TIME Bicycles
TIME Bicycles is a French premium carbon bicycle manufacturer founded in 1987, designing and producing road and gravel bikes in Europe using proprietary Dyneema®, Braided Carbon Structure, and Resin Transfer Molding technologies, sold direct-to-consumer and through 101 North American dealers.
- Company typePrivate
- Founded1987
- HeadquartersVaulx-milieu, France
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What TIME Bicycles does
TIME Bicycles is a French premium carbon bicycle manufacturer founded in 1987 and headquartered in Vaulx-milieu, France. The company designs, crafts, and manufactures high-performance road and gravel bicycles in Europe, offering a focused portfolio of five core models: SCYLON (aero road racing), NXR (pure road), FLUIDITY (endurance/comfort), ADH Rim Brake (classic rim brake), and ADHX 45 (gravel). Each platform is available as a frameset or complete bike build. TIME differentiates through proprietary manufacturing technologies — Dyneema® fiber integration, Braided Carbon Structure (BCS), and Resin Transfer Molding (RTM) — which form the technical core of its value proposition against competing carbon bike brands.
The business operates a dual-channel go-to-market. Direct-to-consumer sales are run through timebicycles.com with phone (1-888-912-2110), email, and chat support, complemented by a 30-day return policy and warranty program. A parallel authorized dealer network spans 101 locations across the USA and Canada, accessed via a dealer locator and a B2B dealer portal. Revenue is generated almost entirely from hardware sales of complete bicycles, framesets, TIME-branded pedals, and OEM replacement parts (bottle bolts, cable guides, cable hole plugs). Customer segments are split between road cyclists and gravel cyclists, both treated as primary; the supporting evidence consists of consumer/end-user demographics rather than enterprise accounts.
The company employs 51–100 people and is privately held. It maintains active social and content channels (Instagram, Facebook, YouTube, LinkedIn, a Journal blog, and an email newsletter). It has also implemented an HSA/FSA eligibility program in the US market as a differentiated commercial lever. No funding rounds, M&A activity, leadership changes, or revenue figures are disclosed in the available source material.
TIME Bicycles firmographics
Firmographics- Name
- TIME Bicycles
- Website
- https://shop.timebicycles.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- TIME Bicycles is a French premium carbon bicycle manufacturer founded in 1987, designing and producing road and gravel bikes in Europe using proprietary Dyneema®, Braided Carbon Structure, and Resin Transfer Molding technologies, sold direct-to-consumer and through 101 North American dealers.
- Ownership category
- akta.pro rank
TIME Bicycles industry classification
Industry- Product category
- Performance Bicycles
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industry
- Bike Parts & Components Retail (CRAMAHAB)
Keywords
Where TIME Bicycles is headquartered
LocationHeadquarters
- HQ city
- Vaulx-milieu
- HQ country
- France
- HQ region
- Europe
Markets served
TIME Bicycles business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Bicycle Sales: TIME Bicycles generates revenue primarily through the sale of complete bicycles and framesets across road and gravel categories. Products include the Scylon (aero road racing), NXR (pure road), Fluidity (endurance/speed + comfort), and ADHX 45 (gravel) lines.
- Accessories and OEM Parts: Sale of TIME-branded pedals, replacement parts, and accessories including bottle bolts, cable guides, and cable hole plugs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Accessories and replacement parts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
TIME Bicycles product offering
Product offeringCore offering
TIME Bicycles designs, manufactures, and sells premium carbon fiber road and gravel bicycles (SCYLON, NXR, FLUIDITY, Alpe d'Huez Rim Brake, ADHX 45) as complete builds and framesets, complemented by TIME-branded pedals and OEM replacement parts. Production takes place in Europe using proprietary Dyneema® fiber, Braided Carbon Structure (BCS), and Resin Transfer Molding (RTM) technologies. Distribution is via direct-to-consumer e-commerce and a North American authorized dealer network.
Product overview
TIME Bicycles is a premium bicycle manufacturer offering a focused portfolio of road and gravel bikes designed, crafted, and manufactured in Europe. The product lineup consists of four core road bike models (SCYLON for aero racing, NXR for pure road performance, FLUIDITY for endurance/comfort, and Alpe d'Huez Rim Brake as a classic rim brake option) and one gravel model (ADHX 45). Each model is available as either a frameset or complete bike build. The company supplements its bicycle offerings with TIME-branded pedals and OEM replacement parts. TIME differentiates through proprietary technologies including Dyneema® fiber reinforcement, Braided Carbon Structure (BCS), and Resin Transfer Molding (RTM) manufacturing processes.
