Origine Cycles

What Origine Cycles does

Origine Cycles SAS is a French direct-to-consumer manufacturer of fully custom bicycles, headquartered at 550 rue Marc Jodot, 59220 Rouvignies (near Somain) in northern France. The company designs, paints, and assembles bikes in-house and ships them factory-direct worldwide with a standard 4-week lead time. Founded in 2012, Origine operates as a privately held Société par Actions Simplifiée under Chairman Rémi Lefèvre, with a stated €20,000 share capital and no disclosed external institutional investment, indicating a bootstrapped, founder-led ownership structure.

The product portfolio spans eight categories — road (Axxome RR/GTR/GTO/400/Ultra/RS, Fraxion GTR, Tuxedo, Tuxedo Endurance), gravel (Graxx GTR/GTO/GTS, Trail), mountain bike (Théorème GTR/GTO/FS series, Naja, Théorème GR), electric road, electric gravel, electric VTC/urban (Newton[e], Help, Montmartre, Crossline), fitness/flatbar, and children's balance bikes (Draisienne). Origine applies proprietary carbon frame technologies including CCT+ (Continuous Carbon Tubing) for rear-triangle vibration damping, EPS internal moulding for uniform tube thickness, and the Origine Adaptive System, a data-driven approach integrating biomechanics, materials selection, and precision assembly. Customers configure each bike through an online configurator with over 3,000 size configurations per model, optional Colors On Demand RAL paint matching, and an online size calculator supported by remote technical advisors.

The business model is exclusive factory-direct DTC with no intermediaries, supported by a 400-partner service center network in France for maintenance and repairs, plus a partnership with hepster for bike insurance add-ons. Pricing ranges from €149 (Draisienne balance bike) to €7,929 (Axxome RR top-tier carbon road bike), with frame-only options starting at €787 and a uniform 14-day money-back guarantee plus lifetime frame warranty. Origine ships across at least seven European markets (France, Switzerland, Belgium, Netherlands, Germany, Italy, United Kingdom) and worldwide, with destination-based tax and delivery calculation. Ancillary revenue streams include accessories, components (including the proprietary Prymahl wheelset line), framesets, and factory workshop services, though no revenue, headcount, or unit-volume figures are disclosed in the available data.

Name

Origine Cycles

Legal name

Origine Cycles SAS

Website

https://origine-cycles.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Origine Cycles is a French direct-to-consumer manufacturer of fully custom carbon and aluminum bicycles across road, gravel, MTB, e-bike, urban, and children's categories. The company delivers made-to-measure bikes factory-direct worldwide using proprietary frame technologies and an online configurator.

Ownership category

akta.pro rank

Product category

Custom bicycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Bicycle Retail (New Bikes) (CRAMAHAA)

akta.pro secondary industries

E-Bikes & Electric Bicycles (CRACASAA), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Service, Repair & Maintenance Shops (CRAMAHAH)

Keywords

• Custom bicycles
• Made-to-measure bikes
• Carbon bike frames
• Direct-to-consumer bicycles
• Electric road bikes

Headquarters

HQ city

Somain

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Bicycle Sales: Direct-to-consumer sales of fully assembled custom bicycles and framesets across multiple categories including road, gravel, MTB, e-bikes, and children's bikes. Customers use online configurator to customize components, colours and sizes. Payment options include bank card, transfer, and up to 3 interest-free instalments for French residents.
2. Accessories and Components: Sales of bike accessories, components, maintenance products, and tools through the e-commerce platform alongside main bike purchases.
3. Maintenance Services: Factory-based maintenance and repair services offered at their workshop in northern France, including diagnostic services, tune-ups, wheel services, transmission services, and frame painting touch-ups.
4. Bike Insurance: Partnership with hepster for offering bike insurance to customers as an add-on during purchase process.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Origine Cycles designs, manufactures, and sells 100% custom-made bicycles directly to consumers through its online configurator. The product range covers road, gravel, mountain, electric, urban, fitness/flatbar, and children's bikes in carbon and aluminum frames, all built in northern France in four weeks and shipped fully assembled worldwide.

Product overview

Origine Cycles is a French direct-to-consumer bicycle manufacturer offering fully customized bikes across multiple categories. The product portfolio includes performance road bikes (Axxome RR, Axxome GTR, Axxome GTO, Axxome 400, Axxome RS, Axxome Ultra, Fraxion GTR, Tuxedo), gravel bikes (Graxx GTR, Graxx GTO, Graxx GTS, Trail), electric bikes (Newton[e], Newton[e] GR, Help, Help GR, Montmartre Air, Crossline), mountain bikes (Théorème GTR, Théorème GTO, Théorème FS series, Naja, Théorème GR), fitness/flatbar bikes, and children's balance bikes (Draisienne). The company also offers proprietary Prymahl wheelsets, individual framesets for custom builds, and an online bike configurator for personalized assembly. All bikes are manufactured in northern France with made-to-measure sizing and customization options.

