Splendid Group

What Splendid Group does

Splendid Group (legal entity: Splendid Suggestions Pty Ltd) is a privately held, pure-play B2B technology marketing agency founded in 2013 and headquartered in Sydney, Australia. The firm delivers senior-staffed, integrated marketing services exclusively to technology brands, covering ABM, B2B branding, search marketing, social, marketing automation, content, video (including its 'Plugged In, Switched On' podcast), partner marketing, lead generation, events, performance media, and a creative production studio (Splendid Studio). Its flagship differentiator is the Partner Marketing Concierge Program — a methodology-driven service that produces concierge assets and execution support for channel partners and has been credited with lifting partner participation from 30% to 87% and scaling a Microsoft program from 3 partners to hundreds across APJ, India, Southeast Asia, and Greater China.

The agency operates as a fully distributed remote organization with sales-led, direct engagement to enterprise tech buyers, supported by general offices in Sydney, New York, London, and Singapore, and named customers include Microsoft (UK and ANZ), Red Hat, HP, ServiceNow, AMD, Aruba, Jabra, Mirvac, PwC, SAS, and Vocus. Revenue is generated through professional-services fees on engagements; pricing is not publicly disclosed and the company has not raised external funding or pursued public listing. The core technology stack consists of third-party marketing automation platforms (e.g., HubSpot), AI-assisted campaign tooling, and SDR outreach systems rather than proprietary software, and the firm has no public API, app, or patents on record.

Name

Splendid Group

Legal name

Splendid Suggestions Pty Ltd

Website

https://splendidgroup.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Splendid Group is a privately held B2B technology marketing agency that delivers senior-staffed integrated marketing services — including partner marketing, ABM, content, lead generation, and the proprietary Partner Marketing Concierge Program — exclusively to enterprise technology brands globally.

Ownership category

akta.pro rank

Product category

B2B Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industry

Technology & B2B PR (BPAFADAI)

Keywords

• B2B technology marketing
• Account based marketing
• Partner marketing services
• Marketing automation consulting
• Lead generation agency

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Technology Marketing Services: Agency fees for specialized B2B tech marketing services including ABM, branding, search marketing, social, marketing automation, content marketing, video, partner marketing, lead generation, events, and performance media. Services are delivered by senior specialists with deep B2B tech experience.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Splendid Group is a pure-play B2B technology marketing agency that delivers strategic planning, lead generation, digital design and development services to enterprise technology brands. The agency sells twelve distinct service lines spanning account-based marketing, partner marketing, content marketing, branding, SEO/search, social, marketing automation, performance media, video, events/experiences and a creative production studio (Splendid Studio), all delivered by senior B2B technology specialists.

Product overview

Splendid Group is a pure-play B2B technology marketing agency that offers a comprehensive suite of marketing services rather than a software product. The agency's portfolio consists of 12 distinct service offerings: Account Based Marketing (ABM), B2B Branding, B2B Search Marketing (SEO), B2B Social, Marketing Automation, Content Marketing, Video production (including the 'Plugged In, Switched On' podcast), Partner Marketing, Lead Generation, Events, Performance Media, and Splendid Studio. These services are delivered as consulting and execution engagements for technology brands, not as a SaaS platform or software product. The agency operates as a fully distributed remote organisation with offices in Sydney, New York, London, and Singapore.

Differentiator

Problem solved

Functional benefit

Products and services

• Account Based Marketing (ABM) Strategy and execution service putting human needs at the centre of sales and marketing activities, offering immersive experiences where buyers are accompanied by sellers rather than funnelled through a funnel; targeted at B2B technology brands.
• B2B Branding Creative branding services for IT B2B marketing, delivering high-impact collateral, design and messaging to drive results for technology brands.
• B2B Search Marketing (SEO) SEO services using the latest tools and techniques to determine performance versus competitors, improve rankings and increase visibility through strategy, technology, and relationship-based 'white label' partner programs.
• B2B Social Social media marketing services tailored for B2B technology companies, leveraging platforms like LinkedIn for professional engagement and content distribution.
• Marketing Automation Leverages real-time data, insight and AI to deliver the right messages at the right time, helping sales teams build relationships at scale through automated campaigns.
• Content Marketing Copywriting and content development services with extensive expertise in technology marketing, delivering insightful, on-trend content which adds value to the sales journey.
• Video Video production and marketing services for B2B technology brands, including video content creation for marketing campaigns and the 'Plugged In, Switched On' podcast.
• Partner Marketing Programs designed to help technology vendors and their partner teams build company brands, grow demand for products and drive market outperformance, including distributor and reseller enablement through the Partner Marketing Concierge methodology.
• Lead Generation Data-driven lead generation combining deep understanding of buying-committee behaviour with precise, persuasive messaging, achieved through performance media, outbound telemarketing and social selling.
• Events Event conceptualisation, design, writing, orchestration and nurturing for hybrid and virtual events, helping clients maximise attendee engagement.
• Performance Media Campaign optimisation including targeted search engine marketing, placements across the Google Display Network, and articles and ads on LinkedIn.
• Splendid Studio Creative production studio providing design, development and creative execution capabilities for B2B technology marketing campaigns.

Quantifiable outcome

• Uplift in partner program participation from 30% to 87%
• +1 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• MicrosoftcoreGTM or Marketing PartnerMajor technology vendor client for whom Splendid delivers partner marketing programs, demand generation campaigns, and strategic marketing services across ANZ, APJ, Southeast Asia, and Greater China. Programs include concierge partner marketing support and lead generation campaigns.
• Red HatcoreGTM or Marketing PartnerEnterprise technology partner for whom Splendid delivers partner marketing programs in ANZ region, including principal partner marketing manager engagement.
• HPcoreGTM or Marketing PartnerTechnology vendor client receiving partner marketing strategy and campaign development services, including channel sales marketing support for Southern Region.
• ServiceNowcoreGTM or Marketing PartnerEnterprise software platform partner for whom Splendid conducts marketing programs including accessibility-focused campaigns and executive interviews.
• AMDminorGTM or Marketing PartnerTechnology brand client for B2B marketing services.
• ArubaminorGTM or Marketing PartnerTechnology brand client for B2B marketing services.
• JabraminorGTM or Marketing PartnerTechnology brand client for B2B marketing services.
• MirvacminorGTM or Marketing PartnerProperty and technology brand client for B2B marketing services.
• PwCminorGTM or Marketing PartnerProfessional services firm client for B2B marketing services.
• SASminorGTM or Marketing PartnerAnalytics software brand client for B2B marketing services.
• VocusminorGTM or Marketing PartnerTelecommunications/technology brand client for B2B marketing services.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCbUvELRX7wWqOR5JP5pwU9Q
• LinkedInlinkedin.com/company/splendidgroup/mycompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Splendid Group