Differentiator
Problem solved
Functional benefit
Products and services
- SCYLON
Companies that use TIME Bicycles
Customer profileSegments2 records
Ideal customer profiles2 records
TIME Bicycles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TIME Bicycles partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
TIME Bicycles competitors and assessment
Company assessmentDirect peers
- Scott Sports: Scott is a Swiss premium bicycle and sporting goods brand offering high-end road (Foil, Addict) and gravel (Addict Gravel) bikes. It competes with TIME in the premium carbon road and gravel segments, with similar European engineering heritage.
- Look Cycle: Look Cycle is a French premium bicycle manufacturer headquartered in Nevers, France, with a similarly deep heritage and focus on high-performance road, gravel, and track bikes. Like TIME, Look emphasizes proprietary carbon technology and competes head-to-head in the same European premium performance niche.
- Wilier Triestina: Wilier Triestina is an Italian premium road and gravel bicycle manufacturer (Zero SLR, Filante, Rave) with comparable heritage, European manufacturing, and carbon frame expertise. It directly competes with TIME in the premium performance road and gravel category.
- Canyon: Canyon is a German direct-to-consumer premium road (Aeroad, Ultimate), gravel (Grail), and e-bike brand that has disrupted traditional pricing in premium carbon. Its DTC-led model and aggressive pricing put it in direct competition with TIME's premium positioning.
- Cervélo: Cervélo is a Canadian premium road, gravel, and triathlon bike brand with strong carbon fiber engineering credentials and aero-focused platforms like the S5 and Caledonia. It directly competes with TIME's SCYLON and FLUIDITY lines in the high-performance road segment.
- Colnago: Colnago is a heritage Italian premium road and gravel bike brand (V4Rs, C68, G3-X), sharing TIME's positioning as a European craft manufacturer focused on performance road frames. Both brands compete for premium road and gravel riders with similar price points and brand cachet.
- Pinarello: Pinarello is a storied Italian premium road and gravel bicycle manufacturer (Dogma, F-series), with comparable heritage, European manufacturing, and proprietary carbon frame technology. It competes with TIME in the high-end road and gravel performance market globally.
Broad incumbents
- Giant Bicycles: Giant is the world's largest bicycle manufacturer, producing premium carbon road (Propel, TCR) and gravel (Revolt) bikes alongside mass-market models. It competes with TIME at the premium end while operating at a fundamentally different scale and global footprint.
- Specialized: Specialized is one of the largest premium bicycle manufacturers globally, offering comprehensive road (Tarmac, Roubaix), gravel (Diverge, Crux), and e-bike lines. It competes with TIME across the entire premium performance spectrum but at vastly greater scale and broader portfolio.
- Trek Bicycle: Trek is a global bicycle giant with extensive road (Madone, Émonda), gravel (Checkmate, Domane), and mountain lineups, including premium Project One customization. It competes with TIME in the premium road and gravel space with significantly larger scale, dealer network, and marketing reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
TIME Bicycles social profiles
Digital presenceTIME Bicycles financial estimates
Financial estimateRevenue estimate
Valuation estimate
TIME Bicycles leadership team
Management profileNumber of profiles
TIME Bicycles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TIME Bicycles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TIME Bicycles
What does TIME Bicycles do?
TIME Bicycles designs, manufactures, and sells premium carbon fiber road and gravel bicycles (SCYLON, NXR, FLUIDITY, Alpe d'Huez Rim Brake, ADHX 45) as complete builds and framesets, complemented by TIME-branded pedals and OEM replacement parts. Production takes place in Europe using proprietary Dyneema® fiber, Braided Carbon Structure (BCS), and Resin Transfer Molding (RTM) technologies. Distribution is via direct-to-consumer e-commerce and a North American authorized dealer network.
When was TIME Bicycles founded?
TIME Bicycles was founded in 1987. It employs 51 to 100 people.
Where is TIME Bicycles based?
TIME Bicycles is headquartered in Vaulx-milieu, France, in the Europe region.
How does TIME Bicycles make money?
Two revenue lines are on record. Bicycle Sales are the primary driver. The others are accessories and OEM Parts.
Who are TIME Bicycles's main competitors?
Direct peers on record are Scott Sports, Look Cycle, Wilier Triestina, Canyon, Cervélo, Colnago and Pinarello. Broad incumbents are Giant Bicycles, Specialized and Trek Bicycle.
Does TIME Bicycles have an API?
No public API is recorded for TIME Bicycles.
What industry is TIME Bicycles in?
TIME Bicycles's product category is Performance Bicycles. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAB, Bike Parts & Components Retail. Its NAICS code is 336991 and its SIC code is 3751.