Differentiator

Problem solved

Functional benefit

Products and services

• Axxome RR Lightest and most exclusive carbon road bike frame in the Origine range, designed for competitors seeking dynamism and lightness, starting from €7,929.
• Axxome GTR High-performance, lightweight carbon road bike for demanding cyclists across all terrain, especially hilly and mountainous rides, starting from €3,580.
• Axxome GTO Endurance carbon road bike balancing comfort with dynamic performance for long-distance riding, starting from €2,376.
• Axxome 400 Lightweight endurance road bike with rim brakes offering the best comfort-to-performance ratio in the range.
• Axxome Ultra Most versatile Axxome variant for long-distance and endurance riding, combining comfort with a slightly higher riding position, starting from €2,691.
• Axxome RS Lightest, highest-performance rim-braking carbon road bike frame aimed at performance-oriented racers, starting from €4,498.
• Fraxion GTR Profiled aero road bike combining aerodynamic performance with the comfort of a classic bike, starting from €3,598.
• Tuxedo Aluminum road bike that rivals most carbon bikes, lightweight and dynamic for fast riding.
• Tuxedo Endurance Ultra-distance aluminum road bike designed for all conditions, starting from €1,864.
• Graxx GTR High-performance carbon gravel bike for going fast on trails and roads without compromising dynamics.
• Graxx GTO Comfortable, versatile carbon gravel bike for paths, roads, bikepacking, and cycling trips.
• Graxx GTS Access carbon gravel bike designed for adventure riding.
• Trail Dynamic aluminum gravel bike with upright position for trails, roads, travel, or city riding.
• Newton[e] World's lightest carbon electric road bike, starting from €4,555.
• Newton[e] GR World's lightest carbon electric gravel bike.
• Help Lightweight aluminum electric road bike, starting from €3,802.
• Help GR Lightweight aluminum electric gravel bike.
• Montmartre Air Stylish, lightweight electric city bike with belt drive, starting from €3,040.
• Montmartre x Ligne Roset Limited edition electric urban bike collaboration with Ligne Roset featuring distinctive design, starting from €3,300.
• Crossline Electric hybrid bike with upright frame for versatile urban riding.
• Théorème GTR High-performance carbon hardtail MTB with light and fast lay-up for XC racing.
• Théorème FS 120 GTR High-performance XC full suspension MTB with 120mm travel and GTR carbon lay-up for racing and uncompromising efficiency.
• Théorème FS Team Edition Top-tier XC full suspension racing division MTB.
• Naja 29-inch aluminum trail MTB with 130mm front and 120mm rear travel for fun riding with jumps and banked turns.
• Théorème GR Monster gravel bike combining MTB capability with gravel versatility for adventure riding.
• Draisienne Balance bike for children with 12-inch wheels, introducing Origine quality to young riders' first cycling experiences, starting from €149.
• Prymahl Wheelsets Proprietary brand of high-performance wheelsets including Orion and Vega models for road, gravel, and mountain bikes.
• Frame Sets Individual carbon and aluminum framesets available for road (from €787), gravel (from €793), and MTB (from €1,360) categories, sold separately for custom builds with a 4-week lead time.
• Maintenance and Repair Services Factory-based diagnostic, tune-up, wheel, transmission, and paint services offered at Origine's workshop in northern France, plus a network of 400 partner service centers across France.

Quantifiable outcome

• 4-week delivery for 100% custom bike configuration
• +4 more outcomes

Named customers13 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Look Cycle: Established French manufacturer of high-performance road, gravel and e-bikes sharing Origine's domestic French manufacturing heritage and premium positioning.
• Lapierre Bikes: French bicycle manufacturer with a full road, MTB and e-bike range distributed through dealer networks — comparable to Origine in product breadth but operating via traditional retail.
• Specialized Bicycle Components: Global premium bike brand offering configurable builds (Project Custom) across road, gravel, MTB and e-bikes — much larger scale but comparable custom-DTC angle and full-range product overlap.
• Trek Bikes: Global premium bike manufacturer with Project One custom configurator offering bespoke road, gravel and MTB frames worldwide — same custom-bike promise as Origine, at vastly larger scale.
• Pinarello: Italian premium road and gravel manufacturer serving a similar high-end enthusiast customer base as Origine, with comparable performance positioning and Made-in-Europe manufacturing.
• BMC Switzerland: Swiss premium bike brand offering high-end road, gravel, MTB and e-bikes through specialty retail — competes with Origine for the same high-performance consumer and pro-team credibility.

Direct peers

• Canyon Bicycles: German direct-to-consumer premium bicycle manufacturer offering custom-configurable road, gravel, MTB and e-bikes online with factory-direct pricing — the archetype Origine mirrors.
• Rose Bikes: German direct-to-consumer bike brand selling configurable road, gravel, MTB and e-bikes online at factory prices, with French distribution — direct overlap with Origine's mass-custom DTC model.
• Time Bicycles: French premium bicycle manufacturer with hand-built carbon and titanium frames, sharing Origine's domestic French craftsmanship heritage and high-end positioning.

Emerging players

• Van Rysel (Decathlon): Decathlon's in-house performance bike brand spanning road, gravel and MTB at accessible prices — a scale DTC competitor that competes with Origine on factory-direct value rather than customisation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Origine_Cycles
• Facebookfacebook.com/Originecycles
• Instagraminstagram.com/origine_cycles/?hl=fr
• TikToktiktok.com/@origine_cycles

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Origine Cycles