165 countries, serving individual leisure travelers, business travelers, corporate accounts, and government/military segments. Core offerings span economy through luxury vehicles, including electric and hybrid options, with supplementary services such as long-term rentals, one-way rentals, group/meetings rentals, e-Toll electronic toll processing, and protection/insurance products. The Avis Preferred loyalty program and Avis First premium service (with curbside pickup, biometric identity verification through CLEAR and QuickPass, and personal concierge support) drive repeat engagement.
The underlying technology platform combines direct-to-consumer digital booking via avis.com and mobile apps with fleet-wide connected car telematics (location, speed, fuel, tire pressure, odometer, driving behavior) sourced through built-in integrations with Apple CarPlay, Android Auto, and OnStar. Avis has deployed an AI-powered 360-degree vehicle inspection system (Focalx) piloted at London Heathrow that reduces inspection time from 30 to 3 minutes and detects 22% more minor damages than manual methods, alongside predictive analytics for fleet maintenance and dynamic pricing. The company also operates Zipcar, a wholly-owned car-sharing subsidiary acquired in 2013 for approximately $500 million, holding over 80% car-sharing market share at the time of acquisition.
Revenue is generated primarily through transactional daily/weekly vehicle rental fees supplemented by protection products (collision damage waiver, personal accident insurance, supplemental liability), fleet management and AI inspection services, and partnerships spanning autonomous vehicles (Waymo robotaxi fleet operations in Dallas), EV charging (Presto), biometric identity (CLEAR), and GTM marketing (Amazon benefits, WeShop social commerce). Pricing is quote-based with discounts for prepay (up to 35%), long-term rentals (up to 25% on 5+ days), and loyalty members; surcharges apply for under-25 renters and one-way drop-offs. In 2026, Avis refinanced its capital structure with a $2 billion revolving credit facility maturing 2031 and $300 million of 8% senior notes due 2031.
Avis firmographics
Firmographics- Name
- Avis
- Legal name
- Avis Rent A Car System, LLC
- Website
- https://avis.com
- Company type
- Public
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Avis is a global car rental brand and subsidiary of Avis Budget Group, operating approximately 5,200-10,000+ locations in over 150 countries, serving leisure and business travelers with vehicles from economy to luxury, supported by AI-powered fleet inspection and a Zipcar car-sharing subsidiary.
- Ownership category
- akta.pro rank
Avis industry classification
Industry- Product category
- Car Rental Services
- NAICS
- Passenger Car Rental (532111), Passenger Car Leasing (532112)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Passenger Vehicle Leasing & Long-Term Rental (Cars/SUVs) (TLABAHAA)
- akta.pro secondary industry
- Short-Term EV Car Rental (Airport & Off-Airport) (THADANAA)
Keywords
Where Avis is headquartered
LocationHeadquarters
- HQ city
- Parsippany
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Avis business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Vehicle Rental Fees: Core revenue from renting vehicles to customers on daily/weekly basis. Customers pay rental rates based on vehicle class, rental duration, and included mileage. Additional charges apply for extra drivers, insurance, fuel options, and tolls.
- Protections and Insurance Products: Revenue from selling collision damage waiver (CDW), personal accident insurance, supplemental liability protection, and other protection products to renters.
- Fleet Management Services: AI-powered vehicle inspection and fleet management services potentially offered to other fleet operators.
- AI Digital Pathology Solutions (Aimed Bio Partnership): Leveraging AI-based digital pathology solution 'Quanti Discovery' for biomarker research, though this partnership appears to be with a separate entity using the Avis name.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Vehicle Rentals |
| Transaction based/ take rate | Pay-as-you-go | Long-term Car Rentals |
| Subscription | Annual | Avis Preferred Loyalty Program |
| Transaction based/ take rate | Pay-as-you-go | Premium/Elite Vehicle Rentals |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Avis product offering
Product offeringCore offering
Avis is a global car rental company that rents vehicles across economy, compact, midsize, full-size, SUV, minivan, hybrid, electric, and luxury categories at approximately 5,200 locations in more than 165 countries. The company supplements rentals with the Avis Preferred loyalty program, the Avis mobile app, curbside pickup and dropoff (Avis First), e-Toll electronic toll collection, protection and insurance products, and operates the Zipcar car-sharing subsidiary.
Product overview
Avis operates as a global car rental company offering a unified platform of mobility services across multiple vehicle categories and rental types. The core offering includes traditional car rentals (economy through luxury), supplemented by the Avis Preferred loyalty program for expedited service and the Avis mobile app for self-service management. Additional services include electric and hybrid vehicle options, long-term rentals, one-way rentals, and group/business programs. The company also operates e-Toll services for electronic toll collection and offers biometric identity verification through QuickPass. Through acquisition, Avis expanded into car-sharing via Zipcar (acquired for $500 million), which operates as a separate sub-brand. Recent technology initiatives include AI-powered vehicle inspection and autonomous vehicle fleet partnerships.
Differentiator
Problem solved
Functional benefit
Brands
- Avis Preferred: Loyalty program offering expedited service, skip the counter, earn rewards, and free upgrades.
- Avis First
Quantifiable outcome
- AI-powered inspection detects 22% more minor damages compared to manual inspection (London Heathrow pilot)
- +3 more outcomes
Companies that use Avis
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Avis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature5 records
Avis partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- AmazonminorAvis offers exclusive Amazon benefits through limited-time promotions, including up to 30% savings plus 10% back in Amazon gift cards on select rentals.
- Discovery Pothole PatrolminorPrivate-public partnership between Discovery Insure, Dial Direct, and Avis to repair potholes in Johannesburg roads. The initiative has fixed over 343,000 potholes since May 2021, operates with 40 people across 8 repair vehicles, and achieved a 99% repair success rate.
