Agri Sales Associates

What Agri Sales Associates does

Agri-Sales Associates, Inc. is a privately held manufacturer's representative firm headquartered in Nashville, Tennessee, founded in January 1976 by Jerry and Jackie Bellar. It provides outsourced field sales representation on a commission basis to manufacturers selling into the agricultural, lawn and garden, hardware, and veterinary markets. The company operates through a network of nearly 30 territory-based experienced reps who collectively cover the United States and Canada, leveraging a proprietary industry database described by the firm as the most advanced in its category.

The firm engages on a pay-for-results basis: vendors (clients) and Agri-Sales agree in advance on a fixed commission rate that remains constant for the life of the agreement, with no retainer or fixed management fee. Value-added services around the core representation include pre-sales strategy consulting (pricing, program structure, shipping policies, trade show guidance), market access and buyer-relationship introductions, challenge resolution, and market-adaptation advisory. The client base spans multi-vertical distributors, chain retailers, hardware stores, home centers, mass merchants, and farm supply cooperatives, with claimed reach across 5,960+ distributor/chain/fleet customers, 18,400+ dealer customers, and 30,000+ industry specialty customers.

Agri-Sales is founder-owned and family-led; the founders' sons now serve as President and Vice Presidents of Sales and Dealer Sales, and the firm employs a CTO & Creative Director alongside traditional sales leadership. It is a long-standing member of MANA (Manufacturers' Agents National Association). The company does not publicly disclose revenue, has no subsidiaries, and has no known institutional, PE, or VC ownership or funding rounds on record.

Name

Agri Sales Associates

Legal name

Agri-Sales Associates, Inc.

Website

https://agri-sales.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Agri-Sales Associates is a family-owned manufacturer's representative firm, founded 1976 in Nashville, providing commission-based outsourced field sales to manufacturers selling into the agricultural, lawn and garden, hardware, and veterinary markets across the US and Canada.

Ownership category

akta.pro rank

Product category

Manufacturer's Representative Services (Sales Agency)

SIC

Agricultural Services (700)

akta.pro primary industry

Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)

akta.pro secondary industries

Farmer Cooperatives & Co-op Retail (AFABAJAB), Farm Supply Retail (Independent Dealers) (AFABAJAA)

Keywords

• Manufacturer's representative services
• Agricultural sales agency
• Farm supply sales representation
• Veterinary product sales agency
• Lawn and garden sales representation

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Commission-based Sales Representation: Performance-based commission model where manufacturers pay only for results. The company combines sales efforts with non-conflicting product lines, reducing sales costs while increasing sales volume. Commission rates are agreed upon in advance and remain fixed for the life of the agreement.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Agri-Sales Associates operates as a manufacturer's representative firm that provides an outsourced national sales force of nearly 30 experienced territory reps, covering the United States and Canada for manufacturers selling into farm-store, cross-over hardware, lawn and garden, and veterinary ("ethical") markets. Services are delivered on a commission basis, with a pre-agreed fixed commission rate that remains constant for the life of the agreement, supported by pre-sales strategy consulting, buyer access, challenge resolution, and marketplace-change advisory capabilities.

Product overview

Agri-Sales Associates is a manufacturer's representative company offering sales agency services. The company operates as a unified sales representation service for hire, with a team of nearly 30 people covering the United States and Canada. The core offering is sales representation services, supplemented by pre-sales strategy consulting, market access and buyer relations support, challenge resolution, and market adaptation consulting. They serve agricultural, lawn and garden, hardware, and veterinary markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Manufacturer's Representative (Sales Agency) Services Outsourced national manufacturer's representative services delivered by a team of nearly 30 experienced territory-based field sales reps across the United States and Canada, representing manufacturers into farm-store, cross-over hardware, lawn and garden, and ethical/veterinary channels under a fixed commission rate agreed in advance and held constant for the life of the agreement.

Quantifiable outcome

• Created billions of dollars of sales for partner manufacturers over five decades
• +1 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• MANA Online (Manufacturers' Agents National Association)minorGTM or Marketing PartnerLong-time members of this professional sales organization. Profiled by MANA for their longevity and respected business practices in the industry.

Scale indicators7 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Advantage Solutions: Public sales and marketing services firm providing outsourced retail sales, category management, and merchandising for CPG and consumer goods manufacturers across major retail accounts. Operates at vastly larger scale than ASA but shares the core model of intermediating manufacturer-retailer relationships through outsourced field sales coverage.
• CROSSMARK: Retail activation and in-store sales services firm providing merchandising, sales representation, and category management to manufacturers selling into grocery, mass, and specialty retail channels. Mirrors ASA's B2B outsourced sales role but at much broader scale and across more product categories.
• Acosta Sales & Marketing: Outsourced sales and marketing services firm providing retail sales force, category management, and shopper marketing for consumer packaged goods manufacturers into major retail banners. Closest large-scale analog to ASA's "your salesforce for hire" manufacturer's rep business model.
• Daymon Worldwide: Retail brand activation services firm specializing in in-store execution, private label development, and category management for manufacturers reaching retail buyers. Comparable to ASA's role connecting manufacturer principals with retail/distributor buyer relationships, though serving broader food and household categories.
• Inmar: Retail marketing solutions, supply chain analytics, and trade promotion management provider serving both manufacturers and retailers. Overlaps with ASA in intermediating manufacturer-retailer commercial flows but with a more analytics- and logistics-oriented service mix rather than field sales.
• BDS Marketing: Outsourced field sales and merchandising services provider focused on consumer electronics and home goods categories. Shares the manufacturer's-rep-into-retail economic model with ASA, particularly in home improvement and consumer goods verticals, though at greater scale and with a more retail-services orientation.

Direct peers

• Hartline Agency: Independent manufacturer's representative firm acting as outsourced sales force for brands selling into consumer retail channels. Closest operating analog to ASA as a relatively small, family-style independent rep firm building decades-long buyer relationships - though Hartline serves wireless and consumer electronics rather than agricultural/veterinary verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/agri-sales-associates-inc.
• Xx.com/AgriSalesInfo

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agri Sales Associates