What Jaarbeurs does

Royal Dutch Jaarbeurs is a privately held Dutch event and exhibition organizer and venue operator, headquartered adjacent to Utrecht Central Station. Founded in 1916 and recently rebranded (May 2026) to formalize its international positioning, Jaarbeurs operates a physical estate of 10 exhibition halls, more than 65 meeting and congress rooms, the Beatrix Theater, the Media Plaza congress center, Restaurant Speys, and a dedicated broadcast studio. The company serves three principal customer groups: third-party event organizers and exhibitors that rent venue space and use Jaarbeurs' event services; corporate and business clients hosting meetings, conferences, and product launches; and organizers of large public events such as festivals, concerts, and themed consumer shows.

Jaarbeurs generates revenue across four streams: venue and space rental (one-time contracts), organization of its own proprietary trade fairs and exhibitions (transactional exhibitor fees, sponsorships, and tickets), bundled and standalone event services including catering, AV, production, and decoration (professional services), and online/digital services including the Jaarbeurs App, matchmaking, livestreaming via Jaarbeurs Studio, and online exhibitions (recurring or per-event digital revenue). Pricing is quote-based across all primary streams, with a formal two-business-day response commitment. The owned-event portfolio spans multiple vertical sectors — Health & Life Sciences (Zorg & ICT, Dutch Health Hub with ~40,000 members, Dutch Health Week), Construction & Installation (BouwBeurs, VSK, DigiBouw, Future Facade, European Smart City Experience), Logistics (ICT&Logistics, Logistica Next, LogiNext Germany in JV), IT (Cybersec Europe, Computable), Agri-food (VIV Europe, Foodbytes acquired from Rabobank), and Travel & Leisure (Vakantiebeurs) — together with consumer/public events including Winterspektakel, Supremacy Classics, Megafestatie, and KreaDoe.

Distribution is direct enterprise sales through sector-dedicated account managers, supplemented by the VNU Asia Pacific subsidiary operating exhibitions across Asia-Pacific, a joint venture LogiNext Germany with Hamburg Messe und Congress GmbH (April 2026 launch), and a new agrifood trade show in New Delhi, India. GTM is field-sales-led with a quote-request-driven inbound funnel. Recent strategic activity has centred on internationalization (India entry, Germany JV, Asia-Pacific subsidiary leadership), vertical deepening (Foodbytes acquisition, circular transformation of BouwBeurs by 2027), and platform extension (Jaarbeurs Studio, Jaarbeurs App, sector-specific online hubs). Headcount is reported in the 501–1,000 range, and Jaarbeurs holds HealthCare Venue, Venue Healthcare Champion, and Green Healthcare certifications to enable pharmaceutical and medical sector events.

Name

Jaarbeurs

Legal name

Jaarbeurs B.V.

Website

https://jaarbeurs.nl

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Royal Dutch Jaarbeurs is a privately held Dutch event and exhibition organizer and venue operator headquartered in Utrecht adjacent to the central station, operating 10 exhibition halls, 65+ meeting rooms, a theater, broadcast studio, and a portfolio of owned trade fairs across health, construction, logistics, IT, agri-food, and travel sectors.

Ownership category

akta.pro rank

Product category

Trade Fair and Event Venue Services

NAICS

Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Fairgrounds & Expo Parks (THAHAAAH)

akta.pro secondary industries

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Hybrid Conferences & Conventions (In-Person + Streamed) (MPAGAOAC), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Trade fair venue
• Event management services
• Conference center rental
• Exhibition organization
• Corporate event hosting

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Venue and Space Rental: Jaarbeurs earns revenue by renting out its exhibition halls, conference rooms, congress centers, theaters, and meeting spaces to third-party event organizers and corporate clients. Rental covers various event types including trade fairs, conferences, corporate events, and public events.
2. Own Exhibition and Event Organization: Jaarbeurs organizes and hosts its own proprietary trade fairs and exhibitions across vertical sectors (health, construction, IT, logistics, education, agri-food, travel), generating revenue from exhibitor fees, visitor tickets, sponsorships, and related event services.
3. Event Services (Catering, AV, Production, Decoration): Jaarbeurs offers bundled and standalone event support services including catering, audiovisual equipment and technical support, event production, and decoration. These services are provided alongside venue rental and represent an additional per-event revenue stream.
4. Online and Digital Services: Revenue from digital services including online event platforms, matchmaking tools, whitepaper/content portals, and online exhibitions. The Jaarbeurs App also supports digital services for attendees.
5. International Expansion and Subsidiaries: Jaarbeurs generates revenue through international operations including VNU Asia Pacific (subsidiary operating exhibitions in Asia-Pacific), LogiNext Germany (joint venture with Hamburg Messe), and its first agrifood exhibition in India, expanding revenue geographically.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Royal Dutch Jaarbeurs is a Dutch trade fair and event venue operator that rents out exhibition halls, congress rooms, theaters, meeting rooms, and a professional streaming studio at its Utrecht headquarters, while also organizing and hosting its own proprietary trade fairs and conferences across vertical sectors including health, construction, IT, logistics, education, agri-food, and travel. The company additionally offers bundled event services such as catering, audiovisual production, and decoration, alongside digital platforms for hybrid and online events.

Product overview

Royal Dutch Jaarbeurs operates as a multi-faceted event and venue management company offering both physical venue rental services and owned exhibition/conference events. The core offering consists of premium event venues (Beurslocatie with 10 flexible halls, Congreslocatie Media Plaza, Beatrix Theater, Vergaderzalen MeetUp with 30 meeting rooms, Jaarbeurs Studio for digital content production, and Restaurant Speys) that serve both external organizers and Jaarbeurs' own portfolio of events. The owned event portfolio spans multiple sectors: Bouw & Installatie (BouwBeurs, VSK, DigiBouw, Future Facade, European Smart City Experience, Bouw & Installatie Hub), Logistiek (ICT&Logistics, Logistica Next, LogiNext Germany), Health & Life Sciences (Zorg & ICT, Dutch Health Hub, Dutch Health Week), IT & Media (Cybersec Europe, Computable), Consumer/Public (KreaDoe, Vakantiebeurs, Megafestatie, Supremacy Classics, Winterspektakel, Utrechtse Zomerspektakel), and Food & Agri (VIV Europe, Foodbytes). Digital services include online events (podcast, talkshow, livestream, webinar) via the Jaarbeurs Studio. The company also acquired Foodbytes innovation platform from Rabobank in 2026 and operates internationally with events in India and joint ventures in Germany.

Differentiator

Problem solved

Functional benefit

Brands

• Jaarbeurs Studio: In-house professional studio for livestream, podcast, and talkshow recordings with high-tech equipment and warm hospitality settings.
• Dutch Health Hub
• Dutch Health Week

Products and services

• Beurslocatie (Trade Show Location) The exhibition venue with 10 flexible halls and 10,000+ capacity, serving as the primary physical space for hosting large-scale trade shows and exhibitions. Available for rent to third-party event organizers and used for Jaarbeurs' own events.
• Congreslocatie Media Plaza Congress center with 3 congress areas accommodating 20-1000 participants, designed for conferences and corporate events. Available for rent to organizations hosting congresses and meetings.
• Beatrix Theater Theater venue with unique theater hall seating 350-2000 participants, suitable for performances, award shows, and large presentations. Available for rent to event organizers.
• Vergaderzalen MeetUp Meeting center with 30 meeting rooms accommodating 1-240 participants, offering flexible conference and meeting space for organizations and businesses.
• Jaarbeurs Studio (Livestream Studio) In-house professional studio with high-tech studio lighting and high-quality equipment for livestreaming, podcast recording, and talkshow production. Features 3 settings including talkshow, presentation desk, and lounge area. Available for rent to media companies and content creators.
• Restaurant Speys Restaurant venue with flexible spaces accommodating up to 1100 participants for hospitality and dining services, providing catering for events hosted at the Jaarbeurs venue.
• Online Evenementen (Online Events) Digital event services including podcasts, talkshows, livestreams, and webinars, enabling hybrid and fully virtual events. Delivered through the Jaarbeurs Studio and digital platforms for event organizers seeking online event capabilities.
• BouwBeurs Iconic construction trade fair within the Bouw & Installatie cluster, focused on the design, construction, and technical sectors. Owned by Jaarbeurs and generating revenue from exhibitor fees and visitor tickets.
• ICT&Logistics and Logistica Next Combined annual trade fair focused on digital transformation in logistics, featuring robotics and automation technologies. Held jointly at Jaarbeurs Utrecht, attracting 300+ exhibitors, 150 speakers, and 8,500 visitors.
• Dutch Health Hub Platform for healthcare professionals with approximately 40,000 members, supporting health sector networking and knowledge sharing. Connects nurses, healthcare real estate specialists, and other healthcare professionals.
• Cybersec Europe

Quantifiable outcome

• Event attendance growth: Sustainable Packaging Summit grew from 230 to 900 participants over four editions
• +4 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• RabobankminorStrategic or Co-development Partner · 2 June 2026Jaarbeurs acquired the Foodbytes food and agri innovation platform from Rabobank. Foodbytes is an innovation platform connecting startups, scale-ups, and corporates in the food and agriculture sector. The acquisition adds to Jaarbeurs' agrifood event portfolio and strengthens its position in the food innovation ecosystem.
• Hamburg Messe und Congress GmbHcoreStrategic or Co-development Partner · 11 November 2025Jaarbeurs and Hamburg Messe und Congress GmbH announced a joint venture trade fair called 'LogiNext Germany,' scheduled for April 2026 in Hamburg. This partnership extends Jaarbeurs' owned logistics exhibition format into the German market, combining Jaarbeurs' event management expertise with Hamburg Messe's local market presence and venue infrastructure.
• Economic Board UtrechtcoreStrategic or Co-development PartnerJaarbeurs is a partner in the 'Utrecht, Heart of Health' initiative led by the Economic Board Utrecht, alongside other regional organizations. The initiative aims to position Utrecht as the health hub of the Netherlands, with Jaarbeurs contributing its healthcare event portfolio and the Dutch Health Hub platform.
• FC UtrechtminorStrategic or Co-development PartnerRoyal Dutch Jaarbeurs and FC Utrecht signed an agreement for Jaarbeurs to operate the 'Heart of Health Lounge' in Stadion Galgenwaard. This cross-sector partnership between sports and health aligns with Jaarbeurs' health vertical strategy and the 'Utrecht, Heart of Health' initiative.
• Trees for AllminorOthersJaarbeurs partners with Trees for All for its sustainability initiatives, specifically planting trees as part of environmental offsetting programs. Jaarbeurs reports the number of trees planted annually through this partnership.
• Packaging EuropeminorStrategic or Co-development PartnerJaarbeurs hosts the Sustainable Packaging Summit, an initiative by Packaging Europe. The partnership brings the summit to Jaarbeurs Utrecht, growing from 230 to 900 participants across four editions.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Messe Frankfurt: One of the world's largest trade fair, congress, and event organizers operating a flagship venue in Frankfurt plus a global network of more than 30 events. Directly comparable to Jaarbeurs as a European trade fair venue operator with owned international event IP.
• Koelnmesse: Operates major Cologne-based exhibition grounds hosting dozens of leading international trade fairs across construction, food, leisure, and digital industries. Directly comparable to Jaarbeurs as a German-headquartered trade fair venue operator with a similar owned-event portfolio model.
• Deutsche Messe: Hannover-based operator of the world's largest industrial trade fair (HANNOVER MESSE) and a broad portfolio of B2B exhibitions. Directly comparable as a German venue operator focused on industrial and technology trade fairs.
• Amsterdam RAI: Major Amsterdam-based convention and exhibition venue hosting international trade fairs, conferences, and consumer events. The closest direct domestic peer to Jaarbeurs within the Netherlands.
• Hamburg Messe und Congress: Hamburg-based trade fair and congress venue operator; existing JV partner with Jaarbeurs on LogiNext Germany. Comparable as a German regional venue operator with owned trade fair IP.
• Messe München: Munich-based operator of major trade fairs including bauma and IFAT, with global satellite events. Comparable to Jaarbeurs as a leading German venue operator with significant international event presence.
• MCH Group: Swiss-based live marketing company operating the Basel exhibition center and major art and watch fairs (Art Basel). Comparable as a European venue operator with a strong portfolio of owned premium events.
• Messe Berlin: Berlin-based trade fair operator running ITB, IFA, and other flagship global exhibitions. Comparable to Jaarbeurs as a large European venue operator with a diversified owned-event portfolio.
• NürnbergMesse: Nuremberg-based trade fair organizer with 15 exhibition halls hosting consumer and B2B events including Biofach and Spielwarenmesse. Comparable in scale and owned-event model to Jaarbeurs.

Emerging players

• Easyfairs: Belgian-headquartered pan-European event organizer operating a portfolio of accessible, sector-focused trade shows. Comparable to Jaarbeurs as a European trade fair organizer with a multi-vertical owned-event model, though Easyfairs does not own primary venues at the same scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UClEh58PuitoKB9N5LMkIhcg
• LinkedInlinkedin.com/company/jaarbeurs
• Instagraminstagram.com/jaarbeurs
• Xx.com/jaarbeurs
• Facebookfacebook.com/jaarbeurs

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jaarbeurs