- WaymocoreWaymo launched robotaxi service in Dallas through a partnership with Avis, marking a key expansion of autonomous vehicle services. Morgan Stanley analysts noted this partnership is likely to test Uber's ability to compete in autonomous offerings. Avis provides fleet operations support for Waymo's autonomous vehicle deployment.
- Aimed BiominorAimed Bio signed a joint research agreement with Avis and completed a strategic equity investment. The partnership leverages Avis's AI-based digital pathology solution 'Quanti Discovery' to quantify pathology data and enhance biomarker-focused patient selection strategies for antibody-drug conjugate (ADC) drug development.
- WeShop Holdings LimitedminorWeShop integrated Avis into its social commerce platform, allowing WeShop users in the US and UK to earn WePoints through Avis bookings. The partnership expands WeShop's travel category and provides Avis visibility to WeShop's user base planning winter and spring vacations.
- HertzminorHertz is one of the fleet operator partners integrated with Presto's EV charging app network alongside Avis.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Avis competitors and assessment
Company assessmentEmerging players
- Turo: Turo operates a peer-to-peer car-sharing marketplace that competes with Avis in the urban, leisure, and replacement-vehicle segments. Its marketplace model and growing consumer adoption represent a structural alternative to traditional rental fleets that Avis's Zipcar subsidiary also addresses.
- Getaround: Getaround is a peer-to-peer car-sharing platform competing with both traditional rentals and Zipcar. It represents the same car-sharing disruption thesis that pressured Avis's Zipcar subsidiary, focused on urban and short-duration use cases.
- Kyte: Kyte is a digital-first car rental delivery service operating in major US cities, providing on-demand vehicle delivery and pickup. It targets the same urban, mobile-first customer base as Avis's app and curbside pickup service with a leaner, tech-native operating model.
Direct peers
- Hertz Global Holdings: Hertz is the most direct competitor to Avis, operating a global car rental fleet under the Hertz, Dollar, and Thrifty brands at airports and city locations worldwide. Like Avis, Hertz competes for corporate accounts, leisure travelers, and increasingly for EV and connected-car fleet leadership.
- Sixt SE: Sixt is a leading European-headquartered premium car rental and mobility platform with expanding US presence. It competes directly with Avis on premium and leisure rentals, loyalty programs (Sixt Express), and digital-first booking, with comparable technology investments.
- Enterprise Mobility (Enterprise Rent-A-Car): Enterprise is the largest car rental company in North America by fleet and revenue, operating Enterprise, National, and Alamo brands. It directly competes with Avis on airport rentals, corporate accounts, and now car-sharing through its enterprise-mobility platform.
- National Car Rental: National Car Rental is an Enterprise-owned brand focusing on the corporate and frequent-renter segment. It competes with Avis's Preferred business program and corporate accounts for airport-based business rentals, loyalty programs, and premium-vehicle upgrades.
- Budget Rent A Car: Budget is a sister brand under Avis Budget Group, serving the value segment of the same car rental market Avis addresses. While both brands operate under the same parent, Budget is a direct competitor in airport and off-airport rentals, particularly for price-sensitive leisure travelers.
Others
- Waymo: Waymo is Avis's strategic partner for autonomous robotaxi fleet management in Dallas, but it is also a longer-term competitive threat as a vertically integrated autonomous mobility provider. The relationship is symbiotic today but could evolve into direct competition as Waymo scales its own fleet operations.
Broad incumbents
- Uber: Uber is the dominant ride-hailing and mobility-as-a-service platform, increasingly overlapping with car rental for short-trip and urban use cases. Morgan Stanley specifically framed Avis's Waymo partnership as a competitive test against Uber, underscoring Uber's role as a broad incumbent in mobility.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Avis social profiles
Digital presenceAvis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avis leadership team
Management profileNumber of profiles
Profiles1 record
Avis subsidiaries and ownership
Company hierarchySubsidiaries1 record
Avis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avis
What does Avis do?
Avis is a global car rental company that rents vehicles across economy, compact, midsize, full-size, SUV, minivan, hybrid, electric, and luxury categories at approximately 5,200 locations in more than 165 countries. The company supplements rentals with the Avis Preferred loyalty program, the Avis mobile app, curbside pickup and dropoff (Avis First), e-Toll electronic toll collection, protection and insurance products, and operates the Zipcar car-sharing subsidiary.
Is Avis a public or private company?
Avis is a public company. It is classified as public and is currently operating.
When was Avis founded?
Avis was founded in 1946. It employs 5,001 to 10,000 people.
Where is Avis based?
Avis is headquartered in Parsippany, United States, in the North America region.
How does Avis make money?
Four revenue lines are on record. Vehicle Rental Fees are the primary driver. The others are protections and Insurance Products, fleet Management Services and AI Digital Pathology Solutions (Aimed Bio Partnership).
Who are Avis's main competitors?
Emerging players on record are Turo, Getaround and Kyte. Direct peers are Hertz Global Holdings, Sixt SE, Enterprise Mobility (Enterprise Rent-A-Car), National Car Rental and Budget Rent A Car. Waymo is listed as an others. Uber is listed as a broad incumbent.
Does Avis have an API?
No public API is recorded for Avis.
What industry is Avis in?
Avis's product category is Car Rental Services. Its primary akta.pro industry code is TLABAHAA, Passenger Vehicle Leasing & Long-Term Rental (Cars/SUVs), with a secondary code of THADANAA, Short-Term EV Car Rental (Airport & Off-Airport). Its NAICS code is 532111 and its SIC code is 